HBO Max’s Ad-Supported Tier Will Have Everything But New Theatrical Releases
hbo-max’s-ad-supported-tier-will-have-everything-but-new-theatrical-releases

HBO Max’s Ad-Supported Tier Will Have Everything But New Theatrical Releases

By  |  March 12, 2021  |  Uncategorized  |  No Comments

Debuting in June, it’s already secured $80 million in upfront commitments

“Advertising, when executed thoughtfully and elegantly, is a powerful way to lower prices for everyone,” said WarnerMedia CEO Jason Kilar.
“Advertising, when executed thoughtfully and elegantly, is a powerful way to lower prices for everyone,” said WarnerMedia CEO Jason Kilar.
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By Kelsey Sutton

1 hour ago

HBO Max’s ad-supported tier, which is slated to debut in June, will come with just about every piece of programming contained in HBO Max’s current ad-free offering. But it will be missing one big chunk of programming: The day-and-date film releases from Warner Bros. debuting monthly on the service throughout 2021.

Kelsey Sutton

@kelseymsutton
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Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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