The commercial spaceflight underdog will run ads around the episode’s YouTube clips

The Sierra Space ad running around clips of Musk’s SNL appearances is a digital rendering of the company’s Dream Chaser spacecraft.
Sierra Nevada Corp.

By Shawn Paul Wood

21 mins ago

Elon Musk might be getting a windfall of publicity through his opportunity to host Saturday Night Live this weekend, but one of his competitors is also using the event as a launching pad for its own messaging.