By Erik Oster
41 mins ago
WPP media agency network GroupM invested in developing its DTC and ecommerce capabilities last year as consumers migrated en masse to ecommerce during the pandemic. Now, GroupM is further leaning into such capabilities by dedicating a new leadership role to global commerce.
Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.