Campaign from Adam&EveDDB aims to reach 97% of UK residents

The brand’s “Hula” spot will run across TV, on-demand video and digital channels.

By Stephen Lepitak

34 mins ago

“It’s On,” according to British energy drink brand Lucozade. The soft drink company plans to invest 10 million pounds ($13.8 million) to grow its brand positioning.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.