A photo of the Scorched Earth beer
The brand’s new beer, Scorched Earth, is inspired by how climate change could impact beer crops.
New Belgium


In the next 80 years, climate scientists expect the sea level to rise somewhere between a foot or two, meaning that much of Florida and other coastal regions will be under water and clean drinking water will become more difficult to access. The changing climate is also expected exacerbate wildfires, droughts and insect outbreaks, not to mention increasing the risk of pandemics like the one that we hope we’re almost done with.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.