How Seth Rogen’s Cannabis Brand, Houseplant, Aims to Stick Out in Celeb-Heavy U.S. Market
By T.L. Stanley |
March 10, 2021 |
Expanding from Canada, the company touts its high potency
Houseplant co-founders Evan Goldberg and Seth Rogen
As a longtime loud-and-proud stoner, Seth Rogen knows what he likes in his weed. In a word: potency.
T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.