Fox News’ 2021 Upfront Focuses on the Network’s Lighter Side—Including Streaming
fox-news’-2021-upfront-focuses-on-the-network’s-lighter-side—including-streaming

Fox News’ 2021 Upfront Focuses on the Network’s Lighter Side—Including Streaming

By  |  May 11, 2021  |  Uncategorized  |  No Comments

Clients are seeking more lifestyle and entertainment programming


Fox News’ ad sales team will also highlight the streaming opportunities in the company portfolio.
Fox News Media


By Kelsey Sutton

41 mins ago

A year ago, Fox News Media ad sales chief Jeff Collins took a different approach to his upfront presentation after Covid-19 forced the cancellation of the company’s in-person event. Instead, the company pivoted to a news talent-led roundtable centered on answering marketers’ and agency partners’ questions about the then-emerging pandemic instead of selling advertising inventory.

About the Author: Kelsey Sutton

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