The effects were built using Facebook’s Spark AR platform
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By David Cohen

21 mins ago

Facebook teamed up with Le Grand Palais, the Palace of Versailles and The Smithsonian to bring parts of the collections of the cultural institutions from France and the U.S. to Instagram users via augmented reality effects.

The effects were built using Facebook’s Spark AR platform, and they will enable Instagram users to spin the works of art 360 degrees and zoom in closer than would be possible at the actual museums.

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The initiative is expanding to galleries, as well, starting with a new piece by Daniel Arsham, “Eroded Venus,” which will be part of his “Time Dilation” exhibition that will open next year at Perrotin New York.

Instagram users can access each cultural institution’s profile and tap on the Effect tab to access the new AR effects.

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Facebook said in a blog post this week, “Thanks to AR, these objects and antiquities are no longer hampered by a museum ticket, tempered glass or a velvet rope. Now you can get up close and personal, shift your perspective, and—thanks to the power of social—share the experience with your community. And for the museums, it’s a new way to extend their very spirit to existing fans and new ones alike.”

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