Carly Joy’s personal grooming tips led to the brand being sold out of product

The “ultra-limited edition” line honors TikTok creator Carly Joy, whose viral endorsement has over 18 million views.

By Shannon Miller

36 mins ago

Costly, splashy campaigns can pique the public’s interests well enough, but nothing builds market-wide enthusiasm quite like the organic, emphatic endorsement of an everyday fan – especially when it comes in the form of a viral TikTok pulling more than 18 millions views and counting. Just ask skincare beauty company Eos.