Smart marketers read the needs of the day.
By Joah Santos
42 mins ago
Nimble companies, those that do not carry the baggage of legacy marketing theories and processes, are well-equipped to capture consumer trust in today’s market. By leveraging real-time data to assess how much their brand matters, these brands can adjust marketing spends more effectively than slower competitors. These are human-centric marketers: the Davids.
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Joah Santos is the CMO of BERA Predictive Brand Tech.