Here’s Why You Won’t Find Talking Animals or Irritating Jingles in NJM Insurance’s Advertising
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Here’s Why You Won’t Find Talking Animals or Irritating Jingles in NJM Insurance’s Advertising

By  |  April 14, 2021  |  Uncategorized  |  No Comments

Its latest campaign attempts to settle a long-running score

NJM’s mascot doesn’t have a name because he’s not their mascot—the company doesn’t want one.
NJM Insurance

By Robert Klara

47 mins ago

Brands have a long history of distinguishing themselves by taking direct aim at their competitors. Sometimes the poke is subtle, like when 7-Up called itself the “un-cola” in the 1970s, and sometimes it’s kinda mean, like in Apple’s “I’m a Mac” spots from the early 2000s that cast a portly dweeb to play a PC.

Robert Klara

@UpperEastRob
[email protected]
Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

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