Photos of different alcohol brands
Brands seem to be competing for grossest or bleakest in this year’s crop of April Fools’ Day stunts.
Bud Light, Mike’s Hard Seltzer, Justin’s, Ithaca Hummus

By Jess Zafarris

53 mins ago

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.