Campaign from Adam&EveDDB aims to reach 97% of UK residents

The brand’s “Hula” spot will run across TV, on-demand video and digital channels.
Adam&EveDDB

By Stephen Lepitak

34 mins ago

“It’s On,” according to British energy drink brand Lucozade. The soft drink company plans to invest 10 million pounds ($13.8 million) to grow its brand positioning.

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