Brands win with better access to shoppers

The discount chain is courting CPG brands.
Robert Alexander/Getty Images, Chesapeake Media Group

By Lisa Lacy

2 seconds ago

Family Dollar is the latest retailer to launch a media network, allowing the discount chain to work more closely with brands and allows those partner brands better access to customers.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.