French Ad Agency Rosapark Changes Name to Rosa Paris a Year After Facing Criticism
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French Ad Agency Rosapark Changes Name to Rosa Paris a Year After Facing Criticism

By  |  June 7, 2021  |  Uncategorized  |  No Comments

Havas-owned creative agency Rosapark has rebranded to Rosa Paris, following through on a pledge made a year ago amid criticism from diversity advocates who felt the agency’s white leadership was using a name referencing U.S. civil rights icon Rosa Parks without demonstrating actual racial inclusiveness.

About the Author: Stephen Lepitak

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