illustrated man with old camera
Which parts of the brand story deserve to be explored deeper?
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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Shaun MacGillivray, president of Macgillivray Freeman Films, shares how the documentary world shifted in working with brands to find an authentic storytelling voice that resonates with consumers. 

Shaun MacGillivray


Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

@shaunimax

Shaun MacGillivray is president and producer of MacGillivray Freeman Films.