Fiverr will make its Super Bowl debut in February with a 30-second spot scheduled to run in the third quarter.
The commercial will build on the online freelance marketplace’s “It Starts Here” campaign, which premiered in September and focuses on three small businesses that benefit from freelancers. The company declined to disclose more details, such as which ad agency created the commercial, at this time.
“We believe this is a major opportunity for us to introduce the world to Fiverr in a unique and creative way,” Gali Arnon, Fiverr’s CMO, said in a statement. “The spot will get to the very heart of how Fiverr supports businesses around the world.”
Amid business restrictions, massive layoffs and high employment following the outbreak of Covid-19, coupled with a growing acceptance of remote work, the online marketplace for freelancers has seen a flurry of activity. For the quarter ending Sept. 30, Fiverr’s revenue hit $52.3 million, up 88% compared to the same time last year. Throughout 2020, the company’s share price surged more than 700%.
In the 12-month period ending Sept. 30, more than 3 million customers in around 160 countries used Fiverr to purchase a wide range of freelance services, from graphic design to digital marketing, according to the 10-year-old company.
The Big Game will take place in Tampa, Fla. on Feb. 7 and is scheduled to air on CBS. The network is selling ads for as much as $5.5 million per 30-second spot, which is slightly down compared to last year’s rate of $5.6 million.