Here’s How Brand and Performance Marketing Intersect
here’s-how-brand-and-performance-marketing-intersect

Here’s How Brand and Performance Marketing Intersect

By  |  May 24, 2021  |  Uncategorized  |  No Comments

Companies no longer care primarily about simply achieving awareness—they want leads too

Welcome to the era of
Welcome to the era of “performance-everything,” says Dendro’s Ryan Stoner.Courtesy DuKai photographer/Getty Images

By Ryan Stoner

39 mins ago

Best-in-class CMOs at high-growth companies have adopted agile processes that include cross-functional collaboration, yet a majority of marketing teams are still split between brand and performance marketing. Why is that?

Ryan Stoner

Ryan Stoner is principal and head of strategy at Dendro.

About the Author: Ryan Stoner

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