Heineken Responded Perfectly to the Implosion of the European Super League
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Heineken Responded Perfectly to the Implosion of the European Super League

By  |  April 21, 2021  |  Uncategorized  |  No Comments

Publicis created an Instagram post with solid advice for team owners

A green Heineken bottle on a darker green background is shown next to the words Don't drink and start a league, followed by Enjoy Heineken responsibly
Heineken is a longtime sponsor of the UEFA Champions League, which Super League organizers attempted to break away from.
Heineken via Instagram


By David Griner

8 mins ago

In America, the XFL is the most iconic example of a football league that couldn’t go the distance, lasting only five games in 2020 before collapsing into bankruptcy—two decades after barely making it through one season in its original 2001 incarnation.

David Griner

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David Griner is Adweek’s international editor and host of the Adweek podcast, “Yeah, That’s Probably an Ad.”

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