Chief Media Officer Lina Polimeni shares why it is critical to acknowledge cultural nuances when serving different communities

Lina Polimeni headshot. Text: SDG 3 GOOD HEALTH AND WELL-BEING. Adweek Sustainability Playbook.


By Amy Woodbridge

53 mins ago

As part of the Adweek Sustainability Playbook, Eli Lilly and Company’s Chief Media Officer Lina Polimeni shares her play on how to create the most compelling communications through a deep understanding of your consumer.

Amy Woodbridge

Amy is a Senior Marketing Leader, Brand Marketer, and 2020 Adweek Executive Mentee.