The all-online festival has hosted panels, meetups and concerts in its virtual reality world

cartoon image showing a virtual festival with people playing music
Attendees don VR headsets and an avatar to step into music venues and meetups.
SXSW

Without in-person experiences, brands have seen success in the past year by hosting activations in virtual worlds—accessible using VR headsets like the Oculus Quest, or simply through a phone or laptop.

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