Power appears to be shifting in the C-suite from tech to marketing decision-makers

There is a heavier focus on customer retention as opposed to emphasizing acquisition, said ActionIQ's Leah Pope.
There is a heavier focus on customer retention as opposed to emphasizing acquisition, said ActionIQ’s Leah Pope.
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By David Kaplan

2 seconds ago

All companies are struggling to define their internal “culture.” But for brands, the bigger challenge during the pandemic is how to redefine the culture of customer experience (CX) amid “at-home digital fatigue.”