Tasked with getting a large swath of Atlanta on board with Covid-19 protocols

Fitzco's Katy Tenerovich
Tenerovich’s team used data and social listening to address concerns around the Covid-19 vaccine.

During day two of Adweek’s Social Media Week New York, Katy Tenerovich sat down to go over media company Fitzco’s approach to the Covid-19 vaccine campaign with Harvey Rañola of Netbase Quid. The conversation centered around the methodology in overcoming emotional response to a fact-based and somewhat controversial issue.