How BBC and HBO Are Using Interactive AR Fantasy to Promote His Dark Materials
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How BBC and HBO Are Using Interactive AR Fantasy to Promote His Dark Materials

By  |  December 3, 2020  |  Uncategorized  |  No Comments

As BBC One’s and HBO’s His Dark Materials ramp up the inter-dimensional travel plot-lines in its new second season, the broadcaster’s in-house creative agency is turning to augmented reality to best represent the fantasy series’ complexities. BBC Creative launched a new Snapchat lens this week that allows users in the United Kingdom to open a…

About the Author: Patrick Kulp

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