Donna Speciale on Her First Univision Upfront and Winning Over New Marketers
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Donna Speciale on Her First Univision Upfront and Winning Over New Marketers

By  |  May 25, 2021  |  Uncategorized  |  No Comments

‘I can promise them that they will see growth with their brands and their business’

Univision's Donna Speciale at Upfronts 2021
Targeting U.S. Hispanic consumers “needs to be a business imperative,” said Donna Speciale.Courtesy Univision

By Jason Lynch

43 mins ago

The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

About the Author: Jason Lynch

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