Grammy Ratings Plunge to Record Low, As Award Shows’ Covid Struggles Continue
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Grammy Ratings Plunge to Record Low, As Award Shows’ Covid Struggles Continue

By  |  March 15, 2021  |  Uncategorized  |  No Comments

Sunday’s ceremony drew only 8.8 million viewers, a 53% drop from 2020

Photo of Trevor Noah hosting the 63rd Annual Grammy Awards
Sunday night’s broadcast, hosted by Trevor Noah, was the least-watched in Grammy history.
Grammy

By Mollie Cahillane

38 mins ago

Even Taylor Swift and Beyoncé’s record-setting nights couldn’t save the 63rd Annual Grammy Awards. The coronavirus pandemic claimed another awards show ratings casualty, with CBS’ Sunday night Grammy broadcast drawing just 8.8 million total viewers, a 53% drop from the 2020 audience of 18.7 million.

Mollie Cahillane

@MollieCahillane
[email protected]
Mollie is Adweek’s reporter covering the business of connected TV.

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