Invest in developing a robust API and take a platform approach.
Tuncay GÜNDOĞDU/Getty Images

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Shutterstock CEO Stan Pavlovsky discusses the benefits—and complexities—of platform integration for overall company growth. Below, in his own words, he lists the three key elements of Shutterstock’s approach.

Stan Pavlovsky

Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.


Stan Pavlovsky is CEO of Shutterstock.