Fox’s Marianne Gambelli on Early Upfront Talks and Using Tubi to Grab Shifting Ad Dollars
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Fox’s Marianne Gambelli on Early Upfront Talks and Using Tubi to Grab Shifting Ad Dollars

By  |  May 20, 2021  |  Uncategorized  |  No Comments

Despite viewership changes, brands ‘still need the scale of broadcast’


Marianne Gambelli’s upfront pitch to marketers: unlike rivals, “we are 100% ad-supported.”Courtesy Fox

By Jason Lynch

2 hours ago

The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

About the Author: Jason Lynch

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