How The Fat Jewish Packaged His Persona Inside a Can of Babe Wine
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How The Fat Jewish Packaged His Persona Inside a Can of Babe Wine

By  |  May 6, 2021  |  Uncategorized  |  No Comments

With a casual and lighthearted brand identity, the brand set itself up for pandemic success


Babe Wines was acquired by Anheuser-Busch in 2019.
Babe Wines


By Emmy Liederman

1 hour ago

Josh Ostrovsky, more commonly known as The Fat Jewish, probably doesn’t even own a suit. The internet sensation much prefers sporting frosted tips, a fuzzy pink jacket and a bare beer belly. And he has made it clear to his more than 10 million Instagram followers that he says, and does, whatever he wants. 

Emmy Liederman

@emmyliederman
[email protected]
Emmy is a freelance writer for Adweek covering breaking news and brand marketing.

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