Adweek partnered with Harris Poll to survey Mediaweek attendees on the latest industry trends

Based on a survey of 83 Mediaweek attendees, 48% said that they had a client terminate an agency relationship in the past year.
Based on a survey of 83 Mediaweek attendees, 48% said that they had a client terminate an agency relationship in the past year.
sesame/Getty Images, Adweek, The Harris Poll

While the past year was far from typical, the way that brands shifted spending during the Covid-19 pandemic and ensuing economic downturn offers some insight into how they manage during crisis—and what trends can be expected during recovery.