How Google Updates Everyday: Here’s What You Need to Know

How Google Updates Everyday: Here’s What You Need to Know

By  |  January 22, 2020  |  Content Marketing, Search Engine Optimization, Uncategorized  |  Comments

How Google Updates Everyday: Here’s What You Need to Know

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How Google Updates Everyday: Here’s What You Need to Know – Chrome takes most of the work of updating into its own hands. The browser will look for updates automatically, and it can even automatically apply those updates if you regularly close the program. However, if you keep your computer on (only letting it sleep/hibernate), and keep your chrome browser running all the time, it may not get a chance to apply those updates. So, here are the steps to take to apply an update manually (although it’s still mostly automatic). (note: on the off chance you’re using linux, you’ll need to instead use your linux distro’s package manager to update chrome. )step one: check the upper right corner of the chrome browser. If a chrome update is already available and ready to be applied, the menu icon (three vertical dots) will have changed into an upward facing arrow. The arrow icon will be either green, orange, or red, indicating how long the update has been available and ready for installation. If it’s red, that means an update has been available for over 7 days, and you should definitely apply it. Image credit: techradar (image credit: techradar) step two: press the menu icon. It doesn’t matter whether the menu icon appears as the vertical dots or as the up arrow. You’ll still get the same drop-down menu. But, the next steps will differ. Step three: select update google chrome and click relaunch or go to the next step. If the menu button was a colored arrow icon, then an update is available. In that case, chrome will add an “update google chrome” option to the drop-down menu. You can use that to apply the update, and chrome will re-open your windows and tabs when it relaunches. But, you’ll want to make sure you saved any data in those tabs. If you don’t see the up arrow icon indicating an update is pending, you can go to the next step to double check for an update.

Having problems updating? check our troubleshooting guide for more information. Google chrome uses a process called google update to check for updates. Learn more about how google update works. Using a chrome device at work or school? your network administrator might choose whether you can update chrome, in which case you won’t see an option to update chrome. Learn how to use a managed chrome device. Was this helpful?.

As i described in smaller is faster (and safer too) , we wrote a new differential compression algorithm for making google chrome updates significantly smaller. We want smaller updates because it narrows the window of vulnerability. If the update is a tenth of the size, we can push ten times as many per unit of bandwidth. We have enough users that this means more users will be protected earlier. Asecondary benefit is that a smaller update will work better for users who don’t have great connectivity. Rather than push put a whole new 10mb update, we send out a diff that takes the previous version of google chrome and generates the new version. We tried several binary diff algorithms and have been using bsdiff up until now. We are big fans of bsdiff – it is small and worked better than anything else we tried. But bsdiff was still producing diffs that were bigger than we felt were necessary. So we wrote a new diff algorithm that knows more about the kind of data we are pushing – large files containing compiled executables. Here are the sizes in bytes for the recent 190. 1->190. 4update on the developer channel: the small size in combination with google chrome’s silent update means we can update as often as necessary to keep users safe.

The problem with compiled applications is that even a small source code change causes a disproportional number of byte level changes. When you add a few lines of code, for example, a range check to prevent a buffer overrun, all the subsequent code gets moved to make room for the new instructions. The compiled code is full of internal references where some instruction or datum contains the address (or offset) of another instruction or datum. It only takes a few source changes before almost all of these internal pointers have a different value, and there are a lot of them – roughly half a million in a program the size of chrome. Dll. The source code does not have this problem because all the entities in the source are symbolic. Functions don’t get committed to a specific address until very late in the compilation process, during assembly or linking. If we could step backwards a little and make the internal pointers symbolic again, could we get smaller updates? courgette uses a primitive disassembler to find the internal pointers. The disassembler splits the program into three parts: a list of the internal pointer’s target addresses, all the other bytes, and an ‘instruction’ sequence that determines how the plain bytes and the pointers need to be interleaved and adjusted to get back the original input. We call this an ‘assembly language’ because we can run an ‘assembler’ to process the instructions and emit a sequence of bytes to recover the original file. The non-pointer part is about 80% of the size of the original program, and because it does not have any pointers mixed in, it tends to be well behaved, having a diff size that is in line with the changes in the source code. Simply converting the program into the assembly language form makes the diff produced by bsdiff about 30% smaller. We bring the pointers under control by introducing ‘labels’ for the addresses. The addresses are stored in an array and the list of pointers is replaced by a list of array indexes. The array is a primitive ‘symbol table’, where the names of the symbols, or ‘labels’ are the integer indexes into the array. What we get from the symbol table is a degree of freedom in how we express the program. We can move the addresses around in the array provided we make the corresponding changes to the list of indexes. How do we use this to generate a better diff?  with bsdiff we would compute the new file, ‘update’ from the ‘original’ like this: server: the special sauce is the adjust step. Courgette moves the addresses within the asm_new symbol table to minimize the size of asm_diff. Addresses in the two symbol tables are matched on their statistical properties which ensures the index lists have many long common substrings. The matching does not use any heuristics based on the surrounding code or debugging information to align the addresses.

Last updated: january 14th, 2020 “20 of the most important seo blogs online” “complete with handy guides explaining how you, too, can get in on the gold” over the past year i’ve made a lot of updates to this page. Every time google release a broad, core update, i share the tweets involved and some of the results and ranking changes that people are public about seeing. And every time i get some emails that are painful to read at times, due to how certain businesses are being affected by updates. Still, for every loser there’s a winner, and often opportunities to improve what you’re doing (in certain cases) to improve your results. Not necessarily things you should change as a result of an algorithm update, but to see algorithm updates as an opportunity to look at whether your site makes it easy for search engines to see what it’s about, amongst other things. First of all, here’s google’s announcement of the january 2020 core update which is currently rolling out: the january 2020 core update is now live and will be rolling out to our various data centers over the coming days. —google searchliaison (@searchliaison) january 13, 2020 if you’ve been affected, there a few things you can look into. Keep in mind that these suggestions aren’t algorithm update specific, but moreso best practices to keep in mind when looking at your site as a whole. First of all, do you have any messages in google search console? if you haven’t set-up google search console for your website yet, that’s what i would do immediately after reading this page. If you have any kind of penalty against your site, you’ll see a message in here letting you know about it. It’s honestly very unlikely that you have any warnings, even if your website has lost a lot of search traffic, but it’s worth ruling out to be safe. Do ‘new elements’ appear in search results for your target terms? it may be the case that google haven’t “devalued” your site, but simply have introduced new elements in search results that have either pushed your rankings down, and / or they’ve resulted in you getting fewer clicks. Things that might now appear in search results for your top keyphrases include: featured snippets video carousels people also ask boxes there might be a more logical explanation to some of your traffic losses, especially if just a few key pages made up the majority of your overall search traffic. Did you recently make major on-site changes? though it’s not that common, i have looked at some websites that make major changes – whether moving from non-secure to secure, or updating internal linking – around the same time as a core algorithm update. Is it possible you did something similar? though rare, make sure you haven’t accidentally made your website uncrawlable, or removed key navigational links that point to pages you’re looking to rank. Are you the best result for a user? i really don’t mean to be insulting, but it’s a genuine question. Quite a few people who email me for help have admitted they probably aren’t the best result for a user, but still expect to be in the top three results of google for their target term. Icertainly don’t get to decide who ranks where, of course, but if you can’t honestly say that you’re the best result for a specific query, then that probably goes a long way to why your top pages aren’t ranking where you want them to be. Please note that this article is a work in progress, and we’re constantly updating our advice. If you would like me to take a look at your website, please send an email to [email protected] Com. Though i can’t promise my current availability, i’ll try and recommend someone who is available.

For the above to work, ‘assemble’ and ‘disassemble’ have to be strict inverses, and ‘original’ and ‘update’ have to be single well-formed executable files. It is much more useful if ‘original’ and ‘update’ can contain several executables as well as a lot of non-compiled files like javascript and png images. For google chrome, the ‘original’ and ‘update’ are an archive file containing all the files needed to install and run the browser. We can think of a differential update as a prediction followed by a correction, a kind of guessing game. In its simplest form (just bsdiff / bspatch), the client has only a dumb guess, ‘original’, so the server sends a binary diff to correct ‘original’ to the desired answer, ‘update’. Now what if the server could pass a hint that could be used to generate a better guess, but we are not sure the guess will be useful?  we could insure against losing information by using the original and the guess together as the basis for the diff: this system has some interesting properties. If the guess is the empty string, then we have the same diff as with plain bsdiff. If the guess is perfect, the diff will be tiny, simply a directive to copy the guess. Between the extremes, the guess could be a perfect subset of ‘update’. Then bsdiff will construct a diff that mostly takes material from the perfect prediction and the original to construct the update. This is how courgette deals with inputs like tar files containing both executable files and other files. The hint is the location of the embedded executables together with the asm_diff for each one. Once we have this prediction / correction scheme in place we can use it to reduce the amount of work that the client needs to do. Executables often have large regions that do not contain internal pointers, like the resource section which usually contains string tables and various visual elements like icons and bitmaps. The disassembler generates an assembly language program which pretty much says ‘here is a big chunk of constant data’, where the data is identical to the original file. Bsdiff then generates a diff for the constant data. We can get substantially the same effect by omitting the pointer-free regions from the disassembly and letting the final diff do the work.

What is the latest google algorithm update, is a question that seos search the most nowadays. The major reason for “google algorithm update” becoming such a trending keyword is due to the uncertainty caused after the roll out of each update. Google rolls out hundreds of core algorithm updates each year and the search engine giant announces a few that have far-reaching impact on the serp. Each time google updates its algorithm, it’s moving a step forward in making the search experience easy and more relevant to the users. However, as seo professionals, we get entangled with questions from clients on why the update caused fluctuation in rankings.

Why did the Vince update come about?

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The latest round of patches for windows 10 resolves recent issues with google’s popular browser. Windows 10 april 2018 update: how to use focus assist a walkthrough of how to set up windows so this section is simply a summary of the lighthouse updates from 2. 6, 2. 7, and 2. 8. New seo audits ensuring that your pages pass each of the audits search the world’s information, including webpages, images, videos and more. Google has many special features to help you find exactly what you’re looking. How to disable google chrome automatic update. Last updated on february 23rd, 2017. Google chrome performs automatic updates every few weeks in order to make chrome browser more secure and stable. Update notes for gmail, photoscan, google+, and trips (feb 11, 2018) cody toombs. Follow view all posts. 12:24pm pst feb 11 this one isn’t about an individual update to the google. Get more done with the new google chrome. Amore simple, secure, and faster web browser than ever, with google’s smarts built-in. Download. Google pixel 2 software update verizon wireless is pleased to announce a software update for your device. This software update has been tested to help optimize device performance, resolve known issues and apply the latest security patches. Updated on march 20, 2018: google confirmed that this update started rolling out on march 7, 2018. While we don’t have a name for the update, i’m still going to call it march 9 as this is the day on which i saw a lot of changes. Jan 03, 2018 · the google panda update rocked the world of seo and it still impacts websites today. In this article, i’m going to cover the entire history of the update and what you need to know about the google panda update now. Google panda update google makes changes to its ranking algorithm almost every day. Some of them remain unnoticed, others turn the serps upside down. This cheat sheet contains the most important algorithm updates of the recent years alongside battle-proven advice on how to optimize for these updates. Acheat sheet to google algorithm updates from 2011 to 2018. Google makes changes to its ranking algorithm almost every day. Some of them remain unnoticed, others turn the serps upside down. This cheat sheet contains the most important algorithm updates of the recent years alongside battle-proven advice on how to optimize for these updates. Early 2018 google updates the 2018 updates pace is pretty aggressive, one might say, while march seems to have been the busiest month in terms of changes and ranking fluctuations. We’re not talking officially announced updates here, but only the serps activity as seen in forums and google algorithm updates tracking tools. Below, we break down the latest and greatest game-changing updates from google, what they mean for marketers, and how marketers can adapt. #1 – https warnings are in-effect while we’ve been talking about this for a while now (just see our security as seo post from august 2017), google chrome’s non-https pop-up warning a history of updates in 2017. In 2017, there were a few major updates that can shed light on how the seo industry will change in 2018. In this section, i’ll lay out the biggest updates of 2017 in detail and what they mean. On february 1st, google released an unnamed (yet major) update. With google news, you’ll see: your briefing – it can be nearly impossible to keep up with every story you care about. With your briefing, easily stay in the know about what’s important and relevant to you. Your briefing updates throughout the day bringing you the top five stories you need to know, including local, national, and world content. Sep 21, 2018 · published on sep 21, 2018. In this video we show you how to force a google chrome update especially in the case that chrome fails to update automatically. If you’re wondering, “why should i update. Find local businesses, view maps and get driving directions in google maps. When you have eliminated the javascript , whatever remains must be an empty page. Enable javascript to see google. With this update, the number of videos in the serps increased considerably. 7. Mobile speed update – july 9, 2018. With this update, google announced that page speed will be one of the ranking factors for mobile searches. Google also said that this will affect only the slowest mobile websites and hence, a small percentage of search queries. The google chrome browser, google maps, and other google applications may install an update file named googleupdate. Exe, googleupdater. Exe, or something similar. Learn how to disable google updates and delete the googleupdate. Exe file on windows. Aug 08, 2018 · 5 great google classroom updates! 2018 – duration: 7:30. Teacher’s tech views. 7:30. Microsoft word tutorial how to insert images into word document table – duration:. Jul 12, 2013 · many sites that saw increases or decreases were ones that were affected by either the april 16, 2018 update or the march 9, 2018 update. April 29, 2018 (approx) – there was a bug in google image search which caused many images to appear as blank rectangles. Although this is not technically an algorithm update, it’s something that could. May 09, 2018 · may 9, 2018 we’re making some updates to the look and feel of google drive on the web. There’s no change in functionality, but some icons and buttons have moved, and there’s a range of visual tweaks to align with google’s latest material design principles. My website traffic is down by 80% after the october 2018, core update. Isearched on google for the latest update but i didn’t get the actual answer. Ihave change my some of page but it doesn’t work. Before update i was ranking on 150+ keywords on google first. Jan 25, 2018 · published on jan 25, 2018 we take a look at a couple features google rolled out, web accessibility tools, a google app you may have forgotten about google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements. Jan 02, 2018 · google play protect is enabled by default on devices with google mobile services, and is especially important for users who install apps from outside of google play. Security patch level—vulnerability details. In the sections below, we provide details for each of the security vulnerabilities that apply to the patch level. Wear os by google smartwatches help you get more out of your time. Fitness tracking, messaging, help from your google assistant and more all from the convenience of your wrist. Google has announced another broad core algorithm seo updates that struck websites today. This google’s broad core algorithm 2018 is the latest google seo updates so far after the massive small latest google mobile algorithm updates in 2017 october and november. We will talk about what is the latest google seo updates in 2018 march, how it affected search engine rankings “quality signals”. Mar 05, 2018 · we had two possible google algorithm updates, one on february 20th and one on march 1st – both unconfirmed. Google said the mob home > google news > google updates > march 2018 google webmaster report. Aug 23, 2019 · update: as of july 9, 2018, the speed update has officially rolled out to all users. Late last week, google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic rankings and google ads quality score, google’s change shifts. Mar 13, 2018 · — google searchliaison (@searchliaison) march 12, 2018. Not a specific update. Danny said on twitter it was not a maccabees update or anything like that, since it was a core update. To discontinue support for api levels that will no longer receive google play services updates, simply increase the minsdkversion value in your app’s build. Gradle to at least 16. If you update your app in this way and publish it to the play store, users of devices with less than that level of support will not be able to see or download the update. Oct 16, 2018 · the september 27, 2018 algorithm update was another big one that followed a massive update in early august. Google is clearly testing some new signals, refining its algo, etc. ,which is causing massive volatility in the serps. —glenn gabe (@glenngabe) september 28, 2018. Google algo update (2 of 2): and this is my absolute favorite. There’s a long story behind this one, but they finally surged on 9/26. Finally.

Google’s bert update is expected to impact 10% of all searches expected to be fully rolled out by the end of the week (sunday 27th), it will initially be live for all us english language queries. Similar to rankbrain , it is a machine learning algorithm that aims to better understand queries, content and context. By better understanding the nuances and context of words in a search query it will provide more relevant search results, taking into account the human nature of search queries that will be used in conversation. Google is placing a particular emphasis on the size of this update, not in terms of immediate search fluctuations but more on the impact it will have upon search results. It is expected to impact 10% of all search queries. Used in conjunction with other language algorithms such as rankbrain, it is unlikely that you will be able to optimise specifically for bert, instead focus on the quality of your content and write for humans. It is still too early to be able to determine the full impact of this particular update. As the results become clearer we will be able to examine it in more detail. Has your site taken a hit from the recent core algorithm update? is your digital marketing strategy struggling in the current seo climate? or perhaps you are just starting out and don’t know where to begin? if any of these scenarios apply to you, why not try out our free seo audit!.

Links are one of the most powerful ranking factors when it comes to google. That’s why it’s worth looking at your backlink profile , or the number of websites linking to your site using a tool like ahrefs. When a website links to yours, they’re doing it for a reason — like to share top-notch content. Assessing and updating your content can lead to more links to your site, and high-quality ones too. For google, links serve as a vote of confidence. Another website is endorsing yours, which tells google (and its audience) that you have relevant and trustworthy content. This effect gets amplified when a high-quality and reputable site, like a well-known news site, industry-leading blog, or government website, links to yours. With these four initial steps, you can begin recovering from a broad google search update.

While google updates its search algorithm around 500 to 600 times each year, some updates are more significant than others. Take google’s latest broad core algorithm update for example. Appropriately named the march 2019 broad core algorithm update , this update led to serious fluctuations in the serps and largely affected the autos & vehicles, health and pets & animals categories. One of the first major google algorithm updates, however, was the florida updated which rolled out on november 16, 2003. As a result of the update, several websites were hit with penalties or revoked from the search engine completely, leaving many business owners at a loose end. Following the florida update we saw the jagger update 2 years later which was rolled out in three phases: jagger 1, jagger 2 and jagger 3, the big daddy update and the vince update in january 2009. After the vince update in january 2009 came the caffeine update which aimed to provide “better indexing and fresher search results” which meant that google would be able to crawl sites more efficiently. While the caffeine update wasn’t an algorithm update as such, it was a rebuild of the previous indexing system to enhance the efficiency of the search engine. However, just two years later in february 2011 google announced its next major update; the panda update. Google’s panda update is one that rocked the world of seo and one that remains relevant to search engine optimisation today. After the panda update which affected websites such as wisegeek, the penguin update came into practice in april 2012. Google stated that: “we look at it something designed to tackle low-quality content. It started out with panda, and then we noticed that there was still a lot of spam and penguin was designed to tackle that. ”several newer versions of the update were then released including google penguin 2. 1, google penguin 3. 0and google penguin 4. 0in september 2016. Google’s exact match domain update also rocked the world of seo in 2012, targeting sites that used spammy tactics and featured low quality content in a bid to improve user experience. In 2013 google rolled out a number of updates including the hummingbird update, pigeon update, mobile-friendly update and quality update in may 2015. Unlike google’s panda and penguin update, the hummingbird update was said to be “a complete overhaul of the core algorithm”, largely affecting content. In a blog written after the update was rolled out neil patel advised businesses to ensure that their site featured a comprehensive faq page, q&a blog category, ‘ask the expert’ type posts and ‘how to’ posts. 2years later google rolled out the mobile-friendly update, which is better known as mobilegeddon. As the name suggests, the update aimed to boost mobile-friendly pages in the search engines mobile search results. In order to ensure that a site is mobile friendly on-page content should not be wider than the screen, links mustn’t be too close together and the text much be large enough to read without having to zoom in. Google’s rankbrain was rolled out in october 2015 just like any other update, but what set it apart from the rest was the machine learning aspect of the algorithm. The update, which was rolled out over several weeks, was created to enhance the way the search engine processed search results in order to ensure results remained relevant to users. Google then rolled out two major updates; the intrusive interstitials update and fred. While the intrusive interstitials update meant that “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly”, the google fred penalty focused on targeting content which was low-value. In august 2018 your money your life (ymyl) and health-related sites were taken by a storm as a result of the medic core update. In a series of tweets, google stated that: “this week we released a broad core algorithm update, as we do several times per year…” “as with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded…” “there’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages. ”the most recent google algorithm update, however, is the march broad core algorithm update which was announced on 13th march. Two days later, google searchliaison officially named the algorithm update in a tweet: “we understand it can be useful to some for updates to have names. Our name for this update is “march 2019 core update. ”we think this helps avoid confusion; it tells you the type of update it was and when it happened. ”within the chain of tweets announcing the algorithm update, google suggested that webmasters reviews the search quality rater guidelines, now a 166-page document referring to how businesses can increase their pages ratings. Despite speculation, this update is not a panda update despite panda being a part of google’s core ranking algorithm. Following the core update, it was confirmed that the diversity update was amid being rolled out, with google stating that: “a new change now launching in google search is designed to provide more site diversity in our results. ”“this site diversity change means that you usually won’t see more than two listings from the same site in our top results. ”here at absolute digital media, we’re conducting a full analysis to look for trends in this latest update to ensure that our client’s campaigns can continue to generate the desired results and identify how we can protect sites in the future. With google expected to update their algorithm up to 600 times each year, it’s important to identify how you can enhance your site. For more information about our services including seo , get in touch with a member of our expert team on 0800 088 6000, today. With google expected to update their algorithm up to 600 times each year, it’s important to identify how you can enhance your site. For more information about our services including seo , get in touch with a member of our expert team on 0800 088 6000, today.

🧠 release date: october 26, 2015 the google rankbrain update was part of hummingbird. Rankbrain is a machine-learning powered component of google’s algorithm that works to better understand searcher intent and deliver the most accurate, relevant serp results. Many seo strategists believe it serves to measure how searchers interact with search results and then ranks the results accordingly. (this could explain why your serp looks different when you search for the same thing multiple times. )it has also been theorized that the rankbrain algorithm identifies relevance features for the websites that rank for a given query, establishing query-specific ranking factors and signals. Google has called rankbrain the third-most important ranking signal.

It looks like google has rolled out its first significant algorithm update for 2019. This time, the target seems to be news sites and blogs! the data from semrush sensor suggests that the “google newsgate algorithm update” has touched a high-temperature zone of 9. 4on wednesday. The speculation about an update was in the air for the last few days. Now, it looks like the search engine giant has come out with an incremental update on wednesday night. The websites that were hit the worst include, abc’s wbbjtv , fox’s ktvu and cbs17. Google announced earlier that every year, it rolls out around 500–600 core algorithm updates. In addition to this, there are broad core algorithm updates that google rolls out three to four times a year. These updates come with a major rank shift in the serp with a few websites seeing a spike in organic rankings while others experience a dip. Google has not yet confirmed if the algorithm update rolled out during the second week of january is a core or a broad core update. However, the update seems to have made drastic changes to the results shown in the featured snippets. In addition to the news websites, the “google newsgate algorithm update 2019” has also affected blogs in niches such as sports, education, travel, government, and automotive sites. According to the google algorithm weather report by mozcast , the climate was rough during the 9th and 10th, suggesting an algorithm update. The graph has shown significant fluctuations in the weather, especially during january 5th and 6th. After a few regular days, the weather deteriorated further, which may be a signal of two separate google algorithm updates within the same week. Seo communities are rife with discussions about the update as many websites were affected by the algorithm update in the last few days. “travel – all whitehat, good links, fresh content, aged domain, and all the good stuff. Was some dancing around dec and then, wham, 3rd page,” said zippyants a black hat forum member on thursday. “big changes happening in the serps since friday for us. Anyone noticing an uptick or downward slide of long-tail referrals? first time we’ve seen much since the big changes in august/september,” asked a user snowman68 via webmaster world. “yes! today, the signals are quite intense. Probably going on for past 4 days no changes seen on the sites though,” answered a webmaster world user arunpalsingh to one of the questions asked in the forum. In addition to this, the google grump tool from accuranker has also suggested a “furious” last two days. This may be an indication that the algorithm update was rolled out in phases. According to our early analysis, the sites that were affected by google’s first algorithm update in 2019 are the ones that publish questionable news. Also, we saw a nosedive in the traffic of news sites that rewrote content without including any newly added values. Algoroo , another google algorithm tracker, has added techcrunch and cnbc to the top losers list. This, yet again, stands as evidence to our understanding that the update is intended for news websites and blogs of different industry niches. Last year, google rolled out the infamous medic update targeting wellness and ymyl websites. The impact was huge and many websites that were affected are yet to come to terms with the traffic loss. We found that the sites impacted by the medic update were lacking the e. A. T(expertise, authority, trustworthiness) quality signals. Afew days after this, google confirmed the same saying the update had nothing to do with user experience. Some websites hit by the medic update made remarkable comebacks after the algorithm update in november. The sites that recovered from the medic update created quality content based on the google eat guidelines. The rollout of the update was completed on sunday as all the sensors had cooled down by monday. We will soon do a detailed analysis of the sites that were affected by the “google newsgate algorithm. ”this will help you understand why the sites were affected and how they can recover from the latest google algorithm update.

This latest chrome update isn’t perfect and only reasonably sensible. But windows 10 users would be mad not to install it asap. More often than not, if i am writing about google updates, then they will be eminently sensible ones. Things like the google camera app update to fix a vulnerability that would enable an attacker to take control of the smartphone camera and microphone covertly. That was, without any shadow of a doubt, an essential update that helped secure hundreds of millions of users. So when an update to the chrome web browser emerges that is described by the google software engineer who coded it as not being perfect, indeed only reasonably sensible, you might think i’d be advising caution before updating. You’d be wrong. Very wrong indeed. Everyone who runs google chrome on a windows 10 machine should make sure they are updated to the latest version, 79. 0. 3945. 130, with the utmost urgency. And here’s why.

Get a Chrome update when available

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Named “maccabees” by seo expert barry schwartz, there was no formal announcement of this update by google other than confirmation of several small updates occurring around this time. This update caused a stir when some prominent digital marketer’s websites along with e-commerce website rankings took a hit during the busy season of the holidays. News:.

Courgette transforms the input into an alternate form where binary diffing is more effective, does the differential compression in the transformed space, and inverts the transform to get the patched output in the original format. With careful choice of the alternate format we can get substantially smaller updates. We are writing a more detailed paper on courgette and will post an update when it is ready.

Alocal search based update, venice was another step towards googles desire to fulfil the user requirements, which oftentimes involved local search. “we launched a new system to find results from a user’s city more reliably. Now we’re better able to detect when both queries and documents are local to the user. ”.

It was a desire by google to provide a high-quality experience for its users which led to this update, in which sites with too many above the fold advertisements were penalised. Essentially, if you had a site where the user had to scroll down past ads just to see the content, the likelihood is you would have been affected. This update itself had many small updates allowing sites that had been penalised to do the necessary work to remove the excess above the fold ads and then be recrawled and ranked again by google. This continued until 2016 when john mueller announced that from then on any changes sites made would be picked up instantly by google, meaning no need to wait for the next update to have the site crawled again.

Google updates chrome with major new versions every six weeks and security patches more often than that. Chrome normally downloads updates automatically but won’t automatically restart to install them. Here’s how to immediately check for updates and install them. Related: how often does google update chrome?.

The 24 september core algorithm update did not show its effects immediately. It lives up to its name as a “slow roll-out update. ”but when we saw its effects on rankings, it was utter and intensive. The main difference between the 5 june and 12 march core algorithm updates, and the 24 september core algorithm update was their targeted web sites. The first two mostly targeted health and medicine websites, while the last one targeted finance websites. Because of this, our web site has seen the most benefit, unlike our competitors. Image is from mordy oberstein’s article about the 24 september google core algorithm update. As you can see, the biggest impact was for the finance sector. Before giving the stats, i need to clarify that our content structure change efforts had their biggest effects after this core algorithm update. Using less marketing language, less cta and giving more information without manipulating the user should be the main mission of ymyl websites. After the update, when my team added some more advertorial and marketing content, we saw rank drops in big queries. This fact has been stated for the first time by mordy oberstein, who examined international banking and loan websites such as lendio, kabbage and fundera. All of these sites are extremely smaller websites than hangikredi in terms of traffic. This is a visibility graphic between our firm’s web site and our competitors. After the attack that lets do our server failure, we protected the leadership of market but visibility maintained the same trends as after the 5 june core algorithm update. You may see the sharp effect of 24 september core algorithm update for us and our competitors. This graphic shows results according to 12m search volume. (not included: branded keywords such as bank names the graphic is from between 21 august and 25 october. Source: semrush according to this statement, using non-formal marketing language can harm your rankings. Also, using lots of ctas and brand names in the content with non-informative commercial paragraphs may further sharpen your losses. You can see our report for the 24 september google core algorithm update below: 86,66% organic session increase 9. 000 new keywords earned 92,72% click increase first rank for top 150 finance keywords 33,15% impression increase.

Sites that had time-sensitive content that hadn’t been updated recently may have been pushed down the rankings by sites posting fresher content on a given subject. The way google figures out how often a topic may change and develop, and therefore its need for ‘freshness’ is with the qdf model (query deserves freshness), which focuses on topic ‘hotness’. For example; if news sites and blogs are constantly updating or writing new articles on a given topic, then google begins to understand this topic has a continuous need to be refreshed. It also takes into account the billions of searches typed into google each day, the more searches, the better indicator of human interest on a given topic. And of course, all of this was made possible by the caffeine update, allowing pages to be indexed almost instantly. But if a site is affected by the freshness update, they can: garner interest on social media channels for the site’s content as social signals indicate freshness. Look at sites in a similar niche, if they are constantly updating their content, it may be necessary to reconsider the frequency of posts in order to remain competitive. Especially as the demand for new content is increasing constantly. Look at all the different channels for getting content out there, from social media to videos to infographics and so on, find a way to be seen on as many platforms as possible. Produce evergreen content that can stand the test of time. Usually, this involves in-depth articles on a given topic, and going back and editing the article when and if information changes. Overall, the means of recovering from, or working with the freshness update are the cornerstones of a good site; providing up to date, quality content and is probably why this update was so well received.

The following is a complete history of every google algorithm change that was either confirmed by google or suspected by those of us who do a lot of work helping sites that have seen traffic drops. When i am doing traffic drop audits i am constantly referencing a number of different sources for the dates of significant changes that may affect traffic drops. Moz has got a great list of google algorithm changes , but there are many other factors that could affect a site’s traffic such as blog networks being deindexed, changes to the image algorithm, and more. Icreated this list so that i would have a good reference when doing traffic drop audits. If you can think of other changes that happened that may affect a site’s traffic, let me know! 2018 2017 2016 2015 2014 2013 2012 early panda updates.

One signature feature of chrome os is automatic updates that happen seamlessly in the background. Since launch, google has gradually extended that upgrade period, with chromebooks released in 2020 and beyond now seeing 8 years of updates. Google announced this change at the bett 2020 education conference in london for an audience that’s especially conscious of how long technology purchases last. The first chromebooks only received 3 years of automatic updates, but google eventually doubled that. Back in november, the company added an extra year or more to over 100 current devices. Today’s extension will see chromebooks released from 2020 onwards receive on average 8 years of feature and security updates. The exact timeframe can range between 7. 5and 8. 5years depending on when the device platform — which includes the processor and other similar specs — was released. Up from 6. 5years, this extension followed feedback from customers, chromebook manufacturers, and other partners. Google hopes this will give schools more time to transition from older chrome os hardware. For example, the new lenovo 10e chromebook tablet and acer chromebook 712 are set for automatic updates until june 2028. Google maintains a full list of automatic update (aue) “end-of-life” dates online. School it staff can also see device eols from the google admin console. At bett, google also announced that there are 40 million chromebooks in use by education customers around the world. This is up 10 million from the same period last year, while 2018 only saw 5 million yoy growth. Lastly, the company today announced that it’s increasing the list price of its chrome education upgrade software that helps it admins oversee a fleet of devices from $30 to $38. It allows for security management, remotely disabling devices, setting policies, and more. Ftc: we use income earning auto affiliate links. More. Check out 9to5google on youtube for more news:.

Yes, you heard it right. Google has made some significant changes to the algorithm during the final few days of the month of march. We have seen google making tweaks after the roll-out of broad core algorithm updates, but the one we are witnessing now is huge, and some algorithm sensors have detected more significant ranking fluctuation than the one that happened on march 12th when google launched its confirmed march 2019 core update. The fluctuations that started on march 27th is yet to stabilize, and more and more webmasters are taking it to forums after their website traffic got hit. The latest tweak has come as a double blow for a few websites as they lost the traffic and organic ranking twice in the same month. Semrush sensor.

If you want to understand what bert is really about, one word summarizes the center of this update: context. And context is so, so, so important in everything we do and say. Bert’s technology allows google to better understand search queries as a whole rather than as a string of words. People often type long strings of words into google when searching for something. Prior to bert, google’s ai normally interpreted each of these words individually. Now, google does a better job understanding the words as they relate to each other. Here’s a great example from google’s official blog on bert. Let’s say you are considering working as an esthetician but are worried about how long you might be on your feet. You go to google and type in “do estheticians stand a lot at work. ”let’s focus on the word “stand” in that sentence. “stand” can have a lot of meanings: you can take a stand. You can open a lemonade stand. You can put up a mic stand. Of course, as humans, we know that in the example’s context, the searcher means “stand on one’s feet. ”before bert, google didn’t understand this. It matched the word “stand” with “stand alone,” which obviously doesn’t have anything to do with what the searcher is looking for. Now, thanks to bert, the search results are much better: handpicked related content: how to make your content powerful in eyes of searchers (and google).

If chrome finds updates, it will automatically download and install them. Once this is done you need to click the relaunch button to finish this process. Clicking it will restart chrome. Chrome should remember which websites you have open and reopen them when it starts up again.

The official searchliaison twitter handle of google confirmed that a broad core algorithm update has started rolling out on march 12th. Like other broad core algorithm updates, the latest one will be rolled out in phases, and we are not sure when the “serp dance” will stabilize. Seos started calling it the florida 2 update. “this week, we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains as we’ve covered before,” read the tweet post on the official google searchliaison handle. Read our blog to know more about the latest broad core algorithm update. Our analysis found that the google march 2019 core update reversed the undue rankings that a few websites got after the medic update of august 2018. In addition to this, most of the sites hit by the update used low-quality links to increase their authority. This week, we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains as we’ve covered before. Please see these tweets for more about that: https://t. Co/upledslhox https://t. Co/tmfqkhdjpl — google searchliaison (@searchliaison) march 13, 2019 see how ranking sensors detected the change: mozcast algoroo.

Google released a major update. They typically don’t announce their updates, but you know when they do, it is going to be big. And that’s what happened with the most recent update that they announced. Alot of people saw their traffic drop. And of course, at the same time, people saw their traffic increase because when one site goes down in rankings another site moves up to take its spot. Can you guess what happened to my traffic? well, based on the title of the post you are probably going to guess that it went up. Now, let’s see what happened to my search traffic. My overall traffic has already dipped by roughly 6%. When you look at my organic traffic, you can see that it has dropped by 13. 39%. Iknow what you are thinking… how did you beat google’s core update when your traffic went down? what if i told you that i saw this coming and i came up with a solution and contingency strategy in case my organic search traffic would ever drop? but before i go into that, let me first break down how it all started and then i will get into how i beat google’s core update.

How to adjust for the Google Snippet Length Increase Update

algorithm

Google just rolled out another broad core algorithm update on june 3 (which was preannounced by google’s danny sullivan. )and once again, the core ranking update was big. It wasn’t long before you could see significant impact from the update across sites, categories, and countries. Some sites surged, while others dropped off a cliff. And that’s par for the course with google’s core updates. For example, here are three examples of drops from the june 2019 google core update: but i’m not here to specifically cover the june update. Instead, i’m here to cover an extremely important topic related to all broad core ranking updates – conducting user studies. It’s something i have mentioned in a number of my posts about major algorithm updates, and googlers have mentioned it too by the way. More on that soon. My post today will cover the power of user studies as they relate to core ranking updates, and provide feedback from an actual user study i just conducted for a site impacted by several major updates. By the end of the post, i think you’ll understand the value of a user study, and especially how it ties to google’s core updates by gaining feedback from real people in your target audience. Google: take a step back and get real feedback from real people: after core updates roll out, google’s john mueller is typically pummeled with questions about how to recover, which factors should be addressed to turn things around, etc. And as i’ve documented many times in my posts about core updates , there’s never one smoking gun for sites negatively impacted. Instead, there’s typically a battery of smoking guns. John has explained this point many times over the years and it’s incredibly important to understand. But beyond just taking a step back and surfacing all potential quality problems, john has explained another important point. He has explained that site owners should gain objective feedback from real users. And i’m not referring to your spouse, children, coworkers, top customers, etc. I’m talking about feedback from objective third parties. I. E. People that don’t know your site, business, or you before visiting the site. When you conduct a study like that, you can learn amazing things. Sure, some of the feedback will not make you happy and will be hard to take… but that’s the point. Figure out what real people think of your site, the user experience, the ad situation, the content, the writers, etc. And then form a plan of attack for improving the site. It’s tough love for seo. Here is one video of john explaining that site owners should gain feedback from objective third-parties (at 13:46 in the video). Note, it’s one of several where john explains this: conducting user studies through the lens of google’s core updates: when you decide to conduct a user study in order to truly understand how real people feel about a site, it’s important to cover your bases. But it can be a daunting task to sit back and try to craft questions and tasks for people that will capture how they feel about a number of core site aspects. As i explained above, you want to learn how people really feel about your content-quality, the writers, the user experience, the advertising situation, trust-levels with the site, and more. So, crafting the right questions is important. But where do you even begin?? well, what if google itself actually crafted some questions for you? wouldn’t that make the first user study a lot easier? well, they have created a list of questions… 23 of them to be exact. And they did that in 2011 when medieval panda roamed the web. The list of questions crafted by amit singhal in the blog post titled more guidance on building high-quality sites provides a great foundation for your first user study related to google’s core algorithm updates. For example, the questions include: would you trust the information presented in this article? is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? would you be comfortable giving your credit card information to this site? does the article provide original content or information, original reporting, original research, or original analysis? does the page provide substantial value when compared to other pages in the search results? how much quality control is done on content? and more… as you can see, these are incredibly important questions to review. The questions can absolutely help you better understand how real users are experiencing your site, how they feel about your site, and ultimately, the questions can help craft a remediation plan covering what you need to change or improve on your own site. Ihave used these questions (or variations of them) to run both quick and dirty user studies, and formal studies. The feedback you can receive is absolutely gold. Not just gold, but seo gold in the age of broad core ranking updates. Let’s face it, this is exactly the type of information that google is trying to evaluate algorithmically. So, although it’s not easy to run user studies, and it can be time-consuming and tedious, it’s one of the most important things you can do as a site owner. Beyond the 23 panda questions, more ideas from the quality rater guidelines (qrg) the panda questions provide a great foundation, but you can absolutely run more user testing using google’s quality rater guidelines (qrg) as your foundation. And there are a boatload of topics, ideas, and questions sitting in the 166-page guide that google uses with its own quality raters. User intent. And more… now, you can just trust me (and john) and think that user testing is important, or you might want more information. For example, like seeing examples of what you can really learn from a user study. Well, i’ve got you covered. Ijust conducted a user study for a site that was heavily impacted by the march core update (and that has seen major volatility during several core updates over the years). The feedback we received from the user study was awesome and i’m going to share some of it with you (without revealing the site). Ithink you’ll get the power of user studies pretty quickly. User testing results: what you can learn from real people: health/medical case study again, the site has seen big swings (up and down) during various core updates and i’ve been helping them identify all potential quality problems across the site (including content-quality, technical seo, user experience, advertising situation, site reputation, ux barriers, and more). After fully auditing the site, i used the panda questions mentioned earlier as the foundation for the user study and tailored some of those questions for the niche and site. Below, i’ll provide some of things we learned that i thought were extremely important for my client to understand. Remember, this is real feedback from real people. Test-wise, i not only used multiple choice questions, but i also used open-ended questions to learn more about how each user felt about certain situations. In addition, i used a platform that provides session recordings of each user going through the study. For this study i used usertesting. Com and i’ll explain more about testing platforms later in this post. Ican tell you that watching and listening to people experience a site is absolutely fascinating. There is so much you can learn from hearing the reaction of users, picking up things they say, and watching how they navigate a site or page. So, the combination of quantitative feedback, qualitative feedback, and viewing recorded sessions provides the ultimate recipe for surfacing potential problems on a site. And that feedback can directly help site owners craft a remediation plan that goes beyond fixing minor issues. Instead, you can start to address deeper issues and problems. And that’s exactly what google’s core updates are about… google is evaluating a site overall and not just looking at one or two factors. Remember, there’s never one smoking gun. First, some quick background information about the user study: by the time i was setting up the test, i had already fully analyzed the site and provided many areas for improvement. But, we wanted to gain feedback from real users in the site’s target audience about a number of important topics. Also, i wanted to use the 23 panda questions as a foundation for the test. Audience selection: since usertesting. Com has a panel of over one million people, i was able to select specific demographic information that enabled us to make sure the test participants were part of my client’s target audience. For example, i was able to select gender, age, household income, if they were parents (and how old their children were), job status, web expertise, and more. I’ll cover more about this later. So, what were some things i wanted to learn from the participants? here are a few of the things i was interested in: did users trust the information provided in several articles i asked them to read? did they think the articles were written by experts, or just people heavily interested in a topic? was the content original? or did they think it could easily be found elsewhere on the web? did they recognize the brand? how about the founders and writers? how did they feel about recency, original publication dates, if the articles were updated, and how that was treated on the page? i asked them to review and provide feedback about the background and experience of the site owners, authors, and the medical review board. Iwanted to know if the participants thought there was an aggressive, disruptive, or deceptive advertising situation (since this was a problem when i first started analyzing the site). And more… there were 39 different questions and tasks i had the participants go through. Below, i’ll cover some pieces of feedback that we thought were extremely helpful. By the way, some of the responses (and video clips) were eye-opening. I’ll provide the details below. Examples of feedback from the user study (in no specific order): balance – several participants mentioned the importance of balance in the article. For example, thoroughly covering the benefits and risks of certain topics. Again, this is something that can be very important in articles, especially ymyl articles. Triggers – i learned that certain words were triggers for some people, which i could only hear in the video clips. Iwould have never known that from multiple choice questions. For example, when certain words were read aloud, some participants would react in a way that clearly showed how they felt about that topic. They even said, “whenever i read {enter word here}, that immediately throws up a red flag for me”. Wow, amazing feedback for the site owners. Sources and credibility – along the same lines, the sources and citations were extremely important for some of the participants. Some explained that if they see wikipedia as a source, they immediately become skeptical. One even said it discredits the article. For example, one user said, “wait, so it’s reviewed by a doctor, but it cites wikipedia… not sure i trust this article at all. ”trust & reactions – when asked about if a certain participant trusted one of the articles, she laughed out loud. Again, hearing people in the video is incredibly powerful. And laughing is typically not a good thing for a ymyl site. :) publish dates – there were several important pieces of feedback regarding publish dates, updated dates, etc. First, some assumed that if there was an updated date on the article, then that meant the entire article had been fully reviewed again. That can be deceptive, since the articles just had specific pieces updated. More about publish dates – some participants absolutely wanted to see the original publish date and the updated date. They did not just want the updated date, since that makes them search for clues about when the article was originally published. Some participants explained the process they go through to find the original publish date, which included checking the sources being cited (and the dates associated with those sources). And then they use a savvy approach of checking the comments for dates. Social proof – i heard one participant explain how if she sees a lot of comments, then that means it must be a popular website. Very interesting… comments are tough for many sites due to the onslaught of spam, the time involved in moderating comments, etc. ,but they do seem important for some people. Author expertise – several participants wanted to know the background of the writers as they were reading each article. Since the articles they were reading covered health topics, they immediately went into “skeptical mode”. This was important to see and underscores the importance of having experts write the content. Citing sources – several participants explained that just a link to a source wasn’t enough for some articles. They wanted to see stats and facts backing up some claims (in the article itself). For example, maybe providing some of the data directly in the article versus just linking out to another article. “just a blog…” – i heard several remarks comparing blogs to medical websites. For the health niche, this was very interesting feedback. There was a negative stigma with blogs for some users, especially for health/medical topics. Advertising situation – advertising-wise, there were also some interesting pieces of feedback. Remember, there was an aggressive advertising situation when i first started helping the client, so i was extremely interested in hearing what the participants thought of the current ad situation (which has improved, but the site owners haven’t moved as far as i would like them to). Iheard one user literally counting the number of ads as she scrolled down the page. 1, 2, 3, wait more, 4, 5. But in a strange twist, she then said the ad situation was fine… she knew there were a number of ads, but didn’t find them distracting. It’s extremely important to make sure the advertising situation is ok, since google has explained that aggressive ads can impact a site algorithmically over time. Affiliate marketing – regarding affiliate links, i did hear, “are they just trying to sell me something?? ok, they probably are…” this is something i have brought up to my client during the audit and it’s a tough conversation to have. But remember, google has explained that there’s a fine balance when delving into affiliate links or affiliate marketing in general. There must be a lot of value added versus monetization. If the scale tips in the wrong direction, bad things can happen google-wise. So this piece of feedback was extremely important to see/hear directly from users. Author expertise – when asked about the expertise of the author of an article, the user started scrolling to find the author information and then said, “wait, it’s a blog… no, i don’t trust the author at all. ”i heard this type of comment several times during the user study. More about building a brand and credibility soon. Content-quality – when asked about original content across the articles, almost all of the users in the study said there was some original content, but some of it could easily be found in other places across the web. Not one person said the content was original. This underscores the importance of tackling subject matter where you can provide original content, ideas, perspectives, etc. If you write about what many others are writing about, the content can be viewed as quasi-original. That’s not good enough for a tough niche. Content value – when asked about substantial value from the content compared to other articles on the topic, every one of the users said it was average compared to the others. You clearly don’t want to strive for “average”. You want 10x content. This was great for my client to see. They have strong articles overall, but users saw them as average compared to the competition. Side note: serp ux – when watching users go to google and look for a competing article, it was fascinating to see several scroll right by the featured snippet and select something a little farther down the page (in the standard organic results). Sure, this isn’t a large sample size, but just an interesting side note. Site design – when researching other articles on a topic, a user commented that all the sites look the same. And those sites ranged from some of the top health sites on the web to academic sites to health blogs. Site design, branding, etc. Comes into play here and it’s something that i don’t think many focus on enough. Brand recognition – regarding brand, every one of the users in the study said they never heard of the site, brand, etc. This is clearly a signal that the site owners need to work on branding. For example, getting the brand out there more via pr, reaching eyeballs beyond their core audience, etc. Recency – for health topics, i heard a user explain they definitely want to see more recent articles on a topic. The article they were reading was a few years old and that didn’t seem sufficient for her. Recency seemed important (but it must actually be recent and not just an “updated on xx” tag slapped on the page). Affiliate marketing – more comments about “they are advertising {enter product here}” while reading an article. So yes, users pick up on affiliate links. Again, the value from the article must outweigh the monetization piece. Citing sources – there were positive comments about certain sources that were cited, like consumer reports, a scientific study, etc. For health articles, i saw users in the video checking the sources at the bottom of the page, which could help build credibility. Medical review board – overall, the users liked that articles were reviewed by a medical review board. Iheard this several times while reviewing the recorded sessions of participants reading the articles. Expertise and credibility – when asked about the expertise and background of the site owners, authors, and medical review board, there were plenty of interesting comments. For example, having a medical review board with various types of doctors, nutritionists, etc. Seemed to impress the participants. But i did hear feedback about wanting to see those credentials as quickly as possible on the page. In other words, don’t waste someone’s time. Don’t be too cute. Just provide the most helpful information that builds credibility as quickly as possible. Awards and accolades – for various awards won, users want a link to see more information about that (or they wanted to see more on the page itself). It’s clearly not good enough in this day and age to simply say you won something. Let’s face it… anyone can say that. They want proof. Trust – when asked if they would be comfortable giving their credit card information to the site, most responded, “i’m not sure i would go that far…” or “no, definitely not”. So, there were clearly some breakdowns with trust and credibility. Isaw this throughout various responses in the study. My client has some work to do on that front. Ux barriers – i noticed errors pop up twice while reviewing the video clips of users going through the site. If these are legit errors, then that’s extremely helpful and important to see. Ipassed the screenshots along to my client so their dev team could dig in. It’s just a secondary benefit of user testing (with video recordings of each session). And there were many more findings… as you can see, between reading their responses, hearing their reactions, and then watching each video session, we gained a ton of amazing feedback from the user study. Some of the feedback was immediately actionable, while other pieces of feedback will take time to address. But overall, this was an incredible process for my client to go through. User testing platforms – features & user panel if you just read the sample of findings above and are excited to conduct your own user study, you might be wondering where to start. Well, there are several important things to consider when preparing to launch a user study. The first is about the platform you will use. Usertesting. Com is probably the most well-known platform for conducting user studies and it’s the one i used for this test. Iwas extremely impressed with the platform. The functionality is killer and their panel of over one million people is outstanding. In addition, participants sign a non-disclosure agreement (nda), which can help reduce the chance of your test getting shared publicly. Some sites wouldn’t care about this, but others would care. For example, i know a number of my clients would not want the world knowing they are running a user study focused on trust, quality, advertising situation, etc. Audience-wise, i was able to select a range of criteria for building our target audience for the user study (as covered earlier). This enabled me to have participants that were closely tied to my client’s target audience. It’s not perfect, but can really help focus your audience. Functionality-wise, you can easily create multiple choice questions, open-ended questions, etc. You can also use balanced flow to send users through two different test flows. This can enable you to test different paths through a site or different customer experiences. Here are some screenshots from the test creation process: pricing-wise, usertesting. Com isn’t cheap… but could be well worth the money for companies that want to perform a number of user tests (across a range of actions). Remember, the sky’s the limit with what you can test. For example, site design, usability, features, content-quality, site trust, and more. Iwas ultra-impressed with usertesting. Com. Beyond usertesting. Com, i also looked into usabilityhub (google is a client of theirs btw) and userlytics. Ihave not used these other platforms, but they could be worth looking into since they also have large panels of users and what seems to be strong features. Closing tips and recommendations: before ending this post, i wanted to provide some closing tips and recommendations when setting up your first test. Iam by no means an expert on user testing, but i have learned some important lessons while crafting tests: first, user testing is not easy. It can be time-consuming and tedious (especially when analyzing the results). Build in enough time to craft your questions and flow, and then enough time for fully analyzing the results. You might be surprised how much time it takes to get it right. For google’s core updates, you can definitely use the 23 panda questions as a foundation for your test. You also might take a subset of those questions and then tailor them for a specific niche and site. After that, you can use the quality rater guidelines as a foundation for additional tests. Try to not ask leading questions. It’s very hard to avoid this… but don’t sway the results by leading someone down a certain response path. Session recordings are killer. Make sure you watch each video very carefully. I’ve found you can pick up some interesting and important things while watching and listening to users that are trying to accomplish a task (or just while they are reviewing a site). Take a lot of notes… i had a text editor up and running so i could timestamp important points in the videos. Then it was easy to go back to those clips later on while compiling my results. Try to gain both quantitative and qualitative feedback from users. Sure, multiple choice questions are great and can be quick and easy, but open-ended questions can yield important findings that might not be top-of-mind when crafting your test. And then layer on videos of each session, and you can gain a solid view of how real users view your site, content, and writers. Find the right balance for the number of participants. Usertesting. Com recommends up to 15 participants for a test. Don’t overload your test, which can lead to data overkill. Try different numbers of participants over a series of tests to see what yields the most valuable results. For some tests, 5 participants might be enough, while other tests might require 15 (or more). Summary – user testing can be a powerful tool for sites impacted by google’s core ranking updates google has explained many times that it is looking at many factors when it comes to broad core ranking updates. That includes content-quality, technical seo, user experience (ux), advertising situation, e-a-t, and more. Google’s john mueller has also explained that it’s important to take a step back and objectively analyze your site. Well, a great way to objectively analyze your site is by conducting user testing. Then you can have objective third-parties go through your site, content, features, etc. ,and provide real feedback. I’ve found this process to be extremely valuable when helping companies impacted by major algorithm updates since it can surface qualitative feedback that is hard to receive via other means. Irecommend trying this out for your own site (even if you haven’t been impacted by core updates). Ithink you’ll dig the results. Good luck. Gg.

Note: from august 2019 and moving forward we will be classifying updates as either confirmed by google, or suspected. We will no longer be reporting in great detail on each tweak to the algorithm as our conclusions are almost always to improve overall quality. December 2019 potential quality updates: december 26, 2019: this was possibly a minor quality update. We saw many of our clients who have e-commerce or travel websites see a greater increase than usual starting on this date. However, in many cases, these increases may be seasonal. December 3-5, 2019 – it is possible that google made changes to their quality algorithms at this time as we had several clients see increases or decreases. However, at this point we feel that these changes were connected to seasonality. December 4, 2019 (date approximate) – if your recipe or nutrition site has seen a change in traffic at this time, it could be connected to the fact that google assistant is now allowing users to set filters so that they only see certain types of recipes in the google search app such as gluten free, vegan or vegetarian. November 2019 potential quality updates: november 24-25, 2019 – possible mild quality tweak. We had several sites that saw changes in traffic at this time. However, seasonality plays a role here. At this point we do not think this was a significant update. November 11, 2019 – we had a number of clients seeing nice improvements on this day (and a few seeing drops). We initially thought this was a tweak to the november 8 update, but most of the sites affected did not see changes november 8. Most of our clients who saw changes in traffic trends were sites that we had flagged trust issues (as described in the quality raters’ guidelines. )november 8, 2019 – unconfirmed, but significant update. Google did not officially confirm this update but tweeted , saying that they run several updates in any given week. At mhc we feel strongly that this update (or at least a component of it) was strongly connected to link quality. Many sites seeing drops had made heavy use of reciprocal linking schemes (like recipe bloggers in a link party), footer links (like web design companies often use), and in-article links published for seo. You can read our full thoughts on our blog post on the november 8, 2019 google update. November 4-5, 2019 –there was a significant local update at this time. Joy hawkins coined this the bedlam update. Most local map rankings have shifted significantly. Danny sullivan from google told us that this update was the result of google introducing neural matching into their local ranking systems. For more information on this, see our newsletter episode. November 3, 2019 – we had several clients with minor increases in google organic traffic on this date. Each had been working hard at improving the overall quality of their site. As such, we feel this is likely a minor quality update. October 2019 potential quality updates: october 21, 2019 – we had several clients that saw slight gains in google organic traffic on this day and a few with losses. While there has been some speculation that this change is connected to bert, our initial analysis leads us to think this is more likely to be a change that google has made to better understand quality in websites. October 14-19 – there were some changes seen in a number of our clients’ traffic at this time. In hindsight, google announced they have made some changes to how they understand queries. Bert is now an important part of their algorithms. You can find our thoughts on bert and whether it will affect your rankings in this newsletter episode. October 4-21, 2019 – google appears to have been experimenting with publishing more image thumbnails in the serps. This could potentially result in a page or query seeing changes in ctr depending on the value of the thumbnail to the user. October 16, 2019 – google webmasters tweeted that they had a delay in indexing fresh content. While this should not be considered a google update, it may have temporarily impacted traffic on this day, especially for news sites. September 2019 potential quality updates: september 24-30 (end date approximate) – google announced a core update will start rolling out on this day. Danny sullivan advised people to read google’s blog post on core updates. This blog post contains a lot of information on e-a-t. You can find information in our newsletter on our most recent thoughts. We had several clients see nice recoveries. Some had worked hard to improve quality based on our recommendations. For a few we feel that google relaxed their interpretation of which type of content contradicts scientific consensus. We hope to have a full article about this out within the next couple of weeks. September 17, 2019 (date approximate) – this appears to be a quality tweak. At mhc, we have had several clients that appear to be seeing some recovery after being negatively affected by the june 3 core update. There could possibly be a link component to this update as well. September 9 and september 13, 2019 – we feel these were minor core updates , likely having to do with google’s assessment of trust. There is a strong possibility that either or both of these updates has a link component to it. September 5, 2019 (approximate date) – it is possible that the leased subdomain update went live on this day. Sites that leased subdomains from authoritative sites, such as coupon subdomains may have seen traffic drops on or around this day. September 4th, 2019 – possible quality update on this day. Some of our clients saw mild increases. This could possibly be related to the link update the week prior. August 2019 potential quality updates: august 22-29 – possible link related update. We have several clients that saw increases in the last week. We believe this could be related to disavow work we did as the increase happened after they filed their disavow. August 19-21: we had several clients with moderate increases or decreases at this time. One of our clients for whom we had filed a thorough disavow a few weeks previously, saw growth in google organic traffic of over 100%. As such, there is a possibility that this update has a link component to it. It is also possible that disavowing this client’s links helped increase google’s trust in the site overall. August 18 –at this point, this may be a significant update. We will report back in our newsletter next week. August 12 august 3 – (possibly starting as early as july 12) july 22 – several sites that we monitor saw significant traffic jumps. It is possible that this was an update affecting ecommerce sites more strongly than others although there is not enough data to support this just yet. Mid july (likely july 15-16, 2019) – google made changes to their algorithm to make it so that adult search terms were less likely to surface porn when searching for some queries that could be construed as either adult or non-adult. While google didn’t give us an exact date for this update, from our data, we can see that this likely happened around july 15-16. If your site saw a drop or increase in traffic around that time, it may be worth looking at whether or not rankings changed for keywords that could be construed as adult in nature. July 13-20, 2019 – there has been a lot of reported turbulence on july 13, 17 and 20. So much so they named it maverick. Our initial thoughts are that google is making tweaks to how they measure trust. While some niches are seeing effects more than others, we don’t think this is targeted to specific types of sites. July 11-13, 2019 – this is likely to represent an unannounced update as there have been several reported changes. So far we are seeing that it is mostly ymyl sites that are being affected within our clients. Agood number of these are health sites. We will publish more on this to come. July 1-2, 8-9, 2019 – possible tweaks to the june 3 update. Several of our clients saw changes during these dates, with some being relatively big increases. Read our thoughts in episode 91. June 29, 2019 – many of our medical clients saw nice gains on this date. Our guess is that google made more tweaks to their june 3 update. See our theory on this update in episode 90 of our newsletter. June 17-18, 23-24, 2019 – we believe google made tweaks to the june 3 update and this time period does not signify a major update. There were reported changes to algo weather tools, many of our ecommerce clients saw nice gains, and some of our natural medicine sites saw small gains as well. See more detailed information in episode 89 of our newsletter. June 11, 2019 – there was a bug this morning affecting traffic to amp pages. June 4-6, 2019 – diversity update. This update is designed to make it so that one site will rarely have more than two listings on the first page of the organic search results. If you lost traffic at this time, it could be due to this or due to the june core update which started june 3. This update should only affect organic listings. You can still have multiple paa’s, featured snippets, etc. It should not cause a ranking drop, but could cause drops in overall traffic from google organic search if you previously were getting multiple results on the first page for some queries. You can find more information on this update in our post on the june 3 core update. June 3, 2019 – announced core quality update. Google actually preannounced this update. Danny sullivan tweeted on the search liaison account saying, “we are releasing a broad core algorithm update, as we do several times per year. It is called the june 2019 core update. ”please note! if you think you were negatively affected by this update, the diversity update (see above) should be considered as well. But, in most cases, sites that were hit had issues with trust. We also feel google turned up the dial on how they value brand authority in this update. It is possible that something changed with how google values exact match anchor text in links. June 2, 2019 – google outage. This was not a google update. However, many google cloud services went down this weekend. This could impact traffic, but only for a few hours. May 20-24, 2019 – unannounced update. Many of our clients saw changes in organic traffic at this time. However given that this was around the time of the memorial day weekend, it is hard to say whether this was a big update or not. There is a possibility that there is a link component to this update. May 14, 2019 – possibly a small quality update. We had a few clients see small increases or decreases on this day. May 9, 2019 – possibly a minor quality update. Many of our clients who have been working on e-a-t related changes saw slight increases on may 9. However a few saw slight decreases. We think that this was potentially a refresh of some sort in which google re-assessed e-a-t signals for many sites. April 27-may 1, 2019 – likely a mild quality update. There may have been changes to how google assesses link quality as well at this time. April 26, 2019 – this was possibly a small quality update. Several sites that were previously affected by the deindexing bug that happened april 5-8 saw further drops at this time. It is unclear whether the drops are due to the bug, or an algo update. April 12-19, 2019 – google started showing more images in search on this day. According to a study done by seoclarity , there was a 10% increase in how many images google shows for many searches starting at this time. April 5-8, 2019 – this was not an algorithm update, but google experienced a bug that caused many sites to have large number of pages drop out of the index. If traffic dropped at this time, this may be why. March 18 and march 20-24, 2019 – it looks like google is tweaking the changes made with the march 12 core algorithm update. This is not a reversal of march 12 however. Some of our clients that saw increases on march 12 saw further increases on either march 18 or between the 20th to 24th. Some saw increases mar 12 and a slight decrease during this turbulence. March 12, 2019 – significant core quality update. Danny sullivan announced that a “broad core algorithm update” was released and suggested that the answers to what were changed can be found in the quality raters’ guidelines. Some have suggested “florida 2” as a name for this update as it happened shortly after pubcon florida. However, this update has nothing to do with the original florida update. Google has asked us to call this the “march core quality update” rather than naming it. Early analysis shows that it has strongly affected ymyl sites. Many sites making e-a-t improvements saw beautiful changes. (note: i wrote an article for search engine land that showed several examples of sites that improved with this update, along with the types of changes that they made. )this bullet point is here as part of an experiment we are running in investigating whether we can get a page that is blocked by robots. Txt indexed. February 27, 2019 – possible small quality update. Dr. Pete from moz noted that there was a one day increase in how many results google was displaying on page one with some serps having 19 organic results. However, as that change only lasted for a day, this probably isn’t the cause. Clients of ours that saw improvements were working on e-a-t related changes. This was likely a general quality update. February 23-24, 2019 – possible small quality update. Several of our clients who have been improving their site quality saw improvements at this time. Acouple of our clients who had done disavow work saw improvement. This update may have a link component to it. February 16, 2019 – possible small quality update. Several of our clients who have been working on quality improvements saw small positive changes at this point. We feel that this was likely a re-assessment of e-a-t for many sites. February 4-7, 2019 – possible small quality update. We had a couple of clients see increases after working on quality improvements, but most of our clients saw no change at this time. January 31, 2019 – while this was not a suspected update date, a couple of large sites saw major drops on this date. Irs. Com (not. Gov), and dmv. Org (not the official site of the dmv) saw big hits. While these could have been manual actions, as suspected by sistrix , we think that this could reflect google’s assessment of the “t” in e-a-t , trust. January 27, 2019 – possible small update. This update was likely a quality update and we think there was a link component to it. January 22, 2019 – possible small update , quite similar to january 27. This update was likely a quality update and we think there was a link component to it. January 15, 2019 – barry schwartz reported on a possible small update on this date. However, at mhc, we did not see much evidence of a significant update happening at this time. Afew people reported that they had recovered from medic at this time. January 13, 2019 (approx) – if you are noticing a dramatic drop in impressions in gsc on or around this date, you are not alone. This is believed to be caused by the fact that gsc is now reporting data under the canonical url version. In other words, if you use utm tracking to determine when clicks are coming from google posts, etc. ,those individual urls will show big drops in impressions as the data is recorded under the canonical version now. January 7-9, 2019 – unconfirmed update. This was probably a tweak to google’s quality algorithms. We think that there was possibly a link component to this update as some sites that had previously had link audits done saw nice increases. January 5-6, 2019 – this may have been a mild quality update. If your site saw changes in traffic at this time, be sure to note whether the changes are potentially seasonal. Alot of sites traditionally see changes at the beginning of the year. The semrush sensor was quite high at this time.

I’ve been doing seo for a long time… roughly 18 years now. When i first started, google algorithm updates still sucked but they were much more simple. For example, you could get hit hard if you built spammy links or if your content was super thin and provided no value. Over the years, their algorithm has gotten much more complex. Nowadays, it isn’t about if you are breaking the rules or not. Today, it is about optimizing for user experience and doing what’s best for your visitors. But that in and of itself is never very clear. How do you know that what you are doing is better for a visitor than your competition? honestly, you can never be 100% sure. The only one who actually knows is google. And it is based on whoever it is they decide to work on coding or adjusting their algorithm. Years ago, i started to notice a new trend with my search traffic. Look at the graph above, do you see the trend? and no, my traffic doesn’t just climb up and to the right. There are a lot of dips in there. But, of course, my rankings eventually started to continually climb because i figured out how to adapt to algorithm updates. On a side note, if you aren’t sure how to adapt to the latest algorithm update, read this. It will teach you how to recover your traffic… assuming you saw a dip. Or if you need extra help, check out my ad agency. In many cases after an algorithm update, google continues to fine-tune and tweak the algorithm. And if you saw a dip when you shouldn’t have, you’ll eventually start recovering. But even then, there was one big issue. Compared to all of the previous years, i started to feel like i didn’t have control as an seo anymore back in 2017. Icould no longer guarantee my success, even if i did everything correctly. Now, i am not trying to blame google… they didn’t do anything wrong. Overall, their algorithm is great and relevant. If it wasn’t, i wouldn’t be using them. And just like you and me, google isn’t perfect. They continually adjust and aim to improve. That’s why they do over 3,200 algorithm updates in a year. But still, even though i love google, i didn’t like the feeling of being helpless. Because i knew if my traffic took a drastic dip, i would lose a ton of money. Ineed that traffic, not only to drive new revenue but, more importantly, to pay my team members. The concept of not being able to pay my team on any given month is scary, especially when your business is bootstrapped. So what did i do? i took matters into my own hands although i love seo, and i think i’m pretty decent at it based on my traffic and my track record, i knew i had to come up with another solution that could provide me with sustainable traffic that could still generate leads for my business. In addition to that, i wanted to find something that wasn’t “paid,” as i was bootstrapping. Just like how seo was starting to have more ups and downs compared to what i’ve seen in my 18-year career, i knew the cost at paid ads would continually rise. Just look at google’s ad revenue. They have some ups and downs every quarter but the overall trend is up and to the right. In other words, advertising will continually get more expensive over time. And it’s not just google either. Facebook ads keep getting more expensive as well. Ididn’t want to rely on a channel that would cost me more next year and the year after because it could get so expensive that i may not be able to profitably leverage it in the future. So, what did i do? i went on a hunt to figure out a way to get direct, referral, and organic traffic that didn’t rely on any algorithm updates. (i will explain what i mean by organic traffic in a bit. ).

As we said previously the main aim of broad core updates is quality, and google tweaking their algorithms to make sure it offers up the best results. This means some sites fall for others to gain. However, you still want to make sure that your site isn’t one that falls. We’ll take the example of whattoexpect. Com. This is a site that falls into the ymyl group of sites. But by showing off their e-a-t to the maximum they’ve used this to their advantage and seen consistent gains in the past year as this chart shows us. When looking through their site, we found a few examples of what they’re doing right: as this image shows this is a great (trusted) external resource that goes a long way to showing the expertise, authoritativeness and trustworthiness of the sites that receive certification from them. Automatically this is a big green tick to google. Not only this but the fact they link out to sources (see below images) to back up the validity of their statements is yet again a huge tick for their site. As we’ve said previously google loves pages that pretty much represent a college degree essay, especially in ymyl industries, where e-a-t is so key. Having this information backed up by peer-reviewed journals is as good as it gets in terms of e-a-t. So, what’s the take-away? if you have a ymyl site (or even if you don’t) look at what the ‘winners’ are doing! find ways you can show off your e-a-t! we’ve discussed this at length before in previous posts about e-a-t.

After a year since the last major penguin update, penguin 3 started rolling out this past weekend. What was expected to be a brutal release seems to be relatively light in comparison to other updates. According to google, it affected 1% of us english queries and this is a multi-week rollout. To give some comparison, the original penguin update affected >3% (3x) the queries. There are many reports of recoveries for those who had previous penalties, did link remediation / disavow. News: penguin update official (google) what really happened & how to beat this update: seems like this update was lighter than expected. Across the sites we track, we haven’t seen much out of the ordinary. Keep in mind that penguin is traditionally keyword specific and not a site-wide penalty, so take a look at any specific keywords that dropped or pages that dropped and adjust accordingly. We’ve seen a lot of reports of recovery. Usually, if you were hit by a penguin penalty in the past, you would need to fix/remove/disavow over optimized links and wait for an update. Many webmasters have been waiting all year for an update and it finally arrived. Take a look at our penguin recovery guide here.

May 18, 2018 the mobile-first index update is affecting a lot of websites at the end of march, google announced a change in how they apply their indexing algorithm, moving away from a desktop-first indexing approach to a mobile-first indexing approach. What this means is that their crawling, indexing and ranking systems are now looking at how your site performs on mobile first. It’s possible if you saw a dramatic drop in organic website visitors in april and are noticing additional drops in may that your site may need some adjustments to respond to the mobile-first indexing methodology.

According to social media today , almost 50 percent of users now use voice search to research products. This explains the increasing popularity of digital assistants and voice search. While our smartphones have been voice-search enabled for quite a while now, their accuracy has improved greatly in the last few years due to developments made in the field of natural language search. In fact, it’s now come to a point where voice search almost resembles an intuitive and fluid conversation. All this is instrumental to its widespread adoption. Major players like apple, google, and amazon are already making headway in the voice search game thanks to products like siri and echo dot. If you want to keep up and also remain relevant, start optimizing for voice search. Here are some ideas: focus on natural language queries the importance of keywords will never phase out of existence, but at the same time, full questions and sentences are gaining traction. Optimize for these by considering the queries you want your site to be known for. Find out your current rank by searching for them. Produce innovative content that answers those queries and also create content that features a more conversational approach to match the phrasing used by people for their queries. Use featured snippets answer boxes also termed featured snippets, have always been considered “position zero” when it comes to serps, but the rise of voice search has increased their importance. When a voice query’s search result comes with a featured snippet, the answers can be read aloud to the users. Incorporate bullet or numbered points or even a table of highlights for your content to increase your chances of grabbing a featured snippet. Alternatively, create q&a type of content. Optimize for apps and actions know that users don’t just ask their digital assistants questions; commands are issued too. So, consider methods to optimize your site for the same. Use app indexing or deep linking to provide users with access to your website via voice search. Prepare for linkless link building want to employ the best 2018 link building strategies for your business? well, linkless link building is where it’s at! as contradictory as it might seem, linkless link building is quite effective and works particularly well for small business. The truth is, google algorithm updates like fred and penguin have made link building harder for websites. Employing freebie links or poor link profiles? well, prepare to get penalized by google. So, future-proof your seo in 208 by focusing on long-term, strong link building and appreciating the significance of linkless backlinks. Develop long-term rapport to get quality backlinks try to develop real-world relationships if you wish to get backlinks your competitors covet. Good pr helps you acquire backlinks for every size and type of business. Combine outreach and proper pr to create lasting relationships with good publications to strengthen the referral authority of your website. What’s more, instead of a backlink, even a mention can go a long way. Monitor and develop link-less mentions keep in mind that search engines are now capable of associating brands with mentions, and employ this method to decide the authority of a particular website. Search engine bing apparently found out how to connect links to mentions a long time ago, and even google has been doing the same for quite some time now. So, do not rely only on traditional backlink monitoring. Invest in a quality web monitoring tool to maintain records of your brand mentions and concentrate on pr activities, brand awareness, online reviews, and reputation management. Choose mobile-first indexing haven’t yet adopted a mobile-first seo approach? well, change that asap! with the launch of the highly-anticipated mobile-first index, renew your focus on the mobile side of things. Considering how 52. 99 percent of web traffic came from mobile devices until the third quarter of 2017, according to statista , make sure your site is compatible with mobile devices as most users who reach your website now will use their smartphones or search on the go. Ramp up the speed pay attention to the speed of your website because that affects seo, especially on mobile devices. According to a soasta study , 53 percent of mobile visits get abandoned after 3 seconds. So, your site needs to load within that time. Check your site speed with tools like pingdom or be aware of images, javascript and other objects that can bloat the website. Provide content through design google’s search quality evaluator guidelines reveal that mobile users search for a different content compared to desktop users. Remember that someone using a desktop computer will always search for a certain number of settings, but mobile users have the opportunity to be anywhere at any moment. Thus, get a truly future-ready mobile site once you become capable of responding to the user context. Think it sounds futuristic? well, there are already a number of ways how you can achieve this, especially when it comes to m-commerce sites. Rely on the power of instant apps, amp, and progress web applications google has always made user experience a priority, and brands have been encouraged to do the same. Think your app or site already offers users a great experience? well, then stick to your strengths. However, in case you wish for an upgrade, check out the following options: amp (accelerated mobile pages) – google has been trying to push its “lightning-fast” web solution for mobile to seos ever since it launched. The company has decided to make it quicker and more engaging for the program to become more popular. Android instant applications: share and access these apps through a link without downloading it entirely. Through this process, mix some of the benefits of mobile sites with the app experience. Progressive web apps: these are mobile web that resemble an app, capable of online functionality as well as combining some of the pros of applications into the mobile web framework. Embrace machine learning and ai did you know that google has slowly increased the use of machine learning and ai in the algorithms used for ranking purposes? these algorithms do not follow a preset course of rules, but grow and learn every day. The question is, how do you optimize artificial intelligence? and the answer is, you don’t. Maintain the basic seo best practices , and your site will continue to perform well. Always keep an eye on the latest news and become familiar with the important ranking factors. Concluding remarks keep an eye out for new changes made to the seo mechanism made by google in 2018. In the meantime, follow the tips given above to prepare for the coming algorithm updates. By guy sheetrit.

Who will this update impact?

Another clear indicator that google infrastructure is undergoing major updates is the fact that its bot “the crawling software” is updated. It should be remembered that for the past four years, google’s bot lack the ability to download on chrome has been lagging behind for the simple reason that it was based on the march 2015 chrome 41 version of the browser. Chrome is now at version 74, implying that, until recently, google’s bot could not see the web in a similar manner as folks who are using modern browsers. However, that has since changed. In 2019, google announced that its bot would be based on the latest chrome browser version going forward. The upgrade on google’s bot represents a significant update on how google crawls through the web. It is without a doubt that the recent change to how google crawls the web has occurred amidst the troubles related to the march 2019 a big update that affected website caching and indexing.

Google updated its algorithm to change the way results are ranked on mobile devices. It gave preference to sites who were mobile friendly and demoted sites who are not mobile friendly/responsive. News: google: mobile friendly update (sel) what really happened & how to beat this update: google released this update and the impact was less than expected. We created an article with all the information on how to check if your site is affected here: google mobile update.

Although google has been de-indexing public blog networks publicly for years, we started hearing first reports of de-indexing of private / semi-private networks. Notable articles from nohat, viperchill, nichepursuits, and others came out with varying opinions on the matter. Special note to hoth users: this update doesn’t affect hoth users, as we point exactly 0 pbn links to your sites. See our link building strategy here. News: source wave: the death of pbns what really happened & how to beat this update: some amount of de-indexing is normal, and anyone who has ever run a network of any substantial size knows this. What is not normal is having 50% of your network taken out in one fell swoop. There isn’t a lot of data about what “footprint” has been caught, but common footprints include using seo hosting, not changing whois info, not using co-citations, and more. Even if you do things “correctly”, there may not have been a single footprint that makes a site get caught and it could be a combination of factors, including a low website quality score. Pbns are not dead. And if you did things right, or at least pretty close, you shouldn’t see a big change in de-indexing. With that said, times do evolve, seos get smarter and we diversify strategies. In the meantime, high pr links still work (google usually goes after what is currently working). The best “keep my pbn safe” info that has come out has been from veteran seo stephen floyd (seofloyd) in his bullet proof seo course.

March 08, 2017 filter out low quality search results whose sole purpose is generating ad and affiliate revenue. The latest of google’s confirmed updates, fred got its name from google’s gary illyes, who jokingly suggested that all updates be named “fred”. Google confirmed the update took place, but refused to discuss the specifics of it, saying simply that the sites that fred targets are the ones that violate google’s webmaster guidelines. However, the studies of affected sites show that the vast majority of them are content sites (mostly blogs) with low-quality articles on a wide variety of topics that appear to be created mostly for the purpose of generating ad or affiliate revenue.

This update aimed to ensure that the results found in featured snippets were as fresh as possible, where necessary! the new system aimed to understand what information would need to be updated regularly and what information may remain accurate for a longer period of time. This would be particularly useful for featured snippets, where the freshness of the information may be an important factor! for example; of course, in this instance, the information has to be relevant and up to date, otherwise, it is of little importance or use to the user! barry over at seo roundtable did point out last month that they may not have perfected this yet, as the search term “best smartphone for product photography” still showed up some pretty ancient results! however, when we checked back on this exact same search term today, the featured snippet has now been updated to show a much more relevant range of mobiles. This may be that the new system is learning, and developing over time, or could be that webmasters have caught onto the need for fresh content for a range of long-tail keywords that offer them the opportunity to rank in snippets – who knows 🙂.

Warning: this section is controversial, but it is pulled directly from google’s guidelines. Including content on your ymyl pages that directly contradicts scientific, medical, or historical consensus puts you in dangerous territory with google. In google’s search quality guidelines , google mentions the word “consensus” 20 times and suggests that content contradicting consensus should be rated “fails to meet” – the lowest possible quality rating. This appears to be the case for a number of natural medicine doctors whose content contradicts that of more “trusted” publications such as the mayo clinic, or webmd. Below are some examples of these sites, their performance over the past several core updates and examples of the keywords for which they have seen declines. By looking at the pages for which these sites previously ranked for the above keywords, there is a clear pattern of their content directly contradicting the advice provided by mainstream medical institutions.

Abroad core update is an algorithm update that can impact the search visibility of a large number of websites. Each time an update is rolled out, google reconsiders that serp ranking of websites based on expertise, authoritativeness, trustworthiness (e-a-t). Unlike the daily core update, the broad core update comes with far-reaching impact. Fluctuation in ranking positions can be detected for search queries globally. The update improves contextual results for search queries. There is no fix for websites that were previously hurt by google update. The only fix is to improve the content quality. Focus more on expertise, authority and trustworthiness (e. A. T) to know more about what is a broad core algorithm update , check our in-depth article on the same. We will provide you in and out of the new update in a short while. Please keep a tab on this blog.

How Can SEOs Prepare for Google Algorithm Updates in 2018?

In 2015-2017 there were numerous quality-related updates, such as the quality update, and many other small updates that hadn’t earned themselves names. Then in march 2017, gary illyes of google was asked to name a recent prominent update by google and he decided to call it fred. Apparently this is what he named anything that he didn’t know what to call, but the name took off and became the name for any google quality update. When interviewed on ‘fred’ in 2017 gary illyes had this to say: gary illyes: right, so the story behind fred is that basically i’m an asshole on twitter. And i’m also very sarcastic which is usually a very bad combination. And barry schwartz, because who else, was asking me about some update that we did to the search algorithm. And i don’t know if you know, but in average we do three or two to three updates to the search algorithm, ranking algorithm every single day. So usually our response to barry is that sure, it’s very likely there was an update. But that day i felt even more sarcastic than i actually am, and i had to tell him that. Oh, he was begging me practically for a name for the algorithm or update, because he likes panda or penguin and what’s the new one. Pork, owl, shit like that. And i just told him that, you know what, from now on every single update that we make – unless we say otherwise – will be called fred; every single one of them. Interviewer: so now we’re in a perpetual state of freds? gary illyes: correct. Basically every single update that we make is a fred. Idon’t like, or i was sarcastic because i don’t like that people are focusing on this. Every single update that we make is around quality of the site or general quality, perceived quality of the site, content and the links or whatever. All these are in the webmaster guidelines. When there’s something that is not in line with our webmaster guidelines, or we change an algorithm that modifies the webmaster guidelines, then we update the webmaster guidelines as well. Or we publish something like a penguin algorithm, or work with journalists like you to publish, throw them something like they did with panda. Interviewer: so for all these one to two updates a day, when webmasters go on and see their rankings go up or down, how many of those changes are actually actionable? can webmasters actually take something away from that, or is it just under the generic and for the quality of your site? gary illyes: i would say that for the vast majority, and i’m talking about probably over 95%, 98% of the launches are not actionable for webmasters. And that’s because we may change, for example, which keywords from the page we pick up because we see, let’s say, that people in a certain region put up the content differently and we want to adapt to that. […] basically, if you publish high quality content that is highly cited on the internet – and i’m not talking about just links, but also mentions on social networks and people talking about your branding, crap like that. [audience laughter] then, i shouldn’t have said that right? then you are doing great. And fluctuations will always happen to your traffic. We can’t help that; it would be really weird if there wasn’t fluctuation, because that would mean we don’t change, we don’t improve our search results anymore. “essentially the message was; we publish 100’s of quality updates monthly we don’t have time to name them all and if there is something important that changes then we will discuss it, so all updates will now be referred to as fred, as nearly all updates are related to the quality of sites anyway. And if you’re producing quality content, have great links, have social signals then your site should be fine, sites will naturally fluctuate as google makes changes!.

Admin google algorithm update 2016 , google algorithm update 2017 , google algorithms , google hummingbird , google updates download , what is google panda google algorithm and it’s rising importance if you ever had to search something on google, ever wondered how easily we get the information that we are looking for? netcraft, an internet research firm, had reported that there are as many as 150,000,000 sites on the world wide web. Search engines like google employ very complex mathematical algorithms to search for the information you are looking for. The basic logic behind the search and find algorithm is that google looks for the keywords that you search for and ranks the pages that are to be displayed in google’s search engine results page (serp). Ranking of these pages are done based on multiple attributes such as the number of times the keyword appears in the page, the highest traffic and most visited etc. In the year 2007, google had surpassed microsoft as the most visited site on the internet. Therefore, for web pages, it is essential to find a spot on google’s serp. That would mean a gigantic rise in traffic to their page. For every web administrator, it is very important to manage the site in such a manner that they get a spot on the serp. What is google algorithm? algorithms are step by step patterns or instructions to overcome challenges. The keyword search program that google uses is similar but a bit more advanced than other search engines. There are automated programs created by the search engine known as spiders and crawlers. These programs travel through the net in search of suitable content through every link, and by matching the keywords the user has entered. Then they create a page by indexing the web pages according to the suitability of the pages. Google refers to these index pages before displaying the results to the user. The automated programs have advanced functions such as determining which pages have actual content in them and which pages redirect the user to other pages. This helps the user save a lot of time. The next important factor that google algorithms look for is a placement of the keywords. Some places are more vital than others. For example, if the keywords are placed in the webpage’s header, it would hold more important than the ones in the regular text. Akeyword in the title of the content holds a lot of importance. The heading sizes differ from webpage to webpage to webpage. The keywords in the larger headers are given more importance than the ones in the smaller headers. Even though too much usage of the keywords makes the content more iterative, but administrators advise their usage on a regular basis throughout the content. Digital floats, a premier institute that provides training in digital marketing in hyderabad can help in providing the right kind of guidance required to learn google algorithm. Google’s page ranking system one of the most important features of google’s algorithms is google’s page ranking system. This is a program used by google to determine which results come on which position. Usually, people scan through the first few pages to browse through the information they were looking for. So, if a webpage pops up on the first few positions, it means an increase in traffic. Many have tried to rework on the algorithm that google uses, but it has not been worked out and remains a secret to google. The information that we do know are: 1. The page ranking system assigns points to every web page based on multiple attributes. The more the score every page make, the higher is their position on the result list. 2. The scores depend on the target webpage being liked to other websites. More the number of links, more the votes for that particular page that is linked. Sites with good quality content will be linked more often than pages with lesser quality. 3. Not every vote hold the same value. Sites which are higher in rank, their vote holds greater value than the sites which are lower in rank. Thus, if a webpage is linked to a higher-ranking webpage, it will gain more valuable votes than it would have if it were linked to lower ranking pages. 4. The value of a webpage’s vote reduces if has too many links attached to it. Quality web pages do not offer too many links to the viewers. If a high-ranking page were to have hundreds of links, then the value of it vote will be less than a similarly ranked page with fewer links. 5. Other factors that after the value of the votes of different pages are; the age of the page (how long the page has been on the internet), the strength of its domain name, the placement of the keywords throughout the page and the age of the links that they provide and their links on sites. Google gives importance to the sites that have been on the internet longer. 6. There were rumors that google has human employees that manually search and rank results. Google denies these claims and says that it has employees to test the google algorithm updates but the ranking and sorting is not done by humans.

“google core updates are like a list of recommendations for tv shows to watch. Recommendations change from year to year as new shows come out and old shows retire to keep the list relevant and up to date. ”a google core update differs from other google updates for a few reasons, including: google announces core updates, but not other algorithm updates google acknowledges core updates, but not other algorithm updates google names core updates, but not other algorithm updates the design of core updates also stands apart from regular google updates. With a core update, google tweaks multiple features of its search algorithm in ways that can make search results more relevant and helpful across industries and user intents. These are broad and noticeable changes, versus updates that may go unnoticed. You can think about a core update like a list of recommendations for tv shows to watch this fall. Your recommendations will change from year to year as new shows come out and old shows retire. Updating your suggestions, just like a core update, keeps your advice relevant and up to date.

Submitted by;jennifer daly ​jennifer daly is an seo specialist that blogs about everything from keyword research, to local seo and link building strategies. ​google is an ever-evolving search engine that is constantly being tweaked and changed. Each year, the algorithm that powers the world’s most popular search engine is changed up to 600 times! these small changes can sometimes go by unnoticed, but in other cases it shifts the rules of seo and the search results significantly. Website owners should always be on top of the latest trends and prepare themselves for the next update. Today i’ll show you what you should be doing before, during, and after google’s next big update.

Major google algorithm update 2019 was in march, the ranking fluctuation was present during the period. On march 12th, 2019 an announcement was made on google search liaison’s twitter account , about a broad core algorithm update. For improving results google usually releases one or more changes, and some small updates are focused on specific topics. Let’s see how these update can affect your website and traffic in the future. From google’s latest announcement it is sure that some of the websites are going to experience a boost in their ranking as it is stated as aim to benefit pages that are “previously under-rewarded”. Latest google update 2019 have detected more significant ranking fluctuation in march. More webmasters got hit by this update, many got website traffic loss and some have gained more ranking.

It has been almost three months since google came up with an official algorithm update announcement. The last time that the search engine giant issued a public statement was on june 4, 2019, when it rolled out the diversity update to reduce the number of results from the same sites on the first page of google search. Today, we’re introducing an algorithmic update to review snippets to ease implementation: – clear set of schema types for review snippets – self-serving reviews aren’t allowed – name of the thing you’re reviewing is required — google webmasters (@googlewmc) september 16, 2019 however, on september 16, the official google webmaster twitter account announced that a new algorithm is now part of the crawling and indexing process of review snippets/rich results. According to the tweet, the new update will make significant changes in the way google search review snippets are displayed. Here is what the official google announcement says about the update: “today, we’re introducing an algorithmic update to review snippets to ease implementation: – clear set of schema types for review snippets – self-serving reviews aren’t allowed – name of the thing you’re reviewing is required. ”according to google, the review rich results have been helping users find the best businesses/services. Unfortunately, there has been a lot of misuse of the reviews as there have been a few updates about it from the time google implemented it. The impact of google search reviews is becoming more and more felt in recent times. The official blog announcing the roll out of the new google search review algorithm update says it will help webmasters across the word to better optimize their websites for google search reviews. Google has introduced 17 standard schemas for webmasters so that invalid or misleading implementations can be curbed. Before the update, webmasters could add google search reviews to any web page using the review markup. However, google identified that some of the web pages that displayed review snippets did not add value to the users. Afew sites used the review schema to make them stand out from the rest of the competitors. Putting an end to the misuse, google has limited the review schema types for 17 niches! starting today, google search reviews will be displayed only for websites that fall under the 17 types and their respective subtypes.

The last major update was called “penguin” and it’s been slowly rolling out since 2011. The fact of the matter, is that these updates can drastically affect a website’s traffic and ultimately its revenue. Business owners who didn’t prepare for the last big update were furious when their main source of income suddenly stopped producing. While that is an extreme situation, it shows how important it is to always be vigilant in how your website is performing and what google is planning for the future. Let’s take a look at how you can prepare for the next big update. ​.

In 5 months, which included one negative and two positive google core algorithm updates for us, our metrics increased by the percentages below: 131% organic session increase 144% click increase 50% ctr increase as you can see from the chart above and from the 12 march core update part of the report, we lost a significant part of our main traffic and keywords. The velocity of the ranking change was high and its effect was sharp. You also can see that next recovery had started in june, thanks to june 5 core algorithm update. Agoogle core update includes lots of baby algorithms, as described by glenn gabe, and it can have a massive effect on the traffic of your website. For an seo, there are two questions here for being prepared for a google core update: when will the next google core update happen? what will the next google core algorithm update be about? for that, you need to interpret every minor google update correctly and examine the results and serp changes for yourself and also for your competitors. If done successfully, your website will be positively impacted by the google core update, which will combine data collected from the baby algorithms. According to google’s official statement, there is nothing to be done for sites that are adversely affected by core algorithm updates, but this is unconvincing for a creative and research-driven technical analyst. If you are being affected negatively by a google core update, you should check every front-end and back-end technology differences as well as content differences with your competitors. As you know, google always tries to call attention to content structure and quality. For content, you may want to consider some important elements below: intensive and widely used marketing language. Excessive call to action buttons with cta sentences. Unreliable and non-expert author errors. Lack of information, unuseful and common knowledge content without special information informative, transactional and commercial content placement/content ratio but, sometimes content is not the issue. We should take a holistic approach to seo: for front-end, you may want to consider some important elements below: javascript errors, code-splitting, tree-shaking for better performance css factoring, refactoring and purifying. Html minifying, compression and clearing code mistakes user friendly design and ui resource loading order between critical and non-critical resources for back-end, you may want to consider some important elements below: server speed are you using monolithic or n-tier structure? are you using right js framework with right rendering type, like ssr or dynamic rendering? are you using cache systems like varnish, squid or tinyproxy? are you using a cdn service? for crawl budget, you may want to consider some important elements below: semantic html usage correct inrank distribution, linkflow, site-tree structure and pattern correct and relevant anchor text usage for internal links index pollution and bloat cleaning status code cleaning and optimisation unnecessary resource, url and component cleaning quality and useful content pattern server side rendering, dynamic rendering, isomorphic rendering (like in beck-end chapters) not using links over javascript assets. Using javascript economically. Iwill look at selections from these four main categories and their elements to provide a better understanding of google core updates’ effects on web sites. I’ll discuss some causes and show the main angles for solutions.

In a professional field, there cannot be any scope of losing to a rival enterprise. Therefore, there have to be constant updates in working methods and system changes. There have been numerous changes to the working theory in google and its search engine optimization techniques. Many new updates have been inserted which have changed the way search engines looks for information over the web, and the strategy it uses to get the required information. Emd (exact match domain) google update help remove massive amounts of spam websites that attempted to come up to the top of the search results by utilizing google’s keyword preference algorithms. There was also the update released by google known as google penguin which was responsible for the analysis of the quality, quantity, and relevance of the website with respect to your search. About updates google updates over 500 times a year to constantly keep up with the quality service they provide to its users and that relevant results appear every time a user makes a search. If the users do not get the relevant information they are looking for, they are going the get it from other sources. Due to the competitive nature of the business, google needs to put up the ace game to top the market. Hence the frequent updates. Google algorithm updates for search engine optimization is not an easy task. It is google’s responsibility to constantly keep renewing its service procedure to ensure that its user has the best experience while browsing the internet via its search engine. Google always values information which is being updated with time and events and how easily it can be shared with others. Therefore, it constantly changes its algorithms so that only the required information from the required websites is produced to the users. Thus, websites that are constantly adding, updating and refreshing their content are more likely to be chosen by google to display to the users. Digital floats, a premier institute that provides training in digital marketing in hyderabad can help in providing the right kind of guidance required to learn google algorithm. Even though not everyone is happy about these constant google algorithm updates, google is doing the right thing. It has been showing the online marketers that only good quality content produced by hard working enterprises will be entertained and rewarded. Any unethical and clumsy work will be rejected by the search algorithms. It is critical that every website put up their best work online because google is determined to display nothing but the best.

There is a lot of chatter in the seo arena about a major shift in rankings of websites during the second week of november. However, there is no official confirmation about this from google, which means it could be a significant core update that google has confirmed happens hundreds of times a year. The chatters were more focused on websites that came under categories such as recipes, travel, and web design. Acloser look into some of these sites revealed that there were no major on-page issues. That said, a deeper link analysis gave us a fair bit of idea about the pertinent question, “why us?” recipe sites, travel blogs, and web design companies get a lot of footer links, and most of the time, they are out of context. This, according to the google link scheme document, is a spammy practice. According to google, “widely distributed links in the footers or templates of various sites” will be counted as unnatural links. This may have played spoilsport, resulting in a drop in rankings. After the chatters online, google came up with an official confirmation via a tweet on the searchliason twitter handle, stating that there have not been any broad updates in the past weeks. However, the tweet once again reiterates that there are several updates that happen on a regular basis. Some have asked if we had an update to google search last week. We did, actually several updates, just as we have several updates in any given week on a regular basis. In this thread, a reminder of when and why we give specific guidance about particular updates…. —google searchliaison (@searchliaison) november 12, 2019 in the twitter thread, google also gave examples of the type of algorithm updates that will have a far-reaching impact on search and how the search engine giant informs webmasters prior to the launch of such updates to ensure that they are prepared. Sometimes, a particular update might be broadly noticeable. We share about those when we feel there is actionable guidance for content owners. For example, when our speed update happened, we gave months of advanced notice and advice…. Https://t. Co/nwi8i9roop serpmetrics.

Effect on search results[ edit ] by google’s estimates, penguin affects approximately 3. 1% of search queries in english , about 3% of queries in languages like german , chinese , and arabic , and an even greater percentage of them in “highly spammed” languages. On may 25, 2012, google unveiled another penguin update, called penguin 1. 1. This update, according to matt cutts , former head of webspam at google, was supposed to affect less than one-tenth of a percent of english searches. The guiding principle for the update was to penalize websites that were using manipulative techniques to achieve high rankings. Pre-penguin sites commonly used negative link building techniques to rank highly and get traffic, once penguin was rolled out it meant that content was key and those with great content would be recognised and those with little or spammy content would be penalised and receive no ranking benefits. The purpose per google was to catch excessive spammers. Allegedly, few websites lost search rankings on google for specific keywords during the panda and penguin rollouts. Google specifically mentions that doorway pages , which are only built to attract search engine traffic, are against their webmaster guidelines. In january 2012, the so-called page layout algorithm update (also known as the top heavy update) was released, which targeted websites with too many ads, or too little content above the fold. Penguin 3 was released october 5, 2012 and affected 0. 3% of queries. Penguin 4 (also known as penguin 2. 0) was released on may 22, 2013 and affected 2. 3% of queries. Penguin 5 (also known as penguin 2. 1) was released on october 4, 2013, affected around 1% of queries, and has been the most recent of the google penguin algorithm updates. Google may have released penguin 3. 0on october 18, 2014. On october 21, 2014, google’s pierre farr confirmed that penguin 3. 0was an algorithm “refresh”, with no new signals added. On april 7, 2015, google’s john mueller said in a google+ hangout that both penguin and panda “currently are not updating the data regularly” and that updates must be pushed out manually. This confirms that the algorithm is not updated continuously which was believed to be the case earlier on in the year. The strategic goal that panda, penguin, and the page layout update share is to display higher quality websites at the top of google’s search results. However, sites that were downranked as the result of these updates have different sets of characteristics. The main target of google penguin is spamdexing (including link bombing ). [citation needed ] in a google+ hangout on april 15, 2016, john mueller said “i am pretty sure when we start rolling out [penguin] we will have a message to kind of post but at the moment i don’t have anything specific to kind of announce. “penguin 4. 0(7th penguin update)[ edit ] on september 23, 2016 google announced that google penguin was now part of the core algorithm meaning that it updates in real time. Hence there will not longer be announcements by google relating to future refreshes. Real-time also means that websites are evaluated in real-time and rankings impacted in real-time. During the last years webmasters instead always had to wait for the roll-out of the next update to get out of a penguin penalty. Also, google penguin 4. 0is more granular as opposed to previous updates, since it may affect a website on a url-basis as opposed to always affecting a whole website. Finally, penguin 4. 0differs from previous penguin versions since it does not demote a web site when it finds bad links. Instead it discounts the links, meaning it ignores them and they no longer count toward the website’s ranking. As a result of this, there is less need to use the disavow file. Google uses both algorithm and human reviewers to identify links that are unnatural (artificial), manipulative or deceptive and includes these in its manual actions report for websites. Google’s penguin feedback form[ edit ] two days after the penguin update was released google prepared a feedback form, designed for two categories of users: those who want to report web spam that still ranks highly after the search algorithm change, and those who think that their site got unfairly hit by the update. Google also has a reconsideration form through google webmaster tools. In january 2015, google’s john mueller said that a penguin penalty can be removed by simply building good links. The usual process is to remove bad links manually or by using google’s disavow tool and then filing a reconsideration request. Mueller elaborated on this by saying the algorithm looks at the percentage of good links versus bad links, so by building more good links it may tip the algorithm in your favor which would lead to recovery. Confirmed penguin updates[ edit ].

Keyword stuffing and link farming were legit seo strategies even a couple of days ago. Then with the advent of hummingbird and penguin, those days of the black hat are thankfully gone. Does that mean seo experts from all around the world just heaved a sigh of relief and took a long vacation? well, that is quite impossible since google releases over 600 odd updates to the core search algorithm in just a year’s time. Therefore, the stone doesn’t catch moss in the world of seo. Everyone working on optimization strategies has to be on their toes at all times to ensure that their website is performing well. Introduction of a new schema markup this is coming from the hotplate; google has added schema markup to their seo starter guide. This is google’s way of stating exactly how important your site has a proper markup. This is not new for either google or bing but adding the structured data markup to their official guide is a big step indeed. It is like putting the google seal on the most necessary features of any seo campaign. You can check out the requirements of markup for local businesses on any leading blog by seo company in atlanta. The new google rich result tests google has released a recent rich results test. This one serves search results in the form of “rich results ” that are marked up results alongside the regular srl. They are sometimes even replacing the organic results. This bears a lot of similarity to the google structured data testing tool. This test verifies if your website content has recent structured markup updates for the rich results. At this moment, this update and test work for limited categories of searches including movies, recipes, jobs, and courses. This emphasizes how much google is rooting for proper schema markup in 2018. Bulk location verification on gmb google has also made it compulsory for businesses with multiple locations to verify their locations in bulk. If you run a franchise, you can bulk verify your locations (10+) in google my business. The new updating features ensure that you do not have to verify the individual locations via physical mail like it was the norm. You can take help from the leading seo consultants and strategists in your locality to list your business locations on gmb. This will help you optimize the business locations for google maps, and it will help you take advantage of the most recent google services for larger businesses. Page speed is a definite factor for ranking this one is quite obvious. Over the last several years, seos and website owners have spoken about the importance of page loading speed as a ranking signal. In 2018, google speed update has again emphasized on how important it is for your site’s ranking, ctr, bounce rate and conversion rate. Here are a few stats from the leading experts working with the leading search engine – a webpage with a 3 second loading time usually sees an average bounce rate of 58%. As the loading time increases , the bounce rate also increases. The ideal loading time is below 3 seconds, ideally between 1 and 2 seconds, only. Webpages with a loading time of 5 seconds easily see an average abandonment rate of over 90%. Mobile users tend to be the most impatient. Over 50% of mobile users seem to like or dislike a site based on loading speed. Loading speed directly affects their loyalty. This is one of the first instances where google has publicly stated the importance of page loading speed. Astark increase in data storing time most importantly, google is introducing new reforms in the realm of gsc data storage. In a world, where data privacy and breaches are ravaging loyalty and customer rights, google is taking a brave step to increase data storage time from 90 days to 16 months. While, there is little chance of a breach, since this data will mainly pertain to search trends, website optimization, and traffic trends, this will aide strategists and marketers to understand the evolving trends that may have influenced their sales and revenue in the last 16 months. Simply speaking, there are over 200 ranking factors google uses and a span of just three months to study the parameters is simply not enough for even the best of the best strategists and software tools to outline the trends accurately. The updated google search console will now include index coverage, job posting data, search performance and amp status. Overall, this is a huge step for google amidst a lot of controversy and requests from the search marketing community. Google’s shift towards a mobile-first index, the introduction of schema markups, increase in data storage period, and release of page speed data shows the increasing importance of user experience. To please the search engine lord, you need to please your potential users first. Your primary focus should be the improvement of ux, and that will lead you to better results and rankings.

While google chrome downloads and prepares updates in the background, you still need to restart your browser to perform the installation. Because some people keep chrome open for days—maybe even weeks—the update could be idly waiting to install, putting your computer at risk. In chrome, click menu (three dots) > help > about google chrome. You can also type chrome://settings/help into chrome’s location box and press enter. Chrome will check for any updates and immediately download them as soon as you open the about google chrome page. If chrome has already downloaded and is waiting to install an update, the menu icon will change to an up arrow and take on one of three colors, depending on how long the update has been available: green: an update has been available for two days orange: an update has been available for four days red: an update has been available for seven days after the update has installed—or if it’s been waiting for a few days—click “relaunch” to finish the update process. Warning: make sure you save anything you’re working on. Chrome reopens the tabs that were open before the relaunch but doesn’t save any of the data contained in them. If you’d rather wait to restart chrome and finish up the work you’re doing, just close the tab. Chrome will install the update the next time you close and reopen it. When you relaunch chrome, and the update finally finishes installing, head back to chrome://settings/help and verify you’re running the latest version of chrome. Chrome will say “google chrome is up to date” if you’ve already installed the latest updates. Read next.

Within google search console, you can view your crawl stats to see when google last visited your site. To find this information, you can input any url from your site into the search bar at the top of the page. After it has been inspected, you can view your crawl stats under “coverage,” a tab on the left-hand side of the dashboard. You can see the date and time of the last crawl and which googlebot crawled your site. According to google search console, googlebot regularly crawls web content to update its index. How often google crawls your site is based on links, page rank, and crawling constraints. These regular crawls result in changes to serps (search engine results page), which display soon after the index is updated. The frequency of google’s updates is subjective; it depends on your website’s analytical performance, domain authority, backlinks, mobile-friendliness, page speed, and other factors. The crawling process is algorithmic. In google’s words , “computer programs determine which sites to crawl, how often and how many pages to fetch from each site. ”if your site gets a lot of traffic, chances are it has relevant, user-friendly content. Sites with high-quality content will get crawled more frequently. If your site gets few visitors, googlebot won’t crawl your site as often. After google is done crawling your website, google processes the gathered information and adds it to google’s searchable index.

So, what does this update do?

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In the early days of hummingbird, a year previous, the knowledge graph was introduced by google, which aimed to look at the intent behind a users search query. Giving rise to the phrase ‘things not strings’ e. G. Not looking at the search query as a simple string of keywords, but rather at the whole thing. For example, type in indian food and you will have seen results for typical indian meals, recipes and so on, what the hummingbird update tried to do was understand the intent behind that search, for example, someone searching for indian food may actually be interested in local indian restaurants.

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Well as usual google has been relatively tight-lipped. But all they can say is that sites that are doing what they should do (e. G. No spam techniques, producing quality content etc) shouldn’t be affected. However, if google now finds a page that is outperforming your site in certain areas, you may see a drop in the rankings. They don’t specify that there is anything in particular that can be changed! it is just a case of better sites having the chance to be rewarded. Whilst nothing much to write home about, it is still nice to see google actually forewarning (or post-warning) us when they are performing a broader core algorithm update. Other than that, these are the actionable ways to combat against this update;.

Google gave a list of the areas this update would impact : that it would affect rankings only on mobile devices. It would affect search results in all languages. It would apply to individual pages, not sites as a whole. Everyone was fearful that the impact would be worse than we’d seen before (hence the apocalyptic name choice) but after a few short days’ people realised that it wasn’t as bad as they’d first feared. In general, the update worked as planned. Non-mobile-friendly sites fell down the rankings as other mobile-friendly sites rose up. The update did what it said on the tin! there were many murmurings also that the speed and loading of the sites page were still more important than if the page was mobile-friendly, colin guidi of 3q digital argued that after looking at many pages, the speed and responsiveness of that page outweighed the importance of mobile-friendliness. It seems that mobilegeddons effects were minor, but for once google gave webmasters the chance to prepare, therefore hopefully mitigating any issues. Not only this but by offering a ranking boost to any sites that did become mobile-friendly, they gave webmasters the proverbial ‘kick up the butt’ to get started if they hadn’t already.

Dubbed the “march 2019 core algorithm update”, google has not actually confirmed what changes have been implemented, but many within the industry have been analysing the impact so far. Here’s a run-down of what we know about the changes, and what this could mean for seo in 2019.

🐤 release date: august 20, 2013 google released the hummingbird update to provide a more conversational, human search experience. Google wanted to better understand the context of what people were searching for — versus the specific terms within their search query. The knowledge graph was introduced the year before, but hummingbird improved upon this feature. This update also brought about google authorship, which was discontinued in 2014. Hummingbird uses natural language processing that includes semantic indexing, synonyms, and other features to interpret queries and produce results. It weeds out keyword-stuffed, low-quality content to create a more personalized, accurate search process and show serp results that matched searcher intent.

The author thought to have created this update is also the patent holder of the ‘ scalable system for determining short paths within weblink network’ – sound interesting? this is what the patent is described as: systems and methods for finding multiple shortest paths. Adirected graph representing web resources and links are divided into shards, each shard comprising a portion of the graph representing multiple web resources. Each of the shards is assigned to a server, and a distance table is calculated in parallel for each of the web resources in each shard using a nearest seed computation in the server to which the shard was assigned sounds complicated? basically different niches are assigned to different servers and those servers will calculate the link distance between the most authoritative sites and the sites it links out to. It is done in a distributed way so that if a server goes down another will pick it up.

After a year since the last major penguin update, penguin 3 started rolling out this past weekend. What was expected to be a brutal release seems to be relatively light in comparison to other updates. According to google, it affected 1% of us english queries and this is a multi-week rollout. To give some comparison, the original penguin update affected >3% (3x) the queries. There are many reports of recoveries for those who had previous penalties, did link remediation / disavow. News: penguin update official (google) what really happened & how to beat this update: seems like this update was lighter than expected. Across the sites we track, we haven’t seen much out of the ordinary. Keep in mind that penguin is traditionally keyword specific and not a site-wide penalty, so take a look at any specific keywords that dropped or pages that dropped and adjust accordingly. We’ve seen a lot of reports of recovery. Usually, if you were hit by a penguin penalty in the past, you would need to fix/remove/disavow over optimized links and wait for an update. Many webmasters have been waiting all year for an update and it finally arrived. Take a look at our penguin recovery guide here.

Why was the Mobile update needed?

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Once the dust has settled, continue making small changes as needed and adhere to the new standards across all of your websites and pages. During this time, start doing research into new trends in marketing and social media. These will offer valuable insight into future updates. ​here are some examples of current trends and technology that could very well inform future google updates: ●optimization for voice search and mobile ●clear and concise content continues to be a major focus ●sticking to the basics through each update ●https will become more important for security ●mobile-first and local seo more important as time goes on.

The reason why many digital marketers and webmasters never reach this step is that when it comes to handling “the google dance” , it’s easy to get overwhelmed by the sheer volume of ranking factors that come with the territory. However, by taking a step back and reviewing your site’s historic performance and comparing them to any changes that have been made on your site, you can make the case that “turning hundreds of pages with thin content into ones that speak to the intent of each page will restore our site’s previous rankings. ”because this is a cause and effect relationship, be mindful of your variables – the aspects of your site that you’re changing. If you aren’t familiar with the site or if your experience in handling general website optimization efforts is minimal, you may want to control your other variables to ensure that any other changes outside of the ones stated in the hypothesis don’t turn your poor rankings into non-existing ones. Make a prediction “i predict that if i turn my site’s thin pages into vibrant pages that people want to read, share, click, and convert on, then my rankings will return. ”easy enough, right? conduct an experiment now, this is where we turn a good idea into action. For this example, identify site pages that you believe are the source of your traffic (and rankings) issues identified and also confirm that if those pages are to be updated, that other unaffected pages won’t be next as a result. It needs to be said that if you’re going to write great content, you should know how google defines “great content”. If all goes well, you stand to see your site return to its former glory or even better, have it reach newer heights! if this doesn’t affect your site at all, you may have other issues at play such as over-optimized anchor text or poor mobile experience, which means you’ll need to return to the hypothesis drawing board. Since you’ve produced content that marketers dream of, this shouldn’t be a detriment once you begin your next experiment.

The latest round of patches for windows 10 resolves recent issues with google’s popular browser. Windows 10 april 2018 update: how to use focus assist a walkthrough of how to set up windows so this section is simply a summary of the lighthouse updates from 2. 6, 2. 7, and 2. 8. New seo audits ensuring that your pages pass each of the audits search the world’s information, including webpages, images, videos and more. Google has many special features to help you find exactly what you’re looking. How to disable google chrome automatic update. Last updated on february 23rd, 2017. Google chrome performs automatic updates every few weeks in order to make chrome browser more secure and stable. Update notes for gmail, photoscan, google+, and trips (feb 11, 2018) cody toombs. Follow view all posts. 12:24pm pst feb 11 this one isn’t about an individual update to the google. Get more done with the new google chrome. Amore simple, secure, and faster web browser than ever, with google’s smarts built-in. Download. Google pixel 2 software update verizon wireless is pleased to announce a software update for your device. This software update has been tested to help optimize device performance, resolve known issues and apply the latest security patches. Updated on march 20, 2018: google confirmed that this update started rolling out on march 7, 2018. While we don’t have a name for the update, i’m still going to call it march 9 as this is the day on which i saw a lot of changes. Jan 03, 2018 · the google panda update rocked the world of seo and it still impacts websites today. In this article, i’m going to cover the entire history of the update and what you need to know about the google panda update now. Google panda update google makes changes to its ranking algorithm almost every day. Some of them remain unnoticed, others turn the serps upside down. This cheat sheet contains the most important algorithm updates of the recent years alongside battle-proven advice on how to optimize for these updates. Acheat sheet to google algorithm updates from 2011 to 2018. Google makes changes to its ranking algorithm almost every day. Some of them remain unnoticed, others turn the serps upside down. This cheat sheet contains the most important algorithm updates of the recent years alongside battle-proven advice on how to optimize for these updates. Early 2018 google updates the 2018 updates pace is pretty aggressive, one might say, while march seems to have been the busiest month in terms of changes and ranking fluctuations. We’re not talking officially announced updates here, but only the serps activity as seen in forums and google algorithm updates tracking tools. Below, we break down the latest and greatest game-changing updates from google, what they mean for marketers, and how marketers can adapt. #1 – https warnings are in-effect while we’ve been talking about this for a while now (just see our security as seo post from august 2017), google chrome’s non-https pop-up warning a history of updates in 2017. In 2017, there were a few major updates that can shed light on how the seo industry will change in 2018. In this section, i’ll lay out the biggest updates of 2017 in detail and what they mean. On february 1st, google released an unnamed (yet major) update. With google news, you’ll see: your briefing – it can be nearly impossible to keep up with every story you care about. With your briefing, easily stay in the know about what’s important and relevant to you. Your briefing updates throughout the day bringing you the top five stories you need to know, including local, national, and world content. Sep 21, 2018 · published on sep 21, 2018. In this video we show you how to force a google chrome update especially in the case that chrome fails to update automatically. If you’re wondering, “why should i update. Find local businesses, view maps and get driving directions in google maps. When you have eliminated the javascript , whatever remains must be an empty page. Enable javascript to see google. With this update, the number of videos in the serps increased considerably. 7. Mobile speed update – july 9, 2018. With this update, google announced that page speed will be one of the ranking factors for mobile searches. Google also said that this will affect only the slowest mobile websites and hence, a small percentage of search queries. The google chrome browser, google maps, and other google applications may install an update file named googleupdate. Exe, googleupdater. Exe, or something similar. Learn how to disable google updates and delete the googleupdate. Exe file on windows. Aug 08, 2018 · 5 great google classroom updates! 2018 – duration: 7:30. Teacher’s tech views. 7:30. Microsoft word tutorial how to insert images into word document table – duration:. Jul 12, 2013 · many sites that saw increases or decreases were ones that were affected by either the april 16, 2018 update or the march 9, 2018 update. April 29, 2018 (approx) – there was a bug in google image search which caused many images to appear as blank rectangles. Although this is not technically an algorithm update, it’s something that could. May 09, 2018 · may 9, 2018 we’re making some updates to the look and feel of google drive on the web. There’s no change in functionality, but some icons and buttons have moved, and there’s a range of visual tweaks to align with google’s latest material design principles. My website traffic is down by 80% after the october 2018, core update. Isearched on google for the latest update but i didn’t get the actual answer. Ihave change my some of page but it doesn’t work. Before update i was ranking on 150+ keywords on google first. Jan 25, 2018 · published on jan 25, 2018 we take a look at a couple features google rolled out, web accessibility tools, a google app you may have forgotten about google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements. Jan 02, 2018 · google play protect is enabled by default on devices with google mobile services, and is especially important for users who install apps from outside of google play. Security patch level—vulnerability details. In the sections below, we provide details for each of the security vulnerabilities that apply to the patch level. Wear os by google smartwatches help you get more out of your time. Fitness tracking, messaging, help from your google assistant and more all from the convenience of your wrist. Google has announced another broad core algorithm seo updates that struck websites today. This google’s broad core algorithm 2018 is the latest google seo updates so far after the massive small latest google mobile algorithm updates in 2017 october and november. We will talk about what is the latest google seo updates in 2018 march, how it affected search engine rankings “quality signals”. Mar 05, 2018 · we had two possible google algorithm updates, one on february 20th and one on march 1st – both unconfirmed. Google said the mob home > google news > google updates > march 2018 google webmaster report. Aug 23, 2019 · update: as of july 9, 2018, the speed update has officially rolled out to all users. Late last week, google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic rankings and google ads quality score, google’s change shifts. Mar 13, 2018 · — google searchliaison (@searchliaison) march 12, 2018. Not a specific update. Danny said on twitter it was not a maccabees update or anything like that, since it was a core update. To discontinue support for api levels that will no longer receive google play services updates, simply increase the minsdkversion value in your app’s build. Gradle to at least 16. If you update your app in this way and publish it to the play store, users of devices with less than that level of support will not be able to see or download the update. Oct 16, 2018 · the september 27, 2018 algorithm update was another big one that followed a massive update in early august. Google is clearly testing some new signals, refining its algo, etc. ,which is causing massive volatility in the serps. —glenn gabe (@glenngabe) september 28, 2018. Google algo update (2 of 2): and this is my absolute favorite. There’s a long story behind this one, but they finally surged on 9/26. Finally.

What we talk about when we talk about algorithm updates

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If your business depends on traffic from organic search, then you’re probably paying very close attention to the changes google made over the weekend to its algorithm. According to the company, it was just a routine update. In fact, google has declined to give any specifics or guidance to websites regarding the series of changes it made. Some have asked if we had an update to google search last week. We did, actually several updates, just as we have several updates in any given week on a regular basis. In this thread, a reminder of when and why we give specific guidance about particular updates. — google searchliaison (@searchliaison) november 12, 2019 but if your site was one of the many that experienced a dramatic drop in traffic coming from google, it was anything but routine. And for content publishers especially (this site included), when the strategy you’ve been using to drive traffic to your site suddenly stops working, it’s a big deal. Unfortunately, google doesn’t give you a whole lot of information to work from. In fact, john mueller, google’s webmaster trends analyst, was pretty clear in a live chat this week that while the effect on many sites has been dramatic, to google this is just business as usual, and these updates don’t represent massive changes to the overall algorithm. Still, it’s particularly confusing that some search queries are now returning results with sites that are mostly spam, while previously high-ranked content has suffered. This is especially the case in niches like travel or food blogs. The good news is, even if google isn’t telling site owners exactly what changed, there are a few things you can do to make sure your content continues to reach your audience.

It has been almost three months since google came up with an official algorithm update announcement. The last time that the search engine giant issued a public statement was on june 4, 2019, when it rolled out the diversity update to reduce the number of results from the same sites on the first page of google search. Today, we’re introducing an algorithmic update to review snippets to ease implementation: – clear set of schema types for review snippets – self-serving reviews aren’t allowed – name of the thing you’re reviewing is required — google webmasters (@googlewmc) september 16, 2019 however, on september 16, the official google webmaster twitter account announced that a new algorithm is now part of the crawling and indexing process of review snippets/rich results. According to the tweet, the new update will make significant changes in the way google search review snippets are displayed. Here is what the official google announcement says about the update: “today, we’re introducing an algorithmic update to review snippets to ease implementation: – clear set of schema types for review snippets – self-serving reviews aren’t allowed – name of the thing you’re reviewing is required. ”according to google, the review rich results have been helping users find the best businesses/services. Unfortunately, there has been a lot of misuse of the reviews as there have been a few updates about it from the time google implemented it. The impact of google search reviews is becoming more and more felt in recent times. The official blog announcing the roll out of the new google search review algorithm update says it will help webmasters across the word to better optimize their websites for google search reviews. Google has introduced 17 standard schemas for webmasters so that invalid or misleading implementations can be curbed. Before the update, webmasters could add google search reviews to any web page using the review markup. However, google identified that some of the web pages that displayed review snippets did not add value to the users. Afew sites used the review schema to make them stand out from the rest of the competitors. Putting an end to the misuse, google has limited the review schema types for 17 niches! starting today, google search reviews will be displayed only for websites that fall under the 17 types and their respective subtypes.

As we all know, the google organic search is on a self-induced slow-poison! how many of you remember the old google’s search results page, where all the organic search results were on the left and minimal ads on the right? don’t bother, remembering isn’t going to make it come back! if you’ve been using google for the last two decades, then the transformation of google search may have amazed you. If you don’t think so, just compare these two screenshots of google serp from 2005 and 2019. Google started making major changes to the algorithm, starting with the 2012 penguin update. During each google algorithm update, webmasters focus on factors such as building links, improving the content, or technical seo aspects. Even though these factors play a predominant role in the ranking of websites on google serp, an all too important factor is often overlooked! there has been a sea of change in the way google displays its search results, especially with the ui/ux. This has impacted websites more drastically than any other algorithm update that has been launched to date. In the above screenshot, the first fold of the entire serp is taken over by google features. The top result is a google ads, the one next to it is the map pack, and on the right, you have google shopping ads. The ads and other google-owned features that occupied less than 20% of the first fold of the serp page now take up 80% of it. According to our ctr heatmap, 80% of users tend to click on websites that are listed within the first fold of a search engine results page. This is an alarming number as ranking on top of google serp can no longer guarantee you higher ctr because google is keen to drive traffic to its own entities, especially ads. Since this is a factor that webmasters have very little control over, the survival of websites in 2020 and beyond will depend on how they strategize their seo efforts to understand the future course of the search engine giant. When talking about how google algorithm updates might work in 2020, it’s impossible to skip two trends – the increasing number of mobile and voice searches. The whole mobile-friendly update of april 2015 was not a farce, but a leap ahead by the search engine giant that would eventually make it a self-sustained entity. We will discuss voice and mobile search in detail a bit after as they require a lot of focus.

Keeping track of google’s algorithm updates is a full-time job—especially considering the fact that google doesn’t always explain why frequent fluctuations in the serp (search engine results page) occur. Mostly, these updates occur in the name of increasing relevance in the serp. They benefit sites that produce quality, fresh, relevant content. The song remains the same. But what happens when your site traffic takes a hit? today, we’re going to discuss a couple big(ish) google algorithm updates that occurred in the past couple weeks, one “official” and one unofficial. We’re also going to talk about the rhetoric that you should be using to explain seo fluctuations that may or may not have occurred on your site as a result of these changes. Lastly, if you’re an advertiser, we’ll discuss how these updates affect you. So let’s get into it.

Google’s reminder is a somewhat rude awakening that change is something that is constant when it comes to google and its algorithm updates. Iactually thought that google simply updated frequently but it never really occurred to me that google made changes every single day. It’s a good lesson and reminder that we as seo practitioners have to always be prepared to face changes. There are a lot of ways we can go about this and i’ve written about preparedness but here’s a short reminder: basically, try to keep your website compliant with google’s standards. Keep churning out the content that you want to write but make sure that they are the type of content that people will like and share. Another thing worth remembering is that you should always try to keep your links healthy. Check on your backlinks and make sure your landing pages are working properly. Simply put, keep doing what you’re doing right now. If you’re doing it right, google will reward you appropriately. If you’re not doing that great, well that’s why i’m here for you. Ialways write about seo news and advice and checking out my previous articles is sure to be a big help for both beginners and experts alike. What are your thoughts on google’s “every day” updates? let’s talk about it in the comments section below.

Google’s algorithm has undergone seismic shifts in the past 2 years. Particularly for your money your life (ymyl) websites with medical, legal, or financial content, the algorithms have caused massive spikes and tanks in traffic, sometimes reversing course after each update. Below is an example of what some of these fluctuations have looked like for a medical website, with black dots indicating when google’s core updates rolled out. For sites that have seen traffic declines as a result of algorithm updates, recovery can be extremely challenging, and in some cases, the site may not ever be able to obtain prior levels of traffic.

Infrastructure updates, as hinted in the introductory section, can help speed up indexing or calculations. Prior to the march update, some information has already hit the internet that 2019 is the year when biggest seo updates will be rolled out. Most webmasters were of the opinion that the effect of the said infrastructure update will not reach many sites. In fact, there was a lot of misinterpretation as far as what google meant by saying that the update was going to be a big thing! going by the words of google, infrastructure change brings significant changes. While it might not be felt immediately, it will affect website rankings in the long run. It should be noted that the infrastructure updates introduced allowed for the advancement of seo algorithmic processes. One month later google has earlier explained that the update will be big and that is exactly what it came to be! one month down the line, google search index wheels started to meltdown and fall off as a result of the update. It led to massive and widespread technical issues resulting in many web pages getting eliminated from the google index. Many online marketers and website owners reported a significant fall in the rankings because most of the pages were no longer in google index. This can be interpreted to mean that something momentous happened in google infrastructure that caused the sudden loss of the web pages. To salvage the situation, google has since embarked on a major infrastructure update, which again has severely affected the web publishers. It is unfortunate that google has never announced that such an update has been happening!.

The recent announcement about the rollout of the november local search algorithm update by google has opened up a pandora of questions in the webmaster’s community. The whole hoo-ha about the update stems from the term “neural matching. ”it was only in september that google announced the rollout of its bert update, which is said to impact 10% of the search results. With another language processing algorithm update now put in place, the webmaster community is confused as to what difference both these updates will make on the serp results. Google has patented many language processing algorithms. The recent bert and the neural matching are just two among them. The neural matching algorithm was part of the search results since 2018. However, this has been upgraded with the bert update in 2019 september. As of now, google has not confirmed whether the neural matching algorithm was replaced by the bert or if they are working in tandem. But the factors that each of these algorithms use to rank websites are different. The bert algorithm is the derivation from google’s ambitions project transformers – a novel neural network architecture developed by google engineers. The bert tries to decode the relatedness and context of the search terms through a process of masking. It tries to find the relation of each word by taking into consideration the predictions given by the masked search terms. Talking about neural matching, the algorithm is closely related to a research that google did on fetching highly relevant documents on the web. The idea here is to primarily understand how words are related to concepts. The neural matching algorithm uses a super-synonym system to understand what the user meant by typing in the search query. This enables users to get highly relevant local search results even if the exact terms doesn’t appear in the search query. When it comes to local business owners, the neural matching algorithm will better rank businesses even though their business name or description aren’t optimized based on the user queries. Neural matching algorithm in local search results will be a boon to businesses as the primary ranking factor will be the relatedness of the words and concept. Basically, the bert and neural matching algorithms have different functional procedures and are used in different verticals of google. However, both these algorithms are trained to fulfill google’s core philosophy – to make the search results highly relevant. No. Neural matching is separate from bert. There’s no change to what we’ve said about bert. —danny sullivan (@dannysullivan) december 2, 2019.

While google updates its search algorithm around 500 to 600 times each year, some updates are more significant than others. Take google’s latest broad core algorithm update for example. Appropriately named the march 2019 broad core algorithm update , this update led to serious fluctuations in the serps and largely affected the autos & vehicles, health and pets & animals categories. One of the first major google algorithm updates, however, was the florida updated which rolled out on november 16, 2003. As a result of the update, several websites were hit with penalties or revoked from the search engine completely, leaving many business owners at a loose end. Following the florida update we saw the jagger update 2 years later which was rolled out in three phases: jagger 1, jagger 2 and jagger 3, the big daddy update and the vince update in january 2009. After the vince update in january 2009 came the caffeine update which aimed to provide “better indexing and fresher search results” which meant that google would be able to crawl sites more efficiently. While the caffeine update wasn’t an algorithm update as such, it was a rebuild of the previous indexing system to enhance the efficiency of the search engine. However, just two years later in february 2011 google announced its next major update; the panda update. Google’s panda update is one that rocked the world of seo and one that remains relevant to search engine optimisation today. After the panda update which affected websites such as wisegeek, the penguin update came into practice in april 2012. Google stated that: “we look at it something designed to tackle low-quality content. It started out with panda, and then we noticed that there was still a lot of spam and penguin was designed to tackle that. ”several newer versions of the update were then released including google penguin 2. 1, google penguin 3. 0and google penguin 4. 0in september 2016. Google’s exact match domain update also rocked the world of seo in 2012, targeting sites that used spammy tactics and featured low quality content in a bid to improve user experience. In 2013 google rolled out a number of updates including the hummingbird update, pigeon update, mobile-friendly update and quality update in may 2015. Unlike google’s panda and penguin update, the hummingbird update was said to be “a complete overhaul of the core algorithm”, largely affecting content. In a blog written after the update was rolled out neil patel advised businesses to ensure that their site featured a comprehensive faq page, q&a blog category, ‘ask the expert’ type posts and ‘how to’ posts. 2years later google rolled out the mobile-friendly update, which is better known as mobilegeddon. As the name suggests, the update aimed to boost mobile-friendly pages in the search engines mobile search results. In order to ensure that a site is mobile friendly on-page content should not be wider than the screen, links mustn’t be too close together and the text much be large enough to read without having to zoom in. Google’s rankbrain was rolled out in october 2015 just like any other update, but what set it apart from the rest was the machine learning aspect of the algorithm. The update, which was rolled out over several weeks, was created to enhance the way the search engine processed search results in order to ensure results remained relevant to users. Google then rolled out two major updates; the intrusive interstitials update and fred. While the intrusive interstitials update meant that “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly”, the google fred penalty focused on targeting content which was low-value. In august 2018 your money your life (ymyl) and health-related sites were taken by a storm as a result of the medic core update. In a series of tweets, google stated that: “this week we released a broad core algorithm update, as we do several times per year…” “as with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded…” “there’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages. ”the most recent google algorithm update, however, is the march broad core algorithm update which was announced on 13th march. Two days later, google searchliaison officially named the algorithm update in a tweet: “we understand it can be useful to some for updates to have names. Our name for this update is “march 2019 core update. ”we think this helps avoid confusion; it tells you the type of update it was and when it happened. ”within the chain of tweets announcing the algorithm update, google suggested that webmasters reviews the search quality rater guidelines, now a 166-page document referring to how businesses can increase their pages ratings. Despite speculation, this update is not a panda update despite panda being a part of google’s core ranking algorithm. Following the core update, it was confirmed that the diversity update was amid being rolled out, with google stating that: “a new change now launching in google search is designed to provide more site diversity in our results. ”“this site diversity change means that you usually won’t see more than two listings from the same site in our top results. ”here at absolute digital media, we’re conducting a full analysis to look for trends in this latest update to ensure that our client’s campaigns can continue to generate the desired results and identify how we can protect sites in the future. With google expected to update their algorithm up to 600 times each year, it’s important to identify how you can enhance your site. For more information about our services including seo , get in touch with a member of our expert team on 0800 088 6000, today. With google expected to update their algorithm up to 600 times each year, it’s important to identify how you can enhance your site. For more information about our services including seo , get in touch with a member of our expert team on 0800 088 6000, today.

I’ve been doing seo for a long time… roughly 18 years now. When i first started, google algorithm updates still sucked but they were much more simple. For example, you could get hit hard if you built spammy links or if your content was super thin and provided no value. Over the years, their algorithm has gotten much more complex. Nowadays, it isn’t about if you are breaking the rules or not. Today, it is about optimizing for user experience and doing what’s best for your visitors. But that in and of itself is never very clear. How do you know that what you are doing is better for a visitor than your competition? honestly, you can never be 100% sure. The only one who actually knows is google. And it is based on whoever it is they decide to work on coding or adjusting their algorithm. Years ago, i started to notice a new trend with my search traffic. Look at the graph above, do you see the trend? and no, my traffic doesn’t just climb up and to the right. There are a lot of dips in there. But, of course, my rankings eventually started to continually climb because i figured out how to adapt to algorithm updates. On a side note, if you aren’t sure how to adapt to the latest algorithm update, read this. It will teach you how to recover your traffic… assuming you saw a dip. Or if you need extra help, check out my ad agency. In many cases after an algorithm update, google continues to fine-tune and tweak the algorithm. And if you saw a dip when you shouldn’t have, you’ll eventually start recovering. But even then, there was one big issue. Compared to all of the previous years, i started to feel like i didn’t have control as an seo anymore back in 2017. Icould no longer guarantee my success, even if i did everything correctly. Now, i am not trying to blame google… they didn’t do anything wrong. Overall, their algorithm is great and relevant. If it wasn’t, i wouldn’t be using them. And just like you and me, google isn’t perfect. They continually adjust and aim to improve. That’s why they do over 3,200 algorithm updates in a year. But still, even though i love google, i didn’t like the feeling of being helpless. Because i knew if my traffic took a drastic dip, i would lose a ton of money. Ineed that traffic, not only to drive new revenue but, more importantly, to pay my team members. The concept of not being able to pay my team on any given month is scary, especially when your business is bootstrapped. So what did i do? i took matters into my own hands although i love seo, and i think i’m pretty decent at it based on my traffic and my track record, i knew i had to come up with another solution that could provide me with sustainable traffic that could still generate leads for my business. In addition to that, i wanted to find something that wasn’t “paid,” as i was bootstrapping. Just like how seo was starting to have more ups and downs compared to what i’ve seen in my 18-year career, i knew the cost at paid ads would continually rise. Just look at google’s ad revenue. They have some ups and downs every quarter but the overall trend is up and to the right. In other words, advertising will continually get more expensive over time. And it’s not just google either. Facebook ads keep getting more expensive as well. Ididn’t want to rely on a channel that would cost me more next year and the year after because it could get so expensive that i may not be able to profitably leverage it in the future. So, what did i do? i went on a hunt to figure out a way to get direct, referral, and organic traffic that didn’t rely on any algorithm updates. (i will explain what i mean by organic traffic in a bit. ).

There are several reasons why a website may lose traffic and rankings after google algorithm update. Each update is launched for a specific purpose, if your website backfires after the update then you may lose your ranking in serp or if google thinks there is a better page than your page then it will affect your webpage. In this case, you can rank your website by better seo strategy and focused plans, focus on content marketing and quality contents. Google mainly focuses on a quality website that’s what it stated on “google e. A. T”. In 2018 august there was a high drop for traffic on health and wellness websites due to “google medic updates”, many websites struggled to get back and some gained the ranking. To recover from this google algorithm update webmasters used many strategies, one among them was quality of the website, removed less quality page which is low performing. Poor quality content is removed based on ymyl (your money or your life). When it comes seo “content is king” and “backlinking is queen”, maintain the quality of links, not the quantity. Google clearly explains there is no fix to those pages which lose ranking in serp, to increase ranking just focus on content and over time it may increase your ranking says google.

Ilove seo and always will. Heck, even though many seos hate how google does algorithm updates, that doesn’t bother me either… i love google and they have built a great product. But if you want to continually do well, you can’t rely on one marketing channel. You need to take an omnichannel approach and leverage as many as possible. That way, when one goes down, you are still generating traffic. Now if you want to do really well, think about most of the large companies out there. You don’t build a billion-dollar business from seo, paid ads, or any other form of marketing. You first need to build an amazing product or service. So, consider adding tools to your site, the data shows it is more effective than content marketing and it is more scalable. Sure you probably won’t achieve the results i achieved with ubersuggest, but you can achieve the results i had with quick sprout. And you can achieve better results than what you are currently getting from content marketing. What do you think? are you going to add tools to your site? ps: if you aren’t sure what type of tool you should add to your site, leave a comment and i will see if i can give you any ideas. 🙂.

On january 14th, and per google’s advanced notice, the january 2020 core update began to roll-out. The initial levels of rank fluctuations caught on the rank risk index presented extreme levels of rank volatility on both desktop and mobile. As the update continued to roll-out over the coming days, rank slowly began to stabilize before finally returning to normal levels on january 19th. Per a data analysis, and consistent with almost all other core updates to this point, your money your life niches were significantly impacted , more so than other industries (as can be seen in the below graph): on october 25th, google announced that it had begun to implement its bert (bidirectional encoder representations from transformers) algorithm. Per google, bert is said to impact 10% of all queries and is the search engine’s “biggest leap forward in the past five years. “the algorithm was birthed out of an open-sourced project aimed at using neural networks to advance contextual understanding of content via natural language processing (nlp). In simple terms, bert is meant to help better interpret a query by using a contextual understanding of the phraseology employed. This is done as the entire phrase is analyzed at once which lets bert understand a keyword term according to all of the words used within it. This stands in contrast to models that look at language from left-to-right thereby pinning a word’s understanding to that which preceded it. Practically speaking, bert helps google to better understand the use of prepositions within a search query as well as to better comprehend words that have double meanings by using contextual understanding. Note, there were not large waves of rank fluctuation increases due to bert’s roll-out. On september 25th, google rolled-out it’s third core algorithm update of 2019. Dubbed the september 2019 core update by google’s danny sullivan, the update was a significant ranking event. As shown on the rank risk index the update rolled out over the course of two days with rank fluctuation levels reaching a high of 79 on desktop (78 on mobile). Both the length and level of fluctuations recorded by the index were on the “low side” in comparison to previous core updates. This is evidenced when comparing the rank volatility increases of the september update to the june 2019 core update. On september 16th, 2019, google made a significant update to its practice of showing reviews within organic results. Per the update, google no longer allows what it calls “self-serving reviews” to appear on the serp. This means that sites can no longer use schema markup to place reviews shown on its own website within rich results on the serp. This applies even to reviews placed on the brand’s site via a third-party integration. As a result, our serp feature tracker indicates a 5 point drop in the number of page one serps that contain a review within the organic results. Google also indicated that the ‘name’ property must be indicated within the structured data. That is, you must name the product being reviewed. Lastly, google released a list of the schema formats that are eligible to produce a review within a rich result. [you can use our schema markup generator to easily create the code that produces rich results. ]on july 18th, the rank risk index tracked extremely high levels of rank fluctuations, recording a peak rank fluctuation level of 113. In doing so, the index presented us with one of the largest ranking shake-ups in years. The update began on july 16th with moderate levels of rank fluctuations being recorded. Those levels jumped slightly on the 17th before reaching an extremely unusual high on july 18th. The increases shown on the rank risk index coincided with industry chatter that indicated a “massive” amount of rank movement, as was reported by barry schwartz on seroundtable. An initial look at the data shows that no one niche type was impacted more than another. Unlike some of google’s confirmed core updates, your money your life sites (ymyl) were not impacted by the update any more than other site types. On sunday, june 2nd, 2019, in what was an industry first, google’s danny sullivan took to twitter to announce a pending core algorithm update. As part of his message, sullivan indicated that on june 3rd a broad core algorithm update would begin its roll-out. Notably, sullivan also announced that the official name of the update would be the ‘june 2019 core update’. His doing so was most likely a result of the confusion surrounding the naming of the march 2019 core update. Accordingly, the rank risk index began displaying significantly high levels of rank fluctuations on june 4th (showing a fluctuation level of 91/100). That said, by june 5th the index indicated that the update’s roll-out was starting to slow slightly as the level of rank fluctuations dropped to 74. Exactly one year after confirming the first of its official “core updates” google released yet another broad change to its algorithm. Initially picked up by rank ranger’s rank risk index on march 12th, the update was not confirmed by google until the 13th. That said, the update continued to roll-out even after google’s confirmation. Rank changes reached a high on the 13th with the index recording a rank fluctuation level of 89/100 on the desktop serp. It should be noted that while google confirmed the update, it did not name it. As a result, the update has been referred to by multiple aliases per barry schwartz of seroundtable. The two most common names are the florida 2 update and the google 3/12 broad core update. Despite initial concerns surrounding the update, google has reassured site owners that the speed update is applicable only to those sites that are considered to be exceedingly slow. Accordingly, minor tweaks to increase page speed will not produce higher rankings according to google. At the same time, the update is not zero-sum. That is, as a site improves page speed incrementally, google will be able to discern the difference in speed. This stands in contradistinction to speed as a desktop ranking factor, which more monolithically determined if a site was too slow and was to be impacted in the rankings accordingly. On april 13th, the rank risk index began picking up on what would become a 10-day update to google’s core algorithm. Ending on april 22nd, the index caught moderate increases in fluctuation levels to the exclusion of april 18th, where a fluctuation level of 75 was recorded. Barry schwartz of seroundtable indicated that chatter among the seo industry forums had picked up in line with the data being reported by the rank risk index. For the second consecutive time (see the mid-march core update), google confirmed the rollout on april 20th, noting that a “broad core algorithm update” was released. Even with the announcement, the specific details surrounding the exact nature of the update remains unclear. On march 3rd, the rank risk index began recording increased rank fluctuations on both desktop and mobile. While the uptick in rank fluctuations was initially moderate, the index caught an unusual and highly significant upsurge on march 9th. According to the index, fluctuations reached a level of 99 (out of 100) on desktop and 92 on mobile. Over the following days the fluctuations, though still high, tapered off to an extent. On march 12th, search engine land reported that google, uncharacteristically, confirmed the update as being related to its core algorithm (thereby explaining the unusually high fluctuations levels of march the 9th). On january 10th the rank risk index began showing increased rank fluctuations on both mobile and desktop. Lasting for an excessive period, the index has tracked anything from moderate to extreme fluctuations. To this extent, on january 21st, the desktop index showed a fluctuation level of 83 out of 100, which is abnormally high. The mobile index all but paralleled the fluctuations seen on desktop with a few slight variations. In this instance, the fluctuation levels on the 21st reached 85, as opposed to 83 as seen on desktop. The uptick in fluctuations was picked up by the industry when on january 16th barry schwartz of seroundtable reported on the update. Google has not confirmed any increase in algorithmic activity. Since 2010. However, with this announcement, the ranking factor will now be an official part of a mobile page’s placement on the google serp come july 2018. According to google’s announcement, the pending update will target excessively slow loading pages. As such, the search engine does not predict that an extensive number of pages will be impacted as the ranking factor becomes incorporated into the algorithm this july. The “speed update,” as google is calling it, has brought up questions as to how a mobile amp page will be impacted by the pending ranking factor. One concern of note revolved around a site using fast loading amp urls with the canonical urls being considerably slow. In such a case, which url will google measure the speed of (i. E. ,the fast loading amp url or the slower mobile url)? barry schwartz of seroundtable reported that in such a case google had informed him that page speed will be measured according to the amp url. Also of note, according to google, the pending mobile page speed ranking factor exists independently of the mobile-first index, though what that means exactly is still to be determined. On december 20th, the rank risk index tracked a significant increase in rank fluctuations. The update was a one day algorithmic event on desktop, where fluctuation levels went as high as 71 on the scale. Mobile saw a two day roll-out that began on the 19th with moderate increases in fluctuation levels. However, on the 20th, those levels rose significantly on mobile as a fluctuation level of 75 was recorded on the index. This came on the heels of industry chatter that there was an update a few days prior to the one tracked on the 20th. Barry schwartz of seroundtable dubbed the december update, the maccabee update. Google confirmed that they did release “several minor improvements during this time frame. ”on november 14th the desktop rank risk index started tracking increased rank fluctuations. By november 15th the fluctuations had risen to very high levels with the index indicating a fluctuation level of 76. The fluctuations on mobile were of a similar nature. However, as opposed to desktop, the rank risk index for mobile began tracking elevated fluctuation levels a day earlier, on november 13th. By november 15th the mobile risk level reached 71, indicating that the fluctuations had increased significantly. Industry chatter also confirms the roll-out of a substantial google update. On november 15th, barry schwartz of seroundtable reported that webmasters and seos were experiencing noticeable changes in their rankings. Schwartz also speculated that the update does not appear to be related to either penguin or panda. To date, and quite predictably, google has not commented on the update. On october 27th, 2017 google announced that utilizing a google country code top-level domain (cctld), i. E. ,google. Co. Uk, google. Ca, etc. ,will no longer allow users to access international search results. Google indicated that the change comes as part of an effort to deliver more local and thereby relevant results to users. However, the change in cctld policy has precipitated a degree of controversy as it has far-reaching implications in regards to  international search results. The google cctld restriction has numerous practical seo ramifications as user behavior was inherently and universally altered. As such, the traffic and clicks sites received internationally underwent an intrinsic shift, thereby impacting rank itself. Google’s change in the algorithm that allowed it to restrict access to international seo results and hyper-localize the serp was picked up by the rank risk index , which hit risk level of 64 on october 28th. The update also impacted serp features globally , with significant shifts in the frequency of adwords ads, local packs, and knowledge panels on the serp. Throughout the second half of september 2017, the rank risk index caught a series of one-day fluctuation spikes that may constitute a google algorithm update. Starting on september the 13th, the index caught four separate one day fluctuation spikes before the month was over. Meaning, that the last three weeks of september each contained at least one significant fluctuation increase, creating a pattern of sorts as each roll-out was a one-day event. In specific, other than the fluctuation caught on the 13th, the index saw fluctuations on september 16th, 20th, and 28th with the fluctuation caught on the 20th being the most significant (as the index reached a risk level of 77). During each of these fluctuation events, industry chatter also indicated that google had shifted the rankings. Indeed, the peculiar weekly pattern where one day spikes would occur within a few days of each other was also picked up by the industry. On september 27th, barry schwartz of seroundtable reported on the beginning of the latest one day fluctuation event by starting off his article with, “yea, yea, yea more of the same. Google is updating their search results…” the implication here being that the fluctuations being reported on existed in a larger context, one where google has made multiple changes to the rankings within a short period of time that could possibly represent one drawn out update. On june 23rd a prolonged series of increased rank fluctuations was initially tracked by the rank risk index. The multi-day spike saw the index hit risk levels as high as 85. Though initial industry chatter was sparse, the industry began reporting on ranking shifts as the algorithm continued to update. By june 27th, barry schwartz of seroundtable had seen enough chatter to describe the update as “legit” despite google all but refusing to confirm the roll-out. Upon executing a big data analysis, we determined that the most significant fluctuations were taking place for sites ranked between position 6 and 10 on the serp. According to our research, while there were increased rank fluctuations occurring within positions 1-5, there was an evident and clearly observable uptick in the fluctuations upon reaching position 6 on the serp. This data pattern held true across a multitude of niche industries that included food and drink, travel, retail and consumer goods, etc. On may 18th the rank risk index tracked a one day google rank fluctuation event. Reaching a moderate risk level of 71, the index indicated that google had released an algorithm update. At the onset industry chatter was of a limited nature, as indicated by barry schwartz of seroundtable. As time went on various theories as to what occurred were suggested. One such theory propagated that a test where some urls corresponding to featured snippets were removed from organic results was responsible for the increased fluctuations. However, our data indicates that this change, while only affecting 4. 5% of all featured snippets, was not overly impactful and took on a consistent data trajectory that began on may 12th (six days before our index tracked google’s update). Upon further investigation, our data indicated that google had shifted the rankings of some of the most notable ecommerce sites (i. E. Amazon, best buy, overstock, ebay, etc. ). Based on the data available to us, a large part of the rank fluctuations seen on may 18th were a result of google altering its serp placement of these notable sites. On march 8th reports started filtering in that a google algorithm update was brewing. First reported by seroundtable , the initial speculation was that the developing update was related to link quality as black hat seo forums had shown the most chatter. As of the 8th our rank risk index on desktop had not shown any abnormal rank fluctuations. However, our index monitoring rank on mobile showed initial signs of an update, displaying moderate rank fluctuations. On march 9th the rank risk index on desktop showed a significant spike in rank movement as indicated by a risk level of 79. Similarly, our mobile index spiked to a risk level of 77. Concurrent with the trends on the rank risk index, industry chatter continued to rise. With chatter increasing, the notion of the update being related to link quality only solidified. As such, barry schwartz of seroundtable reached out to google for comment. Per usual policy, google only offered vague comments about constant changes to rank. However, googler gary illyes seemed to imply that indeed an update had occurred, indicating, jokingly, that all such ambiguous updates be called “fred. “as a result, the industry has adopted the name ‘fred’ for the march 9 update. —gary illyes ᕕ( ᐛ )ᕗ (@methode) march 9, 2017 after the initial rollout, and a three day respite from elevated rank fluctuations, the rank risk index on desktop saw another fluctuation spike. Taking place over two days (march 13 -14), the index recorded a risk level high of 100 on the 14th. The second phase of ‘fred’ brought with it what is perhaps clarification as to its nature. Though google still did not comment on the algorithm, searchengineland reported that the update targeted sites engaged in over-advertising. That is, sites that engage in excessive advertising to drive revenues while providing poor and inferior content. From february 7th through the 10th the rank risk index reported heightened levels of rank fluctuations on desktop. This series of increased fluctuations reached a substantial risk level high of 97 on february 9th. Corresponding to the rank fluctuations on desktop, our mobile index similarly showed an increase in mobile rank fluctuations on february 8th that lasted through the 10th. Like desktop, rank fluctuations reached a high on february 9th hitting a risk level of 90. At the onset, barry schwartz reported this algorithm event on seroundtable , indicating that there had been some, though not extensive chatter within the seo community regarding changes in rank. As the algorithm continued its roll-out, it became apparent that this was a major ranking event (as indicated by the significantly high fluctuations seen on february 9th as per the rank risk index). With additional reports of rank changes coming in from the seo community, searchengineland reported that the update may have been related to the panda algorithm. Google has yet to comment on the matter. On january 24th, our rank risk index, monitoring rank fluctuations on desktop, tracked a one day google algorithm update event. The index indicated that there were significant changes in rank within google as a risk level of 77 was indicated. Though a one day event on desktop, our mobile index showed the algorithm event taking place over a three day period (from january 22nd through january 24). The algorithm event culminated with a january 24th risk level of 78, up from 67 on the 23rd, and 69 on the 22nd. The google algorithm update event produced increased rank change chatter within the seo community. Barry schwartz of seroundtable indicated that he believed the update to be of a minor nature, though google has yet to comment on the update. Starting on december 15th and hitting a risk level of 83 on the the 16th, the rank risk index picked up what the seo community considered to be a google algorithm update. Already on december 15th searchengineroundtable noted that there appeared to be an algorithmic shift taking place. This assessment was corroborated by a heavy flow of chatter which indicated rankings were fluctuating on the google serp. Rank ranger’s index that monitors mobile was even more volatile, showing a four day series of heightened fluctuation levels. This series of mobile rank fluctuations started on december 14th and ended on the 17th. During this four day fluctuation event the index hit a risk level high of 81 on december 16th. To date, google has not issued a comment, and as such has neither confirmed nor denied that they have rolled out an algorithm update. The second change to the algorithm is that it no longer penalizes an entire website for spammy practices but analyzes the pages of a site on a more individual basis. This policy change can be seen in the language they chose in their announcement: google now speaks of “devaluing spam” rather than penalizing websites. “penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site. ”google’s communique reiterated that their ranking algorithm includes over 200 signals but they did call out several specific ones saying “these signals include things like the specific words that appear on websites, the freshness of content, your region and pagerank. ”possum, the name of the update coined by phil rozek and accepted by the local search community, alludes to the fact that many business owners think that they listings on google my business have disappeared, but they’re really just playing possum – they are still there, but they are being filtered out of the local pack and local finder. Read our blog ” google’s new local algorithm update known as possum ” for more information on the update. The nature of the organic element of this update is not yet known, but we will provide more information as it becomes available. Google has yet to officially confirm the roll out, but then of the thousands of updates they make each year, they confirm only a handful. Google announced on february 19th plans to remove classic sidebar ads in the side section of search engine results. According to matt mcgee’s search engine land article , there would be only two exceptions to this rule: product listing ad (pla) boxes and ads in the knowledge panel. Barry schwartz predicted in search engine roundtable that the move away from sidebar ads will lead to four ads at the top of search engine results, the news of which triggered a frenzy of comments regarding the impact of such a change on small businesses and google’s income. Our google serp features tool reported this paid search update was rolled out on february 23, 2016. This search intelligence tool monitors trends in organic indicators, knowledge graph features, page one extras and organic results count on a 500k dataset and on february 23rd, in addition to zero sidebar ads, it reported an increase in bottom of the serp ads of 26. 79% in google usa and similar results in other countries. Volatile fluctuations in both desktop and mobile search caused by a google core quality rank algorithm update were reported by our rank risk index, a serp fluctuation monitoring tool used by seo experts. Google remained quiet as webmasters and seo experts and bloggers buzzed with speculations. Search marketing expert barry schwartz asked google’s john mueller for confirmation of an algorithm update during the january 12th webmaster central office hours livestream, and published in search engine land a statement indicating that “google panda is now part of google’s core ranking algorithm”. The panda algorithm is applied to sites as one of google’s core ranking signals. It measures the quality of a site, based on google’s guidelines and adjusts rankings. Google’s hacked sites algorithm is expected to aggressively remove hacked sites from search results to improve the quality of search. The webmaster central blog reported that “a huge amount of legitimate sites are hacked by spammers and used to engage in abusive behavior, such as malware download, promotion of traffic to low quality sites, porn, and marketing of counterfeit goods or illegal pharmaceutical drugs, etc. “it is expected that this update will impact roughly 5% of queries across the board in multiple languages. Our rank risk index reported red zone google serp fluctuations on desktop on october 8th and has continued on mobile search for several days. Panda 4. 2is the first refresh of google’s panda quality content policing of the web since september 2014. Bad news for spammy link farms and sites with low quality content, this refresh should be welcomed by sites that were penalized by panda 4. 1- if they have corrected the issues that caused them to be penalized by google. As with previous panda updates , sites may notice an increase in organic ranking, be mildly affected of suffer a rank penalty depending upon the quality of their content because google’s goal is to provide the best search experience for users of google’s various search engine services. Our rank risk index reported red zone google serp fluctuations on both desktop and mobile search on july 18th. Google has reported to search engine land ‘s barry schwartz that panda 4. 2has impacted 2% to 3% of english language queries. Mobilegeddon hype swept the web for weeks leading up to google’s mobile-friendly ranking factor algorithm update. Adding mobile-friendliness as a ranking signal affects mobile searches internationally, across all languages. This can have a significant impact on search results, while providing better and more relevant data for users. Business insider’s jillian d’onfro predicted that the mobile-friendly algorithm update “could crush millions of small businesses”. Here in the bat cave (aka rank ranger development hq), a new tool was developed to help you monitor google mobile serp fluctuations. Google announced that this update would roll out gradually beginning on april 21st, however, our mobile search rank risk index caught significant mobile search fluctuations beginning on april 18th, which may have been caused by testing or the beginning of this gradual roll-out that is expected to occur over several weeks. The local algorithm was originally launched in july 2014, and has now been expanded to english speaking countries globally. This update is known by the industry-given name of pigeon and allows google to provide more accurate and relevant information regarding local searches. The local search forum was one of the first sites to report major shifts in rankings of local results and later confirmed that this was a google update. Rank ranger’s shiri berzack discusses google pigeon’s flight plan. Mike blumenthal, from blumenthals. Com, discusses what to expect from the local update for those in the uk, canada, australia, new zealand and other english speaking countries. The penguin algorithm has had significant change since its first appearance in april 2012, and now a google spokesperson has confirmed that the major, infrequent updates will be replaced by a steady stream of minor updates. The spokesperson told search engine land : “that last big update is still rolling out [referring to penguin 3. 0]— though really there won’t be a particularly distinct end-point to the activity, since penguin is shifting to more continuous updates. The idea is to keep optimizing as we go now. “our own shiri berzack discusses this move towards a steady stream of penguin updates and the positive effects it could have on businesses moving forward. On the other side, jill kocher, from practical ecommerce , discusses the challenges this could place on companies particularly when trying to decipher reasoning behind declines or increases in traffic. Pierre far, webmaster trends analyst at google uk, has confirmed their roll-out of the penguin 3. 0algorithm update on friday, so far affecting fewer than 1% of queries in the us english search results. This is great news for anyone hit in october 2013 with a google penalty during the penguin 2. 1update, as google’s john mueller confirmed recently in the google webmaster central help forum that if you’ve corrected the situation that caused the penalty “you’d need to wait for the algorithm and/or its data to refresh to see any changes based on the new situation”. Further elaborating on that, pierre far posted: “this refresh helps sites that have already cleaned up the webspam signals discovered in the previous penguin iteration, and demotes sites with newly-discovered spam. It’s a slow worldwide rollout, so you may notice it settling down over the next few weeks. “stephen kenwright of branded3 in his google penguin 3. 0damage report provides an assessment of how penguin 3. 0is affecting the more than 125,000 keywords they run daily rank tracking on and discusses how to recover from a penguin update. Panda 4. 1is a significant update to the panda algorithm that targets low quality content with greater precision. This update is expected to identify low-quality content and result in greater diversity of higher rankings for small and medium-sized sites containing good quality content. It is a gradual global roll-out expected to affect approximately 3-5% of queries. Providing interesting insight, bill slawski of seo by the sea walks readers through the logic of a recent google patent application that may be behind this latest panda update. The webmaster world forum chat has been a mix of positive and negative with most medium size businesses doing well, but some smaller businesses suffering drops in serps. Our rank risk index has been showing sharp fluctuations in recent weeks causing lots of chatter in seo and webmaster forums. By mid-may we started to see a relative calm, but suddenly the red alert went up again and shortly after that matt cutts announced on twitter that google had launched panda 4. 0and plans to be rolling out more updates. The goal of panda has been to penalize poor content quality and scraper sites, while boosting sites with great content up in the serps and thereby providing google users with high quality results. Google’s matt cutts announced panda 4. 0on twitter. Google announced the release of an update to their spam algorithm that targets the type of queries that return an excessive number of spammy results. This specific update was an international rollout that is reported to affect different languages to different degrees and noticeably impacts english queries by about 0. 2%. Matt cutts tweeted: “this past weekend we started rolling out a ranking update for very spammy queries. “search engine watch reported “over the weekend we began rolling out a new algorithmic update ,” a google spokesperson told sew. “the update was neither panda nor penguin – it was the next generation of an algorithm that originally rolled out last summer for very spammy queries. “with the pirate update, google aims to help copyright owners by filtering down or out (with documented proof) pirated content. For example, websites with multiple submitted copyright removal notices will be ranked much lower in google results. It will also be possible that links will be dropped from google completely in cases of valid copyright removal notice submission. The official google blog writes about the update to their search algorithms. Danny sullivan of search engine land reported that this pirate update is google’s response to a challenge from hollywood movie mogul ari emanuel, co-ceo of william morris endeavor, who compared stealing copyrighted material to child pornography, suggesting that google’s team should be smart enough to be able to filter out pirated content in the same manner.

Acouple of days ago, some webmasters were discussing what they believe to be a google algorithm update. In response to that, john mueller, a webmaster trend analyst, kindly reminded everyone that “[google] makes changes almost every day. ”webmasters will always experience the highs and lows that come with algorithm updates as their rankings fluctuate. Some people may also mistakenly believe that it would probably be better to simply let google’s algorithm stagnate. Obviously, they are sorely mistaken. Google has stated numerous times that changes happen every day. The general public remains oblivious to this fact unless google makes any major announcements about their updates. Gary illyes, in his tweet , mirrored john mueller when he said that google updates at least 3 times per day on an average so it can be considered “ok” to assume that there was an update recently. Worth noting is how illyes jokingly said that all future updates will be named “fred” until they are given a more official name. Obviously, this is a joke that shouldn’t be taken at face value.

How to Measure Website Performance Using Google Tag Manager

algorithm

Keyword stuffing and link farming were legit seo strategies even a couple of days ago. Then with the advent of hummingbird and penguin, those days of the black hat are thankfully gone. Does that mean seo experts from all around the world just heaved a sigh of relief and took a long vacation? well, that is quite impossible since google releases over 600 odd updates to the core search algorithm in just a year’s time. Therefore, the stone doesn’t catch moss in the world of seo. Everyone working on optimization strategies has to be on their toes at all times to ensure that their website is performing well. Introduction of a new schema markup this is coming from the hotplate; google has added schema markup to their seo starter guide. This is google’s way of stating exactly how important your site has a proper markup. This is not new for either google or bing but adding the structured data markup to their official guide is a big step indeed. It is like putting the google seal on the most necessary features of any seo campaign. You can check out the requirements of markup for local businesses on any leading blog by seo company in atlanta. The new google rich result tests google has released a recent rich results test. This one serves search results in the form of “rich results ” that are marked up results alongside the regular srl. They are sometimes even replacing the organic results. This bears a lot of similarity to the google structured data testing tool. This test verifies if your website content has recent structured markup updates for the rich results. At this moment, this update and test work for limited categories of searches including movies, recipes, jobs, and courses. This emphasizes how much google is rooting for proper schema markup in 2018. Bulk location verification on gmb google has also made it compulsory for businesses with multiple locations to verify their locations in bulk. If you run a franchise, you can bulk verify your locations (10+) in google my business. The new updating features ensure that you do not have to verify the individual locations via physical mail like it was the norm. You can take help from the leading seo consultants and strategists in your locality to list your business locations on gmb. This will help you optimize the business locations for google maps, and it will help you take advantage of the most recent google services for larger businesses. Page speed is a definite factor for ranking this one is quite obvious. Over the last several years, seos and website owners have spoken about the importance of page loading speed as a ranking signal. In 2018, google speed update has again emphasized on how important it is for your site’s ranking, ctr, bounce rate and conversion rate. Here are a few stats from the leading experts working with the leading search engine – a webpage with a 3 second loading time usually sees an average bounce rate of 58%. As the loading time increases , the bounce rate also increases. The ideal loading time is below 3 seconds, ideally between 1 and 2 seconds, only. Webpages with a loading time of 5 seconds easily see an average abandonment rate of over 90%. Mobile users tend to be the most impatient. Over 50% of mobile users seem to like or dislike a site based on loading speed. Loading speed directly affects their loyalty. This is one of the first instances where google has publicly stated the importance of page loading speed. Astark increase in data storing time most importantly, google is introducing new reforms in the realm of gsc data storage. In a world, where data privacy and breaches are ravaging loyalty and customer rights, google is taking a brave step to increase data storage time from 90 days to 16 months. While, there is little chance of a breach, since this data will mainly pertain to search trends, website optimization, and traffic trends, this will aide strategists and marketers to understand the evolving trends that may have influenced their sales and revenue in the last 16 months. Simply speaking, there are over 200 ranking factors google uses and a span of just three months to study the parameters is simply not enough for even the best of the best strategists and software tools to outline the trends accurately. The updated google search console will now include index coverage, job posting data, search performance and amp status. Overall, this is a huge step for google amidst a lot of controversy and requests from the search marketing community. Google’s shift towards a mobile-first index, the introduction of schema markups, increase in data storage period, and release of page speed data shows the increasing importance of user experience. To please the search engine lord, you need to please your potential users first. Your primary focus should be the improvement of ux, and that will lead you to better results and rankings.

Here are some other themes from our analysis of both first-party and third-party data: searchmetrics mobile data updates monthly, while its desktop scores update weekly, so it’s difficult to draw direct comparisons at this stage. Our client with the greatest percentage increase in organic performance versus our projection is undergoing a huge content-led restructure. While the recency of this activity means we can’t attribute the success to algorithmic fluctuation, it is a reminder not to be fearful of a well-planned and well-executed migration. Three clients with touchpoints in the financial sector have recorded significant growth against forecast, with larger fluctations than other sectors we monitor. This is great news for them, and us, and perhaps indicative of greater-than-average ranking variation for financial brands. When analysing your own performance, remember to factor in seasonality and spikes. For example, the following chart of organic traffic from google to one of our clients’ websites suggests a sizeable drop against forecast (the bottom graph) since the google update (the grey dashed line). But, the raw data (the top graph) shows a spike in traffic a couple of weeks ago – caused by #beastfromtheeast. Now the snow has melted, the traffic has gone away, with no algorithmic involvement.

In 5 months, which included one negative and two positive google core algorithm updates for us, our metrics increased by the percentages below: 131% organic session increase 144% click increase 50% ctr increase as you can see from the chart above and from the 12 march core update part of the report, we lost a significant part of our main traffic and keywords. The velocity of the ranking change was high and its effect was sharp. You also can see that next recovery had started in june, thanks to june 5 core algorithm update. Agoogle core update includes lots of baby algorithms, as described by glenn gabe, and it can have a massive effect on the traffic of your website. For an seo, there are two questions here for being prepared for a google core update: when will the next google core update happen? what will the next google core algorithm update be about? for that, you need to interpret every minor google update correctly and examine the results and serp changes for yourself and also for your competitors. If done successfully, your website will be positively impacted by the google core update, which will combine data collected from the baby algorithms. According to google’s official statement, there is nothing to be done for sites that are adversely affected by core algorithm updates, but this is unconvincing for a creative and research-driven technical analyst. If you are being affected negatively by a google core update, you should check every front-end and back-end technology differences as well as content differences with your competitors. As you know, google always tries to call attention to content structure and quality. For content, you may want to consider some important elements below: intensive and widely used marketing language. Excessive call to action buttons with cta sentences. Unreliable and non-expert author errors. Lack of information, unuseful and common knowledge content without special information informative, transactional and commercial content placement/content ratio but, sometimes content is not the issue. We should take a holistic approach to seo: for front-end, you may want to consider some important elements below: javascript errors, code-splitting, tree-shaking for better performance css factoring, refactoring and purifying. Html minifying, compression and clearing code mistakes user friendly design and ui resource loading order between critical and non-critical resources for back-end, you may want to consider some important elements below: server speed are you using monolithic or n-tier structure? are you using right js framework with right rendering type, like ssr or dynamic rendering? are you using cache systems like varnish, squid or tinyproxy? are you using a cdn service? for crawl budget, you may want to consider some important elements below: semantic html usage correct inrank distribution, linkflow, site-tree structure and pattern correct and relevant anchor text usage for internal links index pollution and bloat cleaning status code cleaning and optimisation unnecessary resource, url and component cleaning quality and useful content pattern server side rendering, dynamic rendering, isomorphic rendering (like in beck-end chapters) not using links over javascript assets. Using javascript economically. Iwill look at selections from these four main categories and their elements to provide a better understanding of google core updates’ effects on web sites. I’ll discuss some causes and show the main angles for solutions.

Note: from august 2019 and moving forward we will be classifying updates as either confirmed by google, or suspected. We will no longer be reporting in great detail on each tweak to the algorithm as our conclusions are almost always to improve overall quality. December 2019 potential quality updates: december 26, 2019: this was possibly a minor quality update. We saw many of our clients who have e-commerce or travel websites see a greater increase than usual starting on this date. However, in many cases, these increases may be seasonal. December 3-5, 2019 – it is possible that google made changes to their quality algorithms at this time as we had several clients see increases or decreases. However, at this point we feel that these changes were connected to seasonality. December 4, 2019 (date approximate) – if your recipe or nutrition site has seen a change in traffic at this time, it could be connected to the fact that google assistant is now allowing users to set filters so that they only see certain types of recipes in the google search app such as gluten free, vegan or vegetarian. November 2019 potential quality updates: november 24-25, 2019 – possible mild quality tweak. We had several sites that saw changes in traffic at this time. However, seasonality plays a role here. At this point we do not think this was a significant update. November 11, 2019 – we had a number of clients seeing nice improvements on this day (and a few seeing drops). We initially thought this was a tweak to the november 8 update, but most of the sites affected did not see changes november 8. Most of our clients who saw changes in traffic trends were sites that we had flagged trust issues (as described in the quality raters’ guidelines. )november 8, 2019 – unconfirmed, but significant update. Google did not officially confirm this update but tweeted , saying that they run several updates in any given week. At mhc we feel strongly that this update (or at least a component of it) was strongly connected to link quality. Many sites seeing drops had made heavy use of reciprocal linking schemes (like recipe bloggers in a link party), footer links (like web design companies often use), and in-article links published for seo. You can read our full thoughts on our blog post on the november 8, 2019 google update. November 4-5, 2019 –there was a significant local update at this time. Joy hawkins coined this the bedlam update. Most local map rankings have shifted significantly. Danny sullivan from google told us that this update was the result of google introducing neural matching into their local ranking systems. For more information on this, see our newsletter episode. November 3, 2019 – we had several clients with minor increases in google organic traffic on this date. Each had been working hard at improving the overall quality of their site. As such, we feel this is likely a minor quality update. October 2019 potential quality updates: october 21, 2019 – we had several clients that saw slight gains in google organic traffic on this day and a few with losses. While there has been some speculation that this change is connected to bert, our initial analysis leads us to think this is more likely to be a change that google has made to better understand quality in websites. October 14-19 – there were some changes seen in a number of our clients’ traffic at this time. In hindsight, google announced they have made some changes to how they understand queries. Bert is now an important part of their algorithms. You can find our thoughts on bert and whether it will affect your rankings in this newsletter episode. October 4-21, 2019 – google appears to have been experimenting with publishing more image thumbnails in the serps. This could potentially result in a page or query seeing changes in ctr depending on the value of the thumbnail to the user. October 16, 2019 – google webmasters tweeted that they had a delay in indexing fresh content. While this should not be considered a google update, it may have temporarily impacted traffic on this day, especially for news sites. September 2019 potential quality updates: september 24-30 (end date approximate) – google announced a core update will start rolling out on this day. Danny sullivan advised people to read google’s blog post on core updates. This blog post contains a lot of information on e-a-t. You can find information in our newsletter on our most recent thoughts. We had several clients see nice recoveries. Some had worked hard to improve quality based on our recommendations. For a few we feel that google relaxed their interpretation of which type of content contradicts scientific consensus. We hope to have a full article about this out within the next couple of weeks. September 17, 2019 (date approximate) – this appears to be a quality tweak. At mhc, we have had several clients that appear to be seeing some recovery after being negatively affected by the june 3 core update. There could possibly be a link component to this update as well. September 9 and september 13, 2019 – we feel these were minor core updates , likely having to do with google’s assessment of trust. There is a strong possibility that either or both of these updates has a link component to it. September 5, 2019 (approximate date) – it is possible that the leased subdomain update went live on this day. Sites that leased subdomains from authoritative sites, such as coupon subdomains may have seen traffic drops on or around this day. September 4th, 2019 – possible quality update on this day. Some of our clients saw mild increases. This could possibly be related to the link update the week prior. August 2019 potential quality updates: august 22-29 – possible link related update. We have several clients that saw increases in the last week. We believe this could be related to disavow work we did as the increase happened after they filed their disavow. August 19-21: we had several clients with moderate increases or decreases at this time. One of our clients for whom we had filed a thorough disavow a few weeks previously, saw growth in google organic traffic of over 100%. As such, there is a possibility that this update has a link component to it. It is also possible that disavowing this client’s links helped increase google’s trust in the site overall. August 18 –at this point, this may be a significant update. We will report back in our newsletter next week. August 12 august 3 – (possibly starting as early as july 12) july 22 – several sites that we monitor saw significant traffic jumps. It is possible that this was an update affecting ecommerce sites more strongly than others although there is not enough data to support this just yet. Mid july (likely july 15-16, 2019) – google made changes to their algorithm to make it so that adult search terms were less likely to surface porn when searching for some queries that could be construed as either adult or non-adult. While google didn’t give us an exact date for this update, from our data, we can see that this likely happened around july 15-16. If your site saw a drop or increase in traffic around that time, it may be worth looking at whether or not rankings changed for keywords that could be construed as adult in nature. July 13-20, 2019 – there has been a lot of reported turbulence on july 13, 17 and 20. So much so they named it maverick. Our initial thoughts are that google is making tweaks to how they measure trust. While some niches are seeing effects more than others, we don’t think this is targeted to specific types of sites. July 11-13, 2019 – this is likely to represent an unannounced update as there have been several reported changes. So far we are seeing that it is mostly ymyl sites that are being affected within our clients. Agood number of these are health sites. We will publish more on this to come. July 1-2, 8-9, 2019 – possible tweaks to the june 3 update. Several of our clients saw changes during these dates, with some being relatively big increases. Read our thoughts in episode 91. June 29, 2019 – many of our medical clients saw nice gains on this date. Our guess is that google made more tweaks to their june 3 update. See our theory on this update in episode 90 of our newsletter. June 17-18, 23-24, 2019 – we believe google made tweaks to the june 3 update and this time period does not signify a major update. There were reported changes to algo weather tools, many of our ecommerce clients saw nice gains, and some of our natural medicine sites saw small gains as well. See more detailed information in episode 89 of our newsletter. June 11, 2019 – there was a bug this morning affecting traffic to amp pages. June 4-6, 2019 – diversity update. This update is designed to make it so that one site will rarely have more than two listings on the first page of the organic search results. If you lost traffic at this time, it could be due to this or due to the june core update which started june 3. This update should only affect organic listings. You can still have multiple paa’s, featured snippets, etc. It should not cause a ranking drop, but could cause drops in overall traffic from google organic search if you previously were getting multiple results on the first page for some queries. You can find more information on this update in our post on the june 3 core update. June 3, 2019 – announced core quality update. Google actually preannounced this update. Danny sullivan tweeted on the search liaison account saying, “we are releasing a broad core algorithm update, as we do several times per year. It is called the june 2019 core update. ”please note! if you think you were negatively affected by this update, the diversity update (see above) should be considered as well. But, in most cases, sites that were hit had issues with trust. We also feel google turned up the dial on how they value brand authority in this update. It is possible that something changed with how google values exact match anchor text in links. June 2, 2019 – google outage. This was not a google update. However, many google cloud services went down this weekend. This could impact traffic, but only for a few hours. May 20-24, 2019 – unannounced update. Many of our clients saw changes in organic traffic at this time. However given that this was around the time of the memorial day weekend, it is hard to say whether this was a big update or not. There is a possibility that there is a link component to this update. May 14, 2019 – possibly a small quality update. We had a few clients see small increases or decreases on this day. May 9, 2019 – possibly a minor quality update. Many of our clients who have been working on e-a-t related changes saw slight increases on may 9. However a few saw slight decreases. We think that this was potentially a refresh of some sort in which google re-assessed e-a-t signals for many sites. April 27-may 1, 2019 – likely a mild quality update. There may have been changes to how google assesses link quality as well at this time. April 26, 2019 – this was possibly a small quality update. Several sites that were previously affected by the deindexing bug that happened april 5-8 saw further drops at this time. It is unclear whether the drops are due to the bug, or an algo update. April 12-19, 2019 – google started showing more images in search on this day. According to a study done by seoclarity , there was a 10% increase in how many images google shows for many searches starting at this time. April 5-8, 2019 – this was not an algorithm update, but google experienced a bug that caused many sites to have large number of pages drop out of the index. If traffic dropped at this time, this may be why. March 18 and march 20-24, 2019 – it looks like google is tweaking the changes made with the march 12 core algorithm update. This is not a reversal of march 12 however. Some of our clients that saw increases on march 12 saw further increases on either march 18 or between the 20th to 24th. Some saw increases mar 12 and a slight decrease during this turbulence. March 12, 2019 – significant core quality update. Danny sullivan announced that a “broad core algorithm update” was released and suggested that the answers to what were changed can be found in the quality raters’ guidelines. Some have suggested “florida 2” as a name for this update as it happened shortly after pubcon florida. However, this update has nothing to do with the original florida update. Google has asked us to call this the “march core quality update” rather than naming it. Early analysis shows that it has strongly affected ymyl sites. Many sites making e-a-t improvements saw beautiful changes. (note: i wrote an article for search engine land that showed several examples of sites that improved with this update, along with the types of changes that they made. )this bullet point is here as part of an experiment we are running in investigating whether we can get a page that is blocked by robots. Txt indexed. February 27, 2019 – possible small quality update. Dr. Pete from moz noted that there was a one day increase in how many results google was displaying on page one with some serps having 19 organic results. However, as that change only lasted for a day, this probably isn’t the cause. Clients of ours that saw improvements were working on e-a-t related changes. This was likely a general quality update. February 23-24, 2019 – possible small quality update. Several of our clients who have been improving their site quality saw improvements at this time. Acouple of our clients who had done disavow work saw improvement. This update may have a link component to it. February 16, 2019 – possible small quality update. Several of our clients who have been working on quality improvements saw small positive changes at this point. We feel that this was likely a re-assessment of e-a-t for many sites. February 4-7, 2019 – possible small quality update. We had a couple of clients see increases after working on quality improvements, but most of our clients saw no change at this time. January 31, 2019 – while this was not a suspected update date, a couple of large sites saw major drops on this date. Irs. Com (not. Gov), and dmv. Org (not the official site of the dmv) saw big hits. While these could have been manual actions, as suspected by sistrix , we think that this could reflect google’s assessment of the “t” in e-a-t , trust. January 27, 2019 – possible small update. This update was likely a quality update and we think there was a link component to it. January 22, 2019 – possible small update , quite similar to january 27. This update was likely a quality update and we think there was a link component to it. January 15, 2019 – barry schwartz reported on a possible small update on this date. However, at mhc, we did not see much evidence of a significant update happening at this time. Afew people reported that they had recovered from medic at this time. January 13, 2019 (approx) – if you are noticing a dramatic drop in impressions in gsc on or around this date, you are not alone. This is believed to be caused by the fact that gsc is now reporting data under the canonical url version. In other words, if you use utm tracking to determine when clicks are coming from google posts, etc. ,those individual urls will show big drops in impressions as the data is recorded under the canonical version now. January 7-9, 2019 – unconfirmed update. This was probably a tweak to google’s quality algorithms. We think that there was possibly a link component to this update as some sites that had previously had link audits done saw nice increases. January 5-6, 2019 – this may have been a mild quality update. If your site saw changes in traffic at this time, be sure to note whether the changes are potentially seasonal. Alot of sites traditionally see changes at the beginning of the year. The semrush sensor was quite high at this time.

Who will this update impact?

On march 7th a quality update (another fred) was rolled out, it affected some sites enormously – many lost between 60-90% of their traffic immediately however some saw their traffic increase by 125 %. It seemed that the update was hitting sites that used aggressive monetising techniques, and yet again the impact depended on the quality and trustworthiness that the site offered its users. Now, where have we heard that before?.

In het midden van een drukke week voor de algorthim, google rustig uitgerold een panda data update. Een mix van veranderingen maakte het moeilijk om de impact te meten, maar dit lijkt een vrij routinematige update te zijn geweest met minimale impact.

As it was not an algorithmic change there wasn’t a particularly negative impact on sites. However, sites that had previously benefited from being in the ‘fresh’ category of google’s indexing system and could, therefore, rest on their laurels, found themselves now competing with other sites on who could get their content out quickest and therefore who was rewarded. But really it was putting everyone on equal footing in terms of indexing. The caffeine update paved the way for the major updates we see today. There is no way that the pre-caffeine indexing system could have dealt with the 1. 8billion sites available today and the variety of query inputs we now have; such as voice search!.

These are some of the recent google algorithm updates announced by google, and all the above algorithm updates are well known. All these updates had their impact on seo as well as the ranking of websites. All the above updates are considered as “ quality updates. ”.

Vlak voor de kerstvakantie heeft google nog een panda-update uitgerold. Ze noemden het officieel een “refresh”, wat een impact had op 1,3% van de engelse vragen. Dit was een iets grotere impact dan panda’s #21 en #22.

April 21, 2015 mobile-friendly update (aka mobilegeddon) rolled out, supposed to boost the ranking of mobile-friendly pages on mobile search results. According to google, this update: – affects only search rankings on mobile devices – affects search results in all languages globally – applies to individual pages, not entire websites. So far the impact of the update is smaller than expected. However, if you get a “not mobile-friendly” alert in your google webmaster account, it’s recommended to take certain action.

The 24 september core algorithm update did not show its effects immediately. It lives up to its name as a “slow roll-out update. ”but when we saw its effects on rankings, it was utter and intensive. The main difference between the 5 june and 12 march core algorithm updates, and the 24 september core algorithm update was their targeted web sites. The first two mostly targeted health and medicine websites, while the last one targeted finance websites. Because of this, our web site has seen the most benefit, unlike our competitors. Image is from mordy oberstein’s article about the 24 september google core algorithm update. As you can see, the biggest impact was for the finance sector. Before giving the stats, i need to clarify that our content structure change efforts had their biggest effects after this core algorithm update. Using less marketing language, less cta and giving more information without manipulating the user should be the main mission of ymyl websites. After the update, when my team added some more advertorial and marketing content, we saw rank drops in big queries. This fact has been stated for the first time by mordy oberstein, who examined international banking and loan websites such as lendio, kabbage and fundera. All of these sites are extremely smaller websites than hangikredi in terms of traffic. This is a visibility graphic between our firm’s web site and our competitors. After the attack that lets do our server failure, we protected the leadership of market but visibility maintained the same trends as after the 5 june core algorithm update. You may see the sharp effect of 24 september core algorithm update for us and our competitors. This graphic shows results according to 12m search volume. (not included: branded keywords such as bank names the graphic is from between 21 august and 25 october. Source: semrush according to this statement, using non-formal marketing language can harm your rankings. Also, using lots of ctas and brand names in the content with non-informative commercial paragraphs may further sharpen your losses. You can see our report for the 24 september google core algorithm update below: 86,66% organic session increase 9. 000 new keywords earned 92,72% click increase first rank for top 150 finance keywords 33,15% impression increase.

Search Red Canoe

This update was never confirmed by google, but around the 1st of september 2016, seo professionals and webmasters began to notice sites falling and rising. It seemed to be predominantly affecting the 3 pack and local finder that you see in the google map results. And is not to be confused with an unconfirmed update that was seen to happen at the same time, affecting organic results. So, what was the update about? the update seemed to be attempting to diversify, and widen the scope of results you would see in the map pack. For example; many businesses up until this point that were outside of city limits were unable to rank for local keywords as google would not deem their business to be in that city! this evidently caused issues for many local businesses and many local seo specialists didn’t see a way around this. For example, a study on search engine land at the time showed that one seo professional, who had struggled to rank their client for local keywords in sarasota, as the business was technically outside the city limits, went from #31 in the rankings to 10th after this update! that’s a huge leap and evidently showed us that google was changing their ranking factors to include businesses in a reasonable distance, and not just in the city limits themselves. Google also started going deeper to ensure that businesses weren’t having multiple listings on the map pack. For example; before they would filter out local results that shared a telephone number or domain, as with many businesses there can be a number of listings. You can have a dentist’s office, then the individual practitioners within that dentist clinic too. So, google would want to ensure you are not seeing duplicate content. However, after this update, google seemed to use their wider understanding of who ran the businesses to ensure that they could not both be seen in the local search results. So, say you owned two or more businesses in the same industry and the same town, you would be unlikely to see both of those in the 3 pack or local search anymore at the same time. As google began to also view this as duplicate. Why the name possum? many businesses thought they had lost their gmb (google my business) listings when in fact they were just not showing and had been filtered. Therefore, the sites were playing possum 🙂 this update seemed to be the biggest of its kind since pigeon in 2014! its main aim was to strengthen the reliability of its results for local search, and was obviously welcomed by those who had struggled to rank just due to their address!.

Do you remember when google’s motto was “don’t be evil”? tell that to the owners of dictionary and lyric sites, which make up 11 of the 100 biggest losers in american search results. Searches for [define x] or [x lyrics] return a featured snippet on desktop search results, with user needs fulfilled by the results page with no need to click through to a website. So, having scraped content collated on the dictionary and lyric sites and shared in good faith, it seems google may have demoted their visibility in organic search. Evidence for the dictionary sites is inconclusive: dictionary. Com, merriam-webster and oxford dictionaries saw visibility decline between 1% and 3% in the us, which is a low signal-to-noise threshold in the context of this research. However, the free dictionary felt an 11% fall in visibility in the us, and a 20% drop in the uk, which supports my theory. Searching for [free dictionary] sans definite article promotes google’s dictionary above the all but name-checked lexicon. An interesting side note is the growth of urban dictionary. In contrast with more traditional counterparts, their uk visibility jumped by almost a third. Ipresume google does not want to surface definitions for yada yada yada , cheese touch and bruh. Searchmetrics data shows a distinct drop in visibility for lyric sites. Songfacts. Com, whosampled. Com and musixmatch. Com fell between 19% and 24% versus last week in the us. Well-known rival services also suffered, with metrolyrics. Com and lyricsfreak. Com declining 14–15% across the pond. Allmusic – the most visible of all these sites as a raw metric – dropped 6% week-on-week. The sad takeaway for marketers is: prevent your service becoming a commodity.

Details are scant about this, but bert seems to be working hard on featured snippets – those quick results that often appear at the top of search results like this: google hasn’t said how bert is used to improve featured snippets, but it’s safe to assume it’s similar to what bert is doing overall: bringing more relevant results based on the context of a search query. When it comes to featured snippets, bert has made its international debut in the two dozen countries where snippets are already available.

Google just rolled out another broad core algorithm update on june 3 (which was preannounced by google’s danny sullivan. )and once again, the core ranking update was big. It wasn’t long before you could see significant impact from the update across sites, categories, and countries. Some sites surged, while others dropped off a cliff. And that’s par for the course with google’s core updates. For example, here are three examples of drops from the june 2019 google core update: but i’m not here to specifically cover the june update. Instead, i’m here to cover an extremely important topic related to all broad core ranking updates – conducting user studies. It’s something i have mentioned in a number of my posts about major algorithm updates, and googlers have mentioned it too by the way. More on that soon. My post today will cover the power of user studies as they relate to core ranking updates, and provide feedback from an actual user study i just conducted for a site impacted by several major updates. By the end of the post, i think you’ll understand the value of a user study, and especially how it ties to google’s core updates by gaining feedback from real people in your target audience. Google: take a step back and get real feedback from real people: after core updates roll out, google’s john mueller is typically pummeled with questions about how to recover, which factors should be addressed to turn things around, etc. And as i’ve documented many times in my posts about core updates , there’s never one smoking gun for sites negatively impacted. Instead, there’s typically a battery of smoking guns. John has explained this point many times over the years and it’s incredibly important to understand. But beyond just taking a step back and surfacing all potential quality problems, john has explained another important point. He has explained that site owners should gain objective feedback from real users. And i’m not referring to your spouse, children, coworkers, top customers, etc. I’m talking about feedback from objective third parties. I. E. People that don’t know your site, business, or you before visiting the site. When you conduct a study like that, you can learn amazing things. Sure, some of the feedback will not make you happy and will be hard to take… but that’s the point. Figure out what real people think of your site, the user experience, the ad situation, the content, the writers, etc. And then form a plan of attack for improving the site. It’s tough love for seo. Here is one video of john explaining that site owners should gain feedback from objective third-parties (at 13:46 in the video). Note, it’s one of several where john explains this: conducting user studies through the lens of google’s core updates: when you decide to conduct a user study in order to truly understand how real people feel about a site, it’s important to cover your bases. But it can be a daunting task to sit back and try to craft questions and tasks for people that will capture how they feel about a number of core site aspects. As i explained above, you want to learn how people really feel about your content-quality, the writers, the user experience, the advertising situation, trust-levels with the site, and more. So, crafting the right questions is important. But where do you even begin?? well, what if google itself actually crafted some questions for you? wouldn’t that make the first user study a lot easier? well, they have created a list of questions… 23 of them to be exact. And they did that in 2011 when medieval panda roamed the web. The list of questions crafted by amit singhal in the blog post titled more guidance on building high-quality sites provides a great foundation for your first user study related to google’s core algorithm updates. For example, the questions include: would you trust the information presented in this article? is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? would you be comfortable giving your credit card information to this site? does the article provide original content or information, original reporting, original research, or original analysis? does the page provide substantial value when compared to other pages in the search results? how much quality control is done on content? and more… as you can see, these are incredibly important questions to review. The questions can absolutely help you better understand how real users are experiencing your site, how they feel about your site, and ultimately, the questions can help craft a remediation plan covering what you need to change or improve on your own site. Ihave used these questions (or variations of them) to run both quick and dirty user studies, and formal studies. The feedback you can receive is absolutely gold. Not just gold, but seo gold in the age of broad core ranking updates. Let’s face it, this is exactly the type of information that google is trying to evaluate algorithmically. So, although it’s not easy to run user studies, and it can be time-consuming and tedious, it’s one of the most important things you can do as a site owner. Beyond the 23 panda questions, more ideas from the quality rater guidelines (qrg) the panda questions provide a great foundation, but you can absolutely run more user testing using google’s quality rater guidelines (qrg) as your foundation. And there are a boatload of topics, ideas, and questions sitting in the 166-page guide that google uses with its own quality raters. User intent. And more… now, you can just trust me (and john) and think that user testing is important, or you might want more information. For example, like seeing examples of what you can really learn from a user study. Well, i’ve got you covered. Ijust conducted a user study for a site that was heavily impacted by the march core update (and that has seen major volatility during several core updates over the years). The feedback we received from the user study was awesome and i’m going to share some of it with you (without revealing the site). Ithink you’ll get the power of user studies pretty quickly. User testing results: what you can learn from real people: health/medical case study again, the site has seen big swings (up and down) during various core updates and i’ve been helping them identify all potential quality problems across the site (including content-quality, technical seo, user experience, advertising situation, site reputation, ux barriers, and more). After fully auditing the site, i used the panda questions mentioned earlier as the foundation for the user study and tailored some of those questions for the niche and site. Below, i’ll provide some of things we learned that i thought were extremely important for my client to understand. Remember, this is real feedback from real people. Test-wise, i not only used multiple choice questions, but i also used open-ended questions to learn more about how each user felt about certain situations. In addition, i used a platform that provides session recordings of each user going through the study. For this study i used usertesting. Com and i’ll explain more about testing platforms later in this post. Ican tell you that watching and listening to people experience a site is absolutely fascinating. There is so much you can learn from hearing the reaction of users, picking up things they say, and watching how they navigate a site or page. So, the combination of quantitative feedback, qualitative feedback, and viewing recorded sessions provides the ultimate recipe for surfacing potential problems on a site. And that feedback can directly help site owners craft a remediation plan that goes beyond fixing minor issues. Instead, you can start to address deeper issues and problems. And that’s exactly what google’s core updates are about… google is evaluating a site overall and not just looking at one or two factors. Remember, there’s never one smoking gun. First, some quick background information about the user study: by the time i was setting up the test, i had already fully analyzed the site and provided many areas for improvement. But, we wanted to gain feedback from real users in the site’s target audience about a number of important topics. Also, i wanted to use the 23 panda questions as a foundation for the test. Audience selection: since usertesting. Com has a panel of over one million people, i was able to select specific demographic information that enabled us to make sure the test participants were part of my client’s target audience. For example, i was able to select gender, age, household income, if they were parents (and how old their children were), job status, web expertise, and more. I’ll cover more about this later. So, what were some things i wanted to learn from the participants? here are a few of the things i was interested in: did users trust the information provided in several articles i asked them to read? did they think the articles were written by experts, or just people heavily interested in a topic? was the content original? or did they think it could easily be found elsewhere on the web? did they recognize the brand? how about the founders and writers? how did they feel about recency, original publication dates, if the articles were updated, and how that was treated on the page? i asked them to review and provide feedback about the background and experience of the site owners, authors, and the medical review board. Iwanted to know if the participants thought there was an aggressive, disruptive, or deceptive advertising situation (since this was a problem when i first started analyzing the site). And more… there were 39 different questions and tasks i had the participants go through. Below, i’ll cover some pieces of feedback that we thought were extremely helpful. By the way, some of the responses (and video clips) were eye-opening. I’ll provide the details below. Examples of feedback from the user study (in no specific order): balance – several participants mentioned the importance of balance in the article. For example, thoroughly covering the benefits and risks of certain topics. Again, this is something that can be very important in articles, especially ymyl articles. Triggers – i learned that certain words were triggers for some people, which i could only hear in the video clips. Iwould have never known that from multiple choice questions. For example, when certain words were read aloud, some participants would react in a way that clearly showed how they felt about that topic. They even said, “whenever i read {enter word here}, that immediately throws up a red flag for me”. Wow, amazing feedback for the site owners. Sources and credibility – along the same lines, the sources and citations were extremely important for some of the participants. Some explained that if they see wikipedia as a source, they immediately become skeptical. One even said it discredits the article. For example, one user said, “wait, so it’s reviewed by a doctor, but it cites wikipedia… not sure i trust this article at all. ”trust & reactions – when asked about if a certain participant trusted one of the articles, she laughed out loud. Again, hearing people in the video is incredibly powerful. And laughing is typically not a good thing for a ymyl site. :) publish dates – there were several important pieces of feedback regarding publish dates, updated dates, etc. First, some assumed that if there was an updated date on the article, then that meant the entire article had been fully reviewed again. That can be deceptive, since the articles just had specific pieces updated. More about publish dates – some participants absolutely wanted to see the original publish date and the updated date. They did not just want the updated date, since that makes them search for clues about when the article was originally published. Some participants explained the process they go through to find the original publish date, which included checking the sources being cited (and the dates associated with those sources). And then they use a savvy approach of checking the comments for dates. Social proof – i heard one participant explain how if she sees a lot of comments, then that means it must be a popular website. Very interesting… comments are tough for many sites due to the onslaught of spam, the time involved in moderating comments, etc. ,but they do seem important for some people. Author expertise – several participants wanted to know the background of the writers as they were reading each article. Since the articles they were reading covered health topics, they immediately went into “skeptical mode”. This was important to see and underscores the importance of having experts write the content. Citing sources – several participants explained that just a link to a source wasn’t enough for some articles. They wanted to see stats and facts backing up some claims (in the article itself). For example, maybe providing some of the data directly in the article versus just linking out to another article. “just a blog…” – i heard several remarks comparing blogs to medical websites. For the health niche, this was very interesting feedback. There was a negative stigma with blogs for some users, especially for health/medical topics. Advertising situation – advertising-wise, there were also some interesting pieces of feedback. Remember, there was an aggressive advertising situation when i first started helping the client, so i was extremely interested in hearing what the participants thought of the current ad situation (which has improved, but the site owners haven’t moved as far as i would like them to). Iheard one user literally counting the number of ads as she scrolled down the page. 1, 2, 3, wait more, 4, 5. But in a strange twist, she then said the ad situation was fine… she knew there were a number of ads, but didn’t find them distracting. It’s extremely important to make sure the advertising situation is ok, since google has explained that aggressive ads can impact a site algorithmically over time. Affiliate marketing – regarding affiliate links, i did hear, “are they just trying to sell me something?? ok, they probably are…” this is something i have brought up to my client during the audit and it’s a tough conversation to have. But remember, google has explained that there’s a fine balance when delving into affiliate links or affiliate marketing in general. There must be a lot of value added versus monetization. If the scale tips in the wrong direction, bad things can happen google-wise. So this piece of feedback was extremely important to see/hear directly from users. Author expertise – when asked about the expertise of the author of an article, the user started scrolling to find the author information and then said, “wait, it’s a blog… no, i don’t trust the author at all. ”i heard this type of comment several times during the user study. More about building a brand and credibility soon. Content-quality – when asked about original content across the articles, almost all of the users in the study said there was some original content, but some of it could easily be found in other places across the web. Not one person said the content was original. This underscores the importance of tackling subject matter where you can provide original content, ideas, perspectives, etc. If you write about what many others are writing about, the content can be viewed as quasi-original. That’s not good enough for a tough niche. Content value – when asked about substantial value from the content compared to other articles on the topic, every one of the users said it was average compared to the others. You clearly don’t want to strive for “average”. You want 10x content. This was great for my client to see. They have strong articles overall, but users saw them as average compared to the competition. Side note: serp ux – when watching users go to google and look for a competing article, it was fascinating to see several scroll right by the featured snippet and select something a little farther down the page (in the standard organic results). Sure, this isn’t a large sample size, but just an interesting side note. Site design – when researching other articles on a topic, a user commented that all the sites look the same. And those sites ranged from some of the top health sites on the web to academic sites to health blogs. Site design, branding, etc. Comes into play here and it’s something that i don’t think many focus on enough. Brand recognition – regarding brand, every one of the users in the study said they never heard of the site, brand, etc. This is clearly a signal that the site owners need to work on branding. For example, getting the brand out there more via pr, reaching eyeballs beyond their core audience, etc. Recency – for health topics, i heard a user explain they definitely want to see more recent articles on a topic. The article they were reading was a few years old and that didn’t seem sufficient for her. Recency seemed important (but it must actually be recent and not just an “updated on xx” tag slapped on the page). Affiliate marketing – more comments about “they are advertising {enter product here}” while reading an article. So yes, users pick up on affiliate links. Again, the value from the article must outweigh the monetization piece. Citing sources – there were positive comments about certain sources that were cited, like consumer reports, a scientific study, etc. For health articles, i saw users in the video checking the sources at the bottom of the page, which could help build credibility. Medical review board – overall, the users liked that articles were reviewed by a medical review board. Iheard this several times while reviewing the recorded sessions of participants reading the articles. Expertise and credibility – when asked about the expertise and background of the site owners, authors, and medical review board, there were plenty of interesting comments. For example, having a medical review board with various types of doctors, nutritionists, etc. Seemed to impress the participants. But i did hear feedback about wanting to see those credentials as quickly as possible on the page. In other words, don’t waste someone’s time. Don’t be too cute. Just provide the most helpful information that builds credibility as quickly as possible. Awards and accolades – for various awards won, users want a link to see more information about that (or they wanted to see more on the page itself). It’s clearly not good enough in this day and age to simply say you won something. Let’s face it… anyone can say that. They want proof. Trust – when asked if they would be comfortable giving their credit card information to the site, most responded, “i’m not sure i would go that far…” or “no, definitely not”. So, there were clearly some breakdowns with trust and credibility. Isaw this throughout various responses in the study. My client has some work to do on that front. Ux barriers – i noticed errors pop up twice while reviewing the video clips of users going through the site. If these are legit errors, then that’s extremely helpful and important to see. Ipassed the screenshots along to my client so their dev team could dig in. It’s just a secondary benefit of user testing (with video recordings of each session). And there were many more findings… as you can see, between reading their responses, hearing their reactions, and then watching each video session, we gained a ton of amazing feedback from the user study. Some of the feedback was immediately actionable, while other pieces of feedback will take time to address. But overall, this was an incredible process for my client to go through. User testing platforms – features & user panel if you just read the sample of findings above and are excited to conduct your own user study, you might be wondering where to start. Well, there are several important things to consider when preparing to launch a user study. The first is about the platform you will use. Usertesting. Com is probably the most well-known platform for conducting user studies and it’s the one i used for this test. Iwas extremely impressed with the platform. The functionality is killer and their panel of over one million people is outstanding. In addition, participants sign a non-disclosure agreement (nda), which can help reduce the chance of your test getting shared publicly. Some sites wouldn’t care about this, but others would care. For example, i know a number of my clients would not want the world knowing they are running a user study focused on trust, quality, advertising situation, etc. Audience-wise, i was able to select a range of criteria for building our target audience for the user study (as covered earlier). This enabled me to have participants that were closely tied to my client’s target audience. It’s not perfect, but can really help focus your audience. Functionality-wise, you can easily create multiple choice questions, open-ended questions, etc. You can also use balanced flow to send users through two different test flows. This can enable you to test different paths through a site or different customer experiences. Here are some screenshots from the test creation process: pricing-wise, usertesting. Com isn’t cheap… but could be well worth the money for companies that want to perform a number of user tests (across a range of actions). Remember, the sky’s the limit with what you can test. For example, site design, usability, features, content-quality, site trust, and more. Iwas ultra-impressed with usertesting. Com. Beyond usertesting. Com, i also looked into usabilityhub (google is a client of theirs btw) and userlytics. Ihave not used these other platforms, but they could be worth looking into since they also have large panels of users and what seems to be strong features. Closing tips and recommendations: before ending this post, i wanted to provide some closing tips and recommendations when setting up your first test. Iam by no means an expert on user testing, but i have learned some important lessons while crafting tests: first, user testing is not easy. It can be time-consuming and tedious (especially when analyzing the results). Build in enough time to craft your questions and flow, and then enough time for fully analyzing the results. You might be surprised how much time it takes to get it right. For google’s core updates, you can definitely use the 23 panda questions as a foundation for your test. You also might take a subset of those questions and then tailor them for a specific niche and site. After that, you can use the quality rater guidelines as a foundation for additional tests. Try to not ask leading questions. It’s very hard to avoid this… but don’t sway the results by leading someone down a certain response path. Session recordings are killer. Make sure you watch each video very carefully. I’ve found you can pick up some interesting and important things while watching and listening to users that are trying to accomplish a task (or just while they are reviewing a site). Take a lot of notes… i had a text editor up and running so i could timestamp important points in the videos. Then it was easy to go back to those clips later on while compiling my results. Try to gain both quantitative and qualitative feedback from users. Sure, multiple choice questions are great and can be quick and easy, but open-ended questions can yield important findings that might not be top-of-mind when crafting your test. And then layer on videos of each session, and you can gain a solid view of how real users view your site, content, and writers. Find the right balance for the number of participants. Usertesting. Com recommends up to 15 participants for a test. Don’t overload your test, which can lead to data overkill. Try different numbers of participants over a series of tests to see what yields the most valuable results. For some tests, 5 participants might be enough, while other tests might require 15 (or more). Summary – user testing can be a powerful tool for sites impacted by google’s core ranking updates google has explained many times that it is looking at many factors when it comes to broad core ranking updates. That includes content-quality, technical seo, user experience (ux), advertising situation, e-a-t, and more. Google’s john mueller has also explained that it’s important to take a step back and objectively analyze your site. Well, a great way to objectively analyze your site is by conducting user testing. Then you can have objective third-parties go through your site, content, features, etc. ,and provide real feedback. I’ve found this process to be extremely valuable when helping companies impacted by major algorithm updates since it can surface qualitative feedback that is hard to receive via other means. Irecommend trying this out for your own site (even if you haven’t been impacted by core updates). Ithink you’ll dig the results. Good luck. Gg.

Admin google algorithm update 2016 , google algorithm update 2017 , google algorithms , google hummingbird , google updates download , what is google panda google algorithm and it’s rising importance if you ever had to search something on google, ever wondered how easily we get the information that we are looking for? netcraft, an internet research firm, had reported that there are as many as 150,000,000 sites on the world wide web. Search engines like google employ very complex mathematical algorithms to search for the information you are looking for. The basic logic behind the search and find algorithm is that google looks for the keywords that you search for and ranks the pages that are to be displayed in google’s search engine results page (serp). Ranking of these pages are done based on multiple attributes such as the number of times the keyword appears in the page, the highest traffic and most visited etc. In the year 2007, google had surpassed microsoft as the most visited site on the internet. Therefore, for web pages, it is essential to find a spot on google’s serp. That would mean a gigantic rise in traffic to their page. For every web administrator, it is very important to manage the site in such a manner that they get a spot on the serp. What is google algorithm? algorithms are step by step patterns or instructions to overcome challenges. The keyword search program that google uses is similar but a bit more advanced than other search engines. There are automated programs created by the search engine known as spiders and crawlers. These programs travel through the net in search of suitable content through every link, and by matching the keywords the user has entered. Then they create a page by indexing the web pages according to the suitability of the pages. Google refers to these index pages before displaying the results to the user. The automated programs have advanced functions such as determining which pages have actual content in them and which pages redirect the user to other pages. This helps the user save a lot of time. The next important factor that google algorithms look for is a placement of the keywords. Some places are more vital than others. For example, if the keywords are placed in the webpage’s header, it would hold more important than the ones in the regular text. Akeyword in the title of the content holds a lot of importance. The heading sizes differ from webpage to webpage to webpage. The keywords in the larger headers are given more importance than the ones in the smaller headers. Even though too much usage of the keywords makes the content more iterative, but administrators advise their usage on a regular basis throughout the content. Digital floats, a premier institute that provides training in digital marketing in hyderabad can help in providing the right kind of guidance required to learn google algorithm. Google’s page ranking system one of the most important features of google’s algorithms is google’s page ranking system. This is a program used by google to determine which results come on which position. Usually, people scan through the first few pages to browse through the information they were looking for. So, if a webpage pops up on the first few positions, it means an increase in traffic. Many have tried to rework on the algorithm that google uses, but it has not been worked out and remains a secret to google. The information that we do know are: 1. The page ranking system assigns points to every web page based on multiple attributes. The more the score every page make, the higher is their position on the result list. 2. The scores depend on the target webpage being liked to other websites. More the number of links, more the votes for that particular page that is linked. Sites with good quality content will be linked more often than pages with lesser quality. 3. Not every vote hold the same value. Sites which are higher in rank, their vote holds greater value than the sites which are lower in rank. Thus, if a webpage is linked to a higher-ranking webpage, it will gain more valuable votes than it would have if it were linked to lower ranking pages. 4. The value of a webpage’s vote reduces if has too many links attached to it. Quality web pages do not offer too many links to the viewers. If a high-ranking page were to have hundreds of links, then the value of it vote will be less than a similarly ranked page with fewer links. 5. Other factors that after the value of the votes of different pages are; the age of the page (how long the page has been on the internet), the strength of its domain name, the placement of the keywords throughout the page and the age of the links that they provide and their links on sites. Google gives importance to the sites that have been on the internet longer. 6. There were rumors that google has human employees that manually search and rank results. Google denies these claims and says that it has employees to test the google algorithm updates but the ranking and sorting is not done by humans.

According to social media today , almost 50 percent of users now use voice search to research products. This explains the increasing popularity of digital assistants and voice search. While our smartphones have been voice-search enabled for quite a while now, their accuracy has improved greatly in the last few years due to developments made in the field of natural language search. In fact, it’s now come to a point where voice search almost resembles an intuitive and fluid conversation. All this is instrumental to its widespread adoption. Major players like apple, google, and amazon are already making headway in the voice search game thanks to products like siri and echo dot. If you want to keep up and also remain relevant, start optimizing for voice search. Here are some ideas: focus on natural language queries the importance of keywords will never phase out of existence, but at the same time, full questions and sentences are gaining traction. Optimize for these by considering the queries you want your site to be known for. Find out your current rank by searching for them. Produce innovative content that answers those queries and also create content that features a more conversational approach to match the phrasing used by people for their queries. Use featured snippets answer boxes also termed featured snippets, have always been considered “position zero” when it comes to serps, but the rise of voice search has increased their importance. When a voice query’s search result comes with a featured snippet, the answers can be read aloud to the users. Incorporate bullet or numbered points or even a table of highlights for your content to increase your chances of grabbing a featured snippet. Alternatively, create q&a type of content. Optimize for apps and actions know that users don’t just ask their digital assistants questions; commands are issued too. So, consider methods to optimize your site for the same. Use app indexing or deep linking to provide users with access to your website via voice search. Prepare for linkless link building want to employ the best 2018 link building strategies for your business? well, linkless link building is where it’s at! as contradictory as it might seem, linkless link building is quite effective and works particularly well for small business. The truth is, google algorithm updates like fred and penguin have made link building harder for websites. Employing freebie links or poor link profiles? well, prepare to get penalized by google. So, future-proof your seo in 208 by focusing on long-term, strong link building and appreciating the significance of linkless backlinks. Develop long-term rapport to get quality backlinks try to develop real-world relationships if you wish to get backlinks your competitors covet. Good pr helps you acquire backlinks for every size and type of business. Combine outreach and proper pr to create lasting relationships with good publications to strengthen the referral authority of your website. What’s more, instead of a backlink, even a mention can go a long way. Monitor and develop link-less mentions keep in mind that search engines are now capable of associating brands with mentions, and employ this method to decide the authority of a particular website. Search engine bing apparently found out how to connect links to mentions a long time ago, and even google has been doing the same for quite some time now. So, do not rely only on traditional backlink monitoring. Invest in a quality web monitoring tool to maintain records of your brand mentions and concentrate on pr activities, brand awareness, online reviews, and reputation management. Choose mobile-first indexing haven’t yet adopted a mobile-first seo approach? well, change that asap! with the launch of the highly-anticipated mobile-first index, renew your focus on the mobile side of things. Considering how 52. 99 percent of web traffic came from mobile devices until the third quarter of 2017, according to statista , make sure your site is compatible with mobile devices as most users who reach your website now will use their smartphones or search on the go. Ramp up the speed pay attention to the speed of your website because that affects seo, especially on mobile devices. According to a soasta study , 53 percent of mobile visits get abandoned after 3 seconds. So, your site needs to load within that time. Check your site speed with tools like pingdom or be aware of images, javascript and other objects that can bloat the website. Provide content through design google’s search quality evaluator guidelines reveal that mobile users search for a different content compared to desktop users. Remember that someone using a desktop computer will always search for a certain number of settings, but mobile users have the opportunity to be anywhere at any moment. Thus, get a truly future-ready mobile site once you become capable of responding to the user context. Think it sounds futuristic? well, there are already a number of ways how you can achieve this, especially when it comes to m-commerce sites. Rely on the power of instant apps, amp, and progress web applications google has always made user experience a priority, and brands have been encouraged to do the same. Think your app or site already offers users a great experience? well, then stick to your strengths. However, in case you wish for an upgrade, check out the following options: amp (accelerated mobile pages) – google has been trying to push its “lightning-fast” web solution for mobile to seos ever since it launched. The company has decided to make it quicker and more engaging for the program to become more popular. Android instant applications: share and access these apps through a link without downloading it entirely. Through this process, mix some of the benefits of mobile sites with the app experience. Progressive web apps: these are mobile web that resemble an app, capable of online functionality as well as combining some of the pros of applications into the mobile web framework. Embrace machine learning and ai did you know that google has slowly increased the use of machine learning and ai in the algorithms used for ranking purposes? these algorithms do not follow a preset course of rules, but grow and learn every day. The question is, how do you optimize artificial intelligence? and the answer is, you don’t. Maintain the basic seo best practices , and your site will continue to perform well. Always keep an eye on the latest news and become familiar with the important ranking factors. Concluding remarks keep an eye out for new changes made to the seo mechanism made by google in 2018. In the meantime, follow the tips given above to prepare for the coming algorithm updates. By guy sheetrit.

French website numerama pointed out in mid-june to google that search terms such as ‘lesbienne’ were returning pornographic results on the first page underneath their pride banner. And then a few days later the pride banner had disappeared completely. They also noted that the pride banner appeared for the search terms ‘homosexuel’ (male version) but not for ‘homosexuelle’ (female version). Numerama pointed out that it was only this female version – lesbienne that seemed to be affected with porn results on page one, and that terms such as ‘gay’ or ‘trans’ returned blogs, wikipedia pages, news articles etc. It’s also important to note that this was affecting the search term ‘lesbienne’ and not the english version; ‘lesbian’. It was argued that these search results only added to the over-sexualisation that lesbians receive, treating them more as sexual fetishes for entertainment, rather than humans firstly. What did google have to say? pandu nayak, the vice head of search at google responded firstly by saying; “i find that these [search] results are terrible, there is no doubt about it,” “we are aware that there are problems like this, in many languages ​​and different researches. We have developed algorithms to improve this research, one after the other. ”they also pointed out that they have seen these issues before with other innocent search terms such as ‘girls’ and ‘teen’ which also used to link to porn sites before changes to the algorithm were made. In the end, they confirmed that an algorithmic update had occurred and that pornographic results would no longer be returned for the term ‘lesbienne’. “we work hard to prevent potentially shocking or offensive content from rising high in search results if users are not explicitly seeking that content. Freshness update for featured snippets – february 2019 (announced august 2019) this update was actually released way back in february 2019, according to the google powers that be. However, google’s vice president of search; pandu nayak only announced it in a google blog post on the 1st of august.

In order to develop their algorithm, they sent out test documents to a number of human quality raters. They then compared the human results against the various ranking signals in order to create this new algorithm. These were the 23 questions google asked the human quality raters: 1. Would you trust the information presented in this article? 2. Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? 3. Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? 4. Would you be comfortable giving your credit card information to this site? 5. Does this article have spelling, stylistic, or factual errors? 6. Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines? 7. Does the article provide original content or information, original reporting, original research, or original analysis? 8. Does the page provide substantial value when compared to other pages in search results? 9. How much quality control is done on content? 9. How much quality control is done on content? 10. Does the article describe both sides of a story? 11. Is the site a recognized authority on its topic? 12. Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care? 13. Was the article edited well, or does it appear sloppy or hastily produced? 14. For a health-related query, would you trust information from this site? 15. Would you recognize this site as an authoritative source when mentioned by name? 16. Does this article provide a complete or comprehensive description of the topic? 17. Does this article contain insightful analysis or interesting information that is beyond obvious? 18. Is this the sort of page you’d want to bookmark, share with a friend, or recommend? 19. Does this article have an excessive amount of ads that distract from or interfere with the main content? 20. Would you expect to see this article in a printed magazine, encyclopaedia or book? 21. Are the articles short, unsubstantial, or otherwise lacking in helpful specifics? 22. Are the pages produced with great care and attention to detail vs. Less attention to detail? 23. Would users complain when they see pages from this site? they were asked by google to consider when a high school student writes an essay that they may do a number of things to facilitate/ speed up the process: 1. Buying papers online or getting someone else to write for them. 2. Making things up.

In a professional field, there cannot be any scope of losing to a rival enterprise. Therefore, there have to be constant updates in working methods and system changes. There have been numerous changes to the working theory in google and its search engine optimization techniques. Many new updates have been inserted which have changed the way search engines looks for information over the web, and the strategy it uses to get the required information. Emd (exact match domain) google update help remove massive amounts of spam websites that attempted to come up to the top of the search results by utilizing google’s keyword preference algorithms. There was also the update released by google known as google penguin which was responsible for the analysis of the quality, quantity, and relevance of the website with respect to your search. About updates google updates over 500 times a year to constantly keep up with the quality service they provide to its users and that relevant results appear every time a user makes a search. If the users do not get the relevant information they are looking for, they are going the get it from other sources. Due to the competitive nature of the business, google needs to put up the ace game to top the market. Hence the frequent updates. Google algorithm updates for search engine optimization is not an easy task. It is google’s responsibility to constantly keep renewing its service procedure to ensure that its user has the best experience while browsing the internet via its search engine. Google always values information which is being updated with time and events and how easily it can be shared with others. Therefore, it constantly changes its algorithms so that only the required information from the required websites is produced to the users. Thus, websites that are constantly adding, updating and refreshing their content are more likely to be chosen by google to display to the users. Digital floats, a premier institute that provides training in digital marketing in hyderabad can help in providing the right kind of guidance required to learn google algorithm. Even though not everyone is happy about these constant google algorithm updates, google is doing the right thing. It has been showing the online marketers that only good quality content produced by hard working enterprises will be entertained and rewarded. Any unethical and clumsy work will be rejected by the search algorithms. It is critical that every website put up their best work online because google is determined to display nothing but the best.

The objective of pirate update was to block the websites from getting ranked high on the search engine in case they have received a lot of copyright infringement reports. The websites that are affected by this algorithm are prominent and well-known sites which had made pirated content like movies, music, and books which were offered free to visitors. To stay safe, one should avoid distributing the content of someone else without obtaining permission from the copyright owner.

November 03, 2011 this update was designed by google to deliver the freshest data when it is required by the nature of the searcher’s query. Thus, after the update, fresh pages got a certain ranking boost for queries related to frequently changing information, or information on hot topics, events, and trends.

In seo, e-a-t stands for expertise, authoritativeness, and trustworthiness. In other words – who is authoring blog posts and articles that are published on your website? are they penned by an expert in the field or by a ghostwriter? why should people trust anything you (or your website) have to say? that’s the crux of e-a-t. The concept appears in google’s quality raters’ guidelines (qrg), and seo experts have debated for years whether or not it has any bearing on the actual organic rankings. In 2018, google cleared all doubts around it, announcing that qrg is, in fact, their blueprint for developing the search algorithm. “you can view the rater guidelines as to where we want the search algorithm to go,” ben gomes, google’s vice president of search, assistant and news, said in a cnbc interview.

The disavow tool will be your friend, but only after exhausting your other options first. If you find yourself penalised by google for spammy linking techniques this is the process you should go through, (it is long and arduous and is why we offer it as a service so we can do the hard work for you ) use software such as ah refs or google search console to find a list of all your sites backlinks. Download the backlinks into an excel file and filter out any sites automatically that you can see are irrelevant or look spammy. Highlight these in one colour – such as red. Look through the rest of the sites on the list– any that have a high da automatically highlight in green. This will then leave the rest of the sites to manually look through to see if they are relevant or use any spam techniques. Yet again highlight any in red you want to get rid of. This will then leave the sites that need to be removed, the first action necessary is to find email addresses on their sites, or use an email address finder such as hunter. Io and start manually outreaching, asking them to remove links to your site from their websites. If they don’t respond after a week, send out another email. If they do respond and take the link down, you can now highlight those sites in yellow. If they still haven’t responded, then you can add that site to the list of sites to be put in the disavow file.

In order to keep results relevant and useful, google updates its search systems frequently. In 2010, the search engine made 350-400 changes, averaging about one per day. However, in 2018, google made 3,200 changes to its search system – averaging multiple changes per day. While the exact changes made are unknown, users have speculated that most had to do with ranking and user interface. Google stated that “some of these [changes] were visible launches of new features, while many others were regular updates meant to keep our results relevant as content on the web changes. ”the search engine also noted that some changes take time. While changes to the knowledge panel and auto-suggestion predictions happen quickly, featured snippets and other changes around the core web results can take much longer. While there’s no way to know how often google will make a change to its search results, there’s a good chance that it will occur at least once a day. If you stay on top of updating your website, you’ll give @google a reason to crawl and index your site more often, bettering your chance at seeing quicker changes to your search results ranking.

What was the Florida update?

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At the risk of sounding like a broken record, the recovery for this update was much the same as what we saw for penguin and panda. Rewrite better, longer content, perform link audits whilst still reaching out for high quality, relevant links. Simply put, all the things that a site should do from the start, but up until that point in time, they could avoid doing.

Around sept 1-2 many tools reported high serp fluctuations, especially in local search. Unfortunately, there hasn’t been a lot of data to support what exactly changed. Google’s results started changing again around the 15th, so we are waiting for things to calm down. News: google downplays the algorithm ranking update this week as “normal fluctuations” (sel).

Here’s the good news: there is absolutely no reason to worry about bert, and if you create natural copy, then you have a big reason to celebrate. In the past, a google algorithm update sent the seo world into utter chaos because google was notoriously mysterious about some of its updates, which were causing websites to lose traffic at an alarming rate. That isn’t happening this time. The bert update aims to do one thing and one thing only: make it easier for users to search google more naturally, and receive more relevant results based on those searches. Bert does 1 thing: makes it easier to search more naturally & see more relevant results, says @liamcarnahan click to tweet since writing content that shows up in search basically means matching your copy to the way people search, you should feel more comfortable writing naturally, especially when aiming for longer, more conversational keywords, and phrases. Really, there’s nothing for you to do but keep writing in a natural way. Still not sure? here’s what danny sullivan, google’s public search liaison has to say about it: my answer was that bert doesn’t change the fundamentals of what we’ve long said: write content for users. You or anyone working with clients have long been able to say this is what we say.

Abroad core update is an algorithm update that can impact the search visibility of a large number of websites. Each time an update is rolled out, google reconsiders that serp ranking of websites based on expertise, authoritativeness, trustworthiness (e-a-t). Unlike the daily core update, the broad core update comes with far-reaching impact. Fluctuation in ranking positions can be detected for search queries globally. The update improves contextual results for search queries. There is no fix for websites that were previously hurt by google update. The only fix is to improve the content quality. Focus more on expertise, authority and trustworthiness (e. A. T) to know more about what is a broad core algorithm update , check our in-depth article on the same. We will provide you in and out of the new update in a short while. Please keep a tab on this blog.

After a year since the last major penguin update, penguin 3 started rolling out this past weekend. What was expected to be a brutal release seems to be relatively light in comparison to other updates. According to google, it affected 1% of us english queries and this is a multi-week rollout. To give some comparison, the original penguin update affected >3% (3x) the queries. There are many reports of recoveries for those who had previous penalties, did link remediation / disavow. News: penguin update official (google) what really happened & how to beat this update: seems like this update was lighter than expected. Across the sites we track, we haven’t seen much out of the ordinary. Keep in mind that penguin is traditionally keyword specific and not a site-wide penalty, so take a look at any specific keywords that dropped or pages that dropped and adjust accordingly. We’ve seen a lot of reports of recovery. Usually, if you were hit by a penguin penalty in the past, you would need to fix/remove/disavow over optimized links and wait for an update. Many webmasters have been waiting all year for an update and it finally arrived. Take a look at our penguin recovery guide here.

Have you been hit by the march 2019 core update? there are several reasons why a website may lose traffic and rankings after google rolls out an algorithm update. In most cases, the seo strategies that the website used to rank in serp backfires, and in other instances, google finds a better site that provides superior quality content as a replacement. In both these cases, the plunge that you’re experiencing can be reversed by implementing a well-thought-out seo strategy with a heavy focus on google’s e a t quality. However, the initial analysis that we did has some good news for webmasters. The negative impact of the latest update is far less than what we thought. Interestingly, there are more positive results, and the discussion about the same is rife across all major seo forums. This makes us believe that the broad core algorithm update on march 12 is more of a rollback of a few previous updates that may have given undue rankings for a few websites. Importantly, we found that sites with high authority once again received a boost in their traffic and rankings. We also found that websites, which had a rank boost last year by building backlinks through private blogging networks, were hit by march 2019 core update, whereas the ones that had high-quality, natural backlinks received a spike. If you’re one of many websites that were affected by the google march 2019 core update, here are a few insights about the damage caused to sites in the health niche mylvad mylvad is listed as one of the top losers in the health category according to semrush. The medic update hit this site quite badly in august 2018, and it seems like the latest march 2019 core update has also taken a significant toll. According to the semrush data, the keyword position of mylvad dropped by 11 positions on mar 13. Mylvad is a community and resource for people suffering from advanced congestive heart failure and relying on an lvad implant. We did an in-depth analysis of the site and found that it does not comply with the google e a t quality. Painscale the painscale is a website, which also has an app that helps manage pain and chronic disease. The site got a rank boost after the september 2018 update, and until december that year, everything was running smoothly. The traffic and ranking started displaying a downward trend after january, and now the florida 2 update has reduced it further. On analyzing the website, we found that it provides users with information about pain management. Once again, the authority of the content published on this website is questionable. Though the site has rewritten a few contents from mayo clinic and other authority sites, aggregation is something that google does not like. The website also has a quiz section that provides tools to manage pain. However, the website tries to collect the health details of the users and then asks them to sign up for painscale for free. Google has an aversion to this particular method, as they are concerned about the privacy of its users. This could be one of the reasons for the drop in traffic and rankings of painscale after the march 2019 core update. Medbroadcast this is yet again another typical example of a ymyl website that google puts under intense scrutiny. Medbroadcast gives a lot of information regarding health conditions and tries to provide users with treatment options. Here again, like other websites on this list, there is no information regarding the author. Moreover, the site has a strange structure with a few urls opening in sub domains. The website has also placed close to 50 urls towards the footer of the homepage and other inside pages, making it look very spammy. This site also received undue traffic boosts after the google medic update of august 2018. The stats show that the traffic increased after the medic update and started to decline at the beginning of january. Once again, the impetus is on e a t quality signals. The three examples listed above points to how healthcare sites that failed to follow practices mentioned in the google quality rater guidelines were hit by the florida 2 update. Here are a few tips to improve your website’s e a t rating:.

Infrastructure updates, as hinted in the introductory section, can help speed up indexing or calculations. Prior to the march update, some information has already hit the internet that 2019 is the year when biggest seo updates will be rolled out. Most webmasters were of the opinion that the effect of the said infrastructure update will not reach many sites. In fact, there was a lot of misinterpretation as far as what google meant by saying that the update was going to be a big thing! going by the words of google, infrastructure change brings significant changes. While it might not be felt immediately, it will affect website rankings in the long run. It should be noted that the infrastructure updates introduced allowed for the advancement of seo algorithmic processes. One month later google has earlier explained that the update will be big and that is exactly what it came to be! one month down the line, google search index wheels started to meltdown and fall off as a result of the update. It led to massive and widespread technical issues resulting in many web pages getting eliminated from the google index. Many online marketers and website owners reported a significant fall in the rankings because most of the pages were no longer in google index. This can be interpreted to mean that something momentous happened in google infrastructure that caused the sudden loss of the web pages. To salvage the situation, google has since embarked on a major infrastructure update, which again has severely affected the web publishers. It is unfortunate that google has never announced that such an update has been happening!.

Why did the Panda update come about?

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An update happened april 28 – may 3 and some webmasters noticed drops in traffic, especially in long tail traffic. This was an algorithm shift to help combat content farms and was a precursor to the panda update. News: video: google’s matt cutts on may day update (ser).

This update was never confirmed by google, but around the 1st of september 2016, seo professionals and webmasters began to notice sites falling and rising. It seemed to be predominantly affecting the 3 pack and local finder that you see in the google map results. And is not to be confused with an unconfirmed update that was seen to happen at the same time, affecting organic results. So, what was the update about? the update seemed to be attempting to diversify, and widen the scope of results you would see in the map pack. For example; many businesses up until this point that were outside of city limits were unable to rank for local keywords as google would not deem their business to be in that city! this evidently caused issues for many local businesses and many local seo specialists didn’t see a way around this. For example, a study on search engine land at the time showed that one seo professional, who had struggled to rank their client for local keywords in sarasota, as the business was technically outside the city limits, went from #31 in the rankings to 10th after this update! that’s a huge leap and evidently showed us that google was changing their ranking factors to include businesses in a reasonable distance, and not just in the city limits themselves. Google also started going deeper to ensure that businesses weren’t having multiple listings on the map pack. For example; before they would filter out local results that shared a telephone number or domain, as with many businesses there can be a number of listings. You can have a dentist’s office, then the individual practitioners within that dentist clinic too. So, google would want to ensure you are not seeing duplicate content. However, after this update, google seemed to use their wider understanding of who ran the businesses to ensure that they could not both be seen in the local search results. So, say you owned two or more businesses in the same industry and the same town, you would be unlikely to see both of those in the 3 pack or local search anymore at the same time. As google began to also view this as duplicate. Why the name possum? many businesses thought they had lost their gmb (google my business) listings when in fact they were just not showing and had been filtered. Therefore, the sites were playing possum 🙂 this update seemed to be the biggest of its kind since pigeon in 2014! its main aim was to strengthen the reliability of its results for local search, and was obviously welcomed by those who had struggled to rank just due to their address!.

Panda 4. 1started earlier this week and will continue into next week, affecting 3-5% of queries (which is substantial). According to google “based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice. ”news: panda 4. 1— google’s 27th panda update — is rolling out (sel).

September 28, 2012 exact match domains with thin low content had a drop in rankings for the targeted exact match keywords. This algorithm update wasn’t related to either penguin and panda and affected 0. 6% of u. S. English searches.

Een maand na panda 3. 8heeft google een nieuwe panda-update uitgerold. De rangschikking schommelde 5-6 dagen, hoewel geen enkele dag hoog genoeg was om op te vallen. Google beweerde dat ~1% van de vragen werd beïnvloed.

Google heeft weer een andere panda-data update uitgerold, met de bewering dat minder dan 1% van de query’s van invloed was. Uit de gegevens over de rangschikking van de fluctuaties bleek dat het effect aanzienlijk groter was dan bij vorige panda-updates (3,5, 3,6).

Big update, the first of it’s kind. This affected up to 12% of search results. Panda targeted “content farms” – huge sites with low-quality content, thin affiliate sites without much content, sites with large ad-to-content ratios and on-site over-optimization. News:.

Get a Chrome update when available

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Agoogle core update happens when google makes significant and broad changes to its search engine algorithm and systems. These updates aim to improve the search experience for users, providing more relevant, useful, and trustworthy content. Usually, core updates happen several times a year and receive confirmation from google.

There are several reasons why a website may lose traffic and rankings after google algorithm update. Each update is launched for a specific purpose, if your website backfires after the update then you may lose your ranking in serp or if google thinks there is a better page than your page then it will affect your webpage. In this case, you can rank your website by better seo strategy and focused plans, focus on content marketing and quality contents. Google mainly focuses on a quality website that’s what it stated on “google e. A. T”. In 2018 august there was a high drop for traffic on health and wellness websites due to “google medic updates”, many websites struggled to get back and some gained the ranking. To recover from this google algorithm update webmasters used many strategies, one among them was quality of the website, removed less quality page which is low performing. Poor quality content is removed based on ymyl (your money or your life). When it comes seo “content is king” and “backlinking is queen”, maintain the quality of links, not the quantity. Google clearly explains there is no fix to those pages which lose ranking in serp, to increase ranking just focus on content and over time it may increase your ranking says google.

The latest round of patches for windows 10 resolves recent issues with google’s popular browser. Windows 10 april 2018 update: how to use focus assist a walkthrough of how to set up windows so this section is simply a summary of the lighthouse updates from 2. 6, 2. 7, and 2. 8. New seo audits ensuring that your pages pass each of the audits search the world’s information, including webpages, images, videos and more. Google has many special features to help you find exactly what you’re looking. How to disable google chrome automatic update. Last updated on february 23rd, 2017. Google chrome performs automatic updates every few weeks in order to make chrome browser more secure and stable. Update notes for gmail, photoscan, google+, and trips (feb 11, 2018) cody toombs. Follow view all posts. 12:24pm pst feb 11 this one isn’t about an individual update to the google. Get more done with the new google chrome. Amore simple, secure, and faster web browser than ever, with google’s smarts built-in. Download. Google pixel 2 software update verizon wireless is pleased to announce a software update for your device. This software update has been tested to help optimize device performance, resolve known issues and apply the latest security patches. Updated on march 20, 2018: google confirmed that this update started rolling out on march 7, 2018. While we don’t have a name for the update, i’m still going to call it march 9 as this is the day on which i saw a lot of changes. Jan 03, 2018 · the google panda update rocked the world of seo and it still impacts websites today. In this article, i’m going to cover the entire history of the update and what you need to know about the google panda update now. Google panda update google makes changes to its ranking algorithm almost every day. Some of them remain unnoticed, others turn the serps upside down. This cheat sheet contains the most important algorithm updates of the recent years alongside battle-proven advice on how to optimize for these updates. Acheat sheet to google algorithm updates from 2011 to 2018. Google makes changes to its ranking algorithm almost every day. Some of them remain unnoticed, others turn the serps upside down. This cheat sheet contains the most important algorithm updates of the recent years alongside battle-proven advice on how to optimize for these updates. Early 2018 google updates the 2018 updates pace is pretty aggressive, one might say, while march seems to have been the busiest month in terms of changes and ranking fluctuations. We’re not talking officially announced updates here, but only the serps activity as seen in forums and google algorithm updates tracking tools. Below, we break down the latest and greatest game-changing updates from google, what they mean for marketers, and how marketers can adapt. #1 – https warnings are in-effect while we’ve been talking about this for a while now (just see our security as seo post from august 2017), google chrome’s non-https pop-up warning a history of updates in 2017. In 2017, there were a few major updates that can shed light on how the seo industry will change in 2018. In this section, i’ll lay out the biggest updates of 2017 in detail and what they mean. On february 1st, google released an unnamed (yet major) update. With google news, you’ll see: your briefing – it can be nearly impossible to keep up with every story you care about. With your briefing, easily stay in the know about what’s important and relevant to you. Your briefing updates throughout the day bringing you the top five stories you need to know, including local, national, and world content. Sep 21, 2018 · published on sep 21, 2018. In this video we show you how to force a google chrome update especially in the case that chrome fails to update automatically. If you’re wondering, “why should i update. Find local businesses, view maps and get driving directions in google maps. When you have eliminated the javascript , whatever remains must be an empty page. Enable javascript to see google. With this update, the number of videos in the serps increased considerably. 7. Mobile speed update – july 9, 2018. With this update, google announced that page speed will be one of the ranking factors for mobile searches. Google also said that this will affect only the slowest mobile websites and hence, a small percentage of search queries. The google chrome browser, google maps, and other google applications may install an update file named googleupdate. Exe, googleupdater. Exe, or something similar. Learn how to disable google updates and delete the googleupdate. Exe file on windows. Aug 08, 2018 · 5 great google classroom updates! 2018 – duration: 7:30. Teacher’s tech views. 7:30. Microsoft word tutorial how to insert images into word document table – duration:. Jul 12, 2013 · many sites that saw increases or decreases were ones that were affected by either the april 16, 2018 update or the march 9, 2018 update. April 29, 2018 (approx) – there was a bug in google image search which caused many images to appear as blank rectangles. Although this is not technically an algorithm update, it’s something that could. May 09, 2018 · may 9, 2018 we’re making some updates to the look and feel of google drive on the web. There’s no change in functionality, but some icons and buttons have moved, and there’s a range of visual tweaks to align with google’s latest material design principles. My website traffic is down by 80% after the october 2018, core update. Isearched on google for the latest update but i didn’t get the actual answer. Ihave change my some of page but it doesn’t work. Before update i was ranking on 150+ keywords on google first. Jan 25, 2018 · published on jan 25, 2018 we take a look at a couple features google rolled out, web accessibility tools, a google app you may have forgotten about google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements. Jan 02, 2018 · google play protect is enabled by default on devices with google mobile services, and is especially important for users who install apps from outside of google play. Security patch level—vulnerability details. In the sections below, we provide details for each of the security vulnerabilities that apply to the patch level. Wear os by google smartwatches help you get more out of your time. Fitness tracking, messaging, help from your google assistant and more all from the convenience of your wrist. Google has announced another broad core algorithm seo updates that struck websites today. This google’s broad core algorithm 2018 is the latest google seo updates so far after the massive small latest google mobile algorithm updates in 2017 october and november. We will talk about what is the latest google seo updates in 2018 march, how it affected search engine rankings “quality signals”. Mar 05, 2018 · we had two possible google algorithm updates, one on february 20th and one on march 1st – both unconfirmed. Google said the mob home > google news > google updates > march 2018 google webmaster report. Aug 23, 2019 · update: as of july 9, 2018, the speed update has officially rolled out to all users. Late last week, google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic rankings and google ads quality score, google’s change shifts. Mar 13, 2018 · — google searchliaison (@searchliaison) march 12, 2018. Not a specific update. Danny said on twitter it was not a maccabees update or anything like that, since it was a core update. To discontinue support for api levels that will no longer receive google play services updates, simply increase the minsdkversion value in your app’s build. Gradle to at least 16. If you update your app in this way and publish it to the play store, users of devices with less than that level of support will not be able to see or download the update. Oct 16, 2018 · the september 27, 2018 algorithm update was another big one that followed a massive update in early august. Google is clearly testing some new signals, refining its algo, etc. ,which is causing massive volatility in the serps. —glenn gabe (@glenngabe) september 28, 2018. Google algo update (2 of 2): and this is my absolute favorite. There’s a long story behind this one, but they finally surged on 9/26. Finally.

Advertisement advertisement google authenticator updates have been missing for over two years now, and some inconvenienced users are now jumping ship. While fixing what isn’t broken is hardly a priority for google, in 2020, its android app is facing competition on numerous fronts. These days, two-factor authentication is not just an option, but a necessity. Sure, even the latest 2fa apps have some shocking flaws and the tech is far from perfect. Then again, that fact doesn’t make the overall lack of google authenticator updates any less annoying. Tech circles are now becoming increasingly more critical of that state of affairs. Calls for users to ditch google authenticator are even gaining traction in media. The increasing volume of quality alternatives will likely only strengthen that trend in the coming months. The field of mobile biometrics was still in its infancy back when the last google authenticator update released. These days, its lack of support for iris scanners and comparable solutions is a glaring inconvenience. In fact, the app doesn’t even allow passcodes. The ios and blackberry ports of the service are as outdated as its android version, as well. Setting up google authenticator on multiple devices is also a headache requiring meticulous (qr) code management. Speaking of inconvenience, it’s hard to go through the process of replacing your daily driver without feeling like google authenticator wasted a whole lot of your time.

Now that your bootloader is unlocked, it’s time to flash the new firmware. To find the system images, head on over to the factory images page, find your device, and download the latest factory image available. It is easiest to then uncompress the file in the platform tools folder where the adb and fastboot files are so that you don’t have to type the path to the different files when flashing the firmware. (or if you know that you can drag a file into a terminal window to copy the path, just do that. )to begin, make sure you are still in the bootloader menu on your device and double check that your bootloader is in fact unlocked. First, make sure that your computer is communicating correctly with your phone or tablet. As long as your device’s serial number comes back as a connected device you are ready to begin updating your device. /fastboot devices now it is time to flash the updated bootloader with the following command. /fastboot flash bootloader [bootloader file]. Img you will not see anything on the screen of your device but there should be a dialog in your terminal or command prompt. When it is done flashing the bootloader you should reboot back into the bootloader as to make sure everything is still working correctly. /fastboot reboot-bootloader next, you flash the updated radios. This step is only necessary if you are updating the firmware of a phone or tablet that has cellular radios built into it. /fastboot flash radio [radio file]. Img. /fastboot reboot-bootloader finally, it’s time to flash the actual system image to your phone or tablet. Warning: the following line of code will wipe your device. If you do not want your device to be wiped, remove the “-w” from the command. The update should still take just fine, and it will not wipe your user data. /fastboot -w update [image file]. Zip when this is done, your phone will restart itself and boot up normally. As this process clears all data from your device, it will take slightly longer for your device to boot up for the first time. Once you have been greeted with the device setup walkthrough process, you know you have successfully flashed a new version of the firmware. If you do not want to enter the commands manually there are scripts included inside the compressed folder containing the system image that will do most but not all of the heavy lifting for you. The flash-all script files will automate the flashing of the bootloader, radios (if needed), and the system image. The problem with this process is that you must first make sure that your phone is in the bootloader menu and its bootloader must be unlocked before starting the script. Of course, if these are not already done the script will fail to run and nothing will happen.

Google’s algorithm has undergone seismic shifts in the past 2 years. Particularly for your money your life (ymyl) websites with medical, legal, or financial content, the algorithms have caused massive spikes and tanks in traffic, sometimes reversing course after each update. Below is an example of what some of these fluctuations have looked like for a medical website, with black dots indicating when google’s core updates rolled out. For sites that have seen traffic declines as a result of algorithm updates, recovery can be extremely challenging, and in some cases, the site may not ever be able to obtain prior levels of traffic.

In 2015-2017 there were numerous quality-related updates, such as the quality update, and many other small updates that hadn’t earned themselves names. Then in march 2017, gary illyes of google was asked to name a recent prominent update by google and he decided to call it fred. Apparently this is what he named anything that he didn’t know what to call, but the name took off and became the name for any google quality update. When interviewed on ‘fred’ in 2017 gary illyes had this to say: gary illyes: right, so the story behind fred is that basically i’m an asshole on twitter. And i’m also very sarcastic which is usually a very bad combination. And barry schwartz, because who else, was asking me about some update that we did to the search algorithm. And i don’t know if you know, but in average we do three or two to three updates to the search algorithm, ranking algorithm every single day. So usually our response to barry is that sure, it’s very likely there was an update. But that day i felt even more sarcastic than i actually am, and i had to tell him that. Oh, he was begging me practically for a name for the algorithm or update, because he likes panda or penguin and what’s the new one. Pork, owl, shit like that. And i just told him that, you know what, from now on every single update that we make – unless we say otherwise – will be called fred; every single one of them. Interviewer: so now we’re in a perpetual state of freds? gary illyes: correct. Basically every single update that we make is a fred. Idon’t like, or i was sarcastic because i don’t like that people are focusing on this. Every single update that we make is around quality of the site or general quality, perceived quality of the site, content and the links or whatever. All these are in the webmaster guidelines. When there’s something that is not in line with our webmaster guidelines, or we change an algorithm that modifies the webmaster guidelines, then we update the webmaster guidelines as well. Or we publish something like a penguin algorithm, or work with journalists like you to publish, throw them something like they did with panda. Interviewer: so for all these one to two updates a day, when webmasters go on and see their rankings go up or down, how many of those changes are actually actionable? can webmasters actually take something away from that, or is it just under the generic and for the quality of your site? gary illyes: i would say that for the vast majority, and i’m talking about probably over 95%, 98% of the launches are not actionable for webmasters. And that’s because we may change, for example, which keywords from the page we pick up because we see, let’s say, that people in a certain region put up the content differently and we want to adapt to that. […] basically, if you publish high quality content that is highly cited on the internet – and i’m not talking about just links, but also mentions on social networks and people talking about your branding, crap like that. [audience laughter] then, i shouldn’t have said that right? then you are doing great. And fluctuations will always happen to your traffic. We can’t help that; it would be really weird if there wasn’t fluctuation, because that would mean we don’t change, we don’t improve our search results anymore. “essentially the message was; we publish 100’s of quality updates monthly we don’t have time to name them all and if there is something important that changes then we will discuss it, so all updates will now be referred to as fred, as nearly all updates are related to the quality of sites anyway. And if you’re producing quality content, have great links, have social signals then your site should be fine, sites will naturally fluctuate as google makes changes!.

Sites that had time-sensitive content that hadn’t been updated recently may have been pushed down the rankings by sites posting fresher content on a given subject. The way google figures out how often a topic may change and develop, and therefore its need for ‘freshness’ is with the qdf model (query deserves freshness), which focuses on topic ‘hotness’. For example; if news sites and blogs are constantly updating or writing new articles on a given topic, then google begins to understand this topic has a continuous need to be refreshed. It also takes into account the billions of searches typed into google each day, the more searches, the better indicator of human interest on a given topic. And of course, all of this was made possible by the caffeine update, allowing pages to be indexed almost instantly. But if a site is affected by the freshness update, they can: garner interest on social media channels for the site’s content as social signals indicate freshness. Look at sites in a similar niche, if they are constantly updating their content, it may be necessary to reconsider the frequency of posts in order to remain competitive. Especially as the demand for new content is increasing constantly. Look at all the different channels for getting content out there, from social media to videos to infographics and so on, find a way to be seen on as many platforms as possible. Produce evergreen content that can stand the test of time. Usually, this involves in-depth articles on a given topic, and going back and editing the article when and if information changes. Overall, the means of recovering from, or working with the freshness update are the cornerstones of a good site; providing up to date, quality content and is probably why this update was so well received.

Other debuts in chrome 79 will affect users generally, and in some cases, enterprise users most of all. Along-in-the-making feature that allows users to search google drive content from the chrome address bar finally wrapped up and is being switched on in stages this month. (google began testing this chrome-google drive integration for g suite business, enterprise, and enterprise for education subscribers in march. )this will start rolling out to g suite users starting dec. 16, when google will enable such searching by default. Gsuite administrators can control the feature from their consoles. (users likely hope google actually follows through on the drive integration this time; at the launch of chrome 78 in late october, the company said the feature would be “rolling out in the coming weeks. “not in chrome 78, though. )chrome 79 also includes a warning when users connect to a site that encrypts traffic with the outdated tls (transport layer security) 1. 0and 1. 1. That warning will be switched on starting jan. 13, 2020, google has said. Two chrome versions later (chrome 81), google will begin blocking connections to sites that rely on tls 1. 0or 1. 1with a full-page warning. Chrome’s next upgrade, to version 80, is slated for release on feb. 4, 2020.

Google updates chrome with major new versions every six weeks and security patches more often than that. Chrome normally downloads updates automatically but won’t automatically restart to install them. Here’s how to immediately check for updates and install them. Related: how often does google update chrome?.

The following is a complete history of every google algorithm change that was either confirmed by google or suspected by those of us who do a lot of work helping sites that have seen traffic drops. When i am doing traffic drop audits i am constantly referencing a number of different sources for the dates of significant changes that may affect traffic drops. Moz has got a great list of google algorithm changes , but there are many other factors that could affect a site’s traffic such as blog networks being deindexed, changes to the image algorithm, and more. Icreated this list so that i would have a good reference when doing traffic drop audits. If you can think of other changes that happened that may affect a site’s traffic, let me know! 2018 2017 2016 2015 2014 2013 2012 early panda updates.

Areal time, page-by-page mobile friendly algorithm that many are dubbing ‘mobilegeddon’ as it has been hyped as being more significant than the panda and penguin updates. Google took the unusual route of telling its users exactly when and what to expect from this update all the way back in february, and integrated mobile usability reports and testing tools as part of google webmaster tools to help us get up to speed on the required changes. The update itself, which only impacts the main search results, is an expansion of the mobile ranking demotion algorithm from 2013 and is intended to help users with finding quality results that are optimised for their devices. It’s also expected to improve the ranking ability of android (so far) apps indexed via app indexing.

Appearing higher in search results should not be your only goal. Focus on conversions and traffic instead. Keep in mind that google crawls your site when something changes. Therefore, if you update your old content , google will index your web pages more often. The more frequently google indexes your site, the greater chance you will have at your content showing up in search results after publishing. Updating old content will also help to improve your click-through rate (ctr). People are more inclined to click on articles that were most-recently published. Especially when reading about topics that are ever-changing, like seo, healthcare or technology. Updating your content will give it a recent publishing date, therefore making users more likely to click through to your site. After employing these changes, you should start to see your rank improve in due time. While you can’t know exactly how long it will take google to index your new site or webpage, you can make an educated guess based on your site’s popularity, traffic, and content. Now that you know how often google updates its search results, find out why you may not be ranking number one. Elin enrooth i am a digital marketing specialist with a passion for travel and an irrational obsession with my alma mater (m-i-z!). Iam always looking to learn new stuff, so feel free to reach out if you’ve got ideas or just want to chat!.

Unlike other sites, we have compiled all the information on every single update in one place for you to read! you won’t have to open loads of tabs to try and understand an update or try to piece together information from different sources! furthermore, with almost every update we have tried to explain; what the update is about, why it came about, how it can affect you and if necessary, how you can recover! we believe this is the most important information to help you learn how to rank continuously with google! we hope this guide becomes your go-to resource for anything and everything google updates. If you think we’ve missed any updates out then drop us a message in live chat and we’ll look into it, and credit you if you’d like when we post it up 🙂 that’s enough background information for now. So, let’s get down to the nitty-gritty of it, and take a look at the most prominent google updates from day zero and most importantly, how you can avoid your website getting slammed by one of them.

How to adjust for the Google Pigeon Update

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It has been almost three months since google came up with an official algorithm update announcement. The last time that the search engine giant issued a public statement was on june 4, 2019, when it rolled out the diversity update to reduce the number of results from the same sites on the first page of google search. Today, we’re introducing an algorithmic update to review snippets to ease implementation: – clear set of schema types for review snippets – self-serving reviews aren’t allowed – name of the thing you’re reviewing is required — google webmasters (@googlewmc) september 16, 2019 however, on september 16, the official google webmaster twitter account announced that a new algorithm is now part of the crawling and indexing process of review snippets/rich results. According to the tweet, the new update will make significant changes in the way google search review snippets are displayed. Here is what the official google announcement says about the update: “today, we’re introducing an algorithmic update to review snippets to ease implementation: – clear set of schema types for review snippets – self-serving reviews aren’t allowed – name of the thing you’re reviewing is required. ”according to google, the review rich results have been helping users find the best businesses/services. Unfortunately, there has been a lot of misuse of the reviews as there have been a few updates about it from the time google implemented it. The impact of google search reviews is becoming more and more felt in recent times. The official blog announcing the roll out of the new google search review algorithm update says it will help webmasters across the word to better optimize their websites for google search reviews. Google has introduced 17 standard schemas for webmasters so that invalid or misleading implementations can be curbed. Before the update, webmasters could add google search reviews to any web page using the review markup. However, google identified that some of the web pages that displayed review snippets did not add value to the users. Afew sites used the review schema to make them stand out from the rest of the competitors. Putting an end to the misuse, google has limited the review schema types for 17 niches! starting today, google search reviews will be displayed only for websites that fall under the 17 types and their respective subtypes.

Fred was launched on march 8, 2017, and the objective was to detect content which is thin, ad-centered or heavy with affiliates. Fred is the latest update from google. Fred targets the websites that violate the webmaster guidelines provided by google. Blogs with poor quality content are affected more by fred since such blogs are created only for generating ad revenue. To adjust for fred, one should check the website for thin content and also ensure strict adherence to google search quality guidelines. The pages that show ads should have quality content and should provide relevant information in sufficient quantity. Those who try to trick google will be caught and penalized.

Agood step for recovering from core updates is to take a look at the search results for your query and make sure the keywords you previously thought were “generic” are not now being classified as “local” in intent. For example, the keyword “mattresses” shown below shows several indications that google is looking for local results. If you see a map pack, city names, and localized pages ranking, it’s a strong indication that you will also need a strategy to perform for that query. For more information, check out my presentation from smx east on recovering from core updates: captcha.

You should update google maps every once in a while to ensure you can use all of its latest features, like sharing your location. It’s also a good idea to update google maps so you can get the latest and most secure system available. Here’s how to update google maps on an iphone or android phone. Visit business insider’s homepage for more stories. If you’re the type of person who often ignores update prompts on your various devices, it’s probably a good idea to take things into your own hands and do some manual updates. While this can feel like a bit of an inconvenience, keeping your apps up to date is necessary since those updates can help keep your apps running properly, while also getting the best security that’s available for those apps. On google maps , for example, staying updated can even impact whether or not you can share your location. Here’s what you’ll need to do to update your google maps app manually, whether you have an android phone or an iphone :.

After a big frustration, i checked the news for the finance sector in turkey. Imarked some special event days for finance. We created content, relevancy, internal links through our header throughout the whole site for these events and product pages. With off-page work, we showed that all of the 5xx errors were temporary and did not reflect the reputation of the entity (firm’s website) when the trend increased again, we started to take the biggest and most important keywords back. In one month, we took it back completely thanks to seasonal trends and seo work. We strengthened our server and after a month googlebot started to crawl our pages with as much as speed as before the server failure. We added header response and request size into our agenda. As you know, if your header request size is bigger than normal, it can affect your crawl efficiency and also you may get a “413 entity is too large” error. After the server failure, we thought to implement new rendering technologies like server side rendering, dynamic rendering vs isomorphic rendering. Asmall section from the google english webmaster hangout with martin split, john mueller and bartosz goralewicz. Crawl cost and crawl efficiency are important ranking factors. If google crawl your website easily, fast and efficient, you will gain rankings. John mueller here says “it is cheaper” for their rendering protocol. With this signal, the whole site started to see a rise in its rankings again but it was not the same as after the 5 june core algorithm update. Some of the main keywords were not recovered. April 2019 and august 2019 organic session comparison, you can see the deadly effect of the server failure. After implementing useful off-page and on-page strategies along with technical seo elements, we catch up the 24 september google core algorithm update. And our rankings, overall site ctr, average position and click increase were at best situation along with keyword gaining and crawl rate.

“google core updates are like a list of recommendations for tv shows to watch. Recommendations change from year to year as new shows come out and old shows retire to keep the list relevant and up to date. ”a google core update differs from other google updates for a few reasons, including: google announces core updates, but not other algorithm updates google acknowledges core updates, but not other algorithm updates google names core updates, but not other algorithm updates the design of core updates also stands apart from regular google updates. With a core update, google tweaks multiple features of its search algorithm in ways that can make search results more relevant and helpful across industries and user intents. These are broad and noticeable changes, versus updates that may go unnoticed. You can think about a core update like a list of recommendations for tv shows to watch this fall. Your recommendations will change from year to year as new shows come out and old shows retire. Updating your suggestions, just like a core update, keeps your advice relevant and up to date.

Within google search console, you can view your crawl stats to see when google last visited your site. To find this information, you can input any url from your site into the search bar at the top of the page. After it has been inspected, you can view your crawl stats under “coverage,” a tab on the left-hand side of the dashboard. You can see the date and time of the last crawl and which googlebot crawled your site. According to google search console, googlebot regularly crawls web content to update its index. How often google crawls your site is based on links, page rank, and crawling constraints. These regular crawls result in changes to serps (search engine results page), which display soon after the index is updated. The frequency of google’s updates is subjective; it depends on your website’s analytical performance, domain authority, backlinks, mobile-friendliness, page speed, and other factors. The crawling process is algorithmic. In google’s words , “computer programs determine which sites to crawl, how often and how many pages to fetch from each site. ”if your site gets a lot of traffic, chances are it has relevant, user-friendly content. Sites with high-quality content will get crawled more frequently. If your site gets few visitors, googlebot won’t crawl your site as often. After google is done crawling your website, google processes the gathered information and adds it to google’s searchable index.

Who was impacted by the quality update?

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Photo by vjeran pavic / the verge yesterday, google unveiled a new part of its strategy with pixel phones: the so-called “feature drop. ”google has bundled a bunch of software features that are exclusive (at least for now) to the pixel line and is releasing them in one larger update instead of trickling them out whenever they’re ready. It’s a new way for google to release software updates, based on something that it isn’t historically very good at: planning. “we’re targeting a quarterly cadence [for the feature drops],” vice president of product management sabrina ellis says, adding that “setting that type of structure up front is helping our teams understand how they can set their development timelines. ”the feature drops are a way for google to make the pixel software updates more tangible to potential customers. It’s a clever name: “drops” are ways to create hype around new products in the fashion world — and google very much needs to find a way to build more hype around the pixel 4. After the camera, the best reason to get a google pixel phone instead of another android phone is that the pixel is guaranteed to be the first out of the gate with android software updates. But that benefit really only feels tangible once a year — when the new version of android comes out and pixel owners get a three to six month jump on the new software. This year, the pixel 4 has gotten a muted reception — battery life on the smaller model especially is really disappointing and video quality is not keeping up with the competition. And therein lies the problem: whatever software story google has to tell about the pixel is going to get overshadowed by the hardware story, year after year. This first feature drop includes a lot of updates that may or may not make their way to other android phones, ellis calls them “pixel-first. ”one interesting thing about this new way of working is that one of the features launching this month on the pixel 4 — improved memory management for backgrounded apps — should make its way to other android phones, but perhaps not until the next version of android. That means that not only is the pixel getting software features a few months ahead of other phones, it’s potentially getting them more than a year earlier. That system-level feature (which, for the pixel line, is much-needed) will come via a traditional system-level os update. But most of the rest of the features google is shipping to pixel phones are coming within apps. In some ways, holding some of these app updates could actually mean a delay for some features, with teams holding their releases for the next feature drop. But the tradeoff is that more users will actually know those features exist in the first place — which often didn’t happen before. Iwrote earlier this year that google can’t fix the android update problem , but those infrastructural issues don’t really apply to the pixel. But there is another hassle that pixel owners aren’t likely to get away from anytime soon: they won’t arrive for everybody all at once. Google firmly believes in rolling updates, which is a “more responsible” way to send out updates. Asmall group gets them first, just to ensure there aren’t unforeseen problems, then ever-larger percentages of users receive the update. That methodology is stupendous for reliably pushing out stable software updates to huge numbers of users (not that the pixel has huge numbers but still), but it’s absolutely atrocious for building hype. It undercuts the entire concept of the “feature drop. ”if you are one of the precious few pixel 4 owners, here was your experience yesterday: oh hey, a neat software update with new features. Ishould go get it. Oh i don’t have it. Well, okay. I’ll check one more time. Well. That was disappointing. That experience, by the way, is exactly what happened to me with my pixel 4 xl. Ellis admits it’s not ideal: “i would like to be where you get that drop, you get that notification, and everything will be [available]. We are working towards that. ”to mitigate it, google is using whatever tools it can within android to provide users with that moment of new feature excitement, without the dread of an update screwing up their phone. There will be a notification that has more context than usual about what’s new and google will lean heavily on the pixel tips app to help people find the new features. The other thing i hope google does is the thing that’s been my hobby horse for several years now: take the cap off the marketing budget. Samsung didn’t win the android world by making the best phone — though its phones were and are very good, arguably the best. It won by unleashing a bombastic, hilariously large and expensive multi-year ad campaign that spanned super bowls, brand activations, and deals to ensure its phones are prioritized by carrier employees. Idon’t see google unleashing campaigns like that — either because it lacks confidence in the product or because institutionally it just doesn’t want to. Maybe the company believes the pixel should win on its merits, maybe it doesn’t want to offend partners like samsung, or maybe it just thinks the kind of shenanigans you have to play to get the likes of at&t and verizon to push your product are just too icky. Probably all of the above. Idigress, sorry. Like i said, it’s a hobby horse. One thing that’s unsaid in all of this that when it comes to feature updates — especially those within apps — google actually has a much better track record than apple. Apple tends to ship all its new features in one big, yearly monolithic update. Ask yourself the last time apple updated, say, the mail app between major ios releases. Almost never. Ask yourself the last time google updated gmail? likely it was within the past week or two. But that cadence of near-constant app updates means that most of those features get lost. Google is trying to fix that problem by packaging some of the pixel-specific stuff into bigger moments with more impact. This month’s feature drop is a first attempt. The more important feature drops will come in three and six months. They’ll prove that google is actually committed to this plan and give it a chance to tighten up the infrastructure for releasing them in shorter time windows. Ultimately, here’s the problem feature drops are designed to solve: google’s app updates are like getting hit with a squirt gun while apple’s are like getting hit with a water balloon. Both contain an equal amount of water, but one of them has much more impact. +google says it won’t grant fortnite an exemption to the play store’s 30 percent cut apple also charges this cut — though in some cases it drops to 15 percent for subscriptions after a year. Look: this is a stunt from epic, but it’s a stunt that calls attention to the rent-seeking both apple and google engage in on their app stores. Iwill grant that these platform owners should get more than a credit card company gets, but 30 percent is too much. Epic: fighting the good fight on app store rent-seeking. Also epic: fighting the bad fight on appropriating the creative work of others. Even if the law is technically on epic’s side here (if only because copyright law is wildly arcane), this is not a great look, especially for a company that expresses (justified!) moral outrage in other quarters. +amazon’s echo flex is a smart speaker for very specific needs as dan seifert writes, think of this thing as a little alexa mic you can plug in anywhere, not as a little smart speaker. Overall, the flex is best for those who want a voice control access point (and perhaps a motion detector) in a specific place where you can’t put a more traditional speaker. If you fit that narrow use case, then the flex will probably work well for your needs. But most people looking for an inexpensive smart speaker should stick with an echo dot or nest mini. +elon musk is driving tesla’s cybertruck prototype around los angeles the cybertruck prototype is missing a number of features it will eventually need to become street legal when it ships around the end of 2021, like a driver’s side mirror, windshield wipers, and more dedicated headlights and brake lights. But just like other automakers do with their prototypes, tesla has outfitted the cybertruck with a manufacturer license plate, which gives companies some wiggle room to test vehicles on public roads even if they don’t meet the us federal motor vehicle safety standards. +away replaces ceo steph korey after verge investigation well that’s a way to deal with the situation.

Matt cutts posted a video on youtube on the 30th of may confirming that the may day update was an algorithmic change , affecting rankings for long-tail keywords, reiterating that if a site was impacted, the necessary steps would be to look over the site’s quality, and then if the site-owner still thinks the site is relevant, see where they can add great quality content in order to get a boost up the rankings.

On january 14th, and per google’s advanced notice, the january 2020 core update began to roll-out. The initial levels of rank fluctuations caught on the rank risk index presented extreme levels of rank volatility on both desktop and mobile. As the update continued to roll-out over the coming days, rank slowly began to stabilize before finally returning to normal levels on january 19th. Per a data analysis, and consistent with almost all other core updates to this point, your money your life niches were significantly impacted , more so than other industries (as can be seen in the below graph): on october 25th, google announced that it had begun to implement its bert (bidirectional encoder representations from transformers) algorithm. Per google, bert is said to impact 10% of all queries and is the search engine’s “biggest leap forward in the past five years. “the algorithm was birthed out of an open-sourced project aimed at using neural networks to advance contextual understanding of content via natural language processing (nlp). In simple terms, bert is meant to help better interpret a query by using a contextual understanding of the phraseology employed. This is done as the entire phrase is analyzed at once which lets bert understand a keyword term according to all of the words used within it. This stands in contrast to models that look at language from left-to-right thereby pinning a word’s understanding to that which preceded it. Practically speaking, bert helps google to better understand the use of prepositions within a search query as well as to better comprehend words that have double meanings by using contextual understanding. Note, there were not large waves of rank fluctuation increases due to bert’s roll-out. On september 25th, google rolled-out it’s third core algorithm update of 2019. Dubbed the september 2019 core update by google’s danny sullivan, the update was a significant ranking event. As shown on the rank risk index the update rolled out over the course of two days with rank fluctuation levels reaching a high of 79 on desktop (78 on mobile). Both the length and level of fluctuations recorded by the index were on the “low side” in comparison to previous core updates. This is evidenced when comparing the rank volatility increases of the september update to the june 2019 core update. On september 16th, 2019, google made a significant update to its practice of showing reviews within organic results. Per the update, google no longer allows what it calls “self-serving reviews” to appear on the serp. This means that sites can no longer use schema markup to place reviews shown on its own website within rich results on the serp. This applies even to reviews placed on the brand’s site via a third-party integration. As a result, our serp feature tracker indicates a 5 point drop in the number of page one serps that contain a review within the organic results. Google also indicated that the ‘name’ property must be indicated within the structured data. That is, you must name the product being reviewed. Lastly, google released a list of the schema formats that are eligible to produce a review within a rich result. [you can use our schema markup generator to easily create the code that produces rich results. ]on july 18th, the rank risk index tracked extremely high levels of rank fluctuations, recording a peak rank fluctuation level of 113. In doing so, the index presented us with one of the largest ranking shake-ups in years. The update began on july 16th with moderate levels of rank fluctuations being recorded. Those levels jumped slightly on the 17th before reaching an extremely unusual high on july 18th. The increases shown on the rank risk index coincided with industry chatter that indicated a “massive” amount of rank movement, as was reported by barry schwartz on seroundtable. An initial look at the data shows that no one niche type was impacted more than another. Unlike some of google’s confirmed core updates, your money your life sites (ymyl) were not impacted by the update any more than other site types. On sunday, june 2nd, 2019, in what was an industry first, google’s danny sullivan took to twitter to announce a pending core algorithm update. As part of his message, sullivan indicated that on june 3rd a broad core algorithm update would begin its roll-out. Notably, sullivan also announced that the official name of the update would be the ‘june 2019 core update’. His doing so was most likely a result of the confusion surrounding the naming of the march 2019 core update. Accordingly, the rank risk index began displaying significantly high levels of rank fluctuations on june 4th (showing a fluctuation level of 91/100). That said, by june 5th the index indicated that the update’s roll-out was starting to slow slightly as the level of rank fluctuations dropped to 74. Exactly one year after confirming the first of its official “core updates” google released yet another broad change to its algorithm. Initially picked up by rank ranger’s rank risk index on march 12th, the update was not confirmed by google until the 13th. That said, the update continued to roll-out even after google’s confirmation. Rank changes reached a high on the 13th with the index recording a rank fluctuation level of 89/100 on the desktop serp. It should be noted that while google confirmed the update, it did not name it. As a result, the update has been referred to by multiple aliases per barry schwartz of seroundtable. The two most common names are the florida 2 update and the google 3/12 broad core update. Despite initial concerns surrounding the update, google has reassured site owners that the speed update is applicable only to those sites that are considered to be exceedingly slow. Accordingly, minor tweaks to increase page speed will not produce higher rankings according to google. At the same time, the update is not zero-sum. That is, as a site improves page speed incrementally, google will be able to discern the difference in speed. This stands in contradistinction to speed as a desktop ranking factor, which more monolithically determined if a site was too slow and was to be impacted in the rankings accordingly. On april 13th, the rank risk index began picking up on what would become a 10-day update to google’s core algorithm. Ending on april 22nd, the index caught moderate increases in fluctuation levels to the exclusion of april 18th, where a fluctuation level of 75 was recorded. Barry schwartz of seroundtable indicated that chatter among the seo industry forums had picked up in line with the data being reported by the rank risk index. For the second consecutive time (see the mid-march core update), google confirmed the rollout on april 20th, noting that a “broad core algorithm update” was released. Even with the announcement, the specific details surrounding the exact nature of the update remains unclear. On march 3rd, the rank risk index began recording increased rank fluctuations on both desktop and mobile. While the uptick in rank fluctuations was initially moderate, the index caught an unusual and highly significant upsurge on march 9th. According to the index, fluctuations reached a level of 99 (out of 100) on desktop and 92 on mobile. Over the following days the fluctuations, though still high, tapered off to an extent. On march 12th, search engine land reported that google, uncharacteristically, confirmed the update as being related to its core algorithm (thereby explaining the unusually high fluctuations levels of march the 9th). On january 10th the rank risk index began showing increased rank fluctuations on both mobile and desktop. Lasting for an excessive period, the index has tracked anything from moderate to extreme fluctuations. To this extent, on january 21st, the desktop index showed a fluctuation level of 83 out of 100, which is abnormally high. The mobile index all but paralleled the fluctuations seen on desktop with a few slight variations. In this instance, the fluctuation levels on the 21st reached 85, as opposed to 83 as seen on desktop. The uptick in fluctuations was picked up by the industry when on january 16th barry schwartz of seroundtable reported on the update. Google has not confirmed any increase in algorithmic activity. Since 2010. However, with this announcement, the ranking factor will now be an official part of a mobile page’s placement on the google serp come july 2018. According to google’s announcement, the pending update will target excessively slow loading pages. As such, the search engine does not predict that an extensive number of pages will be impacted as the ranking factor becomes incorporated into the algorithm this july. The “speed update,” as google is calling it, has brought up questions as to how a mobile amp page will be impacted by the pending ranking factor. One concern of note revolved around a site using fast loading amp urls with the canonical urls being considerably slow. In such a case, which url will google measure the speed of (i. E. ,the fast loading amp url or the slower mobile url)? barry schwartz of seroundtable reported that in such a case google had informed him that page speed will be measured according to the amp url. Also of note, according to google, the pending mobile page speed ranking factor exists independently of the mobile-first index, though what that means exactly is still to be determined. On december 20th, the rank risk index tracked a significant increase in rank fluctuations. The update was a one day algorithmic event on desktop, where fluctuation levels went as high as 71 on the scale. Mobile saw a two day roll-out that began on the 19th with moderate increases in fluctuation levels. However, on the 20th, those levels rose significantly on mobile as a fluctuation level of 75 was recorded on the index. This came on the heels of industry chatter that there was an update a few days prior to the one tracked on the 20th. Barry schwartz of seroundtable dubbed the december update, the maccabee update. Google confirmed that they did release “several minor improvements during this time frame. ”on november 14th the desktop rank risk index started tracking increased rank fluctuations. By november 15th the fluctuations had risen to very high levels with the index indicating a fluctuation level of 76. The fluctuations on mobile were of a similar nature. However, as opposed to desktop, the rank risk index for mobile began tracking elevated fluctuation levels a day earlier, on november 13th. By november 15th the mobile risk level reached 71, indicating that the fluctuations had increased significantly. Industry chatter also confirms the roll-out of a substantial google update. On november 15th, barry schwartz of seroundtable reported that webmasters and seos were experiencing noticeable changes in their rankings. Schwartz also speculated that the update does not appear to be related to either penguin or panda. To date, and quite predictably, google has not commented on the update. On october 27th, 2017 google announced that utilizing a google country code top-level domain (cctld), i. E. ,google. Co. Uk, google. Ca, etc. ,will no longer allow users to access international search results. Google indicated that the change comes as part of an effort to deliver more local and thereby relevant results to users. However, the change in cctld policy has precipitated a degree of controversy as it has far-reaching implications in regards to  international search results. The google cctld restriction has numerous practical seo ramifications as user behavior was inherently and universally altered. As such, the traffic and clicks sites received internationally underwent an intrinsic shift, thereby impacting rank itself. Google’s change in the algorithm that allowed it to restrict access to international seo results and hyper-localize the serp was picked up by the rank risk index , which hit risk level of 64 on october 28th. The update also impacted serp features globally , with significant shifts in the frequency of adwords ads, local packs, and knowledge panels on the serp. Throughout the second half of september 2017, the rank risk index caught a series of one-day fluctuation spikes that may constitute a google algorithm update. Starting on september the 13th, the index caught four separate one day fluctuation spikes before the month was over. Meaning, that the last three weeks of september each contained at least one significant fluctuation increase, creating a pattern of sorts as each roll-out was a one-day event. In specific, other than the fluctuation caught on the 13th, the index saw fluctuations on september 16th, 20th, and 28th with the fluctuation caught on the 20th being the most significant (as the index reached a risk level of 77). During each of these fluctuation events, industry chatter also indicated that google had shifted the rankings. Indeed, the peculiar weekly pattern where one day spikes would occur within a few days of each other was also picked up by the industry. On september 27th, barry schwartz of seroundtable reported on the beginning of the latest one day fluctuation event by starting off his article with, “yea, yea, yea more of the same. Google is updating their search results…” the implication here being that the fluctuations being reported on existed in a larger context, one where google has made multiple changes to the rankings within a short period of time that could possibly represent one drawn out update. On june 23rd a prolonged series of increased rank fluctuations was initially tracked by the rank risk index. The multi-day spike saw the index hit risk levels as high as 85. Though initial industry chatter was sparse, the industry began reporting on ranking shifts as the algorithm continued to update. By june 27th, barry schwartz of seroundtable had seen enough chatter to describe the update as “legit” despite google all but refusing to confirm the roll-out. Upon executing a big data analysis, we determined that the most significant fluctuations were taking place for sites ranked between position 6 and 10 on the serp. According to our research, while there were increased rank fluctuations occurring within positions 1-5, there was an evident and clearly observable uptick in the fluctuations upon reaching position 6 on the serp. This data pattern held true across a multitude of niche industries that included food and drink, travel, retail and consumer goods, etc. On may 18th the rank risk index tracked a one day google rank fluctuation event. Reaching a moderate risk level of 71, the index indicated that google had released an algorithm update. At the onset industry chatter was of a limited nature, as indicated by barry schwartz of seroundtable. As time went on various theories as to what occurred were suggested. One such theory propagated that a test where some urls corresponding to featured snippets were removed from organic results was responsible for the increased fluctuations. However, our data indicates that this change, while only affecting 4. 5% of all featured snippets, was not overly impactful and took on a consistent data trajectory that began on may 12th (six days before our index tracked google’s update). Upon further investigation, our data indicated that google had shifted the rankings of some of the most notable ecommerce sites (i. E. Amazon, best buy, overstock, ebay, etc. ). Based on the data available to us, a large part of the rank fluctuations seen on may 18th were a result of google altering its serp placement of these notable sites. On march 8th reports started filtering in that a google algorithm update was brewing. First reported by seroundtable , the initial speculation was that the developing update was related to link quality as black hat seo forums had shown the most chatter. As of the 8th our rank risk index on desktop had not shown any abnormal rank fluctuations. However, our index monitoring rank on mobile showed initial signs of an update, displaying moderate rank fluctuations. On march 9th the rank risk index on desktop showed a significant spike in rank movement as indicated by a risk level of 79. Similarly, our mobile index spiked to a risk level of 77. Concurrent with the trends on the rank risk index, industry chatter continued to rise. With chatter increasing, the notion of the update being related to link quality only solidified. As such, barry schwartz of seroundtable reached out to google for comment. Per usual policy, google only offered vague comments about constant changes to rank. However, googler gary illyes seemed to imply that indeed an update had occurred, indicating, jokingly, that all such ambiguous updates be called “fred. “as a result, the industry has adopted the name ‘fred’ for the march 9 update. —gary illyes ᕕ( ᐛ )ᕗ (@methode) march 9, 2017 after the initial rollout, and a three day respite from elevated rank fluctuations, the rank risk index on desktop saw another fluctuation spike. Taking place over two days (march 13 -14), the index recorded a risk level high of 100 on the 14th. The second phase of ‘fred’ brought with it what is perhaps clarification as to its nature. Though google still did not comment on the algorithm, searchengineland reported that the update targeted sites engaged in over-advertising. That is, sites that engage in excessive advertising to drive revenues while providing poor and inferior content. From february 7th through the 10th the rank risk index reported heightened levels of rank fluctuations on desktop. This series of increased fluctuations reached a substantial risk level high of 97 on february 9th. Corresponding to the rank fluctuations on desktop, our mobile index similarly showed an increase in mobile rank fluctuations on february 8th that lasted through the 10th. Like desktop, rank fluctuations reached a high on february 9th hitting a risk level of 90. At the onset, barry schwartz reported this algorithm event on seroundtable , indicating that there had been some, though not extensive chatter within the seo community regarding changes in rank. As the algorithm continued its roll-out, it became apparent that this was a major ranking event (as indicated by the significantly high fluctuations seen on february 9th as per the rank risk index). With additional reports of rank changes coming in from the seo community, searchengineland reported that the update may have been related to the panda algorithm. Google has yet to comment on the matter. On january 24th, our rank risk index, monitoring rank fluctuations on desktop, tracked a one day google algorithm update event. The index indicated that there were significant changes in rank within google as a risk level of 77 was indicated. Though a one day event on desktop, our mobile index showed the algorithm event taking place over a three day period (from january 22nd through january 24). The algorithm event culminated with a january 24th risk level of 78, up from 67 on the 23rd, and 69 on the 22nd. The google algorithm update event produced increased rank change chatter within the seo community. Barry schwartz of seroundtable indicated that he believed the update to be of a minor nature, though google has yet to comment on the update. Starting on december 15th and hitting a risk level of 83 on the the 16th, the rank risk index picked up what the seo community considered to be a google algorithm update. Already on december 15th searchengineroundtable noted that there appeared to be an algorithmic shift taking place. This assessment was corroborated by a heavy flow of chatter which indicated rankings were fluctuating on the google serp. Rank ranger’s index that monitors mobile was even more volatile, showing a four day series of heightened fluctuation levels. This series of mobile rank fluctuations started on december 14th and ended on the 17th. During this four day fluctuation event the index hit a risk level high of 81 on december 16th. To date, google has not issued a comment, and as such has neither confirmed nor denied that they have rolled out an algorithm update. The second change to the algorithm is that it no longer penalizes an entire website for spammy practices but analyzes the pages of a site on a more individual basis. This policy change can be seen in the language they chose in their announcement: google now speaks of “devaluing spam” rather than penalizing websites. “penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site. ”google’s communique reiterated that their ranking algorithm includes over 200 signals but they did call out several specific ones saying “these signals include things like the specific words that appear on websites, the freshness of content, your region and pagerank. ”possum, the name of the update coined by phil rozek and accepted by the local search community, alludes to the fact that many business owners think that they listings on google my business have disappeared, but they’re really just playing possum – they are still there, but they are being filtered out of the local pack and local finder. Read our blog ” google’s new local algorithm update known as possum ” for more information on the update. The nature of the organic element of this update is not yet known, but we will provide more information as it becomes available. Google has yet to officially confirm the roll out, but then of the thousands of updates they make each year, they confirm only a handful. Google announced on february 19th plans to remove classic sidebar ads in the side section of search engine results. According to matt mcgee’s search engine land article , there would be only two exceptions to this rule: product listing ad (pla) boxes and ads in the knowledge panel. Barry schwartz predicted in search engine roundtable that the move away from sidebar ads will lead to four ads at the top of search engine results, the news of which triggered a frenzy of comments regarding the impact of such a change on small businesses and google’s income. Our google serp features tool reported this paid search update was rolled out on february 23, 2016. This search intelligence tool monitors trends in organic indicators, knowledge graph features, page one extras and organic results count on a 500k dataset and on february 23rd, in addition to zero sidebar ads, it reported an increase in bottom of the serp ads of 26. 79% in google usa and similar results in other countries. Volatile fluctuations in both desktop and mobile search caused by a google core quality rank algorithm update were reported by our rank risk index, a serp fluctuation monitoring tool used by seo experts. Google remained quiet as webmasters and seo experts and bloggers buzzed with speculations. Search marketing expert barry schwartz asked google’s john mueller for confirmation of an algorithm update during the january 12th webmaster central office hours livestream, and published in search engine land a statement indicating that “google panda is now part of google’s core ranking algorithm”. The panda algorithm is applied to sites as one of google’s core ranking signals. It measures the quality of a site, based on google’s guidelines and adjusts rankings. Google’s hacked sites algorithm is expected to aggressively remove hacked sites from search results to improve the quality of search. The webmaster central blog reported that “a huge amount of legitimate sites are hacked by spammers and used to engage in abusive behavior, such as malware download, promotion of traffic to low quality sites, porn, and marketing of counterfeit goods or illegal pharmaceutical drugs, etc. “it is expected that this update will impact roughly 5% of queries across the board in multiple languages. Our rank risk index reported red zone google serp fluctuations on desktop on october 8th and has continued on mobile search for several days. Panda 4. 2is the first refresh of google’s panda quality content policing of the web since september 2014. Bad news for spammy link farms and sites with low quality content, this refresh should be welcomed by sites that were penalized by panda 4. 1- if they have corrected the issues that caused them to be penalized by google. As with previous panda updates , sites may notice an increase in organic ranking, be mildly affected of suffer a rank penalty depending upon the quality of their content because google’s goal is to provide the best search experience for users of google’s various search engine services. Our rank risk index reported red zone google serp fluctuations on both desktop and mobile search on july 18th. Google has reported to search engine land ‘s barry schwartz that panda 4. 2has impacted 2% to 3% of english language queries. Mobilegeddon hype swept the web for weeks leading up to google’s mobile-friendly ranking factor algorithm update. Adding mobile-friendliness as a ranking signal affects mobile searches internationally, across all languages. This can have a significant impact on search results, while providing better and more relevant data for users. Business insider’s jillian d’onfro predicted that the mobile-friendly algorithm update “could crush millions of small businesses”. Here in the bat cave (aka rank ranger development hq), a new tool was developed to help you monitor google mobile serp fluctuations. Google announced that this update would roll out gradually beginning on april 21st, however, our mobile search rank risk index caught significant mobile search fluctuations beginning on april 18th, which may have been caused by testing or the beginning of this gradual roll-out that is expected to occur over several weeks. The local algorithm was originally launched in july 2014, and has now been expanded to english speaking countries globally. This update is known by the industry-given name of pigeon and allows google to provide more accurate and relevant information regarding local searches. The local search forum was one of the first sites to report major shifts in rankings of local results and later confirmed that this was a google update. Rank ranger’s shiri berzack discusses google pigeon’s flight plan. Mike blumenthal, from blumenthals. Com, discusses what to expect from the local update for those in the uk, canada, australia, new zealand and other english speaking countries. The penguin algorithm has had significant change since its first appearance in april 2012, and now a google spokesperson has confirmed that the major, infrequent updates will be replaced by a steady stream of minor updates. The spokesperson told search engine land : “that last big update is still rolling out [referring to penguin 3. 0]— though really there won’t be a particularly distinct end-point to the activity, since penguin is shifting to more continuous updates. The idea is to keep optimizing as we go now. “our own shiri berzack discusses this move towards a steady stream of penguin updates and the positive effects it could have on businesses moving forward. On the other side, jill kocher, from practical ecommerce , discusses the challenges this could place on companies particularly when trying to decipher reasoning behind declines or increases in traffic. Pierre far, webmaster trends analyst at google uk, has confirmed their roll-out of the penguin 3. 0algorithm update on friday, so far affecting fewer than 1% of queries in the us english search results. This is great news for anyone hit in october 2013 with a google penalty during the penguin 2. 1update, as google’s john mueller confirmed recently in the google webmaster central help forum that if you’ve corrected the situation that caused the penalty “you’d need to wait for the algorithm and/or its data to refresh to see any changes based on the new situation”. Further elaborating on that, pierre far posted: “this refresh helps sites that have already cleaned up the webspam signals discovered in the previous penguin iteration, and demotes sites with newly-discovered spam. It’s a slow worldwide rollout, so you may notice it settling down over the next few weeks. “stephen kenwright of branded3 in his google penguin 3. 0damage report provides an assessment of how penguin 3. 0is affecting the more than 125,000 keywords they run daily rank tracking on and discusses how to recover from a penguin update. Panda 4. 1is a significant update to the panda algorithm that targets low quality content with greater precision. This update is expected to identify low-quality content and result in greater diversity of higher rankings for small and medium-sized sites containing good quality content. It is a gradual global roll-out expected to affect approximately 3-5% of queries. Providing interesting insight, bill slawski of seo by the sea walks readers through the logic of a recent google patent application that may be behind this latest panda update. The webmaster world forum chat has been a mix of positive and negative with most medium size businesses doing well, but some smaller businesses suffering drops in serps. Our rank risk index has been showing sharp fluctuations in recent weeks causing lots of chatter in seo and webmaster forums. By mid-may we started to see a relative calm, but suddenly the red alert went up again and shortly after that matt cutts announced on twitter that google had launched panda 4. 0and plans to be rolling out more updates. The goal of panda has been to penalize poor content quality and scraper sites, while boosting sites with great content up in the serps and thereby providing google users with high quality results. Google’s matt cutts announced panda 4. 0on twitter. Google announced the release of an update to their spam algorithm that targets the type of queries that return an excessive number of spammy results. This specific update was an international rollout that is reported to affect different languages to different degrees and noticeably impacts english queries by about 0. 2%. Matt cutts tweeted: “this past weekend we started rolling out a ranking update for very spammy queries. “search engine watch reported “over the weekend we began rolling out a new algorithmic update ,” a google spokesperson told sew. “the update was neither panda nor penguin – it was the next generation of an algorithm that originally rolled out last summer for very spammy queries. “with the pirate update, google aims to help copyright owners by filtering down or out (with documented proof) pirated content. For example, websites with multiple submitted copyright removal notices will be ranked much lower in google results. It will also be possible that links will be dropped from google completely in cases of valid copyright removal notice submission. The official google blog writes about the update to their search algorithms. Danny sullivan of search engine land reported that this pirate update is google’s response to a challenge from hollywood movie mogul ari emanuel, co-ceo of william morris endeavor, who compared stealing copyrighted material to child pornography, suggesting that google’s team should be smart enough to be able to filter out pirated content in the same manner.

The pigeon was launched on july 24, 2014, and its objective was to detect poor quality on- and off-page seo. When the location of the user dominates the searches, such searches are impacted by pigeon. This update could establish close ties among local algorithm, and core algorithm and local results are ranked based on the traditional seo factors. Putting more effort into on- and off- page seo is the best way to adjust for pigeon. Getting listed in suitable business directories will be ideal, to begin with off- page seo. It is quite easy to find out directories of good quality and then approach the webmasters to get listed.

In 5 months, which included one negative and two positive google core algorithm updates for us, our metrics increased by the percentages below: 131% organic session increase 144% click increase 50% ctr increase as you can see from the chart above and from the 12 march core update part of the report, we lost a significant part of our main traffic and keywords. The velocity of the ranking change was high and its effect was sharp. You also can see that next recovery had started in june, thanks to june 5 core algorithm update. Agoogle core update includes lots of baby algorithms, as described by glenn gabe, and it can have a massive effect on the traffic of your website. For an seo, there are two questions here for being prepared for a google core update: when will the next google core update happen? what will the next google core algorithm update be about? for that, you need to interpret every minor google update correctly and examine the results and serp changes for yourself and also for your competitors. If done successfully, your website will be positively impacted by the google core update, which will combine data collected from the baby algorithms. According to google’s official statement, there is nothing to be done for sites that are adversely affected by core algorithm updates, but this is unconvincing for a creative and research-driven technical analyst. If you are being affected negatively by a google core update, you should check every front-end and back-end technology differences as well as content differences with your competitors. As you know, google always tries to call attention to content structure and quality. For content, you may want to consider some important elements below: intensive and widely used marketing language. Excessive call to action buttons with cta sentences. Unreliable and non-expert author errors. Lack of information, unuseful and common knowledge content without special information informative, transactional and commercial content placement/content ratio but, sometimes content is not the issue. We should take a holistic approach to seo: for front-end, you may want to consider some important elements below: javascript errors, code-splitting, tree-shaking for better performance css factoring, refactoring and purifying. Html minifying, compression and clearing code mistakes user friendly design and ui resource loading order between critical and non-critical resources for back-end, you may want to consider some important elements below: server speed are you using monolithic or n-tier structure? are you using right js framework with right rendering type, like ssr or dynamic rendering? are you using cache systems like varnish, squid or tinyproxy? are you using a cdn service? for crawl budget, you may want to consider some important elements below: semantic html usage correct inrank distribution, linkflow, site-tree structure and pattern correct and relevant anchor text usage for internal links index pollution and bloat cleaning status code cleaning and optimisation unnecessary resource, url and component cleaning quality and useful content pattern server side rendering, dynamic rendering, isomorphic rendering (like in beck-end chapters) not using links over javascript assets. Using javascript economically. Iwill look at selections from these four main categories and their elements to provide a better understanding of google core updates’ effects on web sites. I’ll discuss some causes and show the main angles for solutions.

December 14-17, 2018 – this looks like a moderately significant quality update. We saw increases in a number of sites for which we had previously done site quality reviews. December 4-6, 2018 – this was likely a mild quality update. We saw that several sites with previous e-a-t related hits saw further drops on this day. Afew of our clients who have been working on improving quality saw slight improvements on this day. There is no obvious pattern as to what was addressed in this update. However, as some of our clients for whom we had recently filed disavows saw improvements, this could have a link component to it. November 30, 2018 – the algo weather checkers all noted significant movement on this day. However, we did not see much change in our clients’ sites. Some have speculated that this was a reversal of the quality update that was seen on november 16. There seems to be more chatter in blackhat circles which means this could be either a link related update or one related to reducing the effectiveness of spam tactics. November 23-26, 2018 – we saw a number of sites that had been making improvements in e-a-t that saw nice gains on this day. Although most of the algo weather checkers did not note changes, this likely was a core quality update. November 16, 2018 – this was likely a mild quality update. We did see several clients have gains at this time. One had made e-a-t related improvements. Another had worked on trimming out thin quality. There is likely not one singular reason for this update, but rather, google was likely making tweaks on their quality algorithm. November 10-12, 2018 – this appears to be a significant quality update. We saw a lot of our clients that had been working on overall site quality make improvements. This update may have possibly had a link component as well. November 7, 2018 – dr. Pete noticed an increase in people also ask boxes in the search results. If your traffic dropped at this time, you may want to investigate whether you are possibly losing traffic due to people clicking on these results. November 4-5, 2018 – this was likely a small core quality update. While we do think that it is related to the august 1/september 27 changes, most of the sites that we saw make improvements or declines on this day were not medical in nature. October 31, 2018 – this appears to be a significant core quality update. Many sites that saw drops on august 1, 2018 or september 27, 2018 saw further drops on this day. We saw a couple of clients who have worked hard to improve “trust” (the “t” in e-a-t ) make nice improvements. October 21-24, 2018 – there was a lot of algorithmic turbulence on this day, but it is tough to pin down what changed. As most sites that were affected were also sites that saw changes aug 1 or sep 27, this likely was a tweak to the quality algorithms that look at trust. If you were affected, this post on the september 27 update is a good place to get recovery information. We also think that this update between october 21 and 24 could be related to links as many sites that saw changes had previous link issues. It is possible that google is refining the way in which they determine which links to count. October 15, 2018 – this date was another date on which a lot of sites saw significant changes in traffic. It does appear that there is a link component to this update. However, some sites in industries that don’t typically have link spam saw changes as well. At this point we think that this is an update in how google assesses trust. Unnatural links can be a sign of low trust, but there are many other possible trust issues that google looks at as well. October 1-8, 2018 – there has been a lot of algorithmic turbulence this week. At this point, it looks like these may be link related changes. Almost all of the sites that we saw significant changes in were sites with link quality issues. However, this still could be further tweaks to “medic”. Added: danny sullivan confirmed that they started a core algorithm update september 24 and that it would take a while to roll out. Itruly believe that this update was all about trust. Ithink that links are one component of this update, but overall trust is important. September 24-27, 2018  (and continuing into october) – danny sullivan from google confirmed that this was indeed an update , but called it “small”. We saw some really significant changes in sites we monitor. Many sites who saw big gains august 1 had those gains completely clawed back. This wasn’t a complete reversal though as some sites continued to see gains/losses. This really looks like google tweaked the medic update that we saw on august 1. Added: danny sullivan did confirm that this was a broad core quality update and that it would roll out into october. We saw most sites that were affected saw changes september 27. September 17, 2018 – this appears to be a significant quality update. It is possible that this update has a link component as well. We saw nice gains for a client for whom all we had done was a link audit. But, we also saw really nice gains for clients that did not have link related issues. September 8-11, 2018 – there was possibly a small update on this date. It might have been a local update. The local search forum has a good thread on it. Idid not notice a whole lot of change other than a slight increase for one of our local clients. Dr. Pete from moz originally posted that mozcast was showing huge changes, but later said that it was a glitch. It is debatable whether there is a quality component to this update or not. September 4, 2018 – stat reported seeing more image carousels in the serps. This could possibly impact traffic for some sites, especially if the presence of an image carousel causes your organic positions to be pushed down the page. August 22, 2018 – barry schwartz picked up some chatter about a possible quality update , but we did not see many changes in sites we monitor. January 16, 2017 – unannounced significant algorithm update. However, this was also martin luther king day, so temporary traffic dips could be due to the holiday.

Following on from the florida update that obliterated many sites off the face of google, this update seemed to have a similar effect, with many reporting similar results. So, what was it about, and who did it target? just like its predecessor, this update seemed to target sites using spam practices, which were many at the time! for example; free for all link farms (also known as ffas) – these are sites that allowed essentially anyone to post a link on their pages in order to get a backlink. It also targeted invisible text (that old trick of keyword stuffing irrelevant words to rank for a wide range of keywords) and overly-stuffed meta tags! many thought it was also linked to the hilltop algorithm used by google; which was designed to identify authoritative web pages! which they did by choosing ‘expert pages’, from which google could then decide on quality sites that were linked to from those pages! this is how it’s described in full : “our approach is based on the same assumptions as the other connectivity algorithms, namely that the number and quality of the sources referring to a page are a good measure of the page’s quality. The key difference consists in the fact that we are only considering “expert” sources – pages that have been created with the specific purpose of directing people towards resources. ”essentially, it was another link-based algorithm that would look at (and value) links from expert pages in that niche. Rather than judging all links from the whole web firstly. Sound a bit like the page rank patent update of april 2018 ?! what was the effect? well, it meant that getting high-quality links was more important than ever if the hilltop algorithm and austin update were interlinked. It also meant you were likely to be penalised if you didn’t spend some time cleaning up your backlink profile, getting rid of dodgy ffa links and other spam techniques, such as invisible text etc!.

Search Red Canoe

The disavow tool will be your friend, but only after exhausting your other options first. If you find yourself penalised by google for spammy linking techniques this is the process you should go through, (it is long and arduous and is why we offer it as a service so we can do the hard work for you ) use software such as ah refs or google search console to find a list of all your sites backlinks. Download the backlinks into an excel file and filter out any sites automatically that you can see are irrelevant or look spammy. Highlight these in one colour – such as red. Look through the rest of the sites on the list– any that have a high da automatically highlight in green. This will then leave the rest of the sites to manually look through to see if they are relevant or use any spam techniques. Yet again highlight any in red you want to get rid of. This will then leave the sites that need to be removed, the first action necessary is to find email addresses on their sites, or use an email address finder such as hunter. Io and start manually outreaching, asking them to remove links to your site from their websites. If they don’t respond after a week, send out another email. If they do respond and take the link down, you can now highlight those sites in yellow. If they still haven’t responded, then you can add that site to the list of sites to be put in the disavow file.

There was some conjecture that this update was linked to their new quality guidelines, and although quality guidelines wouldn’t dictate an entire algorithmic update, it does show that on googles part they were making changes to their ethos regarding who they rank, especially in industries that can directly affect the health and well being of the users. In googles ever long quest to gain trust and reliability it would seem that sites in the ymyl (your money your life) sector that had a mixed to low reputation would automatically be considered low trust by google. Now this is incredibly important, maria haynes found that in areas such as ‘keto diets’ many sites that were pushing a product, with little to no scientific backing would have suffered, and inversely sites that had a good reputation in the scientific community saw gains. By that rationale affiliate sites, or sites created to sell a certain diet, medical product etc, but have little to no e-a-t in the field, were demoted by google. In the quest for trustworthiness, google understands that sites trying to sell a product may give undeserved praise to a product in order to increase sales. Whereas companies, doctors, scientists and so on that have created a good reputation for themselves and have research backed up by scientific reports, have won awards and so on, are less likely to put their name to a questionable product.

As we mentioned previously, google claims this update will help answer 1 in 10 searches that are currently ‘unknown’ to google. (15% of searches that google receives every day have never been seen before!) at the moment this works in the us for english searches, but over time it will be rolled out in other languages and other countries. It is predicted this will particularly help more long-tail phrases, especially for those searches which use filler words such as ‘to’ or ‘for’. Here is an example google gives on how it can help return more relevant results, by better understanding the context behind the query. As you can see in this example, previously google had found a related article that had the word ‘stand’ in it, but the context behind it was incorrect. The search query had been a question about the physical act of standing, but the result was about ‘stand-alone’ esthetics schools. As we can see, when using b. E. R. Tthis system had returned a result that was relevant to the context behind the search query, even though the word ‘stand’ wasn’t in the second example, b. E. R. Thad understood this was related to the ‘physical demands’ of the job. Essentially it had understood the nuances of the query, as a human would. This update will also affect featured snippet results, as you can see here in this example given by google. Google has also clarified that b. E. R. Thas rolled out for all 25 countries that support featured snippets.

If you dig into the history of search engines a little deeper, you’d know that yahoo started as a web directory that required entering details manually. Of course, this wasn’t a scalable model. On the other hand, google’s founders decided to build algorithms that can fetch the data and store it for the future. However, google later realized that their model can be turned into one of the most roi generating one. Google of 2019 is both a content curator and a search engine. However, moving forward, google will be less of a search engine and more of a content curator. Still wondering how google is curating content to its users? here are a few examples: just google “hepatitis b” and you will find a knowledge graph on the right that is autogenerated by google. This particular information about hepatitis b is generated by google’s learning algorithm by stitching together data from authority websites. According to google, this medical information is collected from high-quality websites, medical professionals, and search results. With google being the repository of important web pages that users value, you can expect more such self-curated content in google search. It’s interesting that even the creative used in such results are created by google. Another example of google doing self-attribution. Here is another example of google curating content a google search for “how tall is the eiffel tower?” will display a knowledge card with the exact answer to the user’s question, without any attribution. But further scrutiny into the serp, especially the right-side knowledge graph, will help you find out how google came up with the answer. This is an indication of how critical the structured data would be in 2020 and the years to follow. However, structured data is a double-edged sword as the google of 2020 may use it on serp (like in this case) with zero attribution.

With the high levels of new, unique queries being entered every day, it was an unprecedented time for the internet as a whole. Even looking in 2017, more data was created in that one year than in the previous 5000! and in an article in 2012, it was found that 16-20% of search queries entered everyday had never been seen before by google. This means google has to work constantly to find the most up to date information.

Bert rolling out in 70+ languages google’s bert algorithm update launch towards the end of october 2019 was rolled out in over 70 languages worldwide on december 10th. This international launch was a lot earlier than expected with john mueller predicting this would take over 6-months at smx paris during november. It’s worth noting that bert is still only impacting 10% of all search queries, but now over 70 languages. The majority outlines within the search liaison tweet below. Bert is rolling out for: afrikaans, albanian, amharic, arabic, armenian, azeri, basque, belarusian, bulgarian, catalan, chinese (simplified & taiwan), croatian, czech, danish, dutch, english, estonian, farsi, finnish, french, galician, georgian, german, greek, gujarati…. (more) — google searchliaison (@searchliaison) december 9, 2019 as outlined within our initial bert algorithm update blog post, you cannot optimise for bert as such. The most effective solution is to write clearly and create useful content to give both the readers and googlebot the full context into the contents of the article.

Details are scant about this, but bert seems to be working hard on featured snippets – those quick results that often appear at the top of search results like this: google hasn’t said how bert is used to improve featured snippets, but it’s safe to assume it’s similar to what bert is doing overall: bringing more relevant results based on the context of a search query. When it comes to featured snippets, bert has made its international debut in the two dozen countries where snippets are already available.

Note: from august 2019 and moving forward we will be classifying updates as either confirmed by google, or suspected. We will no longer be reporting in great detail on each tweak to the algorithm as our conclusions are almost always to improve overall quality. December 2019 potential quality updates: december 26, 2019: this was possibly a minor quality update. We saw many of our clients who have e-commerce or travel websites see a greater increase than usual starting on this date. However, in many cases, these increases may be seasonal. December 3-5, 2019 – it is possible that google made changes to their quality algorithms at this time as we had several clients see increases or decreases. However, at this point we feel that these changes were connected to seasonality. December 4, 2019 (date approximate) – if your recipe or nutrition site has seen a change in traffic at this time, it could be connected to the fact that google assistant is now allowing users to set filters so that they only see certain types of recipes in the google search app such as gluten free, vegan or vegetarian. November 2019 potential quality updates: november 24-25, 2019 – possible mild quality tweak. We had several sites that saw changes in traffic at this time. However, seasonality plays a role here. At this point we do not think this was a significant update. November 11, 2019 – we had a number of clients seeing nice improvements on this day (and a few seeing drops). We initially thought this was a tweak to the november 8 update, but most of the sites affected did not see changes november 8. Most of our clients who saw changes in traffic trends were sites that we had flagged trust issues (as described in the quality raters’ guidelines. )november 8, 2019 – unconfirmed, but significant update. Google did not officially confirm this update but tweeted , saying that they run several updates in any given week. At mhc we feel strongly that this update (or at least a component of it) was strongly connected to link quality. Many sites seeing drops had made heavy use of reciprocal linking schemes (like recipe bloggers in a link party), footer links (like web design companies often use), and in-article links published for seo. You can read our full thoughts on our blog post on the november 8, 2019 google update. November 4-5, 2019 –there was a significant local update at this time. Joy hawkins coined this the bedlam update. Most local map rankings have shifted significantly. Danny sullivan from google told us that this update was the result of google introducing neural matching into their local ranking systems. For more information on this, see our newsletter episode. November 3, 2019 – we had several clients with minor increases in google organic traffic on this date. Each had been working hard at improving the overall quality of their site. As such, we feel this is likely a minor quality update. October 2019 potential quality updates: october 21, 2019 – we had several clients that saw slight gains in google organic traffic on this day and a few with losses. While there has been some speculation that this change is connected to bert, our initial analysis leads us to think this is more likely to be a change that google has made to better understand quality in websites. October 14-19 – there were some changes seen in a number of our clients’ traffic at this time. In hindsight, google announced they have made some changes to how they understand queries. Bert is now an important part of their algorithms. You can find our thoughts on bert and whether it will affect your rankings in this newsletter episode. October 4-21, 2019 – google appears to have been experimenting with publishing more image thumbnails in the serps. This could potentially result in a page or query seeing changes in ctr depending on the value of the thumbnail to the user. October 16, 2019 – google webmasters tweeted that they had a delay in indexing fresh content. While this should not be considered a google update, it may have temporarily impacted traffic on this day, especially for news sites. September 2019 potential quality updates: september 24-30 (end date approximate) – google announced a core update will start rolling out on this day. Danny sullivan advised people to read google’s blog post on core updates. This blog post contains a lot of information on e-a-t. You can find information in our newsletter on our most recent thoughts. We had several clients see nice recoveries. Some had worked hard to improve quality based on our recommendations. For a few we feel that google relaxed their interpretation of which type of content contradicts scientific consensus. We hope to have a full article about this out within the next couple of weeks. September 17, 2019 (date approximate) – this appears to be a quality tweak. At mhc, we have had several clients that appear to be seeing some recovery after being negatively affected by the june 3 core update. There could possibly be a link component to this update as well. September 9 and september 13, 2019 – we feel these were minor core updates , likely having to do with google’s assessment of trust. There is a strong possibility that either or both of these updates has a link component to it. September 5, 2019 (approximate date) – it is possible that the leased subdomain update went live on this day. Sites that leased subdomains from authoritative sites, such as coupon subdomains may have seen traffic drops on or around this day. September 4th, 2019 – possible quality update on this day. Some of our clients saw mild increases. This could possibly be related to the link update the week prior. August 2019 potential quality updates: august 22-29 – possible link related update. We have several clients that saw increases in the last week. We believe this could be related to disavow work we did as the increase happened after they filed their disavow. August 19-21: we had several clients with moderate increases or decreases at this time. One of our clients for whom we had filed a thorough disavow a few weeks previously, saw growth in google organic traffic of over 100%. As such, there is a possibility that this update has a link component to it. It is also possible that disavowing this client’s links helped increase google’s trust in the site overall. August 18 –at this point, this may be a significant update. We will report back in our newsletter next week. August 12 august 3 – (possibly starting as early as july 12) july 22 – several sites that we monitor saw significant traffic jumps. It is possible that this was an update affecting ecommerce sites more strongly than others although there is not enough data to support this just yet. Mid july (likely july 15-16, 2019) – google made changes to their algorithm to make it so that adult search terms were less likely to surface porn when searching for some queries that could be construed as either adult or non-adult. While google didn’t give us an exact date for this update, from our data, we can see that this likely happened around july 15-16. If your site saw a drop or increase in traffic around that time, it may be worth looking at whether or not rankings changed for keywords that could be construed as adult in nature. July 13-20, 2019 – there has been a lot of reported turbulence on july 13, 17 and 20. So much so they named it maverick. Our initial thoughts are that google is making tweaks to how they measure trust. While some niches are seeing effects more than others, we don’t think this is targeted to specific types of sites. July 11-13, 2019 – this is likely to represent an unannounced update as there have been several reported changes. So far we are seeing that it is mostly ymyl sites that are being affected within our clients. Agood number of these are health sites. We will publish more on this to come. July 1-2, 8-9, 2019 – possible tweaks to the june 3 update. Several of our clients saw changes during these dates, with some being relatively big increases. Read our thoughts in episode 91. June 29, 2019 – many of our medical clients saw nice gains on this date. Our guess is that google made more tweaks to their june 3 update. See our theory on this update in episode 90 of our newsletter. June 17-18, 23-24, 2019 – we believe google made tweaks to the june 3 update and this time period does not signify a major update. There were reported changes to algo weather tools, many of our ecommerce clients saw nice gains, and some of our natural medicine sites saw small gains as well. See more detailed information in episode 89 of our newsletter. June 11, 2019 – there was a bug this morning affecting traffic to amp pages. June 4-6, 2019 – diversity update. This update is designed to make it so that one site will rarely have more than two listings on the first page of the organic search results. If you lost traffic at this time, it could be due to this or due to the june core update which started june 3. This update should only affect organic listings. You can still have multiple paa’s, featured snippets, etc. It should not cause a ranking drop, but could cause drops in overall traffic from google organic search if you previously were getting multiple results on the first page for some queries. You can find more information on this update in our post on the june 3 core update. June 3, 2019 – announced core quality update. Google actually preannounced this update. Danny sullivan tweeted on the search liaison account saying, “we are releasing a broad core algorithm update, as we do several times per year. It is called the june 2019 core update. ”please note! if you think you were negatively affected by this update, the diversity update (see above) should be considered as well. But, in most cases, sites that were hit had issues with trust. We also feel google turned up the dial on how they value brand authority in this update. It is possible that something changed with how google values exact match anchor text in links. June 2, 2019 – google outage. This was not a google update. However, many google cloud services went down this weekend. This could impact traffic, but only for a few hours. May 20-24, 2019 – unannounced update. Many of our clients saw changes in organic traffic at this time. However given that this was around the time of the memorial day weekend, it is hard to say whether this was a big update or not. There is a possibility that there is a link component to this update. May 14, 2019 – possibly a small quality update. We had a few clients see small increases or decreases on this day. May 9, 2019 – possibly a minor quality update. Many of our clients who have been working on e-a-t related changes saw slight increases on may 9. However a few saw slight decreases. We think that this was potentially a refresh of some sort in which google re-assessed e-a-t signals for many sites. April 27-may 1, 2019 – likely a mild quality update. There may have been changes to how google assesses link quality as well at this time. April 26, 2019 – this was possibly a small quality update. Several sites that were previously affected by the deindexing bug that happened april 5-8 saw further drops at this time. It is unclear whether the drops are due to the bug, or an algo update. April 12-19, 2019 – google started showing more images in search on this day. According to a study done by seoclarity , there was a 10% increase in how many images google shows for many searches starting at this time. April 5-8, 2019 – this was not an algorithm update, but google experienced a bug that caused many sites to have large number of pages drop out of the index. If traffic dropped at this time, this may be why. March 18 and march 20-24, 2019 – it looks like google is tweaking the changes made with the march 12 core algorithm update. This is not a reversal of march 12 however. Some of our clients that saw increases on march 12 saw further increases on either march 18 or between the 20th to 24th. Some saw increases mar 12 and a slight decrease during this turbulence. March 12, 2019 – significant core quality update. Danny sullivan announced that a “broad core algorithm update” was released and suggested that the answers to what were changed can be found in the quality raters’ guidelines. Some have suggested “florida 2” as a name for this update as it happened shortly after pubcon florida. However, this update has nothing to do with the original florida update. Google has asked us to call this the “march core quality update” rather than naming it. Early analysis shows that it has strongly affected ymyl sites. Many sites making e-a-t improvements saw beautiful changes. (note: i wrote an article for search engine land that showed several examples of sites that improved with this update, along with the types of changes that they made. )this bullet point is here as part of an experiment we are running in investigating whether we can get a page that is blocked by robots. Txt indexed. February 27, 2019 – possible small quality update. Dr. Pete from moz noted that there was a one day increase in how many results google was displaying on page one with some serps having 19 organic results. However, as that change only lasted for a day, this probably isn’t the cause. Clients of ours that saw improvements were working on e-a-t related changes. This was likely a general quality update. February 23-24, 2019 – possible small quality update. Several of our clients who have been improving their site quality saw improvements at this time. Acouple of our clients who had done disavow work saw improvement. This update may have a link component to it. February 16, 2019 – possible small quality update. Several of our clients who have been working on quality improvements saw small positive changes at this point. We feel that this was likely a re-assessment of e-a-t for many sites. February 4-7, 2019 – possible small quality update. We had a couple of clients see increases after working on quality improvements, but most of our clients saw no change at this time. January 31, 2019 – while this was not a suspected update date, a couple of large sites saw major drops on this date. Irs. Com (not. Gov), and dmv. Org (not the official site of the dmv) saw big hits. While these could have been manual actions, as suspected by sistrix , we think that this could reflect google’s assessment of the “t” in e-a-t , trust. January 27, 2019 – possible small update. This update was likely a quality update and we think there was a link component to it. January 22, 2019 – possible small update , quite similar to january 27. This update was likely a quality update and we think there was a link component to it. January 15, 2019 – barry schwartz reported on a possible small update on this date. However, at mhc, we did not see much evidence of a significant update happening at this time. Afew people reported that they had recovered from medic at this time. January 13, 2019 (approx) – if you are noticing a dramatic drop in impressions in gsc on or around this date, you are not alone. This is believed to be caused by the fact that gsc is now reporting data under the canonical url version. In other words, if you use utm tracking to determine when clicks are coming from google posts, etc. ,those individual urls will show big drops in impressions as the data is recorded under the canonical version now. January 7-9, 2019 – unconfirmed update. This was probably a tweak to google’s quality algorithms. We think that there was possibly a link component to this update as some sites that had previously had link audits done saw nice increases. January 5-6, 2019 – this may have been a mild quality update. If your site saw changes in traffic at this time, be sure to note whether the changes are potentially seasonal. Alot of sites traditionally see changes at the beginning of the year. The semrush sensor was quite high at this time.

As a business owner and marketer, these google updates may seem repetitive, detailed, and a lot of work. You’re not wrong. When i first reviewed these and considered the changes i needed to make to my website, i’ll admit i was a little overwhelmed. But it’s important to remember that google wants to create a fantastic search experience for its users … including you and me. These algorithm updates are designed to prune out the lazy, low-quality, and illegal content that’s not only filling up our search queries but also competing with our own business and marketing content. In short, these algorithms are good things! it’s up to you to use them to your advantage. Originally published aug 22, 2019 7:30:00 am, updated november 18 2019 topics: free tools & generators.

August 12, 2011 another major google panda update rolled out affecting 6-9% of international results in most languages. This update aims to lower the rankings of low-quality sites with thin content. You won’t receive any notification in your google webmaster account. If your site has been hit by panda, you’ll spot the sudden drop in traffic. Sites that got hit most included domains with scraped content, excessive advertising, duplicate content issues, etc. The affected website must wait until the next data refresh in order to be regain its previous place in the serps. June 02, 2011 google, bing, and yahoo introduced the set of special semantic formatting for websites – “schema. Org” webmasters can use structured data markup to get rich snippets (and possibly more clicks!) for their pages in search results. This is especially true for certain sites’ categories: recipes, reviews, events, places, etc.

Whenever the user makes a search query, google wants to ensure that he/she gets the best possible search result. When google finds that a website provides the best user experience and gives relevant content, that website will be rewarded by way of algorithms. Some people are under the impression that google is using google algorithm updates to punish websites. All business websites and the contents of the websites are to be optimized for search engines. Google algorithm updates may either be advantageous or disadvantageous for ranking, website traffic, conversions, business improvement, and profit. The algorithms are updated thousands of times in a year. Some of the google algorithm updates are very small, and many of them even go unnoticed. Among the updates in a year, only a few are considered significant. Occasionally, google rolls out significant updates which will directly impact on serps (search engine result pages). Google algorithms enable retrieval of data and provide the best possible results instantly for the queries. Acombination of algorithms and ranking signals are used by the search engine to rank web pages based on the serps.

Google has confirmed that the rollout of the september 2019 core update has officially begun. The announcement was made via its searchlaison twitter handle. The tweet read: “the september 2019 core update is now live and will be rolling out across our various data centers over the coming days. ”the september 2019 core update is now live and will be rolling out across our various data centers over the coming days. Pic. Twitter. Com/dhjq8afuyl — google searchliaison (@searchliaison) september 24, 2019 unlike the other broad core updates launched by google, the september 2019 core update didn’t have a massive impact on websites. However, the algorithm trackers registered fluctuations in serp. Moz semrush sensor.

French website numerama pointed out in mid-june to google that search terms such as ‘lesbienne’ were returning pornographic results on the first page underneath their pride banner. And then a few days later the pride banner had disappeared completely. They also noted that the pride banner appeared for the search terms ‘homosexuel’ (male version) but not for ‘homosexuelle’ (female version). Numerama pointed out that it was only this female version – lesbienne that seemed to be affected with porn results on page one, and that terms such as ‘gay’ or ‘trans’ returned blogs, wikipedia pages, news articles etc. It’s also important to note that this was affecting the search term ‘lesbienne’ and not the english version; ‘lesbian’. It was argued that these search results only added to the over-sexualisation that lesbians receive, treating them more as sexual fetishes for entertainment, rather than humans firstly. What did google have to say? pandu nayak, the vice head of search at google responded firstly by saying; “i find that these [search] results are terrible, there is no doubt about it,” “we are aware that there are problems like this, in many languages ​​and different researches. We have developed algorithms to improve this research, one after the other. ”they also pointed out that they have seen these issues before with other innocent search terms such as ‘girls’ and ‘teen’ which also used to link to porn sites before changes to the algorithm were made. In the end, they confirmed that an algorithmic update had occurred and that pornographic results would no longer be returned for the term ‘lesbienne’. “we work hard to prevent potentially shocking or offensive content from rising high in search results if users are not explicitly seeking that content. Freshness update for featured snippets – february 2019 (announced august 2019) this update was actually released way back in february 2019, according to the google powers that be. However, google’s vice president of search; pandu nayak only announced it in a google blog post on the 1st of august.

As seo consultants have come to expect, the latest google algorithm changes rolled out with little fanfare and negligible acknowledgement. We are left to dive deep into our data to identify the websites and verticals with most reason to celebrate, or reset. Our analysis should remind publishers to practice good copywriting built upon sound technical and ux foundations. It must also prompt marketers to define a genuine usp to avoid commoditisation in our fractured search landscape. Rocketmill are pleased to have helped our clients grow their organic search traffic, or at least weather the storm. If you’re reading this piece as a casualty of the core update, heed our advice (which aligns closely with google’s sentiments), and get in touch to use the full marketing mix to protect your business from algorithm updates beyond its control.

What did Google have to say?

google

The main thing is to show off as much e-a-t as possible, as a site, author and product – whether that’s by creating bios for the varying authors writing on a site. As well at stating awards, they’ve won, scientific journals that back up what they’re saying or selling, and recognition in the media. And then, of course, authoritative linking, like we discussed in the page rank update is also of the utmost importance, as well as reviews and testimonials. Also, evaluate what you sell, if you know the product is questionable or doesn’t really work, is harmful or has a low reputation then it may be time to change what you’re selling as google is getting harder and harder to fool! this advice shouldn’t just apply to the scientific or ymyl community. Any site that wants to be trusted by google should be showing off their e-a-t as much as possible! when we look at googles guidelines for search evaluators on what a trustworthy site should look like we can see a variety of industries, from news and media to e-commerce meaning no one is truly safe from the judgement of google, the best we can do as webmasters is show off our e-a-t as much as possible and gain as many authoritative links as possible. This update also came at an interesting time when the rise of fake news has meant that google is being more vigilant than ever with the sites that it gives ranking to.

Google gave a list of the areas this update would impact : that it would affect rankings only on mobile devices. It would affect search results in all languages. It would apply to individual pages, not sites as a whole. Everyone was fearful that the impact would be worse than we’d seen before (hence the apocalyptic name choice) but after a few short days’ people realised that it wasn’t as bad as they’d first feared. In general, the update worked as planned. Non-mobile-friendly sites fell down the rankings as other mobile-friendly sites rose up. The update did what it said on the tin! there were many murmurings also that the speed and loading of the sites page were still more important than if the page was mobile-friendly, colin guidi of 3q digital argued that after looking at many pages, the speed and responsiveness of that page outweighed the importance of mobile-friendliness. It seems that mobilegeddons effects were minor, but for once google gave webmasters the chance to prepare, therefore hopefully mitigating any issues. Not only this but by offering a ranking boost to any sites that did become mobile-friendly, they gave webmasters the proverbial ‘kick up the butt’ to get started if they hadn’t already.

There are several reasons why a website may lose traffic and rankings after google algorithm update. Each update is launched for a specific purpose, if your website backfires after the update then you may lose your ranking in serp or if google thinks there is a better page than your page then it will affect your webpage. In this case, you can rank your website by better seo strategy and focused plans, focus on content marketing and quality contents. Google mainly focuses on a quality website that’s what it stated on “google e. A. T”. In 2018 august there was a high drop for traffic on health and wellness websites due to “google medic updates”, many websites struggled to get back and some gained the ranking. To recover from this google algorithm update webmasters used many strategies, one among them was quality of the website, removed less quality page which is low performing. Poor quality content is removed based on ymyl (your money or your life). When it comes seo “content is king” and “backlinking is queen”, maintain the quality of links, not the quantity. Google clearly explains there is no fix to those pages which lose ranking in serp, to increase ranking just focus on content and over time it may increase your ranking says google.

Acouple of days ago, some webmasters were discussing what they believe to be a google algorithm update. In response to that, john mueller, a webmaster trend analyst, kindly reminded everyone that “[google] makes changes almost every day. ”webmasters will always experience the highs and lows that come with algorithm updates as their rankings fluctuate. Some people may also mistakenly believe that it would probably be better to simply let google’s algorithm stagnate. Obviously, they are sorely mistaken. Google has stated numerous times that changes happen every day. The general public remains oblivious to this fact unless google makes any major announcements about their updates. Gary illyes, in his tweet , mirrored john mueller when he said that google updates at least 3 times per day on an average so it can be considered “ok” to assume that there was an update recently. Worth noting is how illyes jokingly said that all future updates will be named “fred” until they are given a more official name. Obviously, this is a joke that shouldn’t be taken at face value.

Google released a major update. They typically don’t announce their updates, but you know when they do, it is going to be big. And that’s what happened with the most recent update that they announced. Alot of people saw their traffic drop. And of course, at the same time, people saw their traffic increase because when one site goes down in rankings another site moves up to take its spot. Can you guess what happened to my traffic? well, based on the title of the post you are probably going to guess that it went up. Now, let’s see what happened to my search traffic. My overall traffic has already dipped by roughly 6%. When you look at my organic traffic, you can see that it has dropped by 13. 39%. Iknow what you are thinking… how did you beat google’s core update when your traffic went down? what if i told you that i saw this coming and i came up with a solution and contingency strategy in case my organic search traffic would ever drop? but before i go into that, let me first break down how it all started and then i will get into how i beat google’s core update.

The idea of diverse results often isn’t the most useful when a user’s search term has a navigational intent. What does this mean? well say for example i am looking for a dress from asos and i type ‘asos dresses’ in on google; as you can see the results are all for asos and the different sub-categories of the dresses they offer. This is useful because realistically if a user is typing in asos and google returns them 10 different options it will not be satisfying the user’s query as much, and will not be as relevant. This search term is purely navigational in intent. This shows us that google hasn’t sacrificed relevancy in order to show diverse results.

On january 14th, and per google’s advanced notice, the january 2020 core update began to roll-out. The initial levels of rank fluctuations caught on the rank risk index presented extreme levels of rank volatility on both desktop and mobile. As the update continued to roll-out over the coming days, rank slowly began to stabilize before finally returning to normal levels on january 19th. Per a data analysis, and consistent with almost all other core updates to this point, your money your life niches were significantly impacted , more so than other industries (as can be seen in the below graph): on october 25th, google announced that it had begun to implement its bert (bidirectional encoder representations from transformers) algorithm. Per google, bert is said to impact 10% of all queries and is the search engine’s “biggest leap forward in the past five years. “the algorithm was birthed out of an open-sourced project aimed at using neural networks to advance contextual understanding of content via natural language processing (nlp). In simple terms, bert is meant to help better interpret a query by using a contextual understanding of the phraseology employed. This is done as the entire phrase is analyzed at once which lets bert understand a keyword term according to all of the words used within it. This stands in contrast to models that look at language from left-to-right thereby pinning a word’s understanding to that which preceded it. Practically speaking, bert helps google to better understand the use of prepositions within a search query as well as to better comprehend words that have double meanings by using contextual understanding. Note, there were not large waves of rank fluctuation increases due to bert’s roll-out. On september 25th, google rolled-out it’s third core algorithm update of 2019. Dubbed the september 2019 core update by google’s danny sullivan, the update was a significant ranking event. As shown on the rank risk index the update rolled out over the course of two days with rank fluctuation levels reaching a high of 79 on desktop (78 on mobile). Both the length and level of fluctuations recorded by the index were on the “low side” in comparison to previous core updates. This is evidenced when comparing the rank volatility increases of the september update to the june 2019 core update. On september 16th, 2019, google made a significant update to its practice of showing reviews within organic results. Per the update, google no longer allows what it calls “self-serving reviews” to appear on the serp. This means that sites can no longer use schema markup to place reviews shown on its own website within rich results on the serp. This applies even to reviews placed on the brand’s site via a third-party integration. As a result, our serp feature tracker indicates a 5 point drop in the number of page one serps that contain a review within the organic results. Google also indicated that the ‘name’ property must be indicated within the structured data. That is, you must name the product being reviewed. Lastly, google released a list of the schema formats that are eligible to produce a review within a rich result. [you can use our schema markup generator to easily create the code that produces rich results. ]on july 18th, the rank risk index tracked extremely high levels of rank fluctuations, recording a peak rank fluctuation level of 113. In doing so, the index presented us with one of the largest ranking shake-ups in years. The update began on july 16th with moderate levels of rank fluctuations being recorded. Those levels jumped slightly on the 17th before reaching an extremely unusual high on july 18th. The increases shown on the rank risk index coincided with industry chatter that indicated a “massive” amount of rank movement, as was reported by barry schwartz on seroundtable. An initial look at the data shows that no one niche type was impacted more than another. Unlike some of google’s confirmed core updates, your money your life sites (ymyl) were not impacted by the update any more than other site types. On sunday, june 2nd, 2019, in what was an industry first, google’s danny sullivan took to twitter to announce a pending core algorithm update. As part of his message, sullivan indicated that on june 3rd a broad core algorithm update would begin its roll-out. Notably, sullivan also announced that the official name of the update would be the ‘june 2019 core update’. His doing so was most likely a result of the confusion surrounding the naming of the march 2019 core update. Accordingly, the rank risk index began displaying significantly high levels of rank fluctuations on june 4th (showing a fluctuation level of 91/100). That said, by june 5th the index indicated that the update’s roll-out was starting to slow slightly as the level of rank fluctuations dropped to 74. Exactly one year after confirming the first of its official “core updates” google released yet another broad change to its algorithm. Initially picked up by rank ranger’s rank risk index on march 12th, the update was not confirmed by google until the 13th. That said, the update continued to roll-out even after google’s confirmation. Rank changes reached a high on the 13th with the index recording a rank fluctuation level of 89/100 on the desktop serp. It should be noted that while google confirmed the update, it did not name it. As a result, the update has been referred to by multiple aliases per barry schwartz of seroundtable. The two most common names are the florida 2 update and the google 3/12 broad core update. Despite initial concerns surrounding the update, google has reassured site owners that the speed update is applicable only to those sites that are considered to be exceedingly slow. Accordingly, minor tweaks to increase page speed will not produce higher rankings according to google. At the same time, the update is not zero-sum. That is, as a site improves page speed incrementally, google will be able to discern the difference in speed. This stands in contradistinction to speed as a desktop ranking factor, which more monolithically determined if a site was too slow and was to be impacted in the rankings accordingly. On april 13th, the rank risk index began picking up on what would become a 10-day update to google’s core algorithm. Ending on april 22nd, the index caught moderate increases in fluctuation levels to the exclusion of april 18th, where a fluctuation level of 75 was recorded. Barry schwartz of seroundtable indicated that chatter among the seo industry forums had picked up in line with the data being reported by the rank risk index. For the second consecutive time (see the mid-march core update), google confirmed the rollout on april 20th, noting that a “broad core algorithm update” was released. Even with the announcement, the specific details surrounding the exact nature of the update remains unclear. On march 3rd, the rank risk index began recording increased rank fluctuations on both desktop and mobile. While the uptick in rank fluctuations was initially moderate, the index caught an unusual and highly significant upsurge on march 9th. According to the index, fluctuations reached a level of 99 (out of 100) on desktop and 92 on mobile. Over the following days the fluctuations, though still high, tapered off to an extent. On march 12th, search engine land reported that google, uncharacteristically, confirmed the update as being related to its core algorithm (thereby explaining the unusually high fluctuations levels of march the 9th). On january 10th the rank risk index began showing increased rank fluctuations on both mobile and desktop. Lasting for an excessive period, the index has tracked anything from moderate to extreme fluctuations. To this extent, on january 21st, the desktop index showed a fluctuation level of 83 out of 100, which is abnormally high. The mobile index all but paralleled the fluctuations seen on desktop with a few slight variations. In this instance, the fluctuation levels on the 21st reached 85, as opposed to 83 as seen on desktop. The uptick in fluctuations was picked up by the industry when on january 16th barry schwartz of seroundtable reported on the update. Google has not confirmed any increase in algorithmic activity. Since 2010. However, with this announcement, the ranking factor will now be an official part of a mobile page’s placement on the google serp come july 2018. According to google’s announcement, the pending update will target excessively slow loading pages. As such, the search engine does not predict that an extensive number of pages will be impacted as the ranking factor becomes incorporated into the algorithm this july. The “speed update,” as google is calling it, has brought up questions as to how a mobile amp page will be impacted by the pending ranking factor. One concern of note revolved around a site using fast loading amp urls with the canonical urls being considerably slow. In such a case, which url will google measure the speed of (i. E. ,the fast loading amp url or the slower mobile url)? barry schwartz of seroundtable reported that in such a case google had informed him that page speed will be measured according to the amp url. Also of note, according to google, the pending mobile page speed ranking factor exists independently of the mobile-first index, though what that means exactly is still to be determined. On december 20th, the rank risk index tracked a significant increase in rank fluctuations. The update was a one day algorithmic event on desktop, where fluctuation levels went as high as 71 on the scale. Mobile saw a two day roll-out that began on the 19th with moderate increases in fluctuation levels. However, on the 20th, those levels rose significantly on mobile as a fluctuation level of 75 was recorded on the index. This came on the heels of industry chatter that there was an update a few days prior to the one tracked on the 20th. Barry schwartz of seroundtable dubbed the december update, the maccabee update. Google confirmed that they did release “several minor improvements during this time frame. ”on november 14th the desktop rank risk index started tracking increased rank fluctuations. By november 15th the fluctuations had risen to very high levels with the index indicating a fluctuation level of 76. The fluctuations on mobile were of a similar nature. However, as opposed to desktop, the rank risk index for mobile began tracking elevated fluctuation levels a day earlier, on november 13th. By november 15th the mobile risk level reached 71, indicating that the fluctuations had increased significantly. Industry chatter also confirms the roll-out of a substantial google update. On november 15th, barry schwartz of seroundtable reported that webmasters and seos were experiencing noticeable changes in their rankings. Schwartz also speculated that the update does not appear to be related to either penguin or panda. To date, and quite predictably, google has not commented on the update. On october 27th, 2017 google announced that utilizing a google country code top-level domain (cctld), i. E. ,google. Co. Uk, google. Ca, etc. ,will no longer allow users to access international search results. Google indicated that the change comes as part of an effort to deliver more local and thereby relevant results to users. However, the change in cctld policy has precipitated a degree of controversy as it has far-reaching implications in regards to  international search results. The google cctld restriction has numerous practical seo ramifications as user behavior was inherently and universally altered. As such, the traffic and clicks sites received internationally underwent an intrinsic shift, thereby impacting rank itself. Google’s change in the algorithm that allowed it to restrict access to international seo results and hyper-localize the serp was picked up by the rank risk index , which hit risk level of 64 on october 28th. The update also impacted serp features globally , with significant shifts in the frequency of adwords ads, local packs, and knowledge panels on the serp. Throughout the second half of september 2017, the rank risk index caught a series of one-day fluctuation spikes that may constitute a google algorithm update. Starting on september the 13th, the index caught four separate one day fluctuation spikes before the month was over. Meaning, that the last three weeks of september each contained at least one significant fluctuation increase, creating a pattern of sorts as each roll-out was a one-day event. In specific, other than the fluctuation caught on the 13th, the index saw fluctuations on september 16th, 20th, and 28th with the fluctuation caught on the 20th being the most significant (as the index reached a risk level of 77). During each of these fluctuation events, industry chatter also indicated that google had shifted the rankings. Indeed, the peculiar weekly pattern where one day spikes would occur within a few days of each other was also picked up by the industry. On september 27th, barry schwartz of seroundtable reported on the beginning of the latest one day fluctuation event by starting off his article with, “yea, yea, yea more of the same. Google is updating their search results…” the implication here being that the fluctuations being reported on existed in a larger context, one where google has made multiple changes to the rankings within a short period of time that could possibly represent one drawn out update. On june 23rd a prolonged series of increased rank fluctuations was initially tracked by the rank risk index. The multi-day spike saw the index hit risk levels as high as 85. Though initial industry chatter was sparse, the industry began reporting on ranking shifts as the algorithm continued to update. By june 27th, barry schwartz of seroundtable had seen enough chatter to describe the update as “legit” despite google all but refusing to confirm the roll-out. Upon executing a big data analysis, we determined that the most significant fluctuations were taking place for sites ranked between position 6 and 10 on the serp. According to our research, while there were increased rank fluctuations occurring within positions 1-5, there was an evident and clearly observable uptick in the fluctuations upon reaching position 6 on the serp. This data pattern held true across a multitude of niche industries that included food and drink, travel, retail and consumer goods, etc. On may 18th the rank risk index tracked a one day google rank fluctuation event. Reaching a moderate risk level of 71, the index indicated that google had released an algorithm update. At the onset industry chatter was of a limited nature, as indicated by barry schwartz of seroundtable. As time went on various theories as to what occurred were suggested. One such theory propagated that a test where some urls corresponding to featured snippets were removed from organic results was responsible for the increased fluctuations. However, our data indicates that this change, while only affecting 4. 5% of all featured snippets, was not overly impactful and took on a consistent data trajectory that began on may 12th (six days before our index tracked google’s update). Upon further investigation, our data indicated that google had shifted the rankings of some of the most notable ecommerce sites (i. E. Amazon, best buy, overstock, ebay, etc. ). Based on the data available to us, a large part of the rank fluctuations seen on may 18th were a result of google altering its serp placement of these notable sites. On march 8th reports started filtering in that a google algorithm update was brewing. First reported by seroundtable , the initial speculation was that the developing update was related to link quality as black hat seo forums had shown the most chatter. As of the 8th our rank risk index on desktop had not shown any abnormal rank fluctuations. However, our index monitoring rank on mobile showed initial signs of an update, displaying moderate rank fluctuations. On march 9th the rank risk index on desktop showed a significant spike in rank movement as indicated by a risk level of 79. Similarly, our mobile index spiked to a risk level of 77. Concurrent with the trends on the rank risk index, industry chatter continued to rise. With chatter increasing, the notion of the update being related to link quality only solidified. As such, barry schwartz of seroundtable reached out to google for comment. Per usual policy, google only offered vague comments about constant changes to rank. However, googler gary illyes seemed to imply that indeed an update had occurred, indicating, jokingly, that all such ambiguous updates be called “fred. “as a result, the industry has adopted the name ‘fred’ for the march 9 update. —gary illyes ᕕ( ᐛ )ᕗ (@methode) march 9, 2017 after the initial rollout, and a three day respite from elevated rank fluctuations, the rank risk index on desktop saw another fluctuation spike. Taking place over two days (march 13 -14), the index recorded a risk level high of 100 on the 14th. The second phase of ‘fred’ brought with it what is perhaps clarification as to its nature. Though google still did not comment on the algorithm, searchengineland reported that the update targeted sites engaged in over-advertising. That is, sites that engage in excessive advertising to drive revenues while providing poor and inferior content. From february 7th through the 10th the rank risk index reported heightened levels of rank fluctuations on desktop. This series of increased fluctuations reached a substantial risk level high of 97 on february 9th. Corresponding to the rank fluctuations on desktop, our mobile index similarly showed an increase in mobile rank fluctuations on february 8th that lasted through the 10th. Like desktop, rank fluctuations reached a high on february 9th hitting a risk level of 90. At the onset, barry schwartz reported this algorithm event on seroundtable , indicating that there had been some, though not extensive chatter within the seo community regarding changes in rank. As the algorithm continued its roll-out, it became apparent that this was a major ranking event (as indicated by the significantly high fluctuations seen on february 9th as per the rank risk index). With additional reports of rank changes coming in from the seo community, searchengineland reported that the update may have been related to the panda algorithm. Google has yet to comment on the matter. On january 24th, our rank risk index, monitoring rank fluctuations on desktop, tracked a one day google algorithm update event. The index indicated that there were significant changes in rank within google as a risk level of 77 was indicated. Though a one day event on desktop, our mobile index showed the algorithm event taking place over a three day period (from january 22nd through january 24). The algorithm event culminated with a january 24th risk level of 78, up from 67 on the 23rd, and 69 on the 22nd. The google algorithm update event produced increased rank change chatter within the seo community. Barry schwartz of seroundtable indicated that he believed the update to be of a minor nature, though google has yet to comment on the update. Starting on december 15th and hitting a risk level of 83 on the the 16th, the rank risk index picked up what the seo community considered to be a google algorithm update. Already on december 15th searchengineroundtable noted that there appeared to be an algorithmic shift taking place. This assessment was corroborated by a heavy flow of chatter which indicated rankings were fluctuating on the google serp. Rank ranger’s index that monitors mobile was even more volatile, showing a four day series of heightened fluctuation levels. This series of mobile rank fluctuations started on december 14th and ended on the 17th. During this four day fluctuation event the index hit a risk level high of 81 on december 16th. To date, google has not issued a comment, and as such has neither confirmed nor denied that they have rolled out an algorithm update. The second change to the algorithm is that it no longer penalizes an entire website for spammy practices but analyzes the pages of a site on a more individual basis. This policy change can be seen in the language they chose in their announcement: google now speaks of “devaluing spam” rather than penalizing websites. “penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site. ”google’s communique reiterated that their ranking algorithm includes over 200 signals but they did call out several specific ones saying “these signals include things like the specific words that appear on websites, the freshness of content, your region and pagerank. ”possum, the name of the update coined by phil rozek and accepted by the local search community, alludes to the fact that many business owners think that they listings on google my business have disappeared, but they’re really just playing possum – they are still there, but they are being filtered out of the local pack and local finder. Read our blog ” google’s new local algorithm update known as possum ” for more information on the update. The nature of the organic element of this update is not yet known, but we will provide more information as it becomes available. Google has yet to officially confirm the roll out, but then of the thousands of updates they make each year, they confirm only a handful. Google announced on february 19th plans to remove classic sidebar ads in the side section of search engine results. According to matt mcgee’s search engine land article , there would be only two exceptions to this rule: product listing ad (pla) boxes and ads in the knowledge panel. Barry schwartz predicted in search engine roundtable that the move away from sidebar ads will lead to four ads at the top of search engine results, the news of which triggered a frenzy of comments regarding the impact of such a change on small businesses and google’s income. Our google serp features tool reported this paid search update was rolled out on february 23, 2016. This search intelligence tool monitors trends in organic indicators, knowledge graph features, page one extras and organic results count on a 500k dataset and on february 23rd, in addition to zero sidebar ads, it reported an increase in bottom of the serp ads of 26. 79% in google usa and similar results in other countries. Volatile fluctuations in both desktop and mobile search caused by a google core quality rank algorithm update were reported by our rank risk index, a serp fluctuation monitoring tool used by seo experts. Google remained quiet as webmasters and seo experts and bloggers buzzed with speculations. Search marketing expert barry schwartz asked google’s john mueller for confirmation of an algorithm update during the january 12th webmaster central office hours livestream, and published in search engine land a statement indicating that “google panda is now part of google’s core ranking algorithm”. The panda algorithm is applied to sites as one of google’s core ranking signals. It measures the quality of a site, based on google’s guidelines and adjusts rankings. Google’s hacked sites algorithm is expected to aggressively remove hacked sites from search results to improve the quality of search. The webmaster central blog reported that “a huge amount of legitimate sites are hacked by spammers and used to engage in abusive behavior, such as malware download, promotion of traffic to low quality sites, porn, and marketing of counterfeit goods or illegal pharmaceutical drugs, etc. “it is expected that this update will impact roughly 5% of queries across the board in multiple languages. Our rank risk index reported red zone google serp fluctuations on desktop on october 8th and has continued on mobile search for several days. Panda 4. 2is the first refresh of google’s panda quality content policing of the web since september 2014. Bad news for spammy link farms and sites with low quality content, this refresh should be welcomed by sites that were penalized by panda 4. 1- if they have corrected the issues that caused them to be penalized by google. As with previous panda updates , sites may notice an increase in organic ranking, be mildly affected of suffer a rank penalty depending upon the quality of their content because google’s goal is to provide the best search experience for users of google’s various search engine services. Our rank risk index reported red zone google serp fluctuations on both desktop and mobile search on july 18th. Google has reported to search engine land ‘s barry schwartz that panda 4. 2has impacted 2% to 3% of english language queries. Mobilegeddon hype swept the web for weeks leading up to google’s mobile-friendly ranking factor algorithm update. Adding mobile-friendliness as a ranking signal affects mobile searches internationally, across all languages. This can have a significant impact on search results, while providing better and more relevant data for users. Business insider’s jillian d’onfro predicted that the mobile-friendly algorithm update “could crush millions of small businesses”. Here in the bat cave (aka rank ranger development hq), a new tool was developed to help you monitor google mobile serp fluctuations. Google announced that this update would roll out gradually beginning on april 21st, however, our mobile search rank risk index caught significant mobile search fluctuations beginning on april 18th, which may have been caused by testing or the beginning of this gradual roll-out that is expected to occur over several weeks. The local algorithm was originally launched in july 2014, and has now been expanded to english speaking countries globally. This update is known by the industry-given name of pigeon and allows google to provide more accurate and relevant information regarding local searches. The local search forum was one of the first sites to report major shifts in rankings of local results and later confirmed that this was a google update. Rank ranger’s shiri berzack discusses google pigeon’s flight plan. Mike blumenthal, from blumenthals. Com, discusses what to expect from the local update for those in the uk, canada, australia, new zealand and other english speaking countries. The penguin algorithm has had significant change since its first appearance in april 2012, and now a google spokesperson has confirmed that the major, infrequent updates will be replaced by a steady stream of minor updates. The spokesperson told search engine land : “that last big update is still rolling out [referring to penguin 3. 0]— though really there won’t be a particularly distinct end-point to the activity, since penguin is shifting to more continuous updates. The idea is to keep optimizing as we go now. “our own shiri berzack discusses this move towards a steady stream of penguin updates and the positive effects it could have on businesses moving forward. On the other side, jill kocher, from practical ecommerce , discusses the challenges this could place on companies particularly when trying to decipher reasoning behind declines or increases in traffic. Pierre far, webmaster trends analyst at google uk, has confirmed their roll-out of the penguin 3. 0algorithm update on friday, so far affecting fewer than 1% of queries in the us english search results. This is great news for anyone hit in october 2013 with a google penalty during the penguin 2. 1update, as google’s john mueller confirmed recently in the google webmaster central help forum that if you’ve corrected the situation that caused the penalty “you’d need to wait for the algorithm and/or its data to refresh to see any changes based on the new situation”. Further elaborating on that, pierre far posted: “this refresh helps sites that have already cleaned up the webspam signals discovered in the previous penguin iteration, and demotes sites with newly-discovered spam. It’s a slow worldwide rollout, so you may notice it settling down over the next few weeks. “stephen kenwright of branded3 in his google penguin 3. 0damage report provides an assessment of how penguin 3. 0is affecting the more than 125,000 keywords they run daily rank tracking on and discusses how to recover from a penguin update. Panda 4. 1is a significant update to the panda algorithm that targets low quality content with greater precision. This update is expected to identify low-quality content and result in greater diversity of higher rankings for small and medium-sized sites containing good quality content. It is a gradual global roll-out expected to affect approximately 3-5% of queries. Providing interesting insight, bill slawski of seo by the sea walks readers through the logic of a recent google patent application that may be behind this latest panda update. The webmaster world forum chat has been a mix of positive and negative with most medium size businesses doing well, but some smaller businesses suffering drops in serps. Our rank risk index has been showing sharp fluctuations in recent weeks causing lots of chatter in seo and webmaster forums. By mid-may we started to see a relative calm, but suddenly the red alert went up again and shortly after that matt cutts announced on twitter that google had launched panda 4. 0and plans to be rolling out more updates. The goal of panda has been to penalize poor content quality and scraper sites, while boosting sites with great content up in the serps and thereby providing google users with high quality results. Google’s matt cutts announced panda 4. 0on twitter. Google announced the release of an update to their spam algorithm that targets the type of queries that return an excessive number of spammy results. This specific update was an international rollout that is reported to affect different languages to different degrees and noticeably impacts english queries by about 0. 2%. Matt cutts tweeted: “this past weekend we started rolling out a ranking update for very spammy queries. “search engine watch reported “over the weekend we began rolling out a new algorithmic update ,” a google spokesperson told sew. “the update was neither panda nor penguin – it was the next generation of an algorithm that originally rolled out last summer for very spammy queries. “with the pirate update, google aims to help copyright owners by filtering down or out (with documented proof) pirated content. For example, websites with multiple submitted copyright removal notices will be ranked much lower in google results. It will also be possible that links will be dropped from google completely in cases of valid copyright removal notice submission. The official google blog writes about the update to their search algorithms. Danny sullivan of search engine land reported that this pirate update is google’s response to a challenge from hollywood movie mogul ari emanuel, co-ceo of william morris endeavor, who compared stealing copyrighted material to child pornography, suggesting that google’s team should be smart enough to be able to filter out pirated content in the same manner.

Why was this update needed?

update

If your business depends on traffic from organic search, then you’re probably paying very close attention to the changes google made over the weekend to its algorithm. According to the company, it was just a routine update. In fact, google has declined to give any specifics or guidance to websites regarding the series of changes it made. Some have asked if we had an update to google search last week. We did, actually several updates, just as we have several updates in any given week on a regular basis. In this thread, a reminder of when and why we give specific guidance about particular updates. — google searchliaison (@searchliaison) november 12, 2019 but if your site was one of the many that experienced a dramatic drop in traffic coming from google, it was anything but routine. And for content publishers especially (this site included), when the strategy you’ve been using to drive traffic to your site suddenly stops working, it’s a big deal. Unfortunately, google doesn’t give you a whole lot of information to work from. In fact, john mueller, google’s webmaster trends analyst, was pretty clear in a live chat this week that while the effect on many sites has been dramatic, to google this is just business as usual, and these updates don’t represent massive changes to the overall algorithm. Still, it’s particularly confusing that some search queries are now returning results with sites that are mostly spam, while previously high-ranked content has suffered. This is especially the case in niches like travel or food blogs. The good news is, even if google isn’t telling site owners exactly what changed, there are a few things you can do to make sure your content continues to reach your audience.

The reason why many digital marketers and webmasters never reach this step is that when it comes to handling “the google dance” , it’s easy to get overwhelmed by the sheer volume of ranking factors that come with the territory. However, by taking a step back and reviewing your site’s historic performance and comparing them to any changes that have been made on your site, you can make the case that “turning hundreds of pages with thin content into ones that speak to the intent of each page will restore our site’s previous rankings. ”because this is a cause and effect relationship, be mindful of your variables – the aspects of your site that you’re changing. If you aren’t familiar with the site or if your experience in handling general website optimization efforts is minimal, you may want to control your other variables to ensure that any other changes outside of the ones stated in the hypothesis don’t turn your poor rankings into non-existing ones. Make a prediction “i predict that if i turn my site’s thin pages into vibrant pages that people want to read, share, click, and convert on, then my rankings will return. ”easy enough, right? conduct an experiment now, this is where we turn a good idea into action. For this example, identify site pages that you believe are the source of your traffic (and rankings) issues identified and also confirm that if those pages are to be updated, that other unaffected pages won’t be next as a result. It needs to be said that if you’re going to write great content, you should know how google defines “great content”. If all goes well, you stand to see your site return to its former glory or even better, have it reach newer heights! if this doesn’t affect your site at all, you may have other issues at play such as over-optimized anchor text or poor mobile experience, which means you’ll need to return to the hypothesis drawing board. Since you’ve produced content that marketers dream of, this shouldn’t be a detriment once you begin your next experiment.

For the above to work, ‘assemble’ and ‘disassemble’ have to be strict inverses, and ‘original’ and ‘update’ have to be single well-formed executable files. It is much more useful if ‘original’ and ‘update’ can contain several executables as well as a lot of non-compiled files like javascript and png images. For google chrome, the ‘original’ and ‘update’ are an archive file containing all the files needed to install and run the browser. We can think of a differential update as a prediction followed by a correction, a kind of guessing game. In its simplest form (just bsdiff / bspatch), the client has only a dumb guess, ‘original’, so the server sends a binary diff to correct ‘original’ to the desired answer, ‘update’. Now what if the server could pass a hint that could be used to generate a better guess, but we are not sure the guess will be useful?  we could insure against losing information by using the original and the guess together as the basis for the diff: this system has some interesting properties. If the guess is the empty string, then we have the same diff as with plain bsdiff. If the guess is perfect, the diff will be tiny, simply a directive to copy the guess. Between the extremes, the guess could be a perfect subset of ‘update’. Then bsdiff will construct a diff that mostly takes material from the perfect prediction and the original to construct the update. This is how courgette deals with inputs like tar files containing both executable files and other files. The hint is the location of the embedded executables together with the asm_diff for each one. Once we have this prediction / correction scheme in place we can use it to reduce the amount of work that the client needs to do. Executables often have large regions that do not contain internal pointers, like the resource section which usually contains string tables and various visual elements like icons and bitmaps. The disassembler generates an assembly language program which pretty much says ‘here is a big chunk of constant data’, where the data is identical to the original file. Bsdiff then generates a diff for the constant data. We can get substantially the same effect by omitting the pointer-free regions from the disassembly and letting the final diff do the work.

This latest chrome update isn’t perfect and only reasonably sensible. But windows 10 users would be mad not to install it asap. More often than not, if i am writing about google updates, then they will be eminently sensible ones. Things like the google camera app update to fix a vulnerability that would enable an attacker to take control of the smartphone camera and microphone covertly. That was, without any shadow of a doubt, an essential update that helped secure hundreds of millions of users. So when an update to the chrome web browser emerges that is described by the google software engineer who coded it as not being perfect, indeed only reasonably sensible, you might think i’d be advising caution before updating. You’d be wrong. Very wrong indeed. Everyone who runs google chrome on a windows 10 machine should make sure they are updated to the latest version, 79. 0. 3945. 130, with the utmost urgency. And here’s why.

Google’s bert update is expected to impact 10% of all searches expected to be fully rolled out by the end of the week (sunday 27th), it will initially be live for all us english language queries. Similar to rankbrain , it is a machine learning algorithm that aims to better understand queries, content and context. By better understanding the nuances and context of words in a search query it will provide more relevant search results, taking into account the human nature of search queries that will be used in conversation. Google is placing a particular emphasis on the size of this update, not in terms of immediate search fluctuations but more on the impact it will have upon search results. It is expected to impact 10% of all search queries. Used in conjunction with other language algorithms such as rankbrain, it is unlikely that you will be able to optimise specifically for bert, instead focus on the quality of your content and write for humans. It is still too early to be able to determine the full impact of this particular update. As the results become clearer we will be able to examine it in more detail. Has your site taken a hit from the recent core algorithm update? is your digital marketing strategy struggling in the current seo climate? or perhaps you are just starting out and don’t know where to begin? if any of these scenarios apply to you, why not try out our free seo audit!.

This update was never confirmed by google, but around the 1st of september 2016, seo professionals and webmasters began to notice sites falling and rising. It seemed to be predominantly affecting the 3 pack and local finder that you see in the google map results. And is not to be confused with an unconfirmed update that was seen to happen at the same time, affecting organic results. So, what was the update about? the update seemed to be attempting to diversify, and widen the scope of results you would see in the map pack. For example; many businesses up until this point that were outside of city limits were unable to rank for local keywords as google would not deem their business to be in that city! this evidently caused issues for many local businesses and many local seo specialists didn’t see a way around this. For example, a study on search engine land at the time showed that one seo professional, who had struggled to rank their client for local keywords in sarasota, as the business was technically outside the city limits, went from #31 in the rankings to 10th after this update! that’s a huge leap and evidently showed us that google was changing their ranking factors to include businesses in a reasonable distance, and not just in the city limits themselves. Google also started going deeper to ensure that businesses weren’t having multiple listings on the map pack. For example; before they would filter out local results that shared a telephone number or domain, as with many businesses there can be a number of listings. You can have a dentist’s office, then the individual practitioners within that dentist clinic too. So, google would want to ensure you are not seeing duplicate content. However, after this update, google seemed to use their wider understanding of who ran the businesses to ensure that they could not both be seen in the local search results. So, say you owned two or more businesses in the same industry and the same town, you would be unlikely to see both of those in the 3 pack or local search anymore at the same time. As google began to also view this as duplicate. Why the name possum? many businesses thought they had lost their gmb (google my business) listings when in fact they were just not showing and had been filtered. Therefore, the sites were playing possum 🙂 this update seemed to be the biggest of its kind since pigeon in 2014! its main aim was to strengthen the reliability of its results for local search, and was obviously welcomed by those who had struggled to rank just due to their address!.

In october, we have protected our rankings very well. We still have the majority of financial keywords our website started out with. Also you may find some of our traffic and ranking graphics below which show the comparison between april-may-june and july-august-september. Source: google search console. Design source: databox. Orange: last three months, shadow: first three months. Source: google search console. Design source: databox. Orange: last three months, shadow: first three months. Our clicks have increased by 80%, impressions increased 46% and ctr increased 24% in the last three months (july, august, september) compared to the first three months (april, may, june) of our seo project. Source: google analytics. May 2019 and september 2019 organic session comparison source: google analytics. May 2019 and september 2019 organic session comparison despite these promising indicators, at the same time, i was watching core algorithm fixes and baby algorithms for the next and last core algorithm update of 2019. If we ask these two questions again: when will the next google core algorithm update be? what will next google core algorithm update be about? i am sure that content structure and formal language will be involved. Furthermore, the next google core algorithm update will probably be between 15-25 december, but this is just a guess of mine. (p. S: i have written these sentences more than 1. 5months ago. And after 28 november, the day of thanksgiving, there was a big volatility in the serp like today. (some of the serp sensors (semrush, mozcast, algoroo, advanced web ranking, accuranker) are not showing significant volatility, which they would if a core algorithm update had occurred. Rankranger is the only serp sensor which shows significant volatility for both 27-28 november and 4 december. And rankranger says “this is a stealth mode for core algorithm updates. ”(nonetheless, if you manage an seo project for winning every core algorithm update, you need to follow these news and arguments for managing your timeline. )google will likely attract attention to the crawl budget and content quality but also to the firm’s trustworthiness as major factors along with “entities”. What’s more, in 2020, we will probably talk about links more, which may be one reason why google has changed its attitude regarding the nofollow meta tag. If you want to look more closely, you can find the april-september 2019 comparison from our gsc screenshots with some innocent censorship below: dotted line: september 2019, solid line: april 2019, and censor: innocent.

When will your Chromebook stop seeing updates? Here’s how to check.

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Google just rolled out another broad core algorithm update on june 3 (which was preannounced by google’s danny sullivan. )and once again, the core ranking update was big. It wasn’t long before you could see significant impact from the update across sites, categories, and countries. Some sites surged, while others dropped off a cliff. And that’s par for the course with google’s core updates. For example, here are three examples of drops from the june 2019 google core update: but i’m not here to specifically cover the june update. Instead, i’m here to cover an extremely important topic related to all broad core ranking updates – conducting user studies. It’s something i have mentioned in a number of my posts about major algorithm updates, and googlers have mentioned it too by the way. More on that soon. My post today will cover the power of user studies as they relate to core ranking updates, and provide feedback from an actual user study i just conducted for a site impacted by several major updates. By the end of the post, i think you’ll understand the value of a user study, and especially how it ties to google’s core updates by gaining feedback from real people in your target audience. Google: take a step back and get real feedback from real people: after core updates roll out, google’s john mueller is typically pummeled with questions about how to recover, which factors should be addressed to turn things around, etc. And as i’ve documented many times in my posts about core updates , there’s never one smoking gun for sites negatively impacted. Instead, there’s typically a battery of smoking guns. John has explained this point many times over the years and it’s incredibly important to understand. But beyond just taking a step back and surfacing all potential quality problems, john has explained another important point. He has explained that site owners should gain objective feedback from real users. And i’m not referring to your spouse, children, coworkers, top customers, etc. I’m talking about feedback from objective third parties. I. E. People that don’t know your site, business, or you before visiting the site. When you conduct a study like that, you can learn amazing things. Sure, some of the feedback will not make you happy and will be hard to take… but that’s the point. Figure out what real people think of your site, the user experience, the ad situation, the content, the writers, etc. And then form a plan of attack for improving the site. It’s tough love for seo. Here is one video of john explaining that site owners should gain feedback from objective third-parties (at 13:46 in the video). Note, it’s one of several where john explains this: conducting user studies through the lens of google’s core updates: when you decide to conduct a user study in order to truly understand how real people feel about a site, it’s important to cover your bases. But it can be a daunting task to sit back and try to craft questions and tasks for people that will capture how they feel about a number of core site aspects. As i explained above, you want to learn how people really feel about your content-quality, the writers, the user experience, the advertising situation, trust-levels with the site, and more. So, crafting the right questions is important. But where do you even begin?? well, what if google itself actually crafted some questions for you? wouldn’t that make the first user study a lot easier? well, they have created a list of questions… 23 of them to be exact. And they did that in 2011 when medieval panda roamed the web. The list of questions crafted by amit singhal in the blog post titled more guidance on building high-quality sites provides a great foundation for your first user study related to google’s core algorithm updates. For example, the questions include: would you trust the information presented in this article? is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? would you be comfortable giving your credit card information to this site? does the article provide original content or information, original reporting, original research, or original analysis? does the page provide substantial value when compared to other pages in the search results? how much quality control is done on content? and more… as you can see, these are incredibly important questions to review. The questions can absolutely help you better understand how real users are experiencing your site, how they feel about your site, and ultimately, the questions can help craft a remediation plan covering what you need to change or improve on your own site. Ihave used these questions (or variations of them) to run both quick and dirty user studies, and formal studies. The feedback you can receive is absolutely gold. Not just gold, but seo gold in the age of broad core ranking updates. Let’s face it, this is exactly the type of information that google is trying to evaluate algorithmically. So, although it’s not easy to run user studies, and it can be time-consuming and tedious, it’s one of the most important things you can do as a site owner. Beyond the 23 panda questions, more ideas from the quality rater guidelines (qrg) the panda questions provide a great foundation, but you can absolutely run more user testing using google’s quality rater guidelines (qrg) as your foundation. And there are a boatload of topics, ideas, and questions sitting in the 166-page guide that google uses with its own quality raters. User intent. And more… now, you can just trust me (and john) and think that user testing is important, or you might want more information. For example, like seeing examples of what you can really learn from a user study. Well, i’ve got you covered. Ijust conducted a user study for a site that was heavily impacted by the march core update (and that has seen major volatility during several core updates over the years). The feedback we received from the user study was awesome and i’m going to share some of it with you (without revealing the site). Ithink you’ll get the power of user studies pretty quickly. User testing results: what you can learn from real people: health/medical case study again, the site has seen big swings (up and down) during various core updates and i’ve been helping them identify all potential quality problems across the site (including content-quality, technical seo, user experience, advertising situation, site reputation, ux barriers, and more). After fully auditing the site, i used the panda questions mentioned earlier as the foundation for the user study and tailored some of those questions for the niche and site. Below, i’ll provide some of things we learned that i thought were extremely important for my client to understand. Remember, this is real feedback from real people. Test-wise, i not only used multiple choice questions, but i also used open-ended questions to learn more about how each user felt about certain situations. In addition, i used a platform that provides session recordings of each user going through the study. For this study i used usertesting. Com and i’ll explain more about testing platforms later in this post. Ican tell you that watching and listening to people experience a site is absolutely fascinating. There is so much you can learn from hearing the reaction of users, picking up things they say, and watching how they navigate a site or page. So, the combination of quantitative feedback, qualitative feedback, and viewing recorded sessions provides the ultimate recipe for surfacing potential problems on a site. And that feedback can directly help site owners craft a remediation plan that goes beyond fixing minor issues. Instead, you can start to address deeper issues and problems. And that’s exactly what google’s core updates are about… google is evaluating a site overall and not just looking at one or two factors. Remember, there’s never one smoking gun. First, some quick background information about the user study: by the time i was setting up the test, i had already fully analyzed the site and provided many areas for improvement. But, we wanted to gain feedback from real users in the site’s target audience about a number of important topics. Also, i wanted to use the 23 panda questions as a foundation for the test. Audience selection: since usertesting. Com has a panel of over one million people, i was able to select specific demographic information that enabled us to make sure the test participants were part of my client’s target audience. For example, i was able to select gender, age, household income, if they were parents (and how old their children were), job status, web expertise, and more. I’ll cover more about this later. So, what were some things i wanted to learn from the participants? here are a few of the things i was interested in: did users trust the information provided in several articles i asked them to read? did they think the articles were written by experts, or just people heavily interested in a topic? was the content original? or did they think it could easily be found elsewhere on the web? did they recognize the brand? how about the founders and writers? how did they feel about recency, original publication dates, if the articles were updated, and how that was treated on the page? i asked them to review and provide feedback about the background and experience of the site owners, authors, and the medical review board. Iwanted to know if the participants thought there was an aggressive, disruptive, or deceptive advertising situation (since this was a problem when i first started analyzing the site). And more… there were 39 different questions and tasks i had the participants go through. Below, i’ll cover some pieces of feedback that we thought were extremely helpful. By the way, some of the responses (and video clips) were eye-opening. I’ll provide the details below. Examples of feedback from the user study (in no specific order): balance – several participants mentioned the importance of balance in the article. For example, thoroughly covering the benefits and risks of certain topics. Again, this is something that can be very important in articles, especially ymyl articles. Triggers – i learned that certain words were triggers for some people, which i could only hear in the video clips. Iwould have never known that from multiple choice questions. For example, when certain words were read aloud, some participants would react in a way that clearly showed how they felt about that topic. They even said, “whenever i read {enter word here}, that immediately throws up a red flag for me”. Wow, amazing feedback for the site owners. Sources and credibility – along the same lines, the sources and citations were extremely important for some of the participants. Some explained that if they see wikipedia as a source, they immediately become skeptical. One even said it discredits the article. For example, one user said, “wait, so it’s reviewed by a doctor, but it cites wikipedia… not sure i trust this article at all. ”trust & reactions – when asked about if a certain participant trusted one of the articles, she laughed out loud. Again, hearing people in the video is incredibly powerful. And laughing is typically not a good thing for a ymyl site. :) publish dates – there were several important pieces of feedback regarding publish dates, updated dates, etc. First, some assumed that if there was an updated date on the article, then that meant the entire article had been fully reviewed again. That can be deceptive, since the articles just had specific pieces updated. More about publish dates – some participants absolutely wanted to see the original publish date and the updated date. They did not just want the updated date, since that makes them search for clues about when the article was originally published. Some participants explained the process they go through to find the original publish date, which included checking the sources being cited (and the dates associated with those sources). And then they use a savvy approach of checking the comments for dates. Social proof – i heard one participant explain how if she sees a lot of comments, then that means it must be a popular website. Very interesting… comments are tough for many sites due to the onslaught of spam, the time involved in moderating comments, etc. ,but they do seem important for some people. Author expertise – several participants wanted to know the background of the writers as they were reading each article. Since the articles they were reading covered health topics, they immediately went into “skeptical mode”. This was important to see and underscores the importance of having experts write the content. Citing sources – several participants explained that just a link to a source wasn’t enough for some articles. They wanted to see stats and facts backing up some claims (in the article itself). For example, maybe providing some of the data directly in the article versus just linking out to another article. “just a blog…” – i heard several remarks comparing blogs to medical websites. For the health niche, this was very interesting feedback. There was a negative stigma with blogs for some users, especially for health/medical topics. Advertising situation – advertising-wise, there were also some interesting pieces of feedback. Remember, there was an aggressive advertising situation when i first started helping the client, so i was extremely interested in hearing what the participants thought of the current ad situation (which has improved, but the site owners haven’t moved as far as i would like them to). Iheard one user literally counting the number of ads as she scrolled down the page. 1, 2, 3, wait more, 4, 5. But in a strange twist, she then said the ad situation was fine… she knew there were a number of ads, but didn’t find them distracting. It’s extremely important to make sure the advertising situation is ok, since google has explained that aggressive ads can impact a site algorithmically over time. Affiliate marketing – regarding affiliate links, i did hear, “are they just trying to sell me something?? ok, they probably are…” this is something i have brought up to my client during the audit and it’s a tough conversation to have. But remember, google has explained that there’s a fine balance when delving into affiliate links or affiliate marketing in general. There must be a lot of value added versus monetization. If the scale tips in the wrong direction, bad things can happen google-wise. So this piece of feedback was extremely important to see/hear directly from users. Author expertise – when asked about the expertise of the author of an article, the user started scrolling to find the author information and then said, “wait, it’s a blog… no, i don’t trust the author at all. ”i heard this type of comment several times during the user study. More about building a brand and credibility soon. Content-quality – when asked about original content across the articles, almost all of the users in the study said there was some original content, but some of it could easily be found in other places across the web. Not one person said the content was original. This underscores the importance of tackling subject matter where you can provide original content, ideas, perspectives, etc. If you write about what many others are writing about, the content can be viewed as quasi-original. That’s not good enough for a tough niche. Content value – when asked about substantial value from the content compared to other articles on the topic, every one of the users said it was average compared to the others. You clearly don’t want to strive for “average”. You want 10x content. This was great for my client to see. They have strong articles overall, but users saw them as average compared to the competition. Side note: serp ux – when watching users go to google and look for a competing article, it was fascinating to see several scroll right by the featured snippet and select something a little farther down the page (in the standard organic results). Sure, this isn’t a large sample size, but just an interesting side note. Site design – when researching other articles on a topic, a user commented that all the sites look the same. And those sites ranged from some of the top health sites on the web to academic sites to health blogs. Site design, branding, etc. Comes into play here and it’s something that i don’t think many focus on enough. Brand recognition – regarding brand, every one of the users in the study said they never heard of the site, brand, etc. This is clearly a signal that the site owners need to work on branding. For example, getting the brand out there more via pr, reaching eyeballs beyond their core audience, etc. Recency – for health topics, i heard a user explain they definitely want to see more recent articles on a topic. The article they were reading was a few years old and that didn’t seem sufficient for her. Recency seemed important (but it must actually be recent and not just an “updated on xx” tag slapped on the page). Affiliate marketing – more comments about “they are advertising {enter product here}” while reading an article. So yes, users pick up on affiliate links. Again, the value from the article must outweigh the monetization piece. Citing sources – there were positive comments about certain sources that were cited, like consumer reports, a scientific study, etc. For health articles, i saw users in the video checking the sources at the bottom of the page, which could help build credibility. Medical review board – overall, the users liked that articles were reviewed by a medical review board. Iheard this several times while reviewing the recorded sessions of participants reading the articles. Expertise and credibility – when asked about the expertise and background of the site owners, authors, and medical review board, there were plenty of interesting comments. For example, having a medical review board with various types of doctors, nutritionists, etc. Seemed to impress the participants. But i did hear feedback about wanting to see those credentials as quickly as possible on the page. In other words, don’t waste someone’s time. Don’t be too cute. Just provide the most helpful information that builds credibility as quickly as possible. Awards and accolades – for various awards won, users want a link to see more information about that (or they wanted to see more on the page itself). It’s clearly not good enough in this day and age to simply say you won something. Let’s face it… anyone can say that. They want proof. Trust – when asked if they would be comfortable giving their credit card information to the site, most responded, “i’m not sure i would go that far…” or “no, definitely not”. So, there were clearly some breakdowns with trust and credibility. Isaw this throughout various responses in the study. My client has some work to do on that front. Ux barriers – i noticed errors pop up twice while reviewing the video clips of users going through the site. If these are legit errors, then that’s extremely helpful and important to see. Ipassed the screenshots along to my client so their dev team could dig in. It’s just a secondary benefit of user testing (with video recordings of each session). And there were many more findings… as you can see, between reading their responses, hearing their reactions, and then watching each video session, we gained a ton of amazing feedback from the user study. Some of the feedback was immediately actionable, while other pieces of feedback will take time to address. But overall, this was an incredible process for my client to go through. User testing platforms – features & user panel if you just read the sample of findings above and are excited to conduct your own user study, you might be wondering where to start. Well, there are several important things to consider when preparing to launch a user study. The first is about the platform you will use. Usertesting. Com is probably the most well-known platform for conducting user studies and it’s the one i used for this test. Iwas extremely impressed with the platform. The functionality is killer and their panel of over one million people is outstanding. In addition, participants sign a non-disclosure agreement (nda), which can help reduce the chance of your test getting shared publicly. Some sites wouldn’t care about this, but others would care. For example, i know a number of my clients would not want the world knowing they are running a user study focused on trust, quality, advertising situation, etc. Audience-wise, i was able to select a range of criteria for building our target audience for the user study (as covered earlier). This enabled me to have participants that were closely tied to my client’s target audience. It’s not perfect, but can really help focus your audience. Functionality-wise, you can easily create multiple choice questions, open-ended questions, etc. You can also use balanced flow to send users through two different test flows. This can enable you to test different paths through a site or different customer experiences. Here are some screenshots from the test creation process: pricing-wise, usertesting. Com isn’t cheap… but could be well worth the money for companies that want to perform a number of user tests (across a range of actions). Remember, the sky’s the limit with what you can test. For example, site design, usability, features, content-quality, site trust, and more. Iwas ultra-impressed with usertesting. Com. Beyond usertesting. Com, i also looked into usabilityhub (google is a client of theirs btw) and userlytics. Ihave not used these other platforms, but they could be worth looking into since they also have large panels of users and what seems to be strong features. Closing tips and recommendations: before ending this post, i wanted to provide some closing tips and recommendations when setting up your first test. Iam by no means an expert on user testing, but i have learned some important lessons while crafting tests: first, user testing is not easy. It can be time-consuming and tedious (especially when analyzing the results). Build in enough time to craft your questions and flow, and then enough time for fully analyzing the results. You might be surprised how much time it takes to get it right. For google’s core updates, you can definitely use the 23 panda questions as a foundation for your test. You also might take a subset of those questions and then tailor them for a specific niche and site. After that, you can use the quality rater guidelines as a foundation for additional tests. Try to not ask leading questions. It’s very hard to avoid this… but don’t sway the results by leading someone down a certain response path. Session recordings are killer. Make sure you watch each video very carefully. I’ve found you can pick up some interesting and important things while watching and listening to users that are trying to accomplish a task (or just while they are reviewing a site). Take a lot of notes… i had a text editor up and running so i could timestamp important points in the videos. Then it was easy to go back to those clips later on while compiling my results. Try to gain both quantitative and qualitative feedback from users. Sure, multiple choice questions are great and can be quick and easy, but open-ended questions can yield important findings that might not be top-of-mind when crafting your test. And then layer on videos of each session, and you can gain a solid view of how real users view your site, content, and writers. Find the right balance for the number of participants. Usertesting. Com recommends up to 15 participants for a test. Don’t overload your test, which can lead to data overkill. Try different numbers of participants over a series of tests to see what yields the most valuable results. For some tests, 5 participants might be enough, while other tests might require 15 (or more). Summary – user testing can be a powerful tool for sites impacted by google’s core ranking updates google has explained many times that it is looking at many factors when it comes to broad core ranking updates. That includes content-quality, technical seo, user experience (ux), advertising situation, e-a-t, and more. Google’s john mueller has also explained that it’s important to take a step back and objectively analyze your site. Well, a great way to objectively analyze your site is by conducting user testing. Then you can have objective third-parties go through your site, content, features, etc. ,and provide real feedback. I’ve found this process to be extremely valuable when helping companies impacted by major algorithm updates since it can surface qualitative feedback that is hard to receive via other means. Irecommend trying this out for your own site (even if you haven’t been impacted by core updates). Ithink you’ll dig the results. Good luck. Gg.

While google chrome downloads and prepares updates in the background, you still need to restart your browser to perform the installation. Because some people keep chrome open for days—maybe even weeks—the update could be idly waiting to install, putting your computer at risk. In chrome, click menu (three dots) > help > about google chrome. You can also type chrome://settings/help into chrome’s location box and press enter. Chrome will check for any updates and immediately download them as soon as you open the about google chrome page. If chrome has already downloaded and is waiting to install an update, the menu icon will change to an up arrow and take on one of three colors, depending on how long the update has been available: green: an update has been available for two days orange: an update has been available for four days red: an update has been available for seven days after the update has installed—or if it’s been waiting for a few days—click “relaunch” to finish the update process. Warning: make sure you save anything you’re working on. Chrome reopens the tabs that were open before the relaunch but doesn’t save any of the data contained in them. If you’d rather wait to restart chrome and finish up the work you’re doing, just close the tab. Chrome will install the update the next time you close and reopen it. When you relaunch chrome, and the update finally finishes installing, head back to chrome://settings/help and verify you’re running the latest version of chrome. Chrome will say “google chrome is up to date” if you’ve already installed the latest updates. Read next.

One signature feature of chrome os is automatic updates that happen seamlessly in the background. Since launch, google has gradually extended that upgrade period, with chromebooks released in 2020 and beyond now seeing 8 years of updates. Google announced this change at the bett 2020 education conference in london for an audience that’s especially conscious of how long technology purchases last. The first chromebooks only received 3 years of automatic updates, but google eventually doubled that. Back in november, the company added an extra year or more to over 100 current devices. Today’s extension will see chromebooks released from 2020 onwards receive on average 8 years of feature and security updates. The exact timeframe can range between 7. 5and 8. 5years depending on when the device platform — which includes the processor and other similar specs — was released. Up from 6. 5years, this extension followed feedback from customers, chromebook manufacturers, and other partners. Google hopes this will give schools more time to transition from older chrome os hardware. For example, the new lenovo 10e chromebook tablet and acer chromebook 712 are set for automatic updates until june 2028. Google maintains a full list of automatic update (aue) “end-of-life” dates online. School it staff can also see device eols from the google admin console. At bett, google also announced that there are 40 million chromebooks in use by education customers around the world. This is up 10 million from the same period last year, while 2018 only saw 5 million yoy growth. Lastly, the company today announced that it’s increasing the list price of its chrome education upgrade software that helps it admins oversee a fleet of devices from $30 to $38. It allows for security management, remotely disabling devices, setting policies, and more. Ftc: we use income earning auto affiliate links. More. Check out 9to5google on youtube for more news:.

Google mobile software android lenovo acer today, google�s announced a new update arriving to chromebooks for education � like the enterprise update that came out last year. It also announced that new chromebooks that google promises will receive chrome os updates until 2028. And now, devices launched in 2020 and beyond will receive automatic updates for even longer. The new lenovo 10e chromebook tablet and acer chromebook 712 will both receive automatic updated until june 2028. Thanks to an explanation by android central, we have a better idea of what the above really means: though the two chromebooks are indeed going to be updated until 2028, not all chromebooks coming in 2020 will receive updates for this long. It all depends on the hardware platform running in that chromebook and some chromebooks coming this year will be on older, already established hardware platforms. Acer 712 and lenovo 10e for example, if a new chromebook device arrives next year with the same hardware platform as those two chromebooks, they�d only receive seven years of updates. Google also announced its improved admin console with faster load times and the ability to search and filter through devices. You�ll also be able to see the automatic update expiration dates for the devices. At first, google offered three years of guaranteed updated on older chromebooks before eventually extending it to six years, thus giving schools a good idea of how long their investment will last. Google�s efforts for extending the life of its chromebooks are great, just make sure you know what the automatic update expiration date will be before investing into your enterprise or institution. You can check out a list of planned expiration dates sorted by brand on google�s help page. Android r spotted running on google pixel 4 pixel 4 pre-orders on three uk will net you a free hp chromebook 14 hp unveils rugged chromebooks for schools with wacom stylus support hp launches the first chromebook with amd processor.

According to social media today , almost 50 percent of users now use voice search to research products. This explains the increasing popularity of digital assistants and voice search. While our smartphones have been voice-search enabled for quite a while now, their accuracy has improved greatly in the last few years due to developments made in the field of natural language search. In fact, it’s now come to a point where voice search almost resembles an intuitive and fluid conversation. All this is instrumental to its widespread adoption. Major players like apple, google, and amazon are already making headway in the voice search game thanks to products like siri and echo dot. If you want to keep up and also remain relevant, start optimizing for voice search. Here are some ideas: focus on natural language queries the importance of keywords will never phase out of existence, but at the same time, full questions and sentences are gaining traction. Optimize for these by considering the queries you want your site to be known for. Find out your current rank by searching for them. Produce innovative content that answers those queries and also create content that features a more conversational approach to match the phrasing used by people for their queries. Use featured snippets answer boxes also termed featured snippets, have always been considered “position zero” when it comes to serps, but the rise of voice search has increased their importance. When a voice query’s search result comes with a featured snippet, the answers can be read aloud to the users. Incorporate bullet or numbered points or even a table of highlights for your content to increase your chances of grabbing a featured snippet. Alternatively, create q&a type of content. Optimize for apps and actions know that users don’t just ask their digital assistants questions; commands are issued too. So, consider methods to optimize your site for the same. Use app indexing or deep linking to provide users with access to your website via voice search. Prepare for linkless link building want to employ the best 2018 link building strategies for your business? well, linkless link building is where it’s at! as contradictory as it might seem, linkless link building is quite effective and works particularly well for small business. The truth is, google algorithm updates like fred and penguin have made link building harder for websites. Employing freebie links or poor link profiles? well, prepare to get penalized by google. So, future-proof your seo in 208 by focusing on long-term, strong link building and appreciating the significance of linkless backlinks. Develop long-term rapport to get quality backlinks try to develop real-world relationships if you wish to get backlinks your competitors covet. Good pr helps you acquire backlinks for every size and type of business. Combine outreach and proper pr to create lasting relationships with good publications to strengthen the referral authority of your website. What’s more, instead of a backlink, even a mention can go a long way. Monitor and develop link-less mentions keep in mind that search engines are now capable of associating brands with mentions, and employ this method to decide the authority of a particular website. Search engine bing apparently found out how to connect links to mentions a long time ago, and even google has been doing the same for quite some time now. So, do not rely only on traditional backlink monitoring. Invest in a quality web monitoring tool to maintain records of your brand mentions and concentrate on pr activities, brand awareness, online reviews, and reputation management. Choose mobile-first indexing haven’t yet adopted a mobile-first seo approach? well, change that asap! with the launch of the highly-anticipated mobile-first index, renew your focus on the mobile side of things. Considering how 52. 99 percent of web traffic came from mobile devices until the third quarter of 2017, according to statista , make sure your site is compatible with mobile devices as most users who reach your website now will use their smartphones or search on the go. Ramp up the speed pay attention to the speed of your website because that affects seo, especially on mobile devices. According to a soasta study , 53 percent of mobile visits get abandoned after 3 seconds. So, your site needs to load within that time. Check your site speed with tools like pingdom or be aware of images, javascript and other objects that can bloat the website. Provide content through design google’s search quality evaluator guidelines reveal that mobile users search for a different content compared to desktop users. Remember that someone using a desktop computer will always search for a certain number of settings, but mobile users have the opportunity to be anywhere at any moment. Thus, get a truly future-ready mobile site once you become capable of responding to the user context. Think it sounds futuristic? well, there are already a number of ways how you can achieve this, especially when it comes to m-commerce sites. Rely on the power of instant apps, amp, and progress web applications google has always made user experience a priority, and brands have been encouraged to do the same. Think your app or site already offers users a great experience? well, then stick to your strengths. However, in case you wish for an upgrade, check out the following options: amp (accelerated mobile pages) – google has been trying to push its “lightning-fast” web solution for mobile to seos ever since it launched. The company has decided to make it quicker and more engaging for the program to become more popular. Android instant applications: share and access these apps through a link without downloading it entirely. Through this process, mix some of the benefits of mobile sites with the app experience. Progressive web apps: these are mobile web that resemble an app, capable of online functionality as well as combining some of the pros of applications into the mobile web framework. Embrace machine learning and ai did you know that google has slowly increased the use of machine learning and ai in the algorithms used for ranking purposes? these algorithms do not follow a preset course of rules, but grow and learn every day. The question is, how do you optimize artificial intelligence? and the answer is, you don’t. Maintain the basic seo best practices , and your site will continue to perform well. Always keep an eye on the latest news and become familiar with the important ranking factors. Concluding remarks keep an eye out for new changes made to the seo mechanism made by google in 2018. In the meantime, follow the tips given above to prepare for the coming algorithm updates. By guy sheetrit.

The problem with compiled applications is that even a small source code change causes a disproportional number of byte level changes. When you add a few lines of code, for example, a range check to prevent a buffer overrun, all the subsequent code gets moved to make room for the new instructions. The compiled code is full of internal references where some instruction or datum contains the address (or offset) of another instruction or datum. It only takes a few source changes before almost all of these internal pointers have a different value, and there are a lot of them – roughly half a million in a program the size of chrome. Dll. The source code does not have this problem because all the entities in the source are symbolic. Functions don’t get committed to a specific address until very late in the compilation process, during assembly or linking. If we could step backwards a little and make the internal pointers symbolic again, could we get smaller updates? courgette uses a primitive disassembler to find the internal pointers. The disassembler splits the program into three parts: a list of the internal pointer’s target addresses, all the other bytes, and an ‘instruction’ sequence that determines how the plain bytes and the pointers need to be interleaved and adjusted to get back the original input. We call this an ‘assembly language’ because we can run an ‘assembler’ to process the instructions and emit a sequence of bytes to recover the original file. The non-pointer part is about 80% of the size of the original program, and because it does not have any pointers mixed in, it tends to be well behaved, having a diff size that is in line with the changes in the source code. Simply converting the program into the assembly language form makes the diff produced by bsdiff about 30% smaller. We bring the pointers under control by introducing ‘labels’ for the addresses. The addresses are stored in an array and the list of pointers is replaced by a list of array indexes. The array is a primitive ‘symbol table’, where the names of the symbols, or ‘labels’ are the integer indexes into the array. What we get from the symbol table is a degree of freedom in how we express the program. We can move the addresses around in the array provided we make the corresponding changes to the list of indexes. How do we use this to generate a better diff?  with bsdiff we would compute the new file, ‘update’ from the ‘original’ like this: server: the special sauce is the adjust step. Courgette moves the addresses within the asm_new symbol table to minimize the size of asm_diff. Addresses in the two symbol tables are matched on their statistical properties which ensures the index lists have many long common substrings. The matching does not use any heuristics based on the surrounding code or debugging information to align the addresses.

We’re fortunate that google has been doing updates for so long, because this gives us a basis for how they make changes and what we can do to make sure we have a strong baseline for the new update. One thing that will never change, is the focus on high-quality content. Hiring amateur writers for pennies on the dollar to write posts on your new blog used to work for producing content, but that’s not the case anymore. Instead, you need to ensure your content meets these standards: ●write for people, not search engines. Use keywords, but make sure it’s easy to read and understand as a human being. ●never copy someone else’s work. Adapt it, make it your own, or further the subject. ●make sure you don’t have a ton of ads above the fold to the point where they are obscuring content. ●when publishing content, your minimum word count should be 500 words. ●include relevant images and video to add additional value to your content. If you’re in doubt as to the quality of your content, check your google analytics. Here you’ll find a metric that shows how long people stay on your pages. If that time is low, then you may need to polish it up. Next up, you should ensure that you’re not making any of these mistakes that google will treat as spam: ●don’t overstuff your content with keywords ●do not appeal for backlinks from low quality or irrelevant sites ●don’t go to forums or comments solely for backlinks ●only accept high-quality guest posts and don’t approve comments with spammy links ​don’t overload your social media accounts.

In 5 months, which included one negative and two positive google core algorithm updates for us, our metrics increased by the percentages below: 131% organic session increase 144% click increase 50% ctr increase as you can see from the chart above and from the 12 march core update part of the report, we lost a significant part of our main traffic and keywords. The velocity of the ranking change was high and its effect was sharp. You also can see that next recovery had started in june, thanks to june 5 core algorithm update. Agoogle core update includes lots of baby algorithms, as described by glenn gabe, and it can have a massive effect on the traffic of your website. For an seo, there are two questions here for being prepared for a google core update: when will the next google core update happen? what will the next google core algorithm update be about? for that, you need to interpret every minor google update correctly and examine the results and serp changes for yourself and also for your competitors. If done successfully, your website will be positively impacted by the google core update, which will combine data collected from the baby algorithms. According to google’s official statement, there is nothing to be done for sites that are adversely affected by core algorithm updates, but this is unconvincing for a creative and research-driven technical analyst. If you are being affected negatively by a google core update, you should check every front-end and back-end technology differences as well as content differences with your competitors. As you know, google always tries to call attention to content structure and quality. For content, you may want to consider some important elements below: intensive and widely used marketing language. Excessive call to action buttons with cta sentences. Unreliable and non-expert author errors. Lack of information, unuseful and common knowledge content without special information informative, transactional and commercial content placement/content ratio but, sometimes content is not the issue. We should take a holistic approach to seo: for front-end, you may want to consider some important elements below: javascript errors, code-splitting, tree-shaking for better performance css factoring, refactoring and purifying. Html minifying, compression and clearing code mistakes user friendly design and ui resource loading order between critical and non-critical resources for back-end, you may want to consider some important elements below: server speed are you using monolithic or n-tier structure? are you using right js framework with right rendering type, like ssr or dynamic rendering? are you using cache systems like varnish, squid or tinyproxy? are you using a cdn service? for crawl budget, you may want to consider some important elements below: semantic html usage correct inrank distribution, linkflow, site-tree structure and pattern correct and relevant anchor text usage for internal links index pollution and bloat cleaning status code cleaning and optimisation unnecessary resource, url and component cleaning quality and useful content pattern server side rendering, dynamic rendering, isomorphic rendering (like in beck-end chapters) not using links over javascript assets. Using javascript economically. Iwill look at selections from these four main categories and their elements to provide a better understanding of google core updates’ effects on web sites. I’ll discuss some causes and show the main angles for solutions.

Chrome takes most of the work of updating into its own hands. The browser will look for updates automatically, and it can even automatically apply those updates if you regularly close the program. However, if you keep your computer on (only letting it sleep/hibernate), and keep your chrome browser running all the time, it may not get a chance to apply those updates. So, here are the steps to take to apply an update manually (although it’s still mostly automatic). (note: on the off chance you’re using linux, you’ll need to instead use your linux distro’s package manager to update chrome. )step one: check the upper right corner of the chrome browser. If a chrome update is already available and ready to be applied, the menu icon (three vertical dots) will have changed into an upward facing arrow. The arrow icon will be either green, orange, or red, indicating how long the update has been available and ready for installation. If it’s red, that means an update has been available for over 7 days, and you should definitely apply it. Image credit: techradar (image credit: techradar) step two: press the menu icon. It doesn’t matter whether the menu icon appears as the vertical dots or as the up arrow. You’ll still get the same drop-down menu. But, the next steps will differ. Step three: select update google chrome and click relaunch or go to the next step. If the menu button was a colored arrow icon, then an update is available. In that case, chrome will add an “update google chrome” option to the drop-down menu. You can use that to apply the update, and chrome will re-open your windows and tabs when it relaunches. But, you’ll want to make sure you saved any data in those tabs. If you don’t see the up arrow icon indicating an update is pending, you can go to the next step to double check for an update.

I’ve been doing seo for a long time… roughly 18 years now. When i first started, google algorithm updates still sucked but they were much more simple. For example, you could get hit hard if you built spammy links or if your content was super thin and provided no value. Over the years, their algorithm has gotten much more complex. Nowadays, it isn’t about if you are breaking the rules or not. Today, it is about optimizing for user experience and doing what’s best for your visitors. But that in and of itself is never very clear. How do you know that what you are doing is better for a visitor than your competition? honestly, you can never be 100% sure. The only one who actually knows is google. And it is based on whoever it is they decide to work on coding or adjusting their algorithm. Years ago, i started to notice a new trend with my search traffic. Look at the graph above, do you see the trend? and no, my traffic doesn’t just climb up and to the right. There are a lot of dips in there. But, of course, my rankings eventually started to continually climb because i figured out how to adapt to algorithm updates. On a side note, if you aren’t sure how to adapt to the latest algorithm update, read this. It will teach you how to recover your traffic… assuming you saw a dip. Or if you need extra help, check out my ad agency. In many cases after an algorithm update, google continues to fine-tune and tweak the algorithm. And if you saw a dip when you shouldn’t have, you’ll eventually start recovering. But even then, there was one big issue. Compared to all of the previous years, i started to feel like i didn’t have control as an seo anymore back in 2017. Icould no longer guarantee my success, even if i did everything correctly. Now, i am not trying to blame google… they didn’t do anything wrong. Overall, their algorithm is great and relevant. If it wasn’t, i wouldn’t be using them. And just like you and me, google isn’t perfect. They continually adjust and aim to improve. That’s why they do over 3,200 algorithm updates in a year. But still, even though i love google, i didn’t like the feeling of being helpless. Because i knew if my traffic took a drastic dip, i would lose a ton of money. Ineed that traffic, not only to drive new revenue but, more importantly, to pay my team members. The concept of not being able to pay my team on any given month is scary, especially when your business is bootstrapped. So what did i do? i took matters into my own hands although i love seo, and i think i’m pretty decent at it based on my traffic and my track record, i knew i had to come up with another solution that could provide me with sustainable traffic that could still generate leads for my business. In addition to that, i wanted to find something that wasn’t “paid,” as i was bootstrapping. Just like how seo was starting to have more ups and downs compared to what i’ve seen in my 18-year career, i knew the cost at paid ads would continually rise. Just look at google’s ad revenue. They have some ups and downs every quarter but the overall trend is up and to the right. In other words, advertising will continually get more expensive over time. And it’s not just google either. Facebook ads keep getting more expensive as well. Ididn’t want to rely on a channel that would cost me more next year and the year after because it could get so expensive that i may not be able to profitably leverage it in the future. So, what did i do? i went on a hunt to figure out a way to get direct, referral, and organic traffic that didn’t rely on any algorithm updates. (i will explain what i mean by organic traffic in a bit. ).

The last major update was called “penguin” and it’s been slowly rolling out since 2011. The fact of the matter, is that these updates can drastically affect a website’s traffic and ultimately its revenue. Business owners who didn’t prepare for the last big update were furious when their main source of income suddenly stopped producing. While that is an extreme situation, it shows how important it is to always be vigilant in how your website is performing and what google is planning for the future. Let’s take a look at how you can prepare for the next big update. ​.

With the help of my buddy, andrew dumont , i went searching for websites that continually received good traffic even after algorithm updates. Here were the criteria that we were looking for: sites that weren’t reliant on google traffic sites that didn’t need to continually produce more content to get more traffic sites that weren’t popular due to social media traffic (we both saw social traffic dying) sites that didn’t leverage paid ads in the past or present sites that didn’t leverage marketing in essence, we were looking for sites that were popular because people naturally liked them. Our intentions at first weren’t to necessarily buy any of these sites. Instead, we were trying to figure out how to naturally become popular so we could replicate it. Do you know what we figured out? i’ll give you a hint. Think of it this way: google doesn’t get the majority of their traffic from seo. And facebook doesn’t get their traffic because they rank everywhere on google or that people share facebook. Com on the social web. Do you know how they are naturally popular? it comes down to building a good product. That was my aha! moment. Why continually crank out thousands of pieces of content, which isn’t scalable and is a pain as you eventually have to update your old content, when i could just build a product? that’s when andrew and i stumbled upon ubersuggest. Now the ubersuggest you see today isn’t what it looked like in february 2017 when i bought it. It used to be a simple tool that just showed you google suggest results based on any query. Before i took it over, it was generating 117,425 unique visitors per month and had 38,700 backlinks from 8,490 referring domains. All of this was natural. The original founder didn’t do any marketing. He just built a product and it naturally spread. The tool did, however, have roughly 43% of its traffic coming from organic search. Now, can you guess what keyword it was? the term was “ubersuggest”. In other words, its organic traffic mainly came from its own brand, which isn’t really reliant on seo or affected by google algorithm updates. That’s also what i meant when i talked about organic traffic that wasn’t reliant on google. Now since then i’ve gone a bit crazy with ubersuggest and released loads of new features… from daily rank tracking to a domain analysis and site audit report to a content ideas report and backlinks report. In other words, i’ve been making it a robust seo tool that has everything you need and is easy to use. It’s been so effective that the traffic on ubersuggest went from 117,425 unique visitors to a whopping 651,436 unique visitors that generates 2,357,927 visits and 13,582,999 pageviews per month. Best of all, the users are sticky, meaning the average ubersuggest user spends over 26 minutes on the application each month. This means that they are engaged and will likely to convert into customers. As i get more aggressive with my ubersuggest funnel and start collecting leads from it, i expect to receive many more emails like that. And over the years, i expect the traffic to continually grow. Best of all, do you know what happens to the traffic on ubersuggest when my site gets hit by a google algorithm update or when my content stops going viral on facebook? it continually goes up and to the right. Now, unless you dump a ton of money and time into replicating what i am doing with ubersuggest, but for your industry, you won’t generate the results i am generating. As my mom says, i’m kind of crazy… but that doesn’t mean you can’t do well on a budget. Back in 2013, i did a test where i released a tool on my old blog quick sprout. It was an seo tool that wasn’t too great and honestly, i probably spent too much money on it. Here were the stats for the first 4 days of releasing the tool: day #1: 8,462 people ran 10,766 urls day #2: 5,685 people ran 7,241 urls day #3: 1,758 people ran 2,264 urls day #4: 1,842 people ran 2,291 urls even after the launch traffic died down, still 1,000+ people per day used the tool. And, over time, it actually went up to over 2,000. It was at that point in my career, i realized that people love tools. Iknow what you are thinking though… how do you do this on a budget, right? how to build tools without hiring developers or spending lots of money what’s silly is, and i wish i knew this before i built my first tool on quick sprout back in the day, there are tools that already exist for every industry. You don’t have to create something new or hire some expensive developers. You can just use an existing tool on the market. And if you want to go crazy like me, you can start adding multiple tools to your site… just like how i have an a/b testing calculator. So how do you add tools without breaking the bank? you buy them from sites like code canyon. From $2 to $50, you can find tools on just about anything. For example, if i wanted an seo tool, code canyon has a ton to choose from. Just look at this one. Not a bad looking tool that you can have on your website for just $40. You don’t have to pay monthly fees and you don’t need a developer… it’s easy to install and it doesn’t cost much in the grand scheme of things. And here is the crazy thing: the $40 seo tool has more features than the quick sprout one i built, has a better overall design, and it is. 1% the cost. Only if i knew that before i built it years ago. :/ look, there are tools out there for every industry. From mortgage calculators to calorie counters to a parking spot finder and even video games that you can add to your site and make your own. In other words, you don’t have to build something from scratch. There are tools for every industry that already exists and you can buy them for pennies on the dollar.

Photo by vjeran pavic / the verge yesterday, google unveiled a new part of its strategy with pixel phones: the so-called “feature drop. ”google has bundled a bunch of software features that are exclusive (at least for now) to the pixel line and is releasing them in one larger update instead of trickling them out whenever they’re ready. It’s a new way for google to release software updates, based on something that it isn’t historically very good at: planning. “we’re targeting a quarterly cadence [for the feature drops],” vice president of product management sabrina ellis says, adding that “setting that type of structure up front is helping our teams understand how they can set their development timelines. ”the feature drops are a way for google to make the pixel software updates more tangible to potential customers. It’s a clever name: “drops” are ways to create hype around new products in the fashion world — and google very much needs to find a way to build more hype around the pixel 4. After the camera, the best reason to get a google pixel phone instead of another android phone is that the pixel is guaranteed to be the first out of the gate with android software updates. But that benefit really only feels tangible once a year — when the new version of android comes out and pixel owners get a three to six month jump on the new software. This year, the pixel 4 has gotten a muted reception — battery life on the smaller model especially is really disappointing and video quality is not keeping up with the competition. And therein lies the problem: whatever software story google has to tell about the pixel is going to get overshadowed by the hardware story, year after year. This first feature drop includes a lot of updates that may or may not make their way to other android phones, ellis calls them “pixel-first. ”one interesting thing about this new way of working is that one of the features launching this month on the pixel 4 — improved memory management for backgrounded apps — should make its way to other android phones, but perhaps not until the next version of android. That means that not only is the pixel getting software features a few months ahead of other phones, it’s potentially getting them more than a year earlier. That system-level feature (which, for the pixel line, is much-needed) will come via a traditional system-level os update. But most of the rest of the features google is shipping to pixel phones are coming within apps. In some ways, holding some of these app updates could actually mean a delay for some features, with teams holding their releases for the next feature drop. But the tradeoff is that more users will actually know those features exist in the first place — which often didn’t happen before. Iwrote earlier this year that google can’t fix the android update problem , but those infrastructural issues don’t really apply to the pixel. But there is another hassle that pixel owners aren’t likely to get away from anytime soon: they won’t arrive for everybody all at once. Google firmly believes in rolling updates, which is a “more responsible” way to send out updates. Asmall group gets them first, just to ensure there aren’t unforeseen problems, then ever-larger percentages of users receive the update. That methodology is stupendous for reliably pushing out stable software updates to huge numbers of users (not that the pixel has huge numbers but still), but it’s absolutely atrocious for building hype. It undercuts the entire concept of the “feature drop. ”if you are one of the precious few pixel 4 owners, here was your experience yesterday: oh hey, a neat software update with new features. Ishould go get it. Oh i don’t have it. Well, okay. I’ll check one more time. Well. That was disappointing. That experience, by the way, is exactly what happened to me with my pixel 4 xl. Ellis admits it’s not ideal: “i would like to be where you get that drop, you get that notification, and everything will be [available]. We are working towards that. ”to mitigate it, google is using whatever tools it can within android to provide users with that moment of new feature excitement, without the dread of an update screwing up their phone. There will be a notification that has more context than usual about what’s new and google will lean heavily on the pixel tips app to help people find the new features. The other thing i hope google does is the thing that’s been my hobby horse for several years now: take the cap off the marketing budget. Samsung didn’t win the android world by making the best phone — though its phones were and are very good, arguably the best. It won by unleashing a bombastic, hilariously large and expensive multi-year ad campaign that spanned super bowls, brand activations, and deals to ensure its phones are prioritized by carrier employees. Idon’t see google unleashing campaigns like that — either because it lacks confidence in the product or because institutionally it just doesn’t want to. Maybe the company believes the pixel should win on its merits, maybe it doesn’t want to offend partners like samsung, or maybe it just thinks the kind of shenanigans you have to play to get the likes of at&t and verizon to push your product are just too icky. Probably all of the above. Idigress, sorry. Like i said, it’s a hobby horse. One thing that’s unsaid in all of this that when it comes to feature updates — especially those within apps — google actually has a much better track record than apple. Apple tends to ship all its new features in one big, yearly monolithic update. Ask yourself the last time apple updated, say, the mail app between major ios releases. Almost never. Ask yourself the last time google updated gmail? likely it was within the past week or two. But that cadence of near-constant app updates means that most of those features get lost. Google is trying to fix that problem by packaging some of the pixel-specific stuff into bigger moments with more impact. This month’s feature drop is a first attempt. The more important feature drops will come in three and six months. They’ll prove that google is actually committed to this plan and give it a chance to tighten up the infrastructure for releasing them in shorter time windows. Ultimately, here’s the problem feature drops are designed to solve: google’s app updates are like getting hit with a squirt gun while apple’s are like getting hit with a water balloon. Both contain an equal amount of water, but one of them has much more impact. +google says it won’t grant fortnite an exemption to the play store’s 30 percent cut apple also charges this cut — though in some cases it drops to 15 percent for subscriptions after a year. Look: this is a stunt from epic, but it’s a stunt that calls attention to the rent-seeking both apple and google engage in on their app stores. Iwill grant that these platform owners should get more than a credit card company gets, but 30 percent is too much. Epic: fighting the good fight on app store rent-seeking. Also epic: fighting the bad fight on appropriating the creative work of others. Even if the law is technically on epic’s side here (if only because copyright law is wildly arcane), this is not a great look, especially for a company that expresses (justified!) moral outrage in other quarters. +amazon’s echo flex is a smart speaker for very specific needs as dan seifert writes, think of this thing as a little alexa mic you can plug in anywhere, not as a little smart speaker. Overall, the flex is best for those who want a voice control access point (and perhaps a motion detector) in a specific place where you can’t put a more traditional speaker. If you fit that narrow use case, then the flex will probably work well for your needs. But most people looking for an inexpensive smart speaker should stick with an echo dot or nest mini. +elon musk is driving tesla’s cybertruck prototype around los angeles the cybertruck prototype is missing a number of features it will eventually need to become street legal when it ships around the end of 2021, like a driver’s side mirror, windshield wipers, and more dedicated headlights and brake lights. But just like other automakers do with their prototypes, tesla has outfitted the cybertruck with a manufacturer license plate, which gives companies some wiggle room to test vehicles on public roads even if they don’t meet the us federal motor vehicle safety standards. +away replaces ceo steph korey after verge investigation well that’s a way to deal with the situation.

When you think about the google play store, you might just think that it is a place where you can download apps and you certainly won’t be wrong because of the fact that downloading apps certainly is possible from this platform and indeed its main purpose has to do with enabling users to install various apps so that they can maximize their user experience on the phone that they are currently using. However, it’s fair to say that this is not the only use that people would find for the play store. Another really important function that the play store serves is that it allows you to update your apps. Apps need frequent updates to fix bugs and other issues as well as to make changes that would optimize the app since for the most part software needs to keep changing in order to keep up with the times all in all. Most people don’t really bother with manually updating each and every app. Instead they have a feature that allows the apps to update automatically whenever you have plugged your phone into some kind of a power source, and when this happens you are going to get a notification that would tell you that the update is complete. However, as of late a lot of android users have noticed that they are not getting notifications for this. It turns out that the notifications are going away for good, as confirmed by a spokesperson to ap , and ironically google isn’t really giving a reason for this. You can still check for which apps have been updated by going to the play store but this seems like a lot of unnecessary steps when before you were notified automatically. Only time will tell whether google is going to end up shedding more light on this strange development.

How to recover from the Medic update

algorithm

December 14-17, 2018 – this looks like a moderately significant quality update. We saw increases in a number of sites for which we had previously done site quality reviews. December 4-6, 2018 – this was likely a mild quality update. We saw that several sites with previous e-a-t related hits saw further drops on this day. Afew of our clients who have been working on improving quality saw slight improvements on this day. There is no obvious pattern as to what was addressed in this update. However, as some of our clients for whom we had recently filed disavows saw improvements, this could have a link component to it. November 30, 2018 – the algo weather checkers all noted significant movement on this day. However, we did not see much change in our clients’ sites. Some have speculated that this was a reversal of the quality update that was seen on november 16. There seems to be more chatter in blackhat circles which means this could be either a link related update or one related to reducing the effectiveness of spam tactics. November 23-26, 2018 – we saw a number of sites that had been making improvements in e-a-t that saw nice gains on this day. Although most of the algo weather checkers did not note changes, this likely was a core quality update. November 16, 2018 – this was likely a mild quality update. We did see several clients have gains at this time. One had made e-a-t related improvements. Another had worked on trimming out thin quality. There is likely not one singular reason for this update, but rather, google was likely making tweaks on their quality algorithm. November 10-12, 2018 – this appears to be a significant quality update. We saw a lot of our clients that had been working on overall site quality make improvements. This update may have possibly had a link component as well. November 7, 2018 – dr. Pete noticed an increase in people also ask boxes in the search results. If your traffic dropped at this time, you may want to investigate whether you are possibly losing traffic due to people clicking on these results. November 4-5, 2018 – this was likely a small core quality update. While we do think that it is related to the august 1/september 27 changes, most of the sites that we saw make improvements or declines on this day were not medical in nature. October 31, 2018 – this appears to be a significant core quality update. Many sites that saw drops on august 1, 2018 or september 27, 2018 saw further drops on this day. We saw a couple of clients who have worked hard to improve “trust” (the “t” in e-a-t ) make nice improvements. October 21-24, 2018 – there was a lot of algorithmic turbulence on this day, but it is tough to pin down what changed. As most sites that were affected were also sites that saw changes aug 1 or sep 27, this likely was a tweak to the quality algorithms that look at trust. If you were affected, this post on the september 27 update is a good place to get recovery information. We also think that this update between october 21 and 24 could be related to links as many sites that saw changes had previous link issues. It is possible that google is refining the way in which they determine which links to count. October 15, 2018 – this date was another date on which a lot of sites saw significant changes in traffic. It does appear that there is a link component to this update. However, some sites in industries that don’t typically have link spam saw changes as well. At this point we think that this is an update in how google assesses trust. Unnatural links can be a sign of low trust, but there are many other possible trust issues that google looks at as well. October 1-8, 2018 – there has been a lot of algorithmic turbulence this week. At this point, it looks like these may be link related changes. Almost all of the sites that we saw significant changes in were sites with link quality issues. However, this still could be further tweaks to “medic”. Added: danny sullivan confirmed that they started a core algorithm update september 24 and that it would take a while to roll out. Itruly believe that this update was all about trust. Ithink that links are one component of this update, but overall trust is important. September 24-27, 2018  (and continuing into october) – danny sullivan from google confirmed that this was indeed an update , but called it “small”. We saw some really significant changes in sites we monitor. Many sites who saw big gains august 1 had those gains completely clawed back. This wasn’t a complete reversal though as some sites continued to see gains/losses. This really looks like google tweaked the medic update that we saw on august 1. Added: danny sullivan did confirm that this was a broad core quality update and that it would roll out into october. We saw most sites that were affected saw changes september 27. September 17, 2018 – this appears to be a significant quality update. It is possible that this update has a link component as well. We saw nice gains for a client for whom all we had done was a link audit. But, we also saw really nice gains for clients that did not have link related issues. September 8-11, 2018 – there was possibly a small update on this date. It might have been a local update. The local search forum has a good thread on it. Idid not notice a whole lot of change other than a slight increase for one of our local clients. Dr. Pete from moz originally posted that mozcast was showing huge changes, but later said that it was a glitch. It is debatable whether there is a quality component to this update or not. September 4, 2018 – stat reported seeing more image carousels in the serps. This could possibly impact traffic for some sites, especially if the presence of an image carousel causes your organic positions to be pushed down the page. August 22, 2018 – barry schwartz picked up some chatter about a possible quality update , but we did not see many changes in sites we monitor. January 16, 2017 – unannounced significant algorithm update. However, this was also martin luther king day, so temporary traffic dips could be due to the holiday.

Google claimed that this was a broad algorithm update, however, it seems to have deeply affected sites in the medic/ymyl industry. This graph by moz shows the 30 biggest losers, and as you can see they lost hard with this update!.

After a year since the last major penguin update, penguin 3 started rolling out this past weekend. What was expected to be a brutal release seems to be relatively light in comparison to other updates. According to google, it affected 1% of us english queries and this is a multi-week rollout. To give some comparison, the original penguin update affected >3% (3x) the queries. There are many reports of recoveries for those who had previous penalties, did link remediation / disavow. News: penguin update official (google) what really happened & how to beat this update: seems like this update was lighter than expected. Across the sites we track, we haven’t seen much out of the ordinary. Keep in mind that penguin is traditionally keyword specific and not a site-wide penalty, so take a look at any specific keywords that dropped or pages that dropped and adjust accordingly. We’ve seen a lot of reports of recovery. Usually, if you were hit by a penguin penalty in the past, you would need to fix/remove/disavow over optimized links and wait for an update. Many webmasters have been waiting all year for an update and it finally arrived. Take a look at our penguin recovery guide here.

🏥 release date: august 1, 2018 the google medic update was the third, broad, core algorithm update of 2018. The disproportionate impact it has on sites in the health and wellness industries is how it received its nickname. However, it didn’t target those industries; it also had a large impact on websites in all other industries. In general, seo specialists theorized that the medic update was another update that targeted “quality” issues like thin, duplicate content, slow load times, inaccurate title tags, and bad user experience. Unlike the other updates on this list, the medic update didn’t target a specific type of web content or release a new part of the core algorithm. However, google released an official statement about it: “there’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages. ”.

Note: from august 2019 and moving forward we will be classifying updates as either confirmed by google, or suspected. We will no longer be reporting in great detail on each tweak to the algorithm as our conclusions are almost always to improve overall quality. December 2019 potential quality updates: december 26, 2019: this was possibly a minor quality update. We saw many of our clients who have e-commerce or travel websites see a greater increase than usual starting on this date. However, in many cases, these increases may be seasonal. December 3-5, 2019 – it is possible that google made changes to their quality algorithms at this time as we had several clients see increases or decreases. However, at this point we feel that these changes were connected to seasonality. December 4, 2019 (date approximate) – if your recipe or nutrition site has seen a change in traffic at this time, it could be connected to the fact that google assistant is now allowing users to set filters so that they only see certain types of recipes in the google search app such as gluten free, vegan or vegetarian. November 2019 potential quality updates: november 24-25, 2019 – possible mild quality tweak. We had several sites that saw changes in traffic at this time. However, seasonality plays a role here. At this point we do not think this was a significant update. November 11, 2019 – we had a number of clients seeing nice improvements on this day (and a few seeing drops). We initially thought this was a tweak to the november 8 update, but most of the sites affected did not see changes november 8. Most of our clients who saw changes in traffic trends were sites that we had flagged trust issues (as described in the quality raters’ guidelines. )november 8, 2019 – unconfirmed, but significant update. Google did not officially confirm this update but tweeted , saying that they run several updates in any given week. At mhc we feel strongly that this update (or at least a component of it) was strongly connected to link quality. Many sites seeing drops had made heavy use of reciprocal linking schemes (like recipe bloggers in a link party), footer links (like web design companies often use), and in-article links published for seo. You can read our full thoughts on our blog post on the november 8, 2019 google update. November 4-5, 2019 –there was a significant local update at this time. Joy hawkins coined this the bedlam update. Most local map rankings have shifted significantly. Danny sullivan from google told us that this update was the result of google introducing neural matching into their local ranking systems. For more information on this, see our newsletter episode. November 3, 2019 – we had several clients with minor increases in google organic traffic on this date. Each had been working hard at improving the overall quality of their site. As such, we feel this is likely a minor quality update. October 2019 potential quality updates: october 21, 2019 – we had several clients that saw slight gains in google organic traffic on this day and a few with losses. While there has been some speculation that this change is connected to bert, our initial analysis leads us to think this is more likely to be a change that google has made to better understand quality in websites. October 14-19 – there were some changes seen in a number of our clients’ traffic at this time. In hindsight, google announced they have made some changes to how they understand queries. Bert is now an important part of their algorithms. You can find our thoughts on bert and whether it will affect your rankings in this newsletter episode. October 4-21, 2019 – google appears to have been experimenting with publishing more image thumbnails in the serps. This could potentially result in a page or query seeing changes in ctr depending on the value of the thumbnail to the user. October 16, 2019 – google webmasters tweeted that they had a delay in indexing fresh content. While this should not be considered a google update, it may have temporarily impacted traffic on this day, especially for news sites. September 2019 potential quality updates: september 24-30 (end date approximate) – google announced a core update will start rolling out on this day. Danny sullivan advised people to read google’s blog post on core updates. This blog post contains a lot of information on e-a-t. You can find information in our newsletter on our most recent thoughts. We had several clients see nice recoveries. Some had worked hard to improve quality based on our recommendations. For a few we feel that google relaxed their interpretation of which type of content contradicts scientific consensus. We hope to have a full article about this out within the next couple of weeks. September 17, 2019 (date approximate) – this appears to be a quality tweak. At mhc, we have had several clients that appear to be seeing some recovery after being negatively affected by the june 3 core update. There could possibly be a link component to this update as well. September 9 and september 13, 2019 – we feel these were minor core updates , likely having to do with google’s assessment of trust. There is a strong possibility that either or both of these updates has a link component to it. September 5, 2019 (approximate date) – it is possible that the leased subdomain update went live on this day. Sites that leased subdomains from authoritative sites, such as coupon subdomains may have seen traffic drops on or around this day. September 4th, 2019 – possible quality update on this day. Some of our clients saw mild increases. This could possibly be related to the link update the week prior. August 2019 potential quality updates: august 22-29 – possible link related update. We have several clients that saw increases in the last week. We believe this could be related to disavow work we did as the increase happened after they filed their disavow. August 19-21: we had several clients with moderate increases or decreases at this time. One of our clients for whom we had filed a thorough disavow a few weeks previously, saw growth in google organic traffic of over 100%. As such, there is a possibility that this update has a link component to it. It is also possible that disavowing this client’s links helped increase google’s trust in the site overall. August 18 –at this point, this may be a significant update. We will report back in our newsletter next week. August 12 august 3 – (possibly starting as early as july 12) july 22 – several sites that we monitor saw significant traffic jumps. It is possible that this was an update affecting ecommerce sites more strongly than others although there is not enough data to support this just yet. Mid july (likely july 15-16, 2019) – google made changes to their algorithm to make it so that adult search terms were less likely to surface porn when searching for some queries that could be construed as either adult or non-adult. While google didn’t give us an exact date for this update, from our data, we can see that this likely happened around july 15-16. If your site saw a drop or increase in traffic around that time, it may be worth looking at whether or not rankings changed for keywords that could be construed as adult in nature. July 13-20, 2019 – there has been a lot of reported turbulence on july 13, 17 and 20. So much so they named it maverick. Our initial thoughts are that google is making tweaks to how they measure trust. While some niches are seeing effects more than others, we don’t think this is targeted to specific types of sites. July 11-13, 2019 – this is likely to represent an unannounced update as there have been several reported changes. So far we are seeing that it is mostly ymyl sites that are being affected within our clients. Agood number of these are health sites. We will publish more on this to come. July 1-2, 8-9, 2019 – possible tweaks to the june 3 update. Several of our clients saw changes during these dates, with some being relatively big increases. Read our thoughts in episode 91. June 29, 2019 – many of our medical clients saw nice gains on this date. Our guess is that google made more tweaks to their june 3 update. See our theory on this update in episode 90 of our newsletter. June 17-18, 23-24, 2019 – we believe google made tweaks to the june 3 update and this time period does not signify a major update. There were reported changes to algo weather tools, many of our ecommerce clients saw nice gains, and some of our natural medicine sites saw small gains as well. See more detailed information in episode 89 of our newsletter. June 11, 2019 – there was a bug this morning affecting traffic to amp pages. June 4-6, 2019 – diversity update. This update is designed to make it so that one site will rarely have more than two listings on the first page of the organic search results. If you lost traffic at this time, it could be due to this or due to the june core update which started june 3. This update should only affect organic listings. You can still have multiple paa’s, featured snippets, etc. It should not cause a ranking drop, but could cause drops in overall traffic from google organic search if you previously were getting multiple results on the first page for some queries. You can find more information on this update in our post on the june 3 core update. June 3, 2019 – announced core quality update. Google actually preannounced this update. Danny sullivan tweeted on the search liaison account saying, “we are releasing a broad core algorithm update, as we do several times per year. It is called the june 2019 core update. ”please note! if you think you were negatively affected by this update, the diversity update (see above) should be considered as well. But, in most cases, sites that were hit had issues with trust. We also feel google turned up the dial on how they value brand authority in this update. It is possible that something changed with how google values exact match anchor text in links. June 2, 2019 – google outage. This was not a google update. However, many google cloud services went down this weekend. This could impact traffic, but only for a few hours. May 20-24, 2019 – unannounced update. Many of our clients saw changes in organic traffic at this time. However given that this was around the time of the memorial day weekend, it is hard to say whether this was a big update or not. There is a possibility that there is a link component to this update. May 14, 2019 – possibly a small quality update. We had a few clients see small increases or decreases on this day. May 9, 2019 – possibly a minor quality update. Many of our clients who have been working on e-a-t related changes saw slight increases on may 9. However a few saw slight decreases. We think that this was potentially a refresh of some sort in which google re-assessed e-a-t signals for many sites. April 27-may 1, 2019 – likely a mild quality update. There may have been changes to how google assesses link quality as well at this time. April 26, 2019 – this was possibly a small quality update. Several sites that were previously affected by the deindexing bug that happened april 5-8 saw further drops at this time. It is unclear whether the drops are due to the bug, or an algo update. April 12-19, 2019 – google started showing more images in search on this day. According to a study done by seoclarity , there was a 10% increase in how many images google shows for many searches starting at this time. April 5-8, 2019 – this was not an algorithm update, but google experienced a bug that caused many sites to have large number of pages drop out of the index. If traffic dropped at this time, this may be why. March 18 and march 20-24, 2019 – it looks like google is tweaking the changes made with the march 12 core algorithm update. This is not a reversal of march 12 however. Some of our clients that saw increases on march 12 saw further increases on either march 18 or between the 20th to 24th. Some saw increases mar 12 and a slight decrease during this turbulence. March 12, 2019 – significant core quality update. Danny sullivan announced that a “broad core algorithm update” was released and suggested that the answers to what were changed can be found in the quality raters’ guidelines. Some have suggested “florida 2” as a name for this update as it happened shortly after pubcon florida. However, this update has nothing to do with the original florida update. Google has asked us to call this the “march core quality update” rather than naming it. Early analysis shows that it has strongly affected ymyl sites. Many sites making e-a-t improvements saw beautiful changes. (note: i wrote an article for search engine land that showed several examples of sites that improved with this update, along with the types of changes that they made. )this bullet point is here as part of an experiment we are running in investigating whether we can get a page that is blocked by robots. Txt indexed. February 27, 2019 – possible small quality update. Dr. Pete from moz noted that there was a one day increase in how many results google was displaying on page one with some serps having 19 organic results. However, as that change only lasted for a day, this probably isn’t the cause. Clients of ours that saw improvements were working on e-a-t related changes. This was likely a general quality update. February 23-24, 2019 – possible small quality update. Several of our clients who have been improving their site quality saw improvements at this time. Acouple of our clients who had done disavow work saw improvement. This update may have a link component to it. February 16, 2019 – possible small quality update. Several of our clients who have been working on quality improvements saw small positive changes at this point. We feel that this was likely a re-assessment of e-a-t for many sites. February 4-7, 2019 – possible small quality update. We had a couple of clients see increases after working on quality improvements, but most of our clients saw no change at this time. January 31, 2019 – while this was not a suspected update date, a couple of large sites saw major drops on this date. Irs. Com (not. Gov), and dmv. Org (not the official site of the dmv) saw big hits. While these could have been manual actions, as suspected by sistrix , we think that this could reflect google’s assessment of the “t” in e-a-t , trust. January 27, 2019 – possible small update. This update was likely a quality update and we think there was a link component to it. January 22, 2019 – possible small update , quite similar to january 27. This update was likely a quality update and we think there was a link component to it. January 15, 2019 – barry schwartz reported on a possible small update on this date. However, at mhc, we did not see much evidence of a significant update happening at this time. Afew people reported that they had recovered from medic at this time. January 13, 2019 (approx) – if you are noticing a dramatic drop in impressions in gsc on or around this date, you are not alone. This is believed to be caused by the fact that gsc is now reporting data under the canonical url version. In other words, if you use utm tracking to determine when clicks are coming from google posts, etc. ,those individual urls will show big drops in impressions as the data is recorded under the canonical version now. January 7-9, 2019 – unconfirmed update. This was probably a tweak to google’s quality algorithms. We think that there was possibly a link component to this update as some sites that had previously had link audits done saw nice increases. January 5-6, 2019 – this may have been a mild quality update. If your site saw changes in traffic at this time, be sure to note whether the changes are potentially seasonal. Alot of sites traditionally see changes at the beginning of the year. The semrush sensor was quite high at this time.

Unlike other sites, we have compiled all the information on every single update in one place for you to read! you won’t have to open loads of tabs to try and understand an update or try to piece together information from different sources! furthermore, with almost every update we have tried to explain; what the update is about, why it came about, how it can affect you and if necessary, how you can recover! we believe this is the most important information to help you learn how to rank continuously with google! we hope this guide becomes your go-to resource for anything and everything google updates. If you think we’ve missed any updates out then drop us a message in live chat and we’ll look into it, and credit you if you’d like when we post it up 🙂 that’s enough background information for now. So, let’s get down to the nitty-gritty of it, and take a look at the most prominent google updates from day zero and most importantly, how you can avoid your website getting slammed by one of them.

The 24 september core algorithm update did not show its effects immediately. It lives up to its name as a “slow roll-out update. ”but when we saw its effects on rankings, it was utter and intensive. The main difference between the 5 june and 12 march core algorithm updates, and the 24 september core algorithm update was their targeted web sites. The first two mostly targeted health and medicine websites, while the last one targeted finance websites. Because of this, our web site has seen the most benefit, unlike our competitors. Image is from mordy oberstein’s article about the 24 september google core algorithm update. As you can see, the biggest impact was for the finance sector. Before giving the stats, i need to clarify that our content structure change efforts had their biggest effects after this core algorithm update. Using less marketing language, less cta and giving more information without manipulating the user should be the main mission of ymyl websites. After the update, when my team added some more advertorial and marketing content, we saw rank drops in big queries. This fact has been stated for the first time by mordy oberstein, who examined international banking and loan websites such as lendio, kabbage and fundera. All of these sites are extremely smaller websites than hangikredi in terms of traffic. This is a visibility graphic between our firm’s web site and our competitors. After the attack that lets do our server failure, we protected the leadership of market but visibility maintained the same trends as after the 5 june core algorithm update. You may see the sharp effect of 24 september core algorithm update for us and our competitors. This graphic shows results according to 12m search volume. (not included: branded keywords such as bank names the graphic is from between 21 august and 25 october. Source: semrush according to this statement, using non-formal marketing language can harm your rankings. Also, using lots of ctas and brand names in the content with non-informative commercial paragraphs may further sharpen your losses. You can see our report for the 24 september google core algorithm update below: 86,66% organic session increase 9. 000 new keywords earned 92,72% click increase first rank for top 150 finance keywords 33,15% impression increase.

Who has this update targeted?

As i described in smaller is faster (and safer too) , we wrote a new differential compression algorithm for making google chrome updates significantly smaller. We want smaller updates because it narrows the window of vulnerability. If the update is a tenth of the size, we can push ten times as many per unit of bandwidth. We have enough users that this means more users will be protected earlier. Asecondary benefit is that a smaller update will work better for users who don’t have great connectivity. Rather than push put a whole new 10mb update, we send out a diff that takes the previous version of google chrome and generates the new version. We tried several binary diff algorithms and have been using bsdiff up until now. We are big fans of bsdiff – it is small and worked better than anything else we tried. But bsdiff was still producing diffs that were bigger than we felt were necessary. So we wrote a new diff algorithm that knows more about the kind of data we are pushing – large files containing compiled executables. Here are the sizes in bytes for the recent 190. 1->190. 4update on the developer channel: the small size in combination with google chrome’s silent update means we can update as often as necessary to keep users safe.

As we all know, the google organic search is on a self-induced slow-poison! how many of you remember the old google’s search results page, where all the organic search results were on the left and minimal ads on the right? don’t bother, remembering isn’t going to make it come back! if you’ve been using google for the last two decades, then the transformation of google search may have amazed you. If you don’t think so, just compare these two screenshots of google serp from 2005 and 2019. Google started making major changes to the algorithm, starting with the 2012 penguin update. During each google algorithm update, webmasters focus on factors such as building links, improving the content, or technical seo aspects. Even though these factors play a predominant role in the ranking of websites on google serp, an all too important factor is often overlooked! there has been a sea of change in the way google displays its search results, especially with the ui/ux. This has impacted websites more drastically than any other algorithm update that has been launched to date. In the above screenshot, the first fold of the entire serp is taken over by google features. The top result is a google ads, the one next to it is the map pack, and on the right, you have google shopping ads. The ads and other google-owned features that occupied less than 20% of the first fold of the serp page now take up 80% of it. According to our ctr heatmap, 80% of users tend to click on websites that are listed within the first fold of a search engine results page. This is an alarming number as ranking on top of google serp can no longer guarantee you higher ctr because google is keen to drive traffic to its own entities, especially ads. Since this is a factor that webmasters have very little control over, the survival of websites in 2020 and beyond will depend on how they strategize their seo efforts to understand the future course of the search engine giant. When talking about how google algorithm updates might work in 2020, it’s impossible to skip two trends – the increasing number of mobile and voice searches. The whole mobile-friendly update of april 2015 was not a farce, but a leap ahead by the search engine giant that would eventually make it a self-sustained entity. We will discuss voice and mobile search in detail a bit after as they require a lot of focus.

As many of us know, each day google rolls out some tweaks and changes to their current algorithms and designs to improve the search results. These updates may be irrelevant in the larger context but incrementally help google make their search engine better. Sometimes, the core updates are noticeable (like the one in june 2019) and in such cases, google pre-confirms such updates so that webmasters and content creators could take appropriate actions. As per google, the core update rolled out in september does not target any specific sites and web pages. Instead, the changes focus on evaluating the overall quality of the content and provide authoritative results to the end-users. Although, some pages may see fluctuations in the web traffic after the algorithmic update. Some sites may gain traffic and some may witness some drop. There is nothing wrong with the websites performing less. They haven’t violated any guidelines and are not under any penalty. These changes may even cause the previously under-performing content to perform better. The update was rolled on 24th september 2019 and as per google, may take few days to roll out completely. Unlike the other core algorithm rolled out by google, the september update hasn’t witnessed any significant impact on the websites. Nevertheless, those who witnessed a drop in website traffic may want to make some changes to their approach and google doesn’t want you to end up fixing wrong things. Hence google has updated some fresh questionnaire webmasters should ask themselves before uploading any piece of content.

Less than 1% of all sites were impacted by this update, but for that 1 %, they would certainly have felt the drop. Matt cutts specified that this update did not affect sites who placed above the fold ads to a normal degree. Many were frustrated to see a drop in rankings, but in reality, this update was probably necessary to improve the user experience, most people don’t want to trawl through ads to just to find their content. Whilst annoying at the time for those affected it did improve the whole experience overall.

If you want to understand what bert is really about, one word summarizes the center of this update: context. And context is so, so, so important in everything we do and say. Bert’s technology allows google to better understand search queries as a whole rather than as a string of words. People often type long strings of words into google when searching for something. Prior to bert, google’s ai normally interpreted each of these words individually. Now, google does a better job understanding the words as they relate to each other. Here’s a great example from google’s official blog on bert. Let’s say you are considering working as an esthetician but are worried about how long you might be on your feet. You go to google and type in “do estheticians stand a lot at work. ”let’s focus on the word “stand” in that sentence. “stand” can have a lot of meanings: you can take a stand. You can open a lemonade stand. You can put up a mic stand. Of course, as humans, we know that in the example’s context, the searcher means “stand on one’s feet. ”before bert, google didn’t understand this. It matched the word “stand” with “stand alone,” which obviously doesn’t have anything to do with what the searcher is looking for. Now, thanks to bert, the search results are much better: handpicked related content: how to make your content powerful in eyes of searchers (and google).

September 28, 2012 exact match domains with thin low content had a drop in rankings for the targeted exact match keywords. This algorithm update wasn’t related to either penguin and panda and affected 0. 6% of u. S. English searches.

Google updated its algorithm to change the way results are ranked on mobile devices. It gave preference to sites who were mobile friendly and demoted sites who are not mobile friendly/responsive. News: google: mobile friendly update (sel) what really happened & how to beat this update: google released this update and the impact was less than expected. We created an article with all the information on how to check if your site is affected here: google mobile update.

Google Rel-Canonical Tag Update

As we said previously the main aim of broad core updates is quality, and google tweaking their algorithms to make sure it offers up the best results. This means some sites fall for others to gain. However, you still want to make sure that your site isn’t one that falls. We’ll take the example of whattoexpect. Com. This is a site that falls into the ymyl group of sites. But by showing off their e-a-t to the maximum they’ve used this to their advantage and seen consistent gains in the past year as this chart shows us. When looking through their site, we found a few examples of what they’re doing right: as this image shows this is a great (trusted) external resource that goes a long way to showing the expertise, authoritativeness and trustworthiness of the sites that receive certification from them. Automatically this is a big green tick to google. Not only this but the fact they link out to sources (see below images) to back up the validity of their statements is yet again a huge tick for their site. As we’ve said previously google loves pages that pretty much represent a college degree essay, especially in ymyl industries, where e-a-t is so key. Having this information backed up by peer-reviewed journals is as good as it gets in terms of e-a-t. So, what’s the take-away? if you have a ymyl site (or even if you don’t) look at what the ‘winners’ are doing! find ways you can show off your e-a-t! we’ve discussed this at length before in previous posts about e-a-t.

Tracks – the train set game train sim world 2019 destiny 2 remains an incredibly popular game, and is practically the only service-type game with perpetual updates that might, might have justified keeping google stadia around. But now, why bother? on project xcloud, not only do you get to play online, on the go, wherever you are on any android device, but you also get to seamlessly sync your save file to an offline local version of the game, running on your xbox console devices (whether it’s the s, x, or series x later this year). All of this, while ignoring the vast amount of superior games project xcloud already offers despite being in preview. Therein lies the only kicker, really. Google stadia is actually released, a product you can buy in stores. Although, you could argue that it’s effectively just a paid-for-preview, since the library sucks and it’s missing tons of basic features, having only recently got some of its previously-advertised functionality like achievement support. Project xcloud is still limited only to the u. S. And uk, and even then, you need to be lucky enough to grab a spot in its preview program. Source: windows central microsoft seems to be taking a soft approach to the rollout of xcloud, having only just expanded its home console streaming function to more markets. Google stadia has far wider availability, despite all of its downsides. Microsoft just ripped google stadia of one of its only reasons to exist. Still, despite the availability, xbox’s obvious advantages are beginning to mount up against google: the superior relationships with developers, the promise of offline versions through home consoles and windows pc, all with seamless syncing across all of your devices. Microsoft also just announced that xcloud is already seeing positive results in eastern markets, with south korean gamers spending almost double the amount of hours streaming games than westerners. Google isn’t down for the count yet, though. The firm announced it will be adding more than a hundred games throughout 2020, complete with timed-exclusives. Google has piles of cash to spend on competing in this nascent market, whether it’s purchasing third-party exclusivity deals a la epic games, or simply buying up studios in their entirety. One thing is for certain though, microsoft’s established presence in the industry is going to help it a ton when it comes to this new market, when you envisage a world where the technology powering these experiences is practically equal. Google is going to quite seriously have its work cut out if it wants to stand even the vaguest chance of stadia being anything more than another product on google’s scrapheap. Xbox project xcloud: everything we know how to play xbox project xcloud preview best project xcloud accessories best phones for project xcloud best controller mounts for project xcloud xbox project xcloud games list.

First of all, what in the world is a “local” algorithm update? well, simply put: it’s an algorithm update aimed at delivering more relevant results for local queries. The most famous example of this was possum , which rolled out in 2016, and improved search equanimity by giving businesses just outside city limits their fair share of the local search pie (if they were, in fact, closer to the searcher): since then, local search, at least on the organic side of the coin, has remained pretty stagnant. Until now! the update that rolled out last week echoes the intentions of possum: it’s all about proximity. The sites that saw the biggest losses in 2016 were those that weren’t actually in the zip code of a user at the time the query was made. The results after this past week’s local algorithm update again have to do with proximity: google my business listings that were closer to the searcher won out, while those that were farther lost traction.

Starting to roll out on july 9th 2018, the speed update was implemented to demote sites with poor page speed. Google stated “it will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content. ”our website page speed tool is recommended to diagnose any factors which are affecting page speed.

Die etwa 200 ranking-faktoren, nach denen der google-algorithmus webseiten bewertet werden regelmäßig modifiziert. Gemäß matts cut gibt es pro jahr etwa 600 änderungen, das macht 2 pro tag. Die größeren änderungen werden von der seo-gemeinde (und von google) updates genannt und sind hier chronologisch aufgelistet. Früher bestätigte google updates, oder kündigte sie sogar an. In den letzen zwei jahren ist der suchmaschinenriese, dazu übergegangen, auch auf anfragen von branchengrößen mit „kein kommentar“ zu antworten. Dies passt zur durchaus verständlichen strategie von google, die welt weitestgehend im unklaren zu lassen, wie genau ihr algorithmus arbeitet. Denn gerade informationen, an welchen stellschrauben gedreht wurde, geben seo-experten wertvolle hinweise auf die innere logik (oder „inner beauty“) des rankingalgorithmus. Die datumsangaben beziehen sich auf den tag, an dem das update in deutschland ausgerollt wurde. Und diese daten unterscheiden sich teilweise von denen für den us-markt. Ganz starke schwankungen vermeidet google ähnlich wie regierungen, denn beide wissen: radikale änderungen haben tendenziell radikale gegenmaßnahmen zur folge.

To separate the victors from the victims, we used searchmetrics to analyse trends across behemoths of the internet. Searchmetrics is the ideal tool for this kind of task. Typical ranking trackers record where a website places in search results for one or more keywords. This is useful for hygiene monitoring and cursory analysis, but to gauge overall trends requires complex excel formulae and lots of manual effort. Searchmetrics saves the legwork, as once a week it combines data on rankings, search volume, and keyword universe to determine an overall score for almost every domain on the web. This saves our brainpower, which we can use to explore the data instead – much more rewarding! following the most recent core algorithm update, we exported the 100 highest-scoring domains in the searchmetrics index on 15th march, and then compared their visibility scores in the uk and the us with the previous week. This yielded net and percentage increases or decreases since google’s update. We used this data to sort the domains into winners and losers, verified via manual checks. (hat tips to dom calisto, luke smith and rhys jackson for pulling this together. )for total transparency: whereas the uk scores updated on thursday in the wake of the update, searchmetrics scrapes us search results on a sunday. Therefore, our american numbers reflect a earlier stage of the algorithm update roll-out. There are undoubted trends in the us data, and correlation with our uk findings, but it may be too soon to draw long-term conclusions.

Following on from the florida update that obliterated many sites off the face of google, this update seemed to have a similar effect, with many reporting similar results. So, what was it about, and who did it target? just like its predecessor, this update seemed to target sites using spam practices, which were many at the time! for example; free for all link farms (also known as ffas) – these are sites that allowed essentially anyone to post a link on their pages in order to get a backlink. It also targeted invisible text (that old trick of keyword stuffing irrelevant words to rank for a wide range of keywords) and overly-stuffed meta tags! many thought it was also linked to the hilltop algorithm used by google; which was designed to identify authoritative web pages! which they did by choosing ‘expert pages’, from which google could then decide on quality sites that were linked to from those pages! this is how it’s described in full : “our approach is based on the same assumptions as the other connectivity algorithms, namely that the number and quality of the sources referring to a page are a good measure of the page’s quality. The key difference consists in the fact that we are only considering “expert” sources – pages that have been created with the specific purpose of directing people towards resources. ”essentially, it was another link-based algorithm that would look at (and value) links from expert pages in that niche. Rather than judging all links from the whole web firstly. Sound a bit like the page rank patent update of april 2018 ?! what was the effect? well, it meant that getting high-quality links was more important than ever if the hilltop algorithm and austin update were interlinked. It also meant you were likely to be penalised if you didn’t spend some time cleaning up your backlink profile, getting rid of dodgy ffa links and other spam techniques, such as invisible text etc!.

Overall it made the results on google more reliable, better quality and more trustworthy. Webmasters used to complain that if they did not have exact match domains that they were at a direct disadvantage, even if they may have offered better quality content, this update sought to rectify that. And whilst it may have made the jobs of seo agencies more difficult, it levelled the playing field and made seo professionals work harder in all aspects of seo.

Google’s last update in august 2018, known as e. A. Tor the ‘medic’ update, largely affected websites in health, fitness, and wellness-related verticals. These sites generally fall into the ymyl category, which refers to content about “your money or your life”. This update continued google’s efforts to reward sites that adhere to its expertise, authoritativeness, trustworthiness (e-a-t) guidelines, which are top considerations for page quality. Interestingly, experts have noted that the march 2019 update seems to have reversed the previous one to a certain extent. In other words, websites that saw a negative impact from the august 2018 core update have seen a positive one with the march 2019 core update. According to search engine land’s march update survey (to help determine how sites have been impacted so far), 60% of its 315 respondents claimed they have seen a recovery from a previous core update. According to observations by sistrix , draxe. Com is one website that has seen something of a boost this time after a loss in august , while health24. Com, which gained visibility in august 2018, has seen a decline – a noticeable reversal in fortunes. Despite this, other experts including search engine roundtable have noted that only a small percentage of sites has seen a direct reversal of the previous update. This would suggest that any impact is again merely a result of improvements to google’s algorithm – not a deliberate turnaround. I’ve been heavily digging into the latest core update. There are many sites that saw improvement after august drops & sites that decreased after august gains. But, not all did that. Here’s an ex of a site that dropped more after a medic hit (past 30 days + past year of trending): pic. Twitter. Com/chvvyggagh — glenn gabe (@glenngabe) march 18, 2019.

Panda update 1. 0– february 23rd 2011 (1) the original; put an end to spam content techniques. Thought to affect 12% of all queries. Panda update 2. 0– april 11th 2011 (2) added additional signals, such as sites blocked by users. Panda updates 2. 1to 2. 3– may 9th 2011 to july 23rd 2011 (3 to 5) data refreshes. Panda update 2. 4– august 12th 2011 (6) the panda update was put out on the international stage, to all english and non-english speaking countries apart from china, korea and japan. Panda update 2. 5– september 28th 2011 (7) data refresh. Panda update 3. 0– october 19th 2011 (8) new signals added to update the algorithm, as well as how it affects the sites. Panda update 3. 1to 3. 6– november 18th 2011 to april 27th 2012 (9-14) various data refreshes. Panda update 3. 7– june 8th 2012 (15) data refresh with a more pronounced effect. Panda update 3. 8and 3. 9– june 25th 2012 to july 18th 2012 (16-17) data refreshes. Panda updates 3. 9. 1to 3. 9. 2– august 20th 2012 to september 18th 2012 (18-19) data refreshes. Panda updates 20 to 24 – september 27th 2012 to january 22nd 2013. Data refreshes. Panda update and matt cutts statement – march 14th 2013 (25) cutts claimed the update that occurred on this date would be the last before it was incorporated into google’s core algorithm. This turned out not to be the case. Another matt cutts statement – june 11th 2013 he clarified that panda would not be absorbed into google’s core algorithm as of yet. Site recovery – july 18th 2013 correction for over-penalising some sites. Panda update 4. 0– may 19th 2014 (26) not just a data refresh but an update to the panda algorithm. Thought to affect 7. 5% of queries. Panda update 4. 1– september 23rd 2014 (27) another update, affecting 3 to 5% of queries. Panda update 4. 2– july 27th 2015 (28) a preannounced data refresh that would take ‘months to roll out’. This was the final update before panda was incorporated into the algorithm. Panda incorporated into core algorithm – january 11th 2016. The panda update was no longer its own filter added on after, but rather a part of google’s core algorithm. Jennifer slegg referred to it as “in other words, it is what many of us call “baked in” the google core algo, not a spam filter applied after the core did its work. ”attribution update – january 28th 2011 this update focused on sites with high amounts of duplicate content. It was thought to affect about 2% of sites, and was a clear foreshadowing of what was to come with the panda update! what was the aim? google wanted to ensure that users got original content, and drive down spam content, by looking at sites that had high amounts of duplicate content. As matt cutts said in his announcement ; “the net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content”. Clearly this was a very small precursor to what we saw in the next month with the panda update!.

Google updates mobile-first indexing best practices documentation january 22, 2020 10:02:59 pm google made some important updates to its developers’ documentation on mobile-first indexing best practices on january 22, 2020. The purpose of this documentation is to let site owners and developers provide the best experience for users whether they are accessing the website using mobile or desktop devices. Here are the changes that google made to its developers’ documentation on mobile-first indexing best practices: making sure that googlebot can access and render pages content and resources on mobile and desktop devices. Using the same pages content for both mobile and desktop sites. Meta robots tags should be implemented the same way on both mobile and desktop sites. Heading tags should be implemented the same way on both mobile and desktop sites. Structured data should be implemented the same way on both mobile and desktop sites. Using quality images – don’t use low resolution and too small images on the mobile site. Making sure that videos can be viewed in a good position on mobile device. Making sure that images and videos are using the supported format and tags. Using the same alt text for images on both mobile and desktop sites. Making sure that page titles, meta tags, caption, filenames are the same on both mobile and desktop sites. For more information about mobile-first indexing best practices, please visit this link. Here is the tweet: we made some significant updates to our developers documentation on mobile-first indexing (??#?1????), whether your site has been moved over already or not, it’s worth checking it out ?? https://t. Co/yo4mgqzkqh — google webmasters (@googlewmc) january 22, 2020 most recent entries.

Show more google this week launched chrome 79, touting the browser’s warnings when a site password may have been divulged and patching 51 vulnerabilities. The california company paid $80,000 in bug bounties to researchers who reported some of the vulnerabilities. Two were ranked “critical,” google’s top-most rating, and eight were tagged “high,” the next level down in the four-step ordering. One report of a critical vulnerability was submitted by engineers at tencent keen security lab, a subsidiary of people’s republic of china-based tencent; google awarded the researchers $20,000. The other bug alert? that one came from inside the house, reported by sergei glazunov of google project zero. Chrome updates in the background, so most users can just relaunch the browser to finish the upgrade to the latest version. To manually update, select “about google chrome” from the help menu under the vertical ellipsis at the upper right; the resulting tab shows that the browser has been updated or displays the download process before presenting a “relaunch” button. Those who are new to chrome can download the latest for windows, macos and linux here. Google updates chrome every six to eight weeks. It last upgraded the browser oct. 22.

Brandy update – february 1st 2004 only less than a month on from the austin update and google introduced more changes! it seemed to be a slight tweak to the austin update, as we saw more authoritative sites in the results! but it also bought in some fresh ideas – such as lsi that we know well! so, what was the update about? at the time, brin, one of the founders of google actually announced that they had been making changes in the past two weeks. Latent semantic indexing (lsi): as we know lsi is about looking at the context of a piece of content. So say for example i wrote about best dog food in 2019, i may also write a range of other related keywords in the content, such as; ‘dog bowls’ ‘raw food’ ‘biscuits’ etc! you get the idea 🙂  this of course was designed to improve the relevancy of results and discourage keyword stuffing and of course allow google to better understand the context of content, so that it would show better results! links and anchor text: following on from the austin update the month previous, google had begun to look less at the number of links, but rather the quality and nature of the link, as well as the anchor text! it also became increasingly important to get links to the relevant page, rather than having all the links pointing to the homepage. Link neighbourhoods: following on from the last point, who you got links from was becoming increasingly important. Links should be from relevant sites with high pr, as these are seen to be in your ‘neighbourhood’. Downgrading importance of onsite seo, that is easily manipulated: for example using the title, headers, css and bold or italic tags. As these are techniques that can be used to ‘trick’ google into ranking sites where they shouldn’t be. By focusing more on lsi and links, they believed it would be harder for sites to manipulate their rankings! google increased its index size: a report at the time by the bbc spoke about how yahoo was trying to win back some of the search space that they had lost. This announcement by google was probably put out there to show they were still the top dogs 😉. Because of this increase to the index size, it was purported that they would have re-added many of the sites that they had dropped in the florida update.

Here are some other themes from our analysis of both first-party and third-party data: searchmetrics mobile data updates monthly, while its desktop scores update weekly, so it’s difficult to draw direct comparisons at this stage. Our client with the greatest percentage increase in organic performance versus our projection is undergoing a huge content-led restructure. While the recency of this activity means we can’t attribute the success to algorithmic fluctuation, it is a reminder not to be fearful of a well-planned and well-executed migration. Three clients with touchpoints in the financial sector have recorded significant growth against forecast, with larger fluctations than other sectors we monitor. This is great news for them, and us, and perhaps indicative of greater-than-average ranking variation for financial brands. When analysing your own performance, remember to factor in seasonality and spikes. For example, the following chart of organic traffic from google to one of our clients’ websites suggests a sizeable drop against forecast (the bottom graph) since the google update (the grey dashed line). But, the raw data (the top graph) shows a spike in traffic a couple of weeks ago – caused by #beastfromtheeast. Now the snow has melted, the traffic has gone away, with no algorithmic involvement.

What was the impact of the Freshness update?

google

On january 14th, and per google’s advanced notice, the january 2020 core update began to roll-out. The initial levels of rank fluctuations caught on the rank risk index presented extreme levels of rank volatility on both desktop and mobile. As the update continued to roll-out over the coming days, rank slowly began to stabilize before finally returning to normal levels on january 19th. Per a data analysis, and consistent with almost all other core updates to this point, your money your life niches were significantly impacted , more so than other industries (as can be seen in the below graph): on october 25th, google announced that it had begun to implement its bert (bidirectional encoder representations from transformers) algorithm. Per google, bert is said to impact 10% of all queries and is the search engine’s “biggest leap forward in the past five years. “the algorithm was birthed out of an open-sourced project aimed at using neural networks to advance contextual understanding of content via natural language processing (nlp). In simple terms, bert is meant to help better interpret a query by using a contextual understanding of the phraseology employed. This is done as the entire phrase is analyzed at once which lets bert understand a keyword term according to all of the words used within it. This stands in contrast to models that look at language from left-to-right thereby pinning a word’s understanding to that which preceded it. Practically speaking, bert helps google to better understand the use of prepositions within a search query as well as to better comprehend words that have double meanings by using contextual understanding. Note, there were not large waves of rank fluctuation increases due to bert’s roll-out. On september 25th, google rolled-out it’s third core algorithm update of 2019. Dubbed the september 2019 core update by google’s danny sullivan, the update was a significant ranking event. As shown on the rank risk index the update rolled out over the course of two days with rank fluctuation levels reaching a high of 79 on desktop (78 on mobile). Both the length and level of fluctuations recorded by the index were on the “low side” in comparison to previous core updates. This is evidenced when comparing the rank volatility increases of the september update to the june 2019 core update. On september 16th, 2019, google made a significant update to its practice of showing reviews within organic results. Per the update, google no longer allows what it calls “self-serving reviews” to appear on the serp. This means that sites can no longer use schema markup to place reviews shown on its own website within rich results on the serp. This applies even to reviews placed on the brand’s site via a third-party integration. As a result, our serp feature tracker indicates a 5 point drop in the number of page one serps that contain a review within the organic results. Google also indicated that the ‘name’ property must be indicated within the structured data. That is, you must name the product being reviewed. Lastly, google released a list of the schema formats that are eligible to produce a review within a rich result. [you can use our schema markup generator to easily create the code that produces rich results. ]on july 18th, the rank risk index tracked extremely high levels of rank fluctuations, recording a peak rank fluctuation level of 113. In doing so, the index presented us with one of the largest ranking shake-ups in years. The update began on july 16th with moderate levels of rank fluctuations being recorded. Those levels jumped slightly on the 17th before reaching an extremely unusual high on july 18th. The increases shown on the rank risk index coincided with industry chatter that indicated a “massive” amount of rank movement, as was reported by barry schwartz on seroundtable. An initial look at the data shows that no one niche type was impacted more than another. Unlike some of google’s confirmed core updates, your money your life sites (ymyl) were not impacted by the update any more than other site types. On sunday, june 2nd, 2019, in what was an industry first, google’s danny sullivan took to twitter to announce a pending core algorithm update. As part of his message, sullivan indicated that on june 3rd a broad core algorithm update would begin its roll-out. Notably, sullivan also announced that the official name of the update would be the ‘june 2019 core update’. His doing so was most likely a result of the confusion surrounding the naming of the march 2019 core update. Accordingly, the rank risk index began displaying significantly high levels of rank fluctuations on june 4th (showing a fluctuation level of 91/100). That said, by june 5th the index indicated that the update’s roll-out was starting to slow slightly as the level of rank fluctuations dropped to 74. Exactly one year after confirming the first of its official “core updates” google released yet another broad change to its algorithm. Initially picked up by rank ranger’s rank risk index on march 12th, the update was not confirmed by google until the 13th. That said, the update continued to roll-out even after google’s confirmation. Rank changes reached a high on the 13th with the index recording a rank fluctuation level of 89/100 on the desktop serp. It should be noted that while google confirmed the update, it did not name it. As a result, the update has been referred to by multiple aliases per barry schwartz of seroundtable. The two most common names are the florida 2 update and the google 3/12 broad core update. Despite initial concerns surrounding the update, google has reassured site owners that the speed update is applicable only to those sites that are considered to be exceedingly slow. Accordingly, minor tweaks to increase page speed will not produce higher rankings according to google. At the same time, the update is not zero-sum. That is, as a site improves page speed incrementally, google will be able to discern the difference in speed. This stands in contradistinction to speed as a desktop ranking factor, which more monolithically determined if a site was too slow and was to be impacted in the rankings accordingly. On april 13th, the rank risk index began picking up on what would become a 10-day update to google’s core algorithm. Ending on april 22nd, the index caught moderate increases in fluctuation levels to the exclusion of april 18th, where a fluctuation level of 75 was recorded. Barry schwartz of seroundtable indicated that chatter among the seo industry forums had picked up in line with the data being reported by the rank risk index. For the second consecutive time (see the mid-march core update), google confirmed the rollout on april 20th, noting that a “broad core algorithm update” was released. Even with the announcement, the specific details surrounding the exact nature of the update remains unclear. On march 3rd, the rank risk index began recording increased rank fluctuations on both desktop and mobile. While the uptick in rank fluctuations was initially moderate, the index caught an unusual and highly significant upsurge on march 9th. According to the index, fluctuations reached a level of 99 (out of 100) on desktop and 92 on mobile. Over the following days the fluctuations, though still high, tapered off to an extent. On march 12th, search engine land reported that google, uncharacteristically, confirmed the update as being related to its core algorithm (thereby explaining the unusually high fluctuations levels of march the 9th). On january 10th the rank risk index began showing increased rank fluctuations on both mobile and desktop. Lasting for an excessive period, the index has tracked anything from moderate to extreme fluctuations. To this extent, on january 21st, the desktop index showed a fluctuation level of 83 out of 100, which is abnormally high. The mobile index all but paralleled the fluctuations seen on desktop with a few slight variations. In this instance, the fluctuation levels on the 21st reached 85, as opposed to 83 as seen on desktop. The uptick in fluctuations was picked up by the industry when on january 16th barry schwartz of seroundtable reported on the update. Google has not confirmed any increase in algorithmic activity. Since 2010. However, with this announcement, the ranking factor will now be an official part of a mobile page’s placement on the google serp come july 2018. According to google’s announcement, the pending update will target excessively slow loading pages. As such, the search engine does not predict that an extensive number of pages will be impacted as the ranking factor becomes incorporated into the algorithm this july. The “speed update,” as google is calling it, has brought up questions as to how a mobile amp page will be impacted by the pending ranking factor. One concern of note revolved around a site using fast loading amp urls with the canonical urls being considerably slow. In such a case, which url will google measure the speed of (i. E. ,the fast loading amp url or the slower mobile url)? barry schwartz of seroundtable reported that in such a case google had informed him that page speed will be measured according to the amp url. Also of note, according to google, the pending mobile page speed ranking factor exists independently of the mobile-first index, though what that means exactly is still to be determined. On december 20th, the rank risk index tracked a significant increase in rank fluctuations. The update was a one day algorithmic event on desktop, where fluctuation levels went as high as 71 on the scale. Mobile saw a two day roll-out that began on the 19th with moderate increases in fluctuation levels. However, on the 20th, those levels rose significantly on mobile as a fluctuation level of 75 was recorded on the index. This came on the heels of industry chatter that there was an update a few days prior to the one tracked on the 20th. Barry schwartz of seroundtable dubbed the december update, the maccabee update. Google confirmed that they did release “several minor improvements during this time frame. ”on november 14th the desktop rank risk index started tracking increased rank fluctuations. By november 15th the fluctuations had risen to very high levels with the index indicating a fluctuation level of 76. The fluctuations on mobile were of a similar nature. However, as opposed to desktop, the rank risk index for mobile began tracking elevated fluctuation levels a day earlier, on november 13th. By november 15th the mobile risk level reached 71, indicating that the fluctuations had increased significantly. Industry chatter also confirms the roll-out of a substantial google update. On november 15th, barry schwartz of seroundtable reported that webmasters and seos were experiencing noticeable changes in their rankings. Schwartz also speculated that the update does not appear to be related to either penguin or panda. To date, and quite predictably, google has not commented on the update. On october 27th, 2017 google announced that utilizing a google country code top-level domain (cctld), i. E. ,google. Co. Uk, google. Ca, etc. ,will no longer allow users to access international search results. Google indicated that the change comes as part of an effort to deliver more local and thereby relevant results to users. However, the change in cctld policy has precipitated a degree of controversy as it has far-reaching implications in regards to  international search results. The google cctld restriction has numerous practical seo ramifications as user behavior was inherently and universally altered. As such, the traffic and clicks sites received internationally underwent an intrinsic shift, thereby impacting rank itself. Google’s change in the algorithm that allowed it to restrict access to international seo results and hyper-localize the serp was picked up by the rank risk index , which hit risk level of 64 on october 28th. The update also impacted serp features globally , with significant shifts in the frequency of adwords ads, local packs, and knowledge panels on the serp. Throughout the second half of september 2017, the rank risk index caught a series of one-day fluctuation spikes that may constitute a google algorithm update. Starting on september the 13th, the index caught four separate one day fluctuation spikes before the month was over. Meaning, that the last three weeks of september each contained at least one significant fluctuation increase, creating a pattern of sorts as each roll-out was a one-day event. In specific, other than the fluctuation caught on the 13th, the index saw fluctuations on september 16th, 20th, and 28th with the fluctuation caught on the 20th being the most significant (as the index reached a risk level of 77). During each of these fluctuation events, industry chatter also indicated that google had shifted the rankings. Indeed, the peculiar weekly pattern where one day spikes would occur within a few days of each other was also picked up by the industry. On september 27th, barry schwartz of seroundtable reported on the beginning of the latest one day fluctuation event by starting off his article with, “yea, yea, yea more of the same. Google is updating their search results…” the implication here being that the fluctuations being reported on existed in a larger context, one where google has made multiple changes to the rankings within a short period of time that could possibly represent one drawn out update. On june 23rd a prolonged series of increased rank fluctuations was initially tracked by the rank risk index. The multi-day spike saw the index hit risk levels as high as 85. Though initial industry chatter was sparse, the industry began reporting on ranking shifts as the algorithm continued to update. By june 27th, barry schwartz of seroundtable had seen enough chatter to describe the update as “legit” despite google all but refusing to confirm the roll-out. Upon executing a big data analysis, we determined that the most significant fluctuations were taking place for sites ranked between position 6 and 10 on the serp. According to our research, while there were increased rank fluctuations occurring within positions 1-5, there was an evident and clearly observable uptick in the fluctuations upon reaching position 6 on the serp. This data pattern held true across a multitude of niche industries that included food and drink, travel, retail and consumer goods, etc. On may 18th the rank risk index tracked a one day google rank fluctuation event. Reaching a moderate risk level of 71, the index indicated that google had released an algorithm update. At the onset industry chatter was of a limited nature, as indicated by barry schwartz of seroundtable. As time went on various theories as to what occurred were suggested. One such theory propagated that a test where some urls corresponding to featured snippets were removed from organic results was responsible for the increased fluctuations. However, our data indicates that this change, while only affecting 4. 5% of all featured snippets, was not overly impactful and took on a consistent data trajectory that began on may 12th (six days before our index tracked google’s update). Upon further investigation, our data indicated that google had shifted the rankings of some of the most notable ecommerce sites (i. E. Amazon, best buy, overstock, ebay, etc. ). Based on the data available to us, a large part of the rank fluctuations seen on may 18th were a result of google altering its serp placement of these notable sites. On march 8th reports started filtering in that a google algorithm update was brewing. First reported by seroundtable , the initial speculation was that the developing update was related to link quality as black hat seo forums had shown the most chatter. As of the 8th our rank risk index on desktop had not shown any abnormal rank fluctuations. However, our index monitoring rank on mobile showed initial signs of an update, displaying moderate rank fluctuations. On march 9th the rank risk index on desktop showed a significant spike in rank movement as indicated by a risk level of 79. Similarly, our mobile index spiked to a risk level of 77. Concurrent with the trends on the rank risk index, industry chatter continued to rise. With chatter increasing, the notion of the update being related to link quality only solidified. As such, barry schwartz of seroundtable reached out to google for comment. Per usual policy, google only offered vague comments about constant changes to rank. However, googler gary illyes seemed to imply that indeed an update had occurred, indicating, jokingly, that all such ambiguous updates be called “fred. “as a result, the industry has adopted the name ‘fred’ for the march 9 update. —gary illyes ᕕ( ᐛ )ᕗ (@methode) march 9, 2017 after the initial rollout, and a three day respite from elevated rank fluctuations, the rank risk index on desktop saw another fluctuation spike. Taking place over two days (march 13 -14), the index recorded a risk level high of 100 on the 14th. The second phase of ‘fred’ brought with it what is perhaps clarification as to its nature. Though google still did not comment on the algorithm, searchengineland reported that the update targeted sites engaged in over-advertising. That is, sites that engage in excessive advertising to drive revenues while providing poor and inferior content. From february 7th through the 10th the rank risk index reported heightened levels of rank fluctuations on desktop. This series of increased fluctuations reached a substantial risk level high of 97 on february 9th. Corresponding to the rank fluctuations on desktop, our mobile index similarly showed an increase in mobile rank fluctuations on february 8th that lasted through the 10th. Like desktop, rank fluctuations reached a high on february 9th hitting a risk level of 90. At the onset, barry schwartz reported this algorithm event on seroundtable , indicating that there had been some, though not extensive chatter within the seo community regarding changes in rank. As the algorithm continued its roll-out, it became apparent that this was a major ranking event (as indicated by the significantly high fluctuations seen on february 9th as per the rank risk index). With additional reports of rank changes coming in from the seo community, searchengineland reported that the update may have been related to the panda algorithm. Google has yet to comment on the matter. On january 24th, our rank risk index, monitoring rank fluctuations on desktop, tracked a one day google algorithm update event. The index indicated that there were significant changes in rank within google as a risk level of 77 was indicated. Though a one day event on desktop, our mobile index showed the algorithm event taking place over a three day period (from january 22nd through january 24). The algorithm event culminated with a january 24th risk level of 78, up from 67 on the 23rd, and 69 on the 22nd. The google algorithm update event produced increased rank change chatter within the seo community. Barry schwartz of seroundtable indicated that he believed the update to be of a minor nature, though google has yet to comment on the update. Starting on december 15th and hitting a risk level of 83 on the the 16th, the rank risk index picked up what the seo community considered to be a google algorithm update. Already on december 15th searchengineroundtable noted that there appeared to be an algorithmic shift taking place. This assessment was corroborated by a heavy flow of chatter which indicated rankings were fluctuating on the google serp. Rank ranger’s index that monitors mobile was even more volatile, showing a four day series of heightened fluctuation levels. This series of mobile rank fluctuations started on december 14th and ended on the 17th. During this four day fluctuation event the index hit a risk level high of 81 on december 16th. To date, google has not issued a comment, and as such has neither confirmed nor denied that they have rolled out an algorithm update. The second change to the algorithm is that it no longer penalizes an entire website for spammy practices but analyzes the pages of a site on a more individual basis. This policy change can be seen in the language they chose in their announcement: google now speaks of “devaluing spam” rather than penalizing websites. “penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site. ”google’s communique reiterated that their ranking algorithm includes over 200 signals but they did call out several specific ones saying “these signals include things like the specific words that appear on websites, the freshness of content, your region and pagerank. ”possum, the name of the update coined by phil rozek and accepted by the local search community, alludes to the fact that many business owners think that they listings on google my business have disappeared, but they’re really just playing possum – they are still there, but they are being filtered out of the local pack and local finder. Read our blog ” google’s new local algorithm update known as possum ” for more information on the update. The nature of the organic element of this update is not yet known, but we will provide more information as it becomes available. Google has yet to officially confirm the roll out, but then of the thousands of updates they make each year, they confirm only a handful. Google announced on february 19th plans to remove classic sidebar ads in the side section of search engine results. According to matt mcgee’s search engine land article , there would be only two exceptions to this rule: product listing ad (pla) boxes and ads in the knowledge panel. Barry schwartz predicted in search engine roundtable that the move away from sidebar ads will lead to four ads at the top of search engine results, the news of which triggered a frenzy of comments regarding the impact of such a change on small businesses and google’s income. Our google serp features tool reported this paid search update was rolled out on february 23, 2016. This search intelligence tool monitors trends in organic indicators, knowledge graph features, page one extras and organic results count on a 500k dataset and on february 23rd, in addition to zero sidebar ads, it reported an increase in bottom of the serp ads of 26. 79% in google usa and similar results in other countries. Volatile fluctuations in both desktop and mobile search caused by a google core quality rank algorithm update were reported by our rank risk index, a serp fluctuation monitoring tool used by seo experts. Google remained quiet as webmasters and seo experts and bloggers buzzed with speculations. Search marketing expert barry schwartz asked google’s john mueller for confirmation of an algorithm update during the january 12th webmaster central office hours livestream, and published in search engine land a statement indicating that “google panda is now part of google’s core ranking algorithm”. The panda algorithm is applied to sites as one of google’s core ranking signals. It measures the quality of a site, based on google’s guidelines and adjusts rankings. Google’s hacked sites algorithm is expected to aggressively remove hacked sites from search results to improve the quality of search. The webmaster central blog reported that “a huge amount of legitimate sites are hacked by spammers and used to engage in abusive behavior, such as malware download, promotion of traffic to low quality sites, porn, and marketing of counterfeit goods or illegal pharmaceutical drugs, etc. “it is expected that this update will impact roughly 5% of queries across the board in multiple languages. Our rank risk index reported red zone google serp fluctuations on desktop on october 8th and has continued on mobile search for several days. Panda 4. 2is the first refresh of google’s panda quality content policing of the web since september 2014. Bad news for spammy link farms and sites with low quality content, this refresh should be welcomed by sites that were penalized by panda 4. 1- if they have corrected the issues that caused them to be penalized by google. As with previous panda updates , sites may notice an increase in organic ranking, be mildly affected of suffer a rank penalty depending upon the quality of their content because google’s goal is to provide the best search experience for users of google’s various search engine services. Our rank risk index reported red zone google serp fluctuations on both desktop and mobile search on july 18th. Google has reported to search engine land ‘s barry schwartz that panda 4. 2has impacted 2% to 3% of english language queries. Mobilegeddon hype swept the web for weeks leading up to google’s mobile-friendly ranking factor algorithm update. Adding mobile-friendliness as a ranking signal affects mobile searches internationally, across all languages. This can have a significant impact on search results, while providing better and more relevant data for users. Business insider’s jillian d’onfro predicted that the mobile-friendly algorithm update “could crush millions of small businesses”. Here in the bat cave (aka rank ranger development hq), a new tool was developed to help you monitor google mobile serp fluctuations. Google announced that this update would roll out gradually beginning on april 21st, however, our mobile search rank risk index caught significant mobile search fluctuations beginning on april 18th, which may have been caused by testing or the beginning of this gradual roll-out that is expected to occur over several weeks. The local algorithm was originally launched in july 2014, and has now been expanded to english speaking countries globally. This update is known by the industry-given name of pigeon and allows google to provide more accurate and relevant information regarding local searches. The local search forum was one of the first sites to report major shifts in rankings of local results and later confirmed that this was a google update. Rank ranger’s shiri berzack discusses google pigeon’s flight plan. Mike blumenthal, from blumenthals. Com, discusses what to expect from the local update for those in the uk, canada, australia, new zealand and other english speaking countries. The penguin algorithm has had significant change since its first appearance in april 2012, and now a google spokesperson has confirmed that the major, infrequent updates will be replaced by a steady stream of minor updates. The spokesperson told search engine land : “that last big update is still rolling out [referring to penguin 3. 0]— though really there won’t be a particularly distinct end-point to the activity, since penguin is shifting to more continuous updates. The idea is to keep optimizing as we go now. “our own shiri berzack discusses this move towards a steady stream of penguin updates and the positive effects it could have on businesses moving forward. On the other side, jill kocher, from practical ecommerce , discusses the challenges this could place on companies particularly when trying to decipher reasoning behind declines or increases in traffic. Pierre far, webmaster trends analyst at google uk, has confirmed their roll-out of the penguin 3. 0algorithm update on friday, so far affecting fewer than 1% of queries in the us english search results. This is great news for anyone hit in october 2013 with a google penalty during the penguin 2. 1update, as google’s john mueller confirmed recently in the google webmaster central help forum that if you’ve corrected the situation that caused the penalty “you’d need to wait for the algorithm and/or its data to refresh to see any changes based on the new situation”. Further elaborating on that, pierre far posted: “this refresh helps sites that have already cleaned up the webspam signals discovered in the previous penguin iteration, and demotes sites with newly-discovered spam. It’s a slow worldwide rollout, so you may notice it settling down over the next few weeks. “stephen kenwright of branded3 in his google penguin 3. 0damage report provides an assessment of how penguin 3. 0is affecting the more than 125,000 keywords they run daily rank tracking on and discusses how to recover from a penguin update. Panda 4. 1is a significant update to the panda algorithm that targets low quality content with greater precision. This update is expected to identify low-quality content and result in greater diversity of higher rankings for small and medium-sized sites containing good quality content. It is a gradual global roll-out expected to affect approximately 3-5% of queries. Providing interesting insight, bill slawski of seo by the sea walks readers through the logic of a recent google patent application that may be behind this latest panda update. The webmaster world forum chat has been a mix of positive and negative with most medium size businesses doing well, but some smaller businesses suffering drops in serps. Our rank risk index has been showing sharp fluctuations in recent weeks causing lots of chatter in seo and webmaster forums. By mid-may we started to see a relative calm, but suddenly the red alert went up again and shortly after that matt cutts announced on twitter that google had launched panda 4. 0and plans to be rolling out more updates. The goal of panda has been to penalize poor content quality and scraper sites, while boosting sites with great content up in the serps and thereby providing google users with high quality results. Google’s matt cutts announced panda 4. 0on twitter. Google announced the release of an update to their spam algorithm that targets the type of queries that return an excessive number of spammy results. This specific update was an international rollout that is reported to affect different languages to different degrees and noticeably impacts english queries by about 0. 2%. Matt cutts tweeted: “this past weekend we started rolling out a ranking update for very spammy queries. “search engine watch reported “over the weekend we began rolling out a new algorithmic update ,” a google spokesperson told sew. “the update was neither panda nor penguin – it was the next generation of an algorithm that originally rolled out last summer for very spammy queries. “with the pirate update, google aims to help copyright owners by filtering down or out (with documented proof) pirated content. For example, websites with multiple submitted copyright removal notices will be ranked much lower in google results. It will also be possible that links will be dropped from google completely in cases of valid copyright removal notice submission. The official google blog writes about the update to their search algorithms. Danny sullivan of search engine land reported that this pirate update is google’s response to a challenge from hollywood movie mogul ari emanuel, co-ceo of william morris endeavor, who compared stealing copyrighted material to child pornography, suggesting that google’s team should be smart enough to be able to filter out pirated content in the same manner.

Note: from august 2019 and moving forward we will be classifying updates as either confirmed by google, or suspected. We will no longer be reporting in great detail on each tweak to the algorithm as our conclusions are almost always to improve overall quality. December 2019 potential quality updates: december 26, 2019: this was possibly a minor quality update. We saw many of our clients who have e-commerce or travel websites see a greater increase than usual starting on this date. However, in many cases, these increases may be seasonal. December 3-5, 2019 – it is possible that google made changes to their quality algorithms at this time as we had several clients see increases or decreases. However, at this point we feel that these changes were connected to seasonality. December 4, 2019 (date approximate) – if your recipe or nutrition site has seen a change in traffic at this time, it could be connected to the fact that google assistant is now allowing users to set filters so that they only see certain types of recipes in the google search app such as gluten free, vegan or vegetarian. November 2019 potential quality updates: november 24-25, 2019 – possible mild quality tweak. We had several sites that saw changes in traffic at this time. However, seasonality plays a role here. At this point we do not think this was a significant update. November 11, 2019 – we had a number of clients seeing nice improvements on this day (and a few seeing drops). We initially thought this was a tweak to the november 8 update, but most of the sites affected did not see changes november 8. Most of our clients who saw changes in traffic trends were sites that we had flagged trust issues (as described in the quality raters’ guidelines. )november 8, 2019 – unconfirmed, but significant update. Google did not officially confirm this update but tweeted , saying that they run several updates in any given week. At mhc we feel strongly that this update (or at least a component of it) was strongly connected to link quality. Many sites seeing drops had made heavy use of reciprocal linking schemes (like recipe bloggers in a link party), footer links (like web design companies often use), and in-article links published for seo. You can read our full thoughts on our blog post on the november 8, 2019 google update. November 4-5, 2019 –there was a significant local update at this time. Joy hawkins coined this the bedlam update. Most local map rankings have shifted significantly. Danny sullivan from google told us that this update was the result of google introducing neural matching into their local ranking systems. For more information on this, see our newsletter episode. November 3, 2019 – we had several clients with minor increases in google organic traffic on this date. Each had been working hard at improving the overall quality of their site. As such, we feel this is likely a minor quality update. October 2019 potential quality updates: october 21, 2019 – we had several clients that saw slight gains in google organic traffic on this day and a few with losses. While there has been some speculation that this change is connected to bert, our initial analysis leads us to think this is more likely to be a change that google has made to better understand quality in websites. October 14-19 – there were some changes seen in a number of our clients’ traffic at this time. In hindsight, google announced they have made some changes to how they understand queries. Bert is now an important part of their algorithms. You can find our thoughts on bert and whether it will affect your rankings in this newsletter episode. October 4-21, 2019 – google appears to have been experimenting with publishing more image thumbnails in the serps. This could potentially result in a page or query seeing changes in ctr depending on the value of the thumbnail to the user. October 16, 2019 – google webmasters tweeted that they had a delay in indexing fresh content. While this should not be considered a google update, it may have temporarily impacted traffic on this day, especially for news sites. September 2019 potential quality updates: september 24-30 (end date approximate) – google announced a core update will start rolling out on this day. Danny sullivan advised people to read google’s blog post on core updates. This blog post contains a lot of information on e-a-t. You can find information in our newsletter on our most recent thoughts. We had several clients see nice recoveries. Some had worked hard to improve quality based on our recommendations. For a few we feel that google relaxed their interpretation of which type of content contradicts scientific consensus. We hope to have a full article about this out within the next couple of weeks. September 17, 2019 (date approximate) – this appears to be a quality tweak. At mhc, we have had several clients that appear to be seeing some recovery after being negatively affected by the june 3 core update. There could possibly be a link component to this update as well. September 9 and september 13, 2019 – we feel these were minor core updates , likely having to do with google’s assessment of trust. There is a strong possibility that either or both of these updates has a link component to it. September 5, 2019 (approximate date) – it is possible that the leased subdomain update went live on this day. Sites that leased subdomains from authoritative sites, such as coupon subdomains may have seen traffic drops on or around this day. September 4th, 2019 – possible quality update on this day. Some of our clients saw mild increases. This could possibly be related to the link update the week prior. August 2019 potential quality updates: august 22-29 – possible link related update. We have several clients that saw increases in the last week. We believe this could be related to disavow work we did as the increase happened after they filed their disavow. August 19-21: we had several clients with moderate increases or decreases at this time. One of our clients for whom we had filed a thorough disavow a few weeks previously, saw growth in google organic traffic of over 100%. As such, there is a possibility that this update has a link component to it. It is also possible that disavowing this client’s links helped increase google’s trust in the site overall. August 18 –at this point, this may be a significant update. We will report back in our newsletter next week. August 12 august 3 – (possibly starting as early as july 12) july 22 – several sites that we monitor saw significant traffic jumps. It is possible that this was an update affecting ecommerce sites more strongly than others although there is not enough data to support this just yet. Mid july (likely july 15-16, 2019) – google made changes to their algorithm to make it so that adult search terms were less likely to surface porn when searching for some queries that could be construed as either adult or non-adult. While google didn’t give us an exact date for this update, from our data, we can see that this likely happened around july 15-16. If your site saw a drop or increase in traffic around that time, it may be worth looking at whether or not rankings changed for keywords that could be construed as adult in nature. July 13-20, 2019 – there has been a lot of reported turbulence on july 13, 17 and 20. So much so they named it maverick. Our initial thoughts are that google is making tweaks to how they measure trust. While some niches are seeing effects more than others, we don’t think this is targeted to specific types of sites. July 11-13, 2019 – this is likely to represent an unannounced update as there have been several reported changes. So far we are seeing that it is mostly ymyl sites that are being affected within our clients. Agood number of these are health sites. We will publish more on this to come. July 1-2, 8-9, 2019 – possible tweaks to the june 3 update. Several of our clients saw changes during these dates, with some being relatively big increases. Read our thoughts in episode 91. June 29, 2019 – many of our medical clients saw nice gains on this date. Our guess is that google made more tweaks to their june 3 update. See our theory on this update in episode 90 of our newsletter. June 17-18, 23-24, 2019 – we believe google made tweaks to the june 3 update and this time period does not signify a major update. There were reported changes to algo weather tools, many of our ecommerce clients saw nice gains, and some of our natural medicine sites saw small gains as well. See more detailed information in episode 89 of our newsletter. June 11, 2019 – there was a bug this morning affecting traffic to amp pages. June 4-6, 2019 – diversity update. This update is designed to make it so that one site will rarely have more than two listings on the first page of the organic search results. If you lost traffic at this time, it could be due to this or due to the june core update which started june 3. This update should only affect organic listings. You can still have multiple paa’s, featured snippets, etc. It should not cause a ranking drop, but could cause drops in overall traffic from google organic search if you previously were getting multiple results on the first page for some queries. You can find more information on this update in our post on the june 3 core update. June 3, 2019 – announced core quality update. Google actually preannounced this update. Danny sullivan tweeted on the search liaison account saying, “we are releasing a broad core algorithm update, as we do several times per year. It is called the june 2019 core update. ”please note! if you think you were negatively affected by this update, the diversity update (see above) should be considered as well. But, in most cases, sites that were hit had issues with trust. We also feel google turned up the dial on how they value brand authority in this update. It is possible that something changed with how google values exact match anchor text in links. June 2, 2019 – google outage. This was not a google update. However, many google cloud services went down this weekend. This could impact traffic, but only for a few hours. May 20-24, 2019 – unannounced update. Many of our clients saw changes in organic traffic at this time. However given that this was around the time of the memorial day weekend, it is hard to say whether this was a big update or not. There is a possibility that there is a link component to this update. May 14, 2019 – possibly a small quality update. We had a few clients see small increases or decreases on this day. May 9, 2019 – possibly a minor quality update. Many of our clients who have been working on e-a-t related changes saw slight increases on may 9. However a few saw slight decreases. We think that this was potentially a refresh of some sort in which google re-assessed e-a-t signals for many sites. April 27-may 1, 2019 – likely a mild quality update. There may have been changes to how google assesses link quality as well at this time. April 26, 2019 – this was possibly a small quality update. Several sites that were previously affected by the deindexing bug that happened april 5-8 saw further drops at this time. It is unclear whether the drops are due to the bug, or an algo update. April 12-19, 2019 – google started showing more images in search on this day. According to a study done by seoclarity , there was a 10% increase in how many images google shows for many searches starting at this time. April 5-8, 2019 – this was not an algorithm update, but google experienced a bug that caused many sites to have large number of pages drop out of the index. If traffic dropped at this time, this may be why. March 18 and march 20-24, 2019 – it looks like google is tweaking the changes made with the march 12 core algorithm update. This is not a reversal of march 12 however. Some of our clients that saw increases on march 12 saw further increases on either march 18 or between the 20th to 24th. Some saw increases mar 12 and a slight decrease during this turbulence. March 12, 2019 – significant core quality update. Danny sullivan announced that a “broad core algorithm update” was released and suggested that the answers to what were changed can be found in the quality raters’ guidelines. Some have suggested “florida 2” as a name for this update as it happened shortly after pubcon florida. However, this update has nothing to do with the original florida update. Google has asked us to call this the “march core quality update” rather than naming it. Early analysis shows that it has strongly affected ymyl sites. Many sites making e-a-t improvements saw beautiful changes. (note: i wrote an article for search engine land that showed several examples of sites that improved with this update, along with the types of changes that they made. )this bullet point is here as part of an experiment we are running in investigating whether we can get a page that is blocked by robots. Txt indexed. February 27, 2019 – possible small quality update. Dr. Pete from moz noted that there was a one day increase in how many results google was displaying on page one with some serps having 19 organic results. However, as that change only lasted for a day, this probably isn’t the cause. Clients of ours that saw improvements were working on e-a-t related changes. This was likely a general quality update. February 23-24, 2019 – possible small quality update. Several of our clients who have been improving their site quality saw improvements at this time. Acouple of our clients who had done disavow work saw improvement. This update may have a link component to it. February 16, 2019 – possible small quality update. Several of our clients who have been working on quality improvements saw small positive changes at this point. We feel that this was likely a re-assessment of e-a-t for many sites. February 4-7, 2019 – possible small quality update. We had a couple of clients see increases after working on quality improvements, but most of our clients saw no change at this time. January 31, 2019 – while this was not a suspected update date, a couple of large sites saw major drops on this date. Irs. Com (not. Gov), and dmv. Org (not the official site of the dmv) saw big hits. While these could have been manual actions, as suspected by sistrix , we think that this could reflect google’s assessment of the “t” in e-a-t , trust. January 27, 2019 – possible small update. This update was likely a quality update and we think there was a link component to it. January 22, 2019 – possible small update , quite similar to january 27. This update was likely a quality update and we think there was a link component to it. January 15, 2019 – barry schwartz reported on a possible small update on this date. However, at mhc, we did not see much evidence of a significant update happening at this time. Afew people reported that they had recovered from medic at this time. January 13, 2019 (approx) – if you are noticing a dramatic drop in impressions in gsc on or around this date, you are not alone. This is believed to be caused by the fact that gsc is now reporting data under the canonical url version. In other words, if you use utm tracking to determine when clicks are coming from google posts, etc. ,those individual urls will show big drops in impressions as the data is recorded under the canonical version now. January 7-9, 2019 – unconfirmed update. This was probably a tweak to google’s quality algorithms. We think that there was possibly a link component to this update as some sites that had previously had link audits done saw nice increases. January 5-6, 2019 – this may have been a mild quality update. If your site saw changes in traffic at this time, be sure to note whether the changes are potentially seasonal. Alot of sites traditionally see changes at the beginning of the year. The semrush sensor was quite high at this time.

Google updated its algorithm to change the way results are ranked on mobile devices. It gave preference to sites who were mobile friendly and demoted sites who are not mobile friendly/responsive. News: google: mobile friendly update (sel) what really happened & how to beat this update: google released this update and the impact was less than expected. We created an article with all the information on how to check if your site is affected here: google mobile update.

You should update google maps every once in a while to ensure you can use all of its latest features, like sharing your location. It’s also a good idea to update google maps so you can get the latest and most secure system available. Here’s how to update google maps on an iphone or android phone. Visit business insider’s homepage for more stories. If you’re the type of person who often ignores update prompts on your various devices, it’s probably a good idea to take things into your own hands and do some manual updates. While this can feel like a bit of an inconvenience, keeping your apps up to date is necessary since those updates can help keep your apps running properly, while also getting the best security that’s available for those apps. On google maps , for example, staying updated can even impact whether or not you can share your location. Here’s what you’ll need to do to update your google maps app manually, whether you have an android phone or an iphone :.

Google just rolled out another broad core algorithm update on june 3 (which was preannounced by google’s danny sullivan. )and once again, the core ranking update was big. It wasn’t long before you could see significant impact from the update across sites, categories, and countries. Some sites surged, while others dropped off a cliff. And that’s par for the course with google’s core updates. For example, here are three examples of drops from the june 2019 google core update: but i’m not here to specifically cover the june update. Instead, i’m here to cover an extremely important topic related to all broad core ranking updates – conducting user studies. It’s something i have mentioned in a number of my posts about major algorithm updates, and googlers have mentioned it too by the way. More on that soon. My post today will cover the power of user studies as they relate to core ranking updates, and provide feedback from an actual user study i just conducted for a site impacted by several major updates. By the end of the post, i think you’ll understand the value of a user study, and especially how it ties to google’s core updates by gaining feedback from real people in your target audience. Google: take a step back and get real feedback from real people: after core updates roll out, google’s john mueller is typically pummeled with questions about how to recover, which factors should be addressed to turn things around, etc. And as i’ve documented many times in my posts about core updates , there’s never one smoking gun for sites negatively impacted. Instead, there’s typically a battery of smoking guns. John has explained this point many times over the years and it’s incredibly important to understand. But beyond just taking a step back and surfacing all potential quality problems, john has explained another important point. He has explained that site owners should gain objective feedback from real users. And i’m not referring to your spouse, children, coworkers, top customers, etc. I’m talking about feedback from objective third parties. I. E. People that don’t know your site, business, or you before visiting the site. When you conduct a study like that, you can learn amazing things. Sure, some of the feedback will not make you happy and will be hard to take… but that’s the point. Figure out what real people think of your site, the user experience, the ad situation, the content, the writers, etc. And then form a plan of attack for improving the site. It’s tough love for seo. Here is one video of john explaining that site owners should gain feedback from objective third-parties (at 13:46 in the video). Note, it’s one of several where john explains this: conducting user studies through the lens of google’s core updates: when you decide to conduct a user study in order to truly understand how real people feel about a site, it’s important to cover your bases. But it can be a daunting task to sit back and try to craft questions and tasks for people that will capture how they feel about a number of core site aspects. As i explained above, you want to learn how people really feel about your content-quality, the writers, the user experience, the advertising situation, trust-levels with the site, and more. So, crafting the right questions is important. But where do you even begin?? well, what if google itself actually crafted some questions for you? wouldn’t that make the first user study a lot easier? well, they have created a list of questions… 23 of them to be exact. And they did that in 2011 when medieval panda roamed the web. The list of questions crafted by amit singhal in the blog post titled more guidance on building high-quality sites provides a great foundation for your first user study related to google’s core algorithm updates. For example, the questions include: would you trust the information presented in this article? is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? would you be comfortable giving your credit card information to this site? does the article provide original content or information, original reporting, original research, or original analysis? does the page provide substantial value when compared to other pages in the search results? how much quality control is done on content? and more… as you can see, these are incredibly important questions to review. The questions can absolutely help you better understand how real users are experiencing your site, how they feel about your site, and ultimately, the questions can help craft a remediation plan covering what you need to change or improve on your own site. Ihave used these questions (or variations of them) to run both quick and dirty user studies, and formal studies. The feedback you can receive is absolutely gold. Not just gold, but seo gold in the age of broad core ranking updates. Let’s face it, this is exactly the type of information that google is trying to evaluate algorithmically. So, although it’s not easy to run user studies, and it can be time-consuming and tedious, it’s one of the most important things you can do as a site owner. Beyond the 23 panda questions, more ideas from the quality rater guidelines (qrg) the panda questions provide a great foundation, but you can absolutely run more user testing using google’s quality rater guidelines (qrg) as your foundation. And there are a boatload of topics, ideas, and questions sitting in the 166-page guide that google uses with its own quality raters. User intent. And more… now, you can just trust me (and john) and think that user testing is important, or you might want more information. For example, like seeing examples of what you can really learn from a user study. Well, i’ve got you covered. Ijust conducted a user study for a site that was heavily impacted by the march core update (and that has seen major volatility during several core updates over the years). The feedback we received from the user study was awesome and i’m going to share some of it with you (without revealing the site). Ithink you’ll get the power of user studies pretty quickly. User testing results: what you can learn from real people: health/medical case study again, the site has seen big swings (up and down) during various core updates and i’ve been helping them identify all potential quality problems across the site (including content-quality, technical seo, user experience, advertising situation, site reputation, ux barriers, and more). After fully auditing the site, i used the panda questions mentioned earlier as the foundation for the user study and tailored some of those questions for the niche and site. Below, i’ll provide some of things we learned that i thought were extremely important for my client to understand. Remember, this is real feedback from real people. Test-wise, i not only used multiple choice questions, but i also used open-ended questions to learn more about how each user felt about certain situations. In addition, i used a platform that provides session recordings of each user going through the study. For this study i used usertesting. Com and i’ll explain more about testing platforms later in this post. Ican tell you that watching and listening to people experience a site is absolutely fascinating. There is so much you can learn from hearing the reaction of users, picking up things they say, and watching how they navigate a site or page. So, the combination of quantitative feedback, qualitative feedback, and viewing recorded sessions provides the ultimate recipe for surfacing potential problems on a site. And that feedback can directly help site owners craft a remediation plan that goes beyond fixing minor issues. Instead, you can start to address deeper issues and problems. And that’s exactly what google’s core updates are about… google is evaluating a site overall and not just looking at one or two factors. Remember, there’s never one smoking gun. First, some quick background information about the user study: by the time i was setting up the test, i had already fully analyzed the site and provided many areas for improvement. But, we wanted to gain feedback from real users in the site’s target audience about a number of important topics. Also, i wanted to use the 23 panda questions as a foundation for the test. Audience selection: since usertesting. Com has a panel of over one million people, i was able to select specific demographic information that enabled us to make sure the test participants were part of my client’s target audience. For example, i was able to select gender, age, household income, if they were parents (and how old their children were), job status, web expertise, and more. I’ll cover more about this later. So, what were some things i wanted to learn from the participants? here are a few of the things i was interested in: did users trust the information provided in several articles i asked them to read? did they think the articles were written by experts, or just people heavily interested in a topic? was the content original? or did they think it could easily be found elsewhere on the web? did they recognize the brand? how about the founders and writers? how did they feel about recency, original publication dates, if the articles were updated, and how that was treated on the page? i asked them to review and provide feedback about the background and experience of the site owners, authors, and the medical review board. Iwanted to know if the participants thought there was an aggressive, disruptive, or deceptive advertising situation (since this was a problem when i first started analyzing the site). And more… there were 39 different questions and tasks i had the participants go through. Below, i’ll cover some pieces of feedback that we thought were extremely helpful. By the way, some of the responses (and video clips) were eye-opening. I’ll provide the details below. Examples of feedback from the user study (in no specific order): balance – several participants mentioned the importance of balance in the article. For example, thoroughly covering the benefits and risks of certain topics. Again, this is something that can be very important in articles, especially ymyl articles. Triggers – i learned that certain words were triggers for some people, which i could only hear in the video clips. Iwould have never known that from multiple choice questions. For example, when certain words were read aloud, some participants would react in a way that clearly showed how they felt about that topic. They even said, “whenever i read {enter word here}, that immediately throws up a red flag for me”. Wow, amazing feedback for the site owners. Sources and credibility – along the same lines, the sources and citations were extremely important for some of the participants. Some explained that if they see wikipedia as a source, they immediately become skeptical. One even said it discredits the article. For example, one user said, “wait, so it’s reviewed by a doctor, but it cites wikipedia… not sure i trust this article at all. ”trust & reactions – when asked about if a certain participant trusted one of the articles, she laughed out loud. Again, hearing people in the video is incredibly powerful. And laughing is typically not a good thing for a ymyl site. :) publish dates – there were several important pieces of feedback regarding publish dates, updated dates, etc. First, some assumed that if there was an updated date on the article, then that meant the entire article had been fully reviewed again. That can be deceptive, since the articles just had specific pieces updated. More about publish dates – some participants absolutely wanted to see the original publish date and the updated date. They did not just want the updated date, since that makes them search for clues about when the article was originally published. Some participants explained the process they go through to find the original publish date, which included checking the sources being cited (and the dates associated with those sources). And then they use a savvy approach of checking the comments for dates. Social proof – i heard one participant explain how if she sees a lot of comments, then that means it must be a popular website. Very interesting… comments are tough for many sites due to the onslaught of spam, the time involved in moderating comments, etc. ,but they do seem important for some people. Author expertise – several participants wanted to know the background of the writers as they were reading each article. Since the articles they were reading covered health topics, they immediately went into “skeptical mode”. This was important to see and underscores the importance of having experts write the content. Citing sources – several participants explained that just a link to a source wasn’t enough for some articles. They wanted to see stats and facts backing up some claims (in the article itself). For example, maybe providing some of the data directly in the article versus just linking out to another article. “just a blog…” – i heard several remarks comparing blogs to medical websites. For the health niche, this was very interesting feedback. There was a negative stigma with blogs for some users, especially for health/medical topics. Advertising situation – advertising-wise, there were also some interesting pieces of feedback. Remember, there was an aggressive advertising situation when i first started helping the client, so i was extremely interested in hearing what the participants thought of the current ad situation (which has improved, but the site owners haven’t moved as far as i would like them to). Iheard one user literally counting the number of ads as she scrolled down the page. 1, 2, 3, wait more, 4, 5. But in a strange twist, she then said the ad situation was fine… she knew there were a number of ads, but didn’t find them distracting. It’s extremely important to make sure the advertising situation is ok, since google has explained that aggressive ads can impact a site algorithmically over time. Affiliate marketing – regarding affiliate links, i did hear, “are they just trying to sell me something?? ok, they probably are…” this is something i have brought up to my client during the audit and it’s a tough conversation to have. But remember, google has explained that there’s a fine balance when delving into affiliate links or affiliate marketing in general. There must be a lot of value added versus monetization. If the scale tips in the wrong direction, bad things can happen google-wise. So this piece of feedback was extremely important to see/hear directly from users. Author expertise – when asked about the expertise of the author of an article, the user started scrolling to find the author information and then said, “wait, it’s a blog… no, i don’t trust the author at all. ”i heard this type of comment several times during the user study. More about building a brand and credibility soon. Content-quality – when asked about original content across the articles, almost all of the users in the study said there was some original content, but some of it could easily be found in other places across the web. Not one person said the content was original. This underscores the importance of tackling subject matter where you can provide original content, ideas, perspectives, etc. If you write about what many others are writing about, the content can be viewed as quasi-original. That’s not good enough for a tough niche. Content value – when asked about substantial value from the content compared to other articles on the topic, every one of the users said it was average compared to the others. You clearly don’t want to strive for “average”. You want 10x content. This was great for my client to see. They have strong articles overall, but users saw them as average compared to the competition. Side note: serp ux – when watching users go to google and look for a competing article, it was fascinating to see several scroll right by the featured snippet and select something a little farther down the page (in the standard organic results). Sure, this isn’t a large sample size, but just an interesting side note. Site design – when researching other articles on a topic, a user commented that all the sites look the same. And those sites ranged from some of the top health sites on the web to academic sites to health blogs. Site design, branding, etc. Comes into play here and it’s something that i don’t think many focus on enough. Brand recognition – regarding brand, every one of the users in the study said they never heard of the site, brand, etc. This is clearly a signal that the site owners need to work on branding. For example, getting the brand out there more via pr, reaching eyeballs beyond their core audience, etc. Recency – for health topics, i heard a user explain they definitely want to see more recent articles on a topic. The article they were reading was a few years old and that didn’t seem sufficient for her. Recency seemed important (but it must actually be recent and not just an “updated on xx” tag slapped on the page). Affiliate marketing – more comments about “they are advertising {enter product here}” while reading an article. So yes, users pick up on affiliate links. Again, the value from the article must outweigh the monetization piece. Citing sources – there were positive comments about certain sources that were cited, like consumer reports, a scientific study, etc. For health articles, i saw users in the video checking the sources at the bottom of the page, which could help build credibility. Medical review board – overall, the users liked that articles were reviewed by a medical review board. Iheard this several times while reviewing the recorded sessions of participants reading the articles. Expertise and credibility – when asked about the expertise and background of the site owners, authors, and medical review board, there were plenty of interesting comments. For example, having a medical review board with various types of doctors, nutritionists, etc. Seemed to impress the participants. But i did hear feedback about wanting to see those credentials as quickly as possible on the page. In other words, don’t waste someone’s time. Don’t be too cute. Just provide the most helpful information that builds credibility as quickly as possible. Awards and accolades – for various awards won, users want a link to see more information about that (or they wanted to see more on the page itself). It’s clearly not good enough in this day and age to simply say you won something. Let’s face it… anyone can say that. They want proof. Trust – when asked if they would be comfortable giving their credit card information to the site, most responded, “i’m not sure i would go that far…” or “no, definitely not”. So, there were clearly some breakdowns with trust and credibility. Isaw this throughout various responses in the study. My client has some work to do on that front. Ux barriers – i noticed errors pop up twice while reviewing the video clips of users going through the site. If these are legit errors, then that’s extremely helpful and important to see. Ipassed the screenshots along to my client so their dev team could dig in. It’s just a secondary benefit of user testing (with video recordings of each session). And there were many more findings… as you can see, between reading their responses, hearing their reactions, and then watching each video session, we gained a ton of amazing feedback from the user study. Some of the feedback was immediately actionable, while other pieces of feedback will take time to address. But overall, this was an incredible process for my client to go through. User testing platforms – features & user panel if you just read the sample of findings above and are excited to conduct your own user study, you might be wondering where to start. Well, there are several important things to consider when preparing to launch a user study. The first is about the platform you will use. Usertesting. Com is probably the most well-known platform for conducting user studies and it’s the one i used for this test. Iwas extremely impressed with the platform. The functionality is killer and their panel of over one million people is outstanding. In addition, participants sign a non-disclosure agreement (nda), which can help reduce the chance of your test getting shared publicly. Some sites wouldn’t care about this, but others would care. For example, i know a number of my clients would not want the world knowing they are running a user study focused on trust, quality, advertising situation, etc. Audience-wise, i was able to select a range of criteria for building our target audience for the user study (as covered earlier). This enabled me to have participants that were closely tied to my client’s target audience. It’s not perfect, but can really help focus your audience. Functionality-wise, you can easily create multiple choice questions, open-ended questions, etc. You can also use balanced flow to send users through two different test flows. This can enable you to test different paths through a site or different customer experiences. Here are some screenshots from the test creation process: pricing-wise, usertesting. Com isn’t cheap… but could be well worth the money for companies that want to perform a number of user tests (across a range of actions). Remember, the sky’s the limit with what you can test. For example, site design, usability, features, content-quality, site trust, and more. Iwas ultra-impressed with usertesting. Com. Beyond usertesting. Com, i also looked into usabilityhub (google is a client of theirs btw) and userlytics. Ihave not used these other platforms, but they could be worth looking into since they also have large panels of users and what seems to be strong features. Closing tips and recommendations: before ending this post, i wanted to provide some closing tips and recommendations when setting up your first test. Iam by no means an expert on user testing, but i have learned some important lessons while crafting tests: first, user testing is not easy. It can be time-consuming and tedious (especially when analyzing the results). Build in enough time to craft your questions and flow, and then enough time for fully analyzing the results. You might be surprised how much time it takes to get it right. For google’s core updates, you can definitely use the 23 panda questions as a foundation for your test. You also might take a subset of those questions and then tailor them for a specific niche and site. After that, you can use the quality rater guidelines as a foundation for additional tests. Try to not ask leading questions. It’s very hard to avoid this… but don’t sway the results by leading someone down a certain response path. Session recordings are killer. Make sure you watch each video very carefully. I’ve found you can pick up some interesting and important things while watching and listening to users that are trying to accomplish a task (or just while they are reviewing a site). Take a lot of notes… i had a text editor up and running so i could timestamp important points in the videos. Then it was easy to go back to those clips later on while compiling my results. Try to gain both quantitative and qualitative feedback from users. Sure, multiple choice questions are great and can be quick and easy, but open-ended questions can yield important findings that might not be top-of-mind when crafting your test. And then layer on videos of each session, and you can gain a solid view of how real users view your site, content, and writers. Find the right balance for the number of participants. Usertesting. Com recommends up to 15 participants for a test. Don’t overload your test, which can lead to data overkill. Try different numbers of participants over a series of tests to see what yields the most valuable results. For some tests, 5 participants might be enough, while other tests might require 15 (or more). Summary – user testing can be a powerful tool for sites impacted by google’s core ranking updates google has explained many times that it is looking at many factors when it comes to broad core ranking updates. That includes content-quality, technical seo, user experience (ux), advertising situation, e-a-t, and more. Google’s john mueller has also explained that it’s important to take a step back and objectively analyze your site. Well, a great way to objectively analyze your site is by conducting user testing. Then you can have objective third-parties go through your site, content, features, etc. ,and provide real feedback. I’ve found this process to be extremely valuable when helping companies impacted by major algorithm updates since it can surface qualitative feedback that is hard to receive via other means. Irecommend trying this out for your own site (even if you haven’t been impacted by core updates). Ithink you’ll dig the results. Good luck. Gg.

Dubbed the “march 2019 core algorithm update”, google has not actually confirmed what changes have been implemented, but many within the industry have been analysing the impact so far. Here’s a run-down of what we know about the changes, and what this could mean for seo in 2019.

The recent announcement about the rollout of the november local search algorithm update by google has opened up a pandora of questions in the webmaster’s community. The whole hoo-ha about the update stems from the term “neural matching. ”it was only in september that google announced the rollout of its bert update, which is said to impact 10% of the search results. With another language processing algorithm update now put in place, the webmaster community is confused as to what difference both these updates will make on the serp results. Google has patented many language processing algorithms. The recent bert and the neural matching are just two among them. The neural matching algorithm was part of the search results since 2018. However, this has been upgraded with the bert update in 2019 september. As of now, google has not confirmed whether the neural matching algorithm was replaced by the bert or if they are working in tandem. But the factors that each of these algorithms use to rank websites are different. The bert algorithm is the derivation from google’s ambitions project transformers – a novel neural network architecture developed by google engineers. The bert tries to decode the relatedness and context of the search terms through a process of masking. It tries to find the relation of each word by taking into consideration the predictions given by the masked search terms. Talking about neural matching, the algorithm is closely related to a research that google did on fetching highly relevant documents on the web. The idea here is to primarily understand how words are related to concepts. The neural matching algorithm uses a super-synonym system to understand what the user meant by typing in the search query. This enables users to get highly relevant local search results even if the exact terms doesn’t appear in the search query. When it comes to local business owners, the neural matching algorithm will better rank businesses even though their business name or description aren’t optimized based on the user queries. Neural matching algorithm in local search results will be a boon to businesses as the primary ranking factor will be the relatedness of the words and concept. Basically, the bert and neural matching algorithms have different functional procedures and are used in different verticals of google. However, both these algorithms are trained to fulfill google’s core philosophy – to make the search results highly relevant. No. Neural matching is separate from bert. There’s no change to what we’ve said about bert. —danny sullivan (@dannysullivan) december 2, 2019.

Why was the Mobile update needed?

update

The latest round of patches for windows 10 resolves recent issues with google’s popular browser. Windows 10 april 2018 update: how to use focus assist a walkthrough of how to set up windows so this section is simply a summary of the lighthouse updates from 2. 6, 2. 7, and 2. 8. New seo audits ensuring that your pages pass each of the audits search the world’s information, including webpages, images, videos and more. Google has many special features to help you find exactly what you’re looking. How to disable google chrome automatic update. Last updated on february 23rd, 2017. Google chrome performs automatic updates every few weeks in order to make chrome browser more secure and stable. Update notes for gmail, photoscan, google+, and trips (feb 11, 2018) cody toombs. Follow view all posts. 12:24pm pst feb 11 this one isn’t about an individual update to the google. Get more done with the new google chrome. Amore simple, secure, and faster web browser than ever, with google’s smarts built-in. Download. Google pixel 2 software update verizon wireless is pleased to announce a software update for your device. This software update has been tested to help optimize device performance, resolve known issues and apply the latest security patches. Updated on march 20, 2018: google confirmed that this update started rolling out on march 7, 2018. While we don’t have a name for the update, i’m still going to call it march 9 as this is the day on which i saw a lot of changes. Jan 03, 2018 · the google panda update rocked the world of seo and it still impacts websites today. In this article, i’m going to cover the entire history of the update and what you need to know about the google panda update now. Google panda update google makes changes to its ranking algorithm almost every day. Some of them remain unnoticed, others turn the serps upside down. This cheat sheet contains the most important algorithm updates of the recent years alongside battle-proven advice on how to optimize for these updates. Acheat sheet to google algorithm updates from 2011 to 2018. Google makes changes to its ranking algorithm almost every day. Some of them remain unnoticed, others turn the serps upside down. This cheat sheet contains the most important algorithm updates of the recent years alongside battle-proven advice on how to optimize for these updates. Early 2018 google updates the 2018 updates pace is pretty aggressive, one might say, while march seems to have been the busiest month in terms of changes and ranking fluctuations. We’re not talking officially announced updates here, but only the serps activity as seen in forums and google algorithm updates tracking tools. Below, we break down the latest and greatest game-changing updates from google, what they mean for marketers, and how marketers can adapt. #1 – https warnings are in-effect while we’ve been talking about this for a while now (just see our security as seo post from august 2017), google chrome’s non-https pop-up warning a history of updates in 2017. In 2017, there were a few major updates that can shed light on how the seo industry will change in 2018. In this section, i’ll lay out the biggest updates of 2017 in detail and what they mean. On february 1st, google released an unnamed (yet major) update. With google news, you’ll see: your briefing – it can be nearly impossible to keep up with every story you care about. With your briefing, easily stay in the know about what’s important and relevant to you. Your briefing updates throughout the day bringing you the top five stories you need to know, including local, national, and world content. Sep 21, 2018 · published on sep 21, 2018. In this video we show you how to force a google chrome update especially in the case that chrome fails to update automatically. If you’re wondering, “why should i update. Find local businesses, view maps and get driving directions in google maps. When you have eliminated the javascript , whatever remains must be an empty page. Enable javascript to see google. With this update, the number of videos in the serps increased considerably. 7. Mobile speed update – july 9, 2018. With this update, google announced that page speed will be one of the ranking factors for mobile searches. Google also said that this will affect only the slowest mobile websites and hence, a small percentage of search queries. The google chrome browser, google maps, and other google applications may install an update file named googleupdate. Exe, googleupdater. Exe, or something similar. Learn how to disable google updates and delete the googleupdate. Exe file on windows. Aug 08, 2018 · 5 great google classroom updates! 2018 – duration: 7:30. Teacher’s tech views. 7:30. Microsoft word tutorial how to insert images into word document table – duration:. Jul 12, 2013 · many sites that saw increases or decreases were ones that were affected by either the april 16, 2018 update or the march 9, 2018 update. April 29, 2018 (approx) – there was a bug in google image search which caused many images to appear as blank rectangles. Although this is not technically an algorithm update, it’s something that could. May 09, 2018 · may 9, 2018 we’re making some updates to the look and feel of google drive on the web. There’s no change in functionality, but some icons and buttons have moved, and there’s a range of visual tweaks to align with google’s latest material design principles. My website traffic is down by 80% after the october 2018, core update. Isearched on google for the latest update but i didn’t get the actual answer. Ihave change my some of page but it doesn’t work. Before update i was ranking on 150+ keywords on google first. Jan 25, 2018 · published on jan 25, 2018 we take a look at a couple features google rolled out, web accessibility tools, a google app you may have forgotten about google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements. Jan 02, 2018 · google play protect is enabled by default on devices with google mobile services, and is especially important for users who install apps from outside of google play. Security patch level—vulnerability details. In the sections below, we provide details for each of the security vulnerabilities that apply to the patch level. Wear os by google smartwatches help you get more out of your time. Fitness tracking, messaging, help from your google assistant and more all from the convenience of your wrist. Google has announced another broad core algorithm seo updates that struck websites today. This google’s broad core algorithm 2018 is the latest google seo updates so far after the massive small latest google mobile algorithm updates in 2017 october and november. We will talk about what is the latest google seo updates in 2018 march, how it affected search engine rankings “quality signals”. Mar 05, 2018 · we had two possible google algorithm updates, one on february 20th and one on march 1st – both unconfirmed. Google said the mob home > google news > google updates > march 2018 google webmaster report. Aug 23, 2019 · update: as of july 9, 2018, the speed update has officially rolled out to all users. Late last week, google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic rankings and google ads quality score, google’s change shifts. Mar 13, 2018 · — google searchliaison (@searchliaison) march 12, 2018. Not a specific update. Danny said on twitter it was not a maccabees update or anything like that, since it was a core update. To discontinue support for api levels that will no longer receive google play services updates, simply increase the minsdkversion value in your app’s build. Gradle to at least 16. If you update your app in this way and publish it to the play store, users of devices with less than that level of support will not be able to see or download the update. Oct 16, 2018 · the september 27, 2018 algorithm update was another big one that followed a massive update in early august. Google is clearly testing some new signals, refining its algo, etc. ,which is causing massive volatility in the serps. —glenn gabe (@glenngabe) september 28, 2018. Google algo update (2 of 2): and this is my absolute favorite. There’s a long story behind this one, but they finally surged on 9/26. Finally.

Once the dust has settled, continue making small changes as needed and adhere to the new standards across all of your websites and pages. During this time, start doing research into new trends in marketing and social media. These will offer valuable insight into future updates. ​here are some examples of current trends and technology that could very well inform future google updates: ●optimization for voice search and mobile ●clear and concise content continues to be a major focus ●sticking to the basics through each update ●https will become more important for security ●mobile-first and local seo more important as time goes on.

The reason why many digital marketers and webmasters never reach this step is that when it comes to handling “the google dance” , it’s easy to get overwhelmed by the sheer volume of ranking factors that come with the territory. However, by taking a step back and reviewing your site’s historic performance and comparing them to any changes that have been made on your site, you can make the case that “turning hundreds of pages with thin content into ones that speak to the intent of each page will restore our site’s previous rankings. ”because this is a cause and effect relationship, be mindful of your variables – the aspects of your site that you’re changing. If you aren’t familiar with the site or if your experience in handling general website optimization efforts is minimal, you may want to control your other variables to ensure that any other changes outside of the ones stated in the hypothesis don’t turn your poor rankings into non-existing ones. Make a prediction “i predict that if i turn my site’s thin pages into vibrant pages that people want to read, share, click, and convert on, then my rankings will return. ”easy enough, right? conduct an experiment now, this is where we turn a good idea into action. For this example, identify site pages that you believe are the source of your traffic (and rankings) issues identified and also confirm that if those pages are to be updated, that other unaffected pages won’t be next as a result. It needs to be said that if you’re going to write great content, you should know how google defines “great content”. If all goes well, you stand to see your site return to its former glory or even better, have it reach newer heights! if this doesn’t affect your site at all, you may have other issues at play such as over-optimized anchor text or poor mobile experience, which means you’ll need to return to the hypothesis drawing board. Since you’ve produced content that marketers dream of, this shouldn’t be a detriment once you begin your next experiment.

What we talk about when we talk about algorithm updates

search

It has been almost three months since google came up with an official algorithm update announcement. The last time that the search engine giant issued a public statement was on june 4, 2019, when it rolled out the diversity update to reduce the number of results from the same sites on the first page of google search. Today, we’re introducing an algorithmic update to review snippets to ease implementation: – clear set of schema types for review snippets – self-serving reviews aren’t allowed – name of the thing you’re reviewing is required — google webmasters (@googlewmc) september 16, 2019 however, on september 16, the official google webmaster twitter account announced that a new algorithm is now part of the crawling and indexing process of review snippets/rich results. According to the tweet, the new update will make significant changes in the way google search review snippets are displayed. Here is what the official google announcement says about the update: “today, we’re introducing an algorithmic update to review snippets to ease implementation: – clear set of schema types for review snippets – self-serving reviews aren’t allowed – name of the thing you’re reviewing is required. ”according to google, the review rich results have been helping users find the best businesses/services. Unfortunately, there has been a lot of misuse of the reviews as there have been a few updates about it from the time google implemented it. The impact of google search reviews is becoming more and more felt in recent times. The official blog announcing the roll out of the new google search review algorithm update says it will help webmasters across the word to better optimize their websites for google search reviews. Google has introduced 17 standard schemas for webmasters so that invalid or misleading implementations can be curbed. Before the update, webmasters could add google search reviews to any web page using the review markup. However, google identified that some of the web pages that displayed review snippets did not add value to the users. Afew sites used the review schema to make them stand out from the rest of the competitors. Putting an end to the misuse, google has limited the review schema types for 17 niches! starting today, google search reviews will be displayed only for websites that fall under the 17 types and their respective subtypes.

Here’s the good news: there is absolutely no reason to worry about bert, and if you create natural copy, then you have a big reason to celebrate. In the past, a google algorithm update sent the seo world into utter chaos because google was notoriously mysterious about some of its updates, which were causing websites to lose traffic at an alarming rate. That isn’t happening this time. The bert update aims to do one thing and one thing only: make it easier for users to search google more naturally, and receive more relevant results based on those searches. Bert does 1 thing: makes it easier to search more naturally & see more relevant results, says @liamcarnahan click to tweet since writing content that shows up in search basically means matching your copy to the way people search, you should feel more comfortable writing naturally, especially when aiming for longer, more conversational keywords, and phrases. Really, there’s nothing for you to do but keep writing in a natural way. Still not sure? here’s what danny sullivan, google’s public search liaison has to say about it: my answer was that bert doesn’t change the fundamentals of what we’ve long said: write content for users. You or anyone working with clients have long been able to say this is what we say.

As we said previously the main aim of broad core updates is quality, and google tweaking their algorithms to make sure it offers up the best results. This means some sites fall for others to gain. However, you still want to make sure that your site isn’t one that falls. We’ll take the example of whattoexpect. Com. This is a site that falls into the ymyl group of sites. But by showing off their e-a-t to the maximum they’ve used this to their advantage and seen consistent gains in the past year as this chart shows us. When looking through their site, we found a few examples of what they’re doing right: as this image shows this is a great (trusted) external resource that goes a long way to showing the expertise, authoritativeness and trustworthiness of the sites that receive certification from them. Automatically this is a big green tick to google. Not only this but the fact they link out to sources (see below images) to back up the validity of their statements is yet again a huge tick for their site. As we’ve said previously google loves pages that pretty much represent a college degree essay, especially in ymyl industries, where e-a-t is so key. Having this information backed up by peer-reviewed journals is as good as it gets in terms of e-a-t. So, what’s the take-away? if you have a ymyl site (or even if you don’t) look at what the ‘winners’ are doing! find ways you can show off your e-a-t! we’ve discussed this at length before in previous posts about e-a-t.

Google’s algorithm has undergone seismic shifts in the past 2 years. Particularly for your money your life (ymyl) websites with medical, legal, or financial content, the algorithms have caused massive spikes and tanks in traffic, sometimes reversing course after each update. Below is an example of what some of these fluctuations have looked like for a medical website, with black dots indicating when google’s core updates rolled out. For sites that have seen traffic declines as a result of algorithm updates, recovery can be extremely challenging, and in some cases, the site may not ever be able to obtain prior levels of traffic.

Ilove seo and always will. Heck, even though many seos hate how google does algorithm updates, that doesn’t bother me either… i love google and they have built a great product. But if you want to continually do well, you can’t rely on one marketing channel. You need to take an omnichannel approach and leverage as many as possible. That way, when one goes down, you are still generating traffic. Now if you want to do really well, think about most of the large companies out there. You don’t build a billion-dollar business from seo, paid ads, or any other form of marketing. You first need to build an amazing product or service. So, consider adding tools to your site, the data shows it is more effective than content marketing and it is more scalable. Sure you probably won’t achieve the results i achieved with ubersuggest, but you can achieve the results i had with quick sprout. And you can achieve better results than what you are currently getting from content marketing. What do you think? are you going to add tools to your site? ps: if you aren’t sure what type of tool you should add to your site, leave a comment and i will see if i can give you any ideas. 🙂.

Google’s reminder is a somewhat rude awakening that change is something that is constant when it comes to google and its algorithm updates. Iactually thought that google simply updated frequently but it never really occurred to me that google made changes every single day. It’s a good lesson and reminder that we as seo practitioners have to always be prepared to face changes. There are a lot of ways we can go about this and i’ve written about preparedness but here’s a short reminder: basically, try to keep your website compliant with google’s standards. Keep churning out the content that you want to write but make sure that they are the type of content that people will like and share. Another thing worth remembering is that you should always try to keep your links healthy. Check on your backlinks and make sure your landing pages are working properly. Simply put, keep doing what you’re doing right now. If you’re doing it right, google will reward you appropriately. If you’re not doing that great, well that’s why i’m here for you. Ialways write about seo news and advice and checking out my previous articles is sure to be a big help for both beginners and experts alike. What are your thoughts on google’s “every day” updates? let’s talk about it in the comments section below.

Infrastructure updates, as hinted in the introductory section, can help speed up indexing or calculations. Prior to the march update, some information has already hit the internet that 2019 is the year when biggest seo updates will be rolled out. Most webmasters were of the opinion that the effect of the said infrastructure update will not reach many sites. In fact, there was a lot of misinterpretation as far as what google meant by saying that the update was going to be a big thing! going by the words of google, infrastructure change brings significant changes. While it might not be felt immediately, it will affect website rankings in the long run. It should be noted that the infrastructure updates introduced allowed for the advancement of seo algorithmic processes. One month later google has earlier explained that the update will be big and that is exactly what it came to be! one month down the line, google search index wheels started to meltdown and fall off as a result of the update. It led to massive and widespread technical issues resulting in many web pages getting eliminated from the google index. Many online marketers and website owners reported a significant fall in the rankings because most of the pages were no longer in google index. This can be interpreted to mean that something momentous happened in google infrastructure that caused the sudden loss of the web pages. To salvage the situation, google has since embarked on a major infrastructure update, which again has severely affected the web publishers. It is unfortunate that google has never announced that such an update has been happening!.

Acouple of days ago, some webmasters were discussing what they believe to be a google algorithm update. In response to that, john mueller, a webmaster trend analyst, kindly reminded everyone that “[google] makes changes almost every day. ”webmasters will always experience the highs and lows that come with algorithm updates as their rankings fluctuate. Some people may also mistakenly believe that it would probably be better to simply let google’s algorithm stagnate. Obviously, they are sorely mistaken. Google has stated numerous times that changes happen every day. The general public remains oblivious to this fact unless google makes any major announcements about their updates. Gary illyes, in his tweet , mirrored john mueller when he said that google updates at least 3 times per day on an average so it can be considered “ok” to assume that there was an update recently. Worth noting is how illyes jokingly said that all future updates will be named “fred” until they are given a more official name. Obviously, this is a joke that shouldn’t be taken at face value.

While google updates its search algorithm around 500 to 600 times each year, some updates are more significant than others. Take google’s latest broad core algorithm update for example. Appropriately named the march 2019 broad core algorithm update , this update led to serious fluctuations in the serps and largely affected the autos & vehicles, health and pets & animals categories. One of the first major google algorithm updates, however, was the florida updated which rolled out on november 16, 2003. As a result of the update, several websites were hit with penalties or revoked from the search engine completely, leaving many business owners at a loose end. Following the florida update we saw the jagger update 2 years later which was rolled out in three phases: jagger 1, jagger 2 and jagger 3, the big daddy update and the vince update in january 2009. After the vince update in january 2009 came the caffeine update which aimed to provide “better indexing and fresher search results” which meant that google would be able to crawl sites more efficiently. While the caffeine update wasn’t an algorithm update as such, it was a rebuild of the previous indexing system to enhance the efficiency of the search engine. However, just two years later in february 2011 google announced its next major update; the panda update. Google’s panda update is one that rocked the world of seo and one that remains relevant to search engine optimisation today. After the panda update which affected websites such as wisegeek, the penguin update came into practice in april 2012. Google stated that: “we look at it something designed to tackle low-quality content. It started out with panda, and then we noticed that there was still a lot of spam and penguin was designed to tackle that. ”several newer versions of the update were then released including google penguin 2. 1, google penguin 3. 0and google penguin 4. 0in september 2016. Google’s exact match domain update also rocked the world of seo in 2012, targeting sites that used spammy tactics and featured low quality content in a bid to improve user experience. In 2013 google rolled out a number of updates including the hummingbird update, pigeon update, mobile-friendly update and quality update in may 2015. Unlike google’s panda and penguin update, the hummingbird update was said to be “a complete overhaul of the core algorithm”, largely affecting content. In a blog written after the update was rolled out neil patel advised businesses to ensure that their site featured a comprehensive faq page, q&a blog category, ‘ask the expert’ type posts and ‘how to’ posts. 2years later google rolled out the mobile-friendly update, which is better known as mobilegeddon. As the name suggests, the update aimed to boost mobile-friendly pages in the search engines mobile search results. In order to ensure that a site is mobile friendly on-page content should not be wider than the screen, links mustn’t be too close together and the text much be large enough to read without having to zoom in. Google’s rankbrain was rolled out in october 2015 just like any other update, but what set it apart from the rest was the machine learning aspect of the algorithm. The update, which was rolled out over several weeks, was created to enhance the way the search engine processed search results in order to ensure results remained relevant to users. Google then rolled out two major updates; the intrusive interstitials update and fred. While the intrusive interstitials update meant that “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly”, the google fred penalty focused on targeting content which was low-value. In august 2018 your money your life (ymyl) and health-related sites were taken by a storm as a result of the medic core update. In a series of tweets, google stated that: “this week we released a broad core algorithm update, as we do several times per year…” “as with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded…” “there’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages. ”the most recent google algorithm update, however, is the march broad core algorithm update which was announced on 13th march. Two days later, google searchliaison officially named the algorithm update in a tweet: “we understand it can be useful to some for updates to have names. Our name for this update is “march 2019 core update. ”we think this helps avoid confusion; it tells you the type of update it was and when it happened. ”within the chain of tweets announcing the algorithm update, google suggested that webmasters reviews the search quality rater guidelines, now a 166-page document referring to how businesses can increase their pages ratings. Despite speculation, this update is not a panda update despite panda being a part of google’s core ranking algorithm. Following the core update, it was confirmed that the diversity update was amid being rolled out, with google stating that: “a new change now launching in google search is designed to provide more site diversity in our results. ”“this site diversity change means that you usually won’t see more than two listings from the same site in our top results. ”here at absolute digital media, we’re conducting a full analysis to look for trends in this latest update to ensure that our client’s campaigns can continue to generate the desired results and identify how we can protect sites in the future. With google expected to update their algorithm up to 600 times each year, it’s important to identify how you can enhance your site. For more information about our services including seo , get in touch with a member of our expert team on 0800 088 6000, today. With google expected to update their algorithm up to 600 times each year, it’s important to identify how you can enhance your site. For more information about our services including seo , get in touch with a member of our expert team on 0800 088 6000, today.

If your business depends on traffic from organic search, then you’re probably paying very close attention to the changes google made over the weekend to its algorithm. According to the company, it was just a routine update. In fact, google has declined to give any specifics or guidance to websites regarding the series of changes it made. Some have asked if we had an update to google search last week. We did, actually several updates, just as we have several updates in any given week on a regular basis. In this thread, a reminder of when and why we give specific guidance about particular updates. — google searchliaison (@searchliaison) november 12, 2019 but if your site was one of the many that experienced a dramatic drop in traffic coming from google, it was anything but routine. And for content publishers especially (this site included), when the strategy you’ve been using to drive traffic to your site suddenly stops working, it’s a big deal. Unfortunately, google doesn’t give you a whole lot of information to work from. In fact, john mueller, google’s webmaster trends analyst, was pretty clear in a live chat this week that while the effect on many sites has been dramatic, to google this is just business as usual, and these updates don’t represent massive changes to the overall algorithm. Still, it’s particularly confusing that some search queries are now returning results with sites that are mostly spam, while previously high-ranked content has suffered. This is especially the case in niches like travel or food blogs. The good news is, even if google isn’t telling site owners exactly what changed, there are a few things you can do to make sure your content continues to reach your audience.

In october, we have protected our rankings very well. We still have the majority of financial keywords our website started out with. Also you may find some of our traffic and ranking graphics below which show the comparison between april-may-june and july-august-september. Source: google search console. Design source: databox. Orange: last three months, shadow: first three months. Source: google search console. Design source: databox. Orange: last three months, shadow: first three months. Our clicks have increased by 80%, impressions increased 46% and ctr increased 24% in the last three months (july, august, september) compared to the first three months (april, may, june) of our seo project. Source: google analytics. May 2019 and september 2019 organic session comparison source: google analytics. May 2019 and september 2019 organic session comparison despite these promising indicators, at the same time, i was watching core algorithm fixes and baby algorithms for the next and last core algorithm update of 2019. If we ask these two questions again: when will the next google core algorithm update be? what will next google core algorithm update be about? i am sure that content structure and formal language will be involved. Furthermore, the next google core algorithm update will probably be between 15-25 december, but this is just a guess of mine. (p. S: i have written these sentences more than 1. 5months ago. And after 28 november, the day of thanksgiving, there was a big volatility in the serp like today. (some of the serp sensors (semrush, mozcast, algoroo, advanced web ranking, accuranker) are not showing significant volatility, which they would if a core algorithm update had occurred. Rankranger is the only serp sensor which shows significant volatility for both 27-28 november and 4 december. And rankranger says “this is a stealth mode for core algorithm updates. ”(nonetheless, if you manage an seo project for winning every core algorithm update, you need to follow these news and arguments for managing your timeline. )google will likely attract attention to the crawl budget and content quality but also to the firm’s trustworthiness as major factors along with “entities”. What’s more, in 2020, we will probably talk about links more, which may be one reason why google has changed its attitude regarding the nofollow meta tag. If you want to look more closely, you can find the april-september 2019 comparison from our gsc screenshots with some innocent censorship below: dotted line: september 2019, solid line: april 2019, and censor: innocent.

According to social media today , almost 50 percent of users now use voice search to research products. This explains the increasing popularity of digital assistants and voice search. While our smartphones have been voice-search enabled for quite a while now, their accuracy has improved greatly in the last few years due to developments made in the field of natural language search. In fact, it’s now come to a point where voice search almost resembles an intuitive and fluid conversation. All this is instrumental to its widespread adoption. Major players like apple, google, and amazon are already making headway in the voice search game thanks to products like siri and echo dot. If you want to keep up and also remain relevant, start optimizing for voice search. Here are some ideas: focus on natural language queries the importance of keywords will never phase out of existence, but at the same time, full questions and sentences are gaining traction. Optimize for these by considering the queries you want your site to be known for. Find out your current rank by searching for them. Produce innovative content that answers those queries and also create content that features a more conversational approach to match the phrasing used by people for their queries. Use featured snippets answer boxes also termed featured snippets, have always been considered “position zero” when it comes to serps, but the rise of voice search has increased their importance. When a voice query’s search result comes with a featured snippet, the answers can be read aloud to the users. Incorporate bullet or numbered points or even a table of highlights for your content to increase your chances of grabbing a featured snippet. Alternatively, create q&a type of content. Optimize for apps and actions know that users don’t just ask their digital assistants questions; commands are issued too. So, consider methods to optimize your site for the same. Use app indexing or deep linking to provide users with access to your website via voice search. Prepare for linkless link building want to employ the best 2018 link building strategies for your business? well, linkless link building is where it’s at! as contradictory as it might seem, linkless link building is quite effective and works particularly well for small business. The truth is, google algorithm updates like fred and penguin have made link building harder for websites. Employing freebie links or poor link profiles? well, prepare to get penalized by google. So, future-proof your seo in 208 by focusing on long-term, strong link building and appreciating the significance of linkless backlinks. Develop long-term rapport to get quality backlinks try to develop real-world relationships if you wish to get backlinks your competitors covet. Good pr helps you acquire backlinks for every size and type of business. Combine outreach and proper pr to create lasting relationships with good publications to strengthen the referral authority of your website. What’s more, instead of a backlink, even a mention can go a long way. Monitor and develop link-less mentions keep in mind that search engines are now capable of associating brands with mentions, and employ this method to decide the authority of a particular website. Search engine bing apparently found out how to connect links to mentions a long time ago, and even google has been doing the same for quite some time now. So, do not rely only on traditional backlink monitoring. Invest in a quality web monitoring tool to maintain records of your brand mentions and concentrate on pr activities, brand awareness, online reviews, and reputation management. Choose mobile-first indexing haven’t yet adopted a mobile-first seo approach? well, change that asap! with the launch of the highly-anticipated mobile-first index, renew your focus on the mobile side of things. Considering how 52. 99 percent of web traffic came from mobile devices until the third quarter of 2017, according to statista , make sure your site is compatible with mobile devices as most users who reach your website now will use their smartphones or search on the go. Ramp up the speed pay attention to the speed of your website because that affects seo, especially on mobile devices. According to a soasta study , 53 percent of mobile visits get abandoned after 3 seconds. So, your site needs to load within that time. Check your site speed with tools like pingdom or be aware of images, javascript and other objects that can bloat the website. Provide content through design google’s search quality evaluator guidelines reveal that mobile users search for a different content compared to desktop users. Remember that someone using a desktop computer will always search for a certain number of settings, but mobile users have the opportunity to be anywhere at any moment. Thus, get a truly future-ready mobile site once you become capable of responding to the user context. Think it sounds futuristic? well, there are already a number of ways how you can achieve this, especially when it comes to m-commerce sites. Rely on the power of instant apps, amp, and progress web applications google has always made user experience a priority, and brands have been encouraged to do the same. Think your app or site already offers users a great experience? well, then stick to your strengths. However, in case you wish for an upgrade, check out the following options: amp (accelerated mobile pages) – google has been trying to push its “lightning-fast” web solution for mobile to seos ever since it launched. The company has decided to make it quicker and more engaging for the program to become more popular. Android instant applications: share and access these apps through a link without downloading it entirely. Through this process, mix some of the benefits of mobile sites with the app experience. Progressive web apps: these are mobile web that resemble an app, capable of online functionality as well as combining some of the pros of applications into the mobile web framework. Embrace machine learning and ai did you know that google has slowly increased the use of machine learning and ai in the algorithms used for ranking purposes? these algorithms do not follow a preset course of rules, but grow and learn every day. The question is, how do you optimize artificial intelligence? and the answer is, you don’t. Maintain the basic seo best practices , and your site will continue to perform well. Always keep an eye on the latest news and become familiar with the important ranking factors. Concluding remarks keep an eye out for new changes made to the seo mechanism made by google in 2018. In the meantime, follow the tips given above to prepare for the coming algorithm updates. By guy sheetrit.

Here is the overall traffic and search performance report for 5 months, with 1 negative and 2 positive google core algorithm updates: 131% organic session increase 50% ctr increase 112% new user increase we will examine four milestones in this case study, which correspond with each of the core updates during this 5-month period. We will give more information about the effects of these milestones and the actions we took to correct them, and will provide graphics of the results. Technical seo issues, their importance and solutions will be our helpful guide in this examination. What can we do when we fall from the serp and how can we succeed to rise again with better metrics in seo?.

With the help of my buddy, andrew dumont , i went searching for websites that continually received good traffic even after algorithm updates. Here were the criteria that we were looking for: sites that weren’t reliant on google traffic sites that didn’t need to continually produce more content to get more traffic sites that weren’t popular due to social media traffic (we both saw social traffic dying) sites that didn’t leverage paid ads in the past or present sites that didn’t leverage marketing in essence, we were looking for sites that were popular because people naturally liked them. Our intentions at first weren’t to necessarily buy any of these sites. Instead, we were trying to figure out how to naturally become popular so we could replicate it. Do you know what we figured out? i’ll give you a hint. Think of it this way: google doesn’t get the majority of their traffic from seo. And facebook doesn’t get their traffic because they rank everywhere on google or that people share facebook. Com on the social web. Do you know how they are naturally popular? it comes down to building a good product. That was my aha! moment. Why continually crank out thousands of pieces of content, which isn’t scalable and is a pain as you eventually have to update your old content, when i could just build a product? that’s when andrew and i stumbled upon ubersuggest. Now the ubersuggest you see today isn’t what it looked like in february 2017 when i bought it. It used to be a simple tool that just showed you google suggest results based on any query. Before i took it over, it was generating 117,425 unique visitors per month and had 38,700 backlinks from 8,490 referring domains. All of this was natural. The original founder didn’t do any marketing. He just built a product and it naturally spread. The tool did, however, have roughly 43% of its traffic coming from organic search. Now, can you guess what keyword it was? the term was “ubersuggest”. In other words, its organic traffic mainly came from its own brand, which isn’t really reliant on seo or affected by google algorithm updates. That’s also what i meant when i talked about organic traffic that wasn’t reliant on google. Now since then i’ve gone a bit crazy with ubersuggest and released loads of new features… from daily rank tracking to a domain analysis and site audit report to a content ideas report and backlinks report. In other words, i’ve been making it a robust seo tool that has everything you need and is easy to use. It’s been so effective that the traffic on ubersuggest went from 117,425 unique visitors to a whopping 651,436 unique visitors that generates 2,357,927 visits and 13,582,999 pageviews per month. Best of all, the users are sticky, meaning the average ubersuggest user spends over 26 minutes on the application each month. This means that they are engaged and will likely to convert into customers. As i get more aggressive with my ubersuggest funnel and start collecting leads from it, i expect to receive many more emails like that. And over the years, i expect the traffic to continually grow. Best of all, do you know what happens to the traffic on ubersuggest when my site gets hit by a google algorithm update or when my content stops going viral on facebook? it continually goes up and to the right. Now, unless you dump a ton of money and time into replicating what i am doing with ubersuggest, but for your industry, you won’t generate the results i am generating. As my mom says, i’m kind of crazy… but that doesn’t mean you can’t do well on a budget. Back in 2013, i did a test where i released a tool on my old blog quick sprout. It was an seo tool that wasn’t too great and honestly, i probably spent too much money on it. Here were the stats for the first 4 days of releasing the tool: day #1: 8,462 people ran 10,766 urls day #2: 5,685 people ran 7,241 urls day #3: 1,758 people ran 2,264 urls day #4: 1,842 people ran 2,291 urls even after the launch traffic died down, still 1,000+ people per day used the tool. And, over time, it actually went up to over 2,000. It was at that point in my career, i realized that people love tools. Iknow what you are thinking though… how do you do this on a budget, right? how to build tools without hiring developers or spending lots of money what’s silly is, and i wish i knew this before i built my first tool on quick sprout back in the day, there are tools that already exist for every industry. You don’t have to create something new or hire some expensive developers. You can just use an existing tool on the market. And if you want to go crazy like me, you can start adding multiple tools to your site… just like how i have an a/b testing calculator. So how do you add tools without breaking the bank? you buy them from sites like code canyon. From $2 to $50, you can find tools on just about anything. For example, if i wanted an seo tool, code canyon has a ton to choose from. Just look at this one. Not a bad looking tool that you can have on your website for just $40. You don’t have to pay monthly fees and you don’t need a developer… it’s easy to install and it doesn’t cost much in the grand scheme of things. And here is the crazy thing: the $40 seo tool has more features than the quick sprout one i built, has a better overall design, and it is. 1% the cost. Only if i knew that before i built it years ago. :/ look, there are tools out there for every industry. From mortgage calculators to calorie counters to a parking spot finder and even video games that you can add to your site and make your own. In other words, you don’t have to build something from scratch. There are tools for every industry that already exists and you can buy them for pennies on the dollar.

How to update the software on your Pixel via OTA

algorithm

You could argue that a more accessible 2fa solution is inherently less secure seeing how convenience and security are essentially mutually exclusive. Needless to say, that’s still a sound stance to have. But if you’re getting fed up with google authenticator’s lack of even the most basic quality-of-life features, you can opt for several decent compromises. Naturally, not everyone can easily eliminate google authenticator from their login routines. Some of today’s most popular apps continue to be reliant on google’s solution, despite its lack of updates. Discord is a good example of such a service that’s playing a big part in keeping the 2fa tool alive. Reddit is another platform with hundreds of millions of users that continues to offer google’s service as one of its main 2fa methods. These days, however, even discord and reddit users have some alternatives at their disposal. Most notably in the form of authy, though some general-purpose security tools like lastpass are also gaining traction on the 2fa front. If you don’t favor such versatile solutions, microsoft authenticator is another highly praised option. So, while the likelihood of new google authenticator updates rolling out continues decreasing, its users aren’t as devoid of choices as they once were. The app likely isn’t going anywhere, either. After all, many still (rightfully) insist on no-compromise security, as inconvenient as it may be.

If you have a google pixel phone, simply check for updates in the system settings to download it over the next couple of days – or head to google’s developer site if you are impatient. Unusually for android, other manufacturers have joined the early release schedule. Afull android 10 update is available for the essential phone globally and the xiaomi redmi k20 pro in china and india. Meanwhile, oneplus has released android 10 for the oneplus 7 and 7 pro in “open beta ” , which is part of the firm’s long-running early access software series. Many other manufacturers are still running developer previews of android 10 and are expected to release full versions soon. One of the biggest exceptions is samsung, which is not expected to release android 10 for at least a few months.

Pixel phones bought from google directly have a bootloader you can unlock. If you want to manually flash software, you’ll need to do this. To do this you must first boot into your bootloader. You can either manually turn off your phone or tablet and hold down the power button and the volume down button to enter your device’s bootloader menu or you can enter the following commands into your terminal or command prompt. Run the following command to make sure your device is properly connected to your computer. If it returns a string of characters it means that you are all set to start updating your device. /adb devices now to enter into the bootloader menu just run the following command. /adb reboot bootloader at the bottom of the screen, there will be several things listed including the lock state of the device. This should say locked unless you have unlocked your bootloader in the past and never went back and locked it again. To unlock your bootloader, which is required only when flashing a stock firmware image (not sideloading and update, which we’ll get to soon), you must enter the following commands. Remember that when unlocking your pixel’s bootloader it will factory reset your device, so you will lose everything stored on it. If you haven’t backed up anything important on your device yet you can hit the power button while start is highlighted in the bootloader menu and this will boot you back into your device like normal. Now back to unlocking your bootloader. Now type:. /fastboot flashing unlock a dialog will appear on the device asking if you are sure about unlocking. Again this will factory reset your device, so if you want to back out of the process you just need to select no with the power button. If you are ready to unlock your bootloader you press the volume up button and then the power button to confirm that you wish to unlock your bootloader. /fastboot reboot-bootloader it is recommended to reboot the bootloader just to give itself a check to make sure everything is working correctly before moving on to the next step.

Google mobile software android lenovo acer today, google�s announced a new update arriving to chromebooks for education � like the enterprise update that came out last year. It also announced that new chromebooks that google promises will receive chrome os updates until 2028. And now, devices launched in 2020 and beyond will receive automatic updates for even longer. The new lenovo 10e chromebook tablet and acer chromebook 712 will both receive automatic updated until june 2028. Thanks to an explanation by android central, we have a better idea of what the above really means: though the two chromebooks are indeed going to be updated until 2028, not all chromebooks coming in 2020 will receive updates for this long. It all depends on the hardware platform running in that chromebook and some chromebooks coming this year will be on older, already established hardware platforms. Acer 712 and lenovo 10e for example, if a new chromebook device arrives next year with the same hardware platform as those two chromebooks, they�d only receive seven years of updates. Google also announced its improved admin console with faster load times and the ability to search and filter through devices. You�ll also be able to see the automatic update expiration dates for the devices. At first, google offered three years of guaranteed updated on older chromebooks before eventually extending it to six years, thus giving schools a good idea of how long their investment will last. Google�s efforts for extending the life of its chromebooks are great, just make sure you know what the automatic update expiration date will be before investing into your enterprise or institution. You can check out a list of planned expiration dates sorted by brand on google�s help page. Android r spotted running on google pixel 4 pixel 4 pre-orders on three uk will net you a free hp chromebook 14 hp unveils rugged chromebooks for schools with wacom stylus support hp launches the first chromebook with amd processor.

When you think about the google play store, you might just think that it is a place where you can download apps and you certainly won’t be wrong because of the fact that downloading apps certainly is possible from this platform and indeed its main purpose has to do with enabling users to install various apps so that they can maximize their user experience on the phone that they are currently using. However, it’s fair to say that this is not the only use that people would find for the play store. Another really important function that the play store serves is that it allows you to update your apps. Apps need frequent updates to fix bugs and other issues as well as to make changes that would optimize the app since for the most part software needs to keep changing in order to keep up with the times all in all. Most people don’t really bother with manually updating each and every app. Instead they have a feature that allows the apps to update automatically whenever you have plugged your phone into some kind of a power source, and when this happens you are going to get a notification that would tell you that the update is complete. However, as of late a lot of android users have noticed that they are not getting notifications for this. It turns out that the notifications are going away for good, as confirmed by a spokesperson to ap , and ironically google isn’t really giving a reason for this. You can still check for which apps have been updated by going to the play store but this seems like a lot of unnecessary steps when before you were notified automatically. Only time will tell whether google is going to end up shedding more light on this strange development.

Keyword stuffing and link farming were legit seo strategies even a couple of days ago. Then with the advent of hummingbird and penguin, those days of the black hat are thankfully gone. Does that mean seo experts from all around the world just heaved a sigh of relief and took a long vacation? well, that is quite impossible since google releases over 600 odd updates to the core search algorithm in just a year’s time. Therefore, the stone doesn’t catch moss in the world of seo. Everyone working on optimization strategies has to be on their toes at all times to ensure that their website is performing well. Introduction of a new schema markup this is coming from the hotplate; google has added schema markup to their seo starter guide. This is google’s way of stating exactly how important your site has a proper markup. This is not new for either google or bing but adding the structured data markup to their official guide is a big step indeed. It is like putting the google seal on the most necessary features of any seo campaign. You can check out the requirements of markup for local businesses on any leading blog by seo company in atlanta. The new google rich result tests google has released a recent rich results test. This one serves search results in the form of “rich results ” that are marked up results alongside the regular srl. They are sometimes even replacing the organic results. This bears a lot of similarity to the google structured data testing tool. This test verifies if your website content has recent structured markup updates for the rich results. At this moment, this update and test work for limited categories of searches including movies, recipes, jobs, and courses. This emphasizes how much google is rooting for proper schema markup in 2018. Bulk location verification on gmb google has also made it compulsory for businesses with multiple locations to verify their locations in bulk. If you run a franchise, you can bulk verify your locations (10+) in google my business. The new updating features ensure that you do not have to verify the individual locations via physical mail like it was the norm. You can take help from the leading seo consultants and strategists in your locality to list your business locations on gmb. This will help you optimize the business locations for google maps, and it will help you take advantage of the most recent google services for larger businesses. Page speed is a definite factor for ranking this one is quite obvious. Over the last several years, seos and website owners have spoken about the importance of page loading speed as a ranking signal. In 2018, google speed update has again emphasized on how important it is for your site’s ranking, ctr, bounce rate and conversion rate. Here are a few stats from the leading experts working with the leading search engine – a webpage with a 3 second loading time usually sees an average bounce rate of 58%. As the loading time increases , the bounce rate also increases. The ideal loading time is below 3 seconds, ideally between 1 and 2 seconds, only. Webpages with a loading time of 5 seconds easily see an average abandonment rate of over 90%. Mobile users tend to be the most impatient. Over 50% of mobile users seem to like or dislike a site based on loading speed. Loading speed directly affects their loyalty. This is one of the first instances where google has publicly stated the importance of page loading speed. Astark increase in data storing time most importantly, google is introducing new reforms in the realm of gsc data storage. In a world, where data privacy and breaches are ravaging loyalty and customer rights, google is taking a brave step to increase data storage time from 90 days to 16 months. While, there is little chance of a breach, since this data will mainly pertain to search trends, website optimization, and traffic trends, this will aide strategists and marketers to understand the evolving trends that may have influenced their sales and revenue in the last 16 months. Simply speaking, there are over 200 ranking factors google uses and a span of just three months to study the parameters is simply not enough for even the best of the best strategists and software tools to outline the trends accurately. The updated google search console will now include index coverage, job posting data, search performance and amp status. Overall, this is a huge step for google amidst a lot of controversy and requests from the search marketing community. Google’s shift towards a mobile-first index, the introduction of schema markups, increase in data storage period, and release of page speed data shows the increasing importance of user experience. To please the search engine lord, you need to please your potential users first. Your primary focus should be the improvement of ux, and that will lead you to better results and rankings.

This one’s a little more complex. The result of algorithm updates that focus on proximity, in the past, has been in increase in spam. It’s an unwanted byproduct that google has not been able to clean up this time around. This, however, is most likely not going to be the reason you lose traffic from this update—if you lose traffic at all. If you see an influx of local business listings that weren’t there prior to the update and that have no reviews and suspect names, report them using google’s business redressal complaint form. Otherwise, you can safely assume that if you lost traffic from this update, your local listing wasn’t actually the closest listing to the users in your location who were making the majority of the queries. Lastly, the best way to “optimize” for this local update may not be via organic search. Marketers active on google ads and/or facebook ads can compensate for lost local traffic with precise geotargeting , more aggressive bidding, local service ads , and locally inspired ad copy and creative.

Who has this update targeted?

June 11, 2013 this algorithm update affected spammy websites in notoriously abusive industries such as payday loans and pornography. It targeted black hat seo tactics (link schemes mostly), but resulted in just 0. 3% us searches affected.

Several tabloid newspapers have lost more than a fifth of their visibility in organic search since the latest google update. Meanwhile, digital-first publishers and well-optimised broadsheets have recorded gains in the uk and the us. Google is furthering its own interests, demoting lyric sites and dictionaries made redundant by featured snippets, and increasing the visibility of youtube videos. We’re going to share some aggregated, anonymised headlines in this post, plus a deeper analysis of data from searchmetrics , one of the web’s foremost third-party seo tools. Read on to learn who is a beneficiary of google’s latest algorithm update, and who is in the digital doghouse.

This latest chrome update isn’t perfect and only reasonably sensible. But windows 10 users would be mad not to install it asap. More often than not, if i am writing about google updates, then they will be eminently sensible ones. Things like the google camera app update to fix a vulnerability that would enable an attacker to take control of the smartphone camera and microphone covertly. That was, without any shadow of a doubt, an essential update that helped secure hundreds of millions of users. So when an update to the chrome web browser emerges that is described by the google software engineer who coded it as not being perfect, indeed only reasonably sensible, you might think i’d be advising caution before updating. You’d be wrong. Very wrong indeed. Everyone who runs google chrome on a windows 10 machine should make sure they are updated to the latest version, 79. 0. 3945. 130, with the utmost urgency. And here’s why.

Google was clear that this update would affect all screen resolutions, whether that be phone, tablet, laptop or screen. The above the fold advertisements had been particularly annoying for users on phones, who would often have to scroll numerous times just to reach the content below. Therefore, the first step for recovery would be to look at the site through a screen resolution tester, to see how the ad placement looks on each device. The good news is that after 2016, googles move to automating updates means that sites that had been previously pinged no longer had to wait for the next update to recover.

May 22, 2013 google rolled out a new generation of the penguin webspam filter and said it would be a “deeper” one, meaning the update would analyze deeper pages of your site in addition to the homepage (penguin 1. 0targeted mostly site’s homepage). If your site got penalized, you’d most likely receive an alert in your google webmaster account. To recover from the penguin penalty, make sure: -you clean up all unnatural backlinks (e. G. Wit too much keyword rich anchor text, reciprocal linking, linking networks, etc. )-disavow potentially harmful links – send out a reconsideration request the affected website must wait until the next data refresh in order to be regain its previous place in the serps.

As we all know, the google organic search is on a self-induced slow-poison! how many of you remember the old google’s search results page, where all the organic search results were on the left and minimal ads on the right? don’t bother, remembering isn’t going to make it come back! if you’ve been using google for the last two decades, then the transformation of google search may have amazed you. If you don’t think so, just compare these two screenshots of google serp from 2005 and 2019. Google started making major changes to the algorithm, starting with the 2012 penguin update. During each google algorithm update, webmasters focus on factors such as building links, improving the content, or technical seo aspects. Even though these factors play a predominant role in the ranking of websites on google serp, an all too important factor is often overlooked! there has been a sea of change in the way google displays its search results, especially with the ui/ux. This has impacted websites more drastically than any other algorithm update that has been launched to date. In the above screenshot, the first fold of the entire serp is taken over by google features. The top result is a google ads, the one next to it is the map pack, and on the right, you have google shopping ads. The ads and other google-owned features that occupied less than 20% of the first fold of the serp page now take up 80% of it. According to our ctr heatmap, 80% of users tend to click on websites that are listed within the first fold of a search engine results page. This is an alarming number as ranking on top of google serp can no longer guarantee you higher ctr because google is keen to drive traffic to its own entities, especially ads. Since this is a factor that webmasters have very little control over, the survival of websites in 2020 and beyond will depend on how they strategize their seo efforts to understand the future course of the search engine giant. When talking about how google algorithm updates might work in 2020, it’s impossible to skip two trends – the increasing number of mobile and voice searches. The whole mobile-friendly update of april 2015 was not a farce, but a leap ahead by the search engine giant that would eventually make it a self-sustained entity. We will discuss voice and mobile search in detail a bit after as they require a lot of focus.

September 28, 2012 exact match domains with thin low content had a drop in rankings for the targeted exact match keywords. This algorithm update wasn’t related to either penguin and panda and affected 0. 6% of u. S. English searches.

You can finally set a departure time for driving in the Google Maps app on your phone

Photo by vjeran pavic / the verge yesterday, google unveiled a new part of its strategy with pixel phones: the so-called “feature drop. ”google has bundled a bunch of software features that are exclusive (at least for now) to the pixel line and is releasing them in one larger update instead of trickling them out whenever they’re ready. It’s a new way for google to release software updates, based on something that it isn’t historically very good at: planning. “we’re targeting a quarterly cadence [for the feature drops],” vice president of product management sabrina ellis says, adding that “setting that type of structure up front is helping our teams understand how they can set their development timelines. ”the feature drops are a way for google to make the pixel software updates more tangible to potential customers. It’s a clever name: “drops” are ways to create hype around new products in the fashion world — and google very much needs to find a way to build more hype around the pixel 4. After the camera, the best reason to get a google pixel phone instead of another android phone is that the pixel is guaranteed to be the first out of the gate with android software updates. But that benefit really only feels tangible once a year — when the new version of android comes out and pixel owners get a three to six month jump on the new software. This year, the pixel 4 has gotten a muted reception — battery life on the smaller model especially is really disappointing and video quality is not keeping up with the competition. And therein lies the problem: whatever software story google has to tell about the pixel is going to get overshadowed by the hardware story, year after year. This first feature drop includes a lot of updates that may or may not make their way to other android phones, ellis calls them “pixel-first. ”one interesting thing about this new way of working is that one of the features launching this month on the pixel 4 — improved memory management for backgrounded apps — should make its way to other android phones, but perhaps not until the next version of android. That means that not only is the pixel getting software features a few months ahead of other phones, it’s potentially getting them more than a year earlier. That system-level feature (which, for the pixel line, is much-needed) will come via a traditional system-level os update. But most of the rest of the features google is shipping to pixel phones are coming within apps. In some ways, holding some of these app updates could actually mean a delay for some features, with teams holding their releases for the next feature drop. But the tradeoff is that more users will actually know those features exist in the first place — which often didn’t happen before. Iwrote earlier this year that google can’t fix the android update problem , but those infrastructural issues don’t really apply to the pixel. But there is another hassle that pixel owners aren’t likely to get away from anytime soon: they won’t arrive for everybody all at once. Google firmly believes in rolling updates, which is a “more responsible” way to send out updates. Asmall group gets them first, just to ensure there aren’t unforeseen problems, then ever-larger percentages of users receive the update. That methodology is stupendous for reliably pushing out stable software updates to huge numbers of users (not that the pixel has huge numbers but still), but it’s absolutely atrocious for building hype. It undercuts the entire concept of the “feature drop. ”if you are one of the precious few pixel 4 owners, here was your experience yesterday: oh hey, a neat software update with new features. Ishould go get it. Oh i don’t have it. Well, okay. I’ll check one more time. Well. That was disappointing. That experience, by the way, is exactly what happened to me with my pixel 4 xl. Ellis admits it’s not ideal: “i would like to be where you get that drop, you get that notification, and everything will be [available]. We are working towards that. ”to mitigate it, google is using whatever tools it can within android to provide users with that moment of new feature excitement, without the dread of an update screwing up their phone. There will be a notification that has more context than usual about what’s new and google will lean heavily on the pixel tips app to help people find the new features. The other thing i hope google does is the thing that’s been my hobby horse for several years now: take the cap off the marketing budget. Samsung didn’t win the android world by making the best phone — though its phones were and are very good, arguably the best. It won by unleashing a bombastic, hilariously large and expensive multi-year ad campaign that spanned super bowls, brand activations, and deals to ensure its phones are prioritized by carrier employees. Idon’t see google unleashing campaigns like that — either because it lacks confidence in the product or because institutionally it just doesn’t want to. Maybe the company believes the pixel should win on its merits, maybe it doesn’t want to offend partners like samsung, or maybe it just thinks the kind of shenanigans you have to play to get the likes of at&t and verizon to push your product are just too icky. Probably all of the above. Idigress, sorry. Like i said, it’s a hobby horse. One thing that’s unsaid in all of this that when it comes to feature updates — especially those within apps — google actually has a much better track record than apple. Apple tends to ship all its new features in one big, yearly monolithic update. Ask yourself the last time apple updated, say, the mail app between major ios releases. Almost never. Ask yourself the last time google updated gmail? likely it was within the past week or two. But that cadence of near-constant app updates means that most of those features get lost. Google is trying to fix that problem by packaging some of the pixel-specific stuff into bigger moments with more impact. This month’s feature drop is a first attempt. The more important feature drops will come in three and six months. They’ll prove that google is actually committed to this plan and give it a chance to tighten up the infrastructure for releasing them in shorter time windows. Ultimately, here’s the problem feature drops are designed to solve: google’s app updates are like getting hit with a squirt gun while apple’s are like getting hit with a water balloon. Both contain an equal amount of water, but one of them has much more impact. +google says it won’t grant fortnite an exemption to the play store’s 30 percent cut apple also charges this cut — though in some cases it drops to 15 percent for subscriptions after a year. Look: this is a stunt from epic, but it’s a stunt that calls attention to the rent-seeking both apple and google engage in on their app stores. Iwill grant that these platform owners should get more than a credit card company gets, but 30 percent is too much. Epic: fighting the good fight on app store rent-seeking. Also epic: fighting the bad fight on appropriating the creative work of others. Even if the law is technically on epic’s side here (if only because copyright law is wildly arcane), this is not a great look, especially for a company that expresses (justified!) moral outrage in other quarters. +amazon’s echo flex is a smart speaker for very specific needs as dan seifert writes, think of this thing as a little alexa mic you can plug in anywhere, not as a little smart speaker. Overall, the flex is best for those who want a voice control access point (and perhaps a motion detector) in a specific place where you can’t put a more traditional speaker. If you fit that narrow use case, then the flex will probably work well for your needs. But most people looking for an inexpensive smart speaker should stick with an echo dot or nest mini. +elon musk is driving tesla’s cybertruck prototype around los angeles the cybertruck prototype is missing a number of features it will eventually need to become street legal when it ships around the end of 2021, like a driver’s side mirror, windshield wipers, and more dedicated headlights and brake lights. But just like other automakers do with their prototypes, tesla has outfitted the cybertruck with a manufacturer license plate, which gives companies some wiggle room to test vehicles on public roads even if they don’t meet the us federal motor vehicle safety standards. +away replaces ceo steph korey after verge investigation well that’s a way to deal with the situation.

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2 Comments

  1. Srivari

    on March 19, 2020 at 8:34 am - Reply

    Nice blog. Thank you very much
  2. blog1alex.xyz

    on March 19, 2020 at 10:06 am - Reply

    I was curious if you ever thought of changing the structure of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or two pictures. Maybe you could space it out better? blog1alex.xyz recently posted...blog1alex.xyzMy Profile

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