Ellen Digital Debuts 3 Fan-Focused ‘Super Brands’ at NewFronts
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Ellen Digital Debuts 3 Fan-Focused ‘Super Brands’ at NewFronts

By  |  May 6, 2021  |  Uncategorized  |  No Comments

The media group unveiled Smile, Bubble and Sage during its presentation

two people standing on a stage in front of a projection screen that says ellen digital
Last year, Ellen Digital reached 300 million social followers and generated 8 billion views across all platforms.
Ellen Digital

http://www.adweek.com/

By Mollie Cahillane

45 mins ago

Ellen Digital, a joint venture between Ellen DeGeneres and Warner Bros., is focusing on serving the super fan. During its 2021 NewFronts presentation on Thursday, the media group rolled out what it’s calling three new “super brands” targeted at that group: Smile, Bubble and Sage.

Mollie Cahillane

@MollieCahillane
[email protected]
Mollie is Adweek’s reporter covering the business of connected TV.

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