Creators who are selected will receive early access to new streaming features and tools
By David Cohen
39 mins ago
Facebook Gaming Tuesday unveiled the Black Gaming Creator Program, committing $10 million over two years to support the Black gaming community and provide funding and resources to the next generation of Black gaming creators.
The Black Gaming Creator Program joins the $200 million commitment the social network made to Black-owned businesses and nonprofits in June, as well as a $25 million commitment made in August to support Black creators via the company’s We the Culture program.
Creators can apply here starting Tuesday, and benefits for those who are selected include:
- Official partnership as a Facebook Gaming Partner, with a Partner Badge added to their Facebook Gaming page.
- Early access to new streaming features and tools designed to help gaming creators grow their community, along with regular feedback sessions with Facebook’s product teams to help inform the future of the platform.
- Access to a private Facebook group with members of the Facebook Gaming team, access to exclusive Gaming Concierge Support and invites to all digital and, eventually, in-person gaming events.
- Bi-monthly summits focused on mentorship and training featuring established Black gaming creators providing program participants with guidance, encouragement and answers to their questions.
- The ability to apply to onboard to Stars, Fan Subscriptions and Live Ads (creators must meet the platform’s integrity-based requirements for each product).
- Content funding via guaranteed monthly pay.
Facebook global director of games partnerships Leo Olebe said in a statement, “Earlier this year, we committed $200 million to support Black-owned businesses and organizations, part of a broader $1.1 billion investment in Black and diverse suppliers and communities in the U.S. As part of these efforts, Facebook Gaming has committed an additional $10 million over two years to support the Black community of gaming creators. Game streaming brings people together in a powerful way over a shared passion for games, and we hope to encourage more people to express their creativity through gaming.”
Facebook Gaming creator King Richard added, “A fund helping Black streamers is amazing. Growing up as a new streamer is tough. I did it with the support of my family and my community, and having a huge company like Facebook Gaming supporting us is going to open the doors up for future success.”