How First-Time Advertisers Helped ViacomCBS Win Ahead of Super Bowl 55
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How First-Time Advertisers Helped ViacomCBS Win Ahead of Super Bowl 55

By  |  February 4, 2021  |  Uncategorized  |  No Comments

The broadcaster counts 17 freshman brands to appear in the Big Game

http://www.adweek.com/

“Our first-time advertisers are the ones who really listen to us,” ViacomCBS ad sales chief Jo Ann Ross said.
Adweek

http://www.adweek.com/

By Kelsey Sutton

6 mins ago

As the ViacomCBS ad sales team worked to sell Super Bowl ads in the middle of a pandemic, it took a different approach, and aggressively courted first-time advertisers that had thrived amid Covid-19. On Sunday night, the payoff of those efforts will be clear by the number of freshman brands in the game: 17 in total at last count, according to ViacomCBS ad sales chief Jo Ann Ross.  

Kelsey Sutton

@kelseymsutton
[email protected]
Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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