How a Viral TikTok Led to the Transformation of Ocean Spray’s Business
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How a Viral TikTok Led to the Transformation of Ocean Spray’s Business

By  |  May 13, 2021  |  Uncategorized  |  No Comments

CEO Tom Hayes discusses the brands newfound internet fame




By Al Mannarino

11 seconds ago

On September 25, 2020, Nathan Apodaca’s car broke down on his way to work, so he decided to take his skateboard to avoid being late. On his way, he grabbed a bottle of Ocean Spray Cran-Raspberry, fired up TikTok, and would inadvertently go on to create one of the most viral moments of the year.  

Al Mannarino

@almannarino
[email protected]
Al Mannarino is the content director for Inside the Brand at Adweek.

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