Greg Lyons shares how Pepsi uses in-house data to build authentic relationships with their customers




By Greg Lyons

41 mins ago

As part of the CMO Reboot Playbook: Realigning Resources for a Modern Marketing Support Mix, Pepsi CMO Greg Lyons shares how Pepsi uses in-house data to build authentic relationships with their customers.

Greg Lyons

@GregLyonsPepsi

Greg Lyons is the CMO of PepsiCo Beverages North America (PBNA), where he leads the holistic business, brand and consumer agenda across PepsiCo’s $22 billion beverage portfolio in the U.S. which includes Pepsi, Mtn Dew, Aquafina, LIFEWTR, bubly, Lipton, Pure Leaf, Brisk, AMP Energy and Starbucks.