Facebook claims that that Apple’s policy changes will force creators to seek other means of revenue

By David Cohen

44 mins ago

Facebook continues to take its fight with Apple to the papers—specifically, The New York Times, The Wall Street Journal and The Washington Post.

The social network followed up Wednesday’s print ads in those newspapers and press call featuring owners of small and midsized businesses with another print ad, claiming that upcoming changes to Apple’s iOS 14 operating system are an attack on the free internet.

The ad rehashed many of the points Facebook made in its press call and Newsroom post Wednesday, saying that Apple’s policy changes will force creators to seek other means of revenue, such as subscription fees and in-application purchases, to cover the shortfall caused by less effective personalized ads.

Facebook’s copy reads, “Take your favorite cooking sites or sports blogs. Most are free because they show advertisements. Apple’s change will limit their ability to run personalized ads. To make ends meet, many will have to start charging you subscription fees or adding more in-app purchases, making the internet much more expensive and reducing high-quality free content.”

Apple issued this statement in response to Wednesday’s events: ““We believe that this is a simple matter of standing up for our users. Users should know when their data is being collected and shared across other apps and websites—and they should have the choice to allow that or not. App Tracking Transparency in iOS 14 does not require Facebook to change its approach to tracking users and creating targeted advertising, it simply requires they give users a choice.”