VMLY&R will work on creative campaigns and integrated marketing initiatives

VMLY&R will handle brand communications, marketing strategy, creative assignments and media planning across EmblemHealth companies.
VMLY&R will handle brand communications, marketing strategy, creative assignments and media planning across EmblemHealth companies.
EmblemHealth, VMLY&R

By Erik Oster

11 mins ago

EmblemHealth—a large not-for-profit health insurance group of companies with 3.1 million members—has appointed WPP’s VMLY&R as agency of record across the entire family of companies, following a review.