Hornitos Tequila Is Closing the Gap Between Spanish-Speaking Communities and Vaccines
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Hornitos Tequila Is Closing the Gap Between Spanish-Speaking Communities and Vaccines

By  |  May 25, 2021  |  Uncategorized  |  No Comments

Hornitos has joined the growing troupe of brands that are encouraging consumers to get the Covid-19 vaccine. But instead of offering up free donuts or beer in exchange for a vaccination card, the tequila mogul is taking a simpler, less flashy route by translating health information to a group that has been disproportionality affected by the pandemic: Latinos.

About the Author: Emmy Liederman

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