By Kelsey Sutton | February 4, 2021 | Uncategorized | No Comments
“Our first-time advertisers are the ones who really listen to us,” ViacomCBS ad sales chief Jo Ann Ross said.
Adweek
6 mins ago
As the ViacomCBS ad sales team worked to sell Super Bowl ads in the middle of a pandemic, it took a different approach, and aggressively courted first-time advertisers that had thrived amid Covid-19. On Sunday night, the payoff of those efforts will be clear by the number of freshman brands in the game: 17 in total at last count, according to ViacomCBS ad sales chief Jo Ann Ross.
@kelseymsutton
[email protected]
Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
Leave a Reply