Behind the ‘right place, right time’ marketing strategy

Biofreeze’s ongoing strategy extends its The Pain Is Coming digital campaign.

The category of topical pain relievers is pretty small. And it’s not necessarily the sexiest in the CPG space either.

Ian Zelaya

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Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.