How Much Is “Traffic Tension” Costing Your Company?

How Much Is “Traffic Tension” Costing Your Company?

By  |  February 10, 2020  |  Search Engine Optimization, Uncategorized  |  No Comments

How Much Is “Traffic Tension” Costing Your Company?

How Much Is “Traffic Tension” Costing Your Company? – In this article we will talk about traffic, particularly measuring traffic.

I do believe that it is very essential to know and monitor your traffic enable for you to make a good decision when it comes to campaigns.

I highlighted ways to measure traffic … and they are very good!

I will discuss what is SimilarWeb and Ahrefs – and how these tools will help your business in the long run.

Find Out How Much Traffic a Website Gets: 3 Ways Compared

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Do you want to see how much traffic a website gets? There are a few different ways to do this.

Before I get to those, though, here’s an important point:

If you own the website, there’s no need to estimate. You can install Google Analytics (for free) and see close to exact traffic numbers.

But as you’re reading this article, I’ll hazard a guess that you don’t own the website in question, right?

You’re probably trying to guess how much traffic your competitor gets, and it’s unlikely that they’ll share their Google Analytics with you.

In this post, I’ll run through three ways to get traffic estimates for any website.

Method 1. Use a traffic estimation tool

There are two types of traffic estimation tools:

  1. Tools that estimate total traffic: Visitors to your website can come from all kinds of places: search engines; forums; social media; etc. These tools estimate the total amount of traffic from all sources.
  2. Tools that estimate only organic traffic: Most websites get a good chunk of their traffic from search engines like Google; this is called “organic traffic.” Estimates from these tools don’t take into account traffic from any other sources (e.g., social media) besides organic traffic.

Here at Ahrefs, we tried all the leading total traffic estimation tools and did a few small internal experiments to find out which was most accurate, and SimilarWeb won.

SimilarWeb shows a bunch of traffic-related stats, including:

  • Total visits;
  • Pages per visit;
  • Average visit duration;
  • Bounce rate

Here are the traffic estimates for as of July 2018:

Strangely, it doesn’t provide pageview estimates. But these can be reverse engineered by multiplying total visits by pages per visit (for us, this would be 5.63M * 7.5 = 42.23M pageviews).

Free users can also view monthly traffic estimations for up to six months on an interactive graph.

Paying subscribers can see this data for up to two years.

All traffic estimates include both mobile and desktop traffic, and you can segment by device category if you’re a paying subscriber.

Scroll down, and the report shows some more useful traffic-related stats such as traffic by countries (desktop only)

traffic sources (direct, referrals, search, etc)

top referring sites (this is useful when building links or looking for guest post opportunities that will bring referral traffic!)

… and top 5 organic keywords

Where does the data come from?

To understand the reliability of this data, it’s vital that we know where it comes from.

Here’s what SimilarWeb has to say on the matter:

Our data comes from 4 main sources:

  • A panel of monitored devices, currently the largest in the industry;
  • Local internet service providers (ISPs) located in many different countries;
  • Our web crawlers that scan every public website to create a highly accurate map of the digital world;
  • Hundreds of thousands of direct measurement sources from websites and apps that are connected to us directly.”

Translation: SimilarWeb get their data from a variety of sources which collect anonymized information about users’ online activity.

They don’t say how big their coverage is, but they don’t get information from everyone in the world. So their data is derived from a relatively small sample of the “online population.”

You’ll remember that SimilarWeb calculates their estimates based on data from a small subset of the entire online population. So if they don’t show traffic estimates for a particular site, it’s because not enough people in the subset from which they derive their data have visited the website in question.

That’s why SimilarWeb tends to have less or no data on smaller sites.

To prove this, we looked at whether or not SimilarWeb gave estimates for the top 100 sites in the world, according to Ahrefs Rank. SimilarWeb gave estimates for all of them.

Because SimilarWeb only gave traffic estimates for roughly ⅕ of sites, all our findings are based on a sample size of just 24 websites. This is admittedly rather small.

2. Find out how much traffic a website gets from search engines

Here at Ahrefs, we tried all the leading total traffic estimation tools and did a few small internal experiments to find out which was most accurate, and SimilarWeb won.

It’s true that there are a few organic traffic estimation tools on the market. But we’re clearly biased towards our tool (Ahrefs) and convinced that it has the best quality data.

  • Estimated monthly visits from Google (worldwide);
  • Estimated traffic value (i.e., the equivalent cost of monthly organic traffic for the website or URL if bought via PPC);
  • Estimated number of keywords (in the top 100) that the website ranks for in Google.

This is a “live” traffic estimate, meaning that it’s a “rolling average.” It gets adjusted each time we update the pool of keywords for which the website ranks in our database. Because of this, traffic estimates can vary slightly from day to day. This number includes both desktop and mobile traffic.

Just paste any subdomain or subfolder (e.g., or into Site Explorer. Select the “Prefix” option from the drop-down.

To summarise, Ahrefs tends to underestimate organic unique visitors and pageviews, according to our testing. But it doesn’t always underestimates things; it overestimates organic unique visitors roughly 1/4th of the time, and organic pageviews roughly 1/10th of the time.

Which tool is best for comparing multiple sites?

Sometimes, it’s not so much about estimating traffic with insane precision, but rather being able to compare the relative popularity of two or more sites.

For example, imagine that you have a list of one hundred outreach prospects, and you want to prioritize your outreach efforts starting with the sites that receive the most traffic.

One of the unique benefits of SimilarWeb is that you can see where the majority of traffic to a website is coming from (e.g., organic search, social, etc.):

SimilarWeb don’t publish pricing information on their website. But this Quora thread puts their cheapest plan (which gives you access to only 6 months worth of traffic data) at $199/month.

Most bloggers receive so many “I’m interested in advertising on your site; how much traffic does it get?” emails that it makes sense to publish this information on a publicly accessible advertising page.

Here’s one such page from

It states their monthly unique visitors, pageviews, and some other useful information (e.g., social stats). It’s not just the big sites that do this, either; I’ve seen a lot of individual bloggers with similar pages.

Final thoughts

Traffic estimation tools aren’t perfect. However, they do offer by far the quickest way to estimate traffic to sites you don’t own.

On our next article, we will be discussing some ways which you will gain more traffic.

Some of the techniques might be unheard of.

If you need accurate numbers, you’ll have to ask directly; there are no two ways about it.

Do you know of any other reliable ways to estimate/find website traffic stats? Let us know.

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