Here’s the Story Behind McDonald’s ‘Aesthetically Minimal’ Global Packaging Redesign
By Sara Spary |
February 17, 2021 |
The new look aims to convey ‘joyful moments’ through simple illustrations and bold graphics
The new look from Pearlfisher has already rolled out to some markets.
There are few brands more globally recognizable than McDonald’s—which makes refreshing any element of its famous branding a delicate, considerate and meticulous process.