GSK Focused on Social Insights Before the Pandemic. Here’s How it Paid Off
gsk-focused-on-social-insights-before-the-pandemic.-here’s-how-it-paid-off

GSK Focused on Social Insights Before the Pandemic. Here’s How it Paid Off

By  |  May 6, 2021  |  Uncategorized  |  No Comments

Humor works, but not always

GSK insights and analytics lead Toni Tonielli spoke at Social Media Week Wednesday.
GSK insights and analytics lead Toni Tonielli spoke at Social Media Week Wednesday.
Adweek


By Amma Marfo

2 mins ago

At one point in her Social Media Week session on in-house social intelligence, GSK’s insights and analytics lead Tina Tonielli displayed a slide with the company’s most-famous household brands—Advil, Flonase, Benefiber, Centrum and Nicorette—and asked viewers to pinpoint the ones that had the most impact on their daily lives.

Amma Marfo

@ammamarfo

Amma is a freelance writer for Adweek.

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