Do You Make These Mistakes In Hiring A Digital Marketing Agency?
Hiring the right digital marketing agency could make or break your small business especially if you’ve got a small budget to spend.
In this article, we will discuss all about hiring a digital marketing agency – many small and mid-size business are struggling about. We will try to debugged the myth behind all those high street advertising and marketing agencies.
The first part, we define what makes a good digital marketing agency. What you should you look for – the ins and out. It’ll give a good bird’s eye view of the industry and where you as an entrepreneur lies in the equation.
Secondly, we look at ways how to establish a relationship with your digital marketing agency. How to treat them as part of your marketing team. What you should expect and how would you approach each campaign with your digital marketing agency.
We also feature Shyla Collier, who owns Premier Social Media – a digital markting agency in Arizona.
You will have a quick insight from a digital marketing agency’s point of view. How they think of their clients and what are some of the obstacle that they deal on a day-to-day basis.
And lastly, on our final note – a friendly suggestion that you might consider if you are looking for a digital marketing agency.
Digital marketing is an ever-evolving practice that requires a great deal of attention and expertise. Creating comprehensive strategies across multiple digital channels can seem like a daunting task when you take into consideration the other daily challenges you’re facing running a business, and especially when industrial marketing isn’t even your expertise.
To make sure they’re creating strong marketing campaigns that accomplish specific business goals, many companies turn to marketing agencies for assistance.
For some groups, fear of the unknown may hinder them from finding a team they can trust with their business. Others are concerned if hiring an industrial marketing agency is worth the time, money, or effort.
To make sure you’re finding the right team, it is important to take a look at their experience and expertise as it relates to other businesses in your industry
These are all important questions to ask your potential marketing agency. You should be able to weed out any groups who might be looking to test you out as they look to jump into new industry spaces.
The best path to success when working with your selected agency partner is to focus on building a strong working relationship. A desire to learn and educate for both you and your marketing agency should be at the forefront of a strong relationship.
Treat your partner as an extension of your own team and help to immerse them in the ins and outs of your business to make certain they come away from each discussion with a deeper understanding of what makes you unique in your customers’ eyes.
Your agency partner will create and convey effective marketing plans — and sometimes it can get complicated. So if you need clarification on why a particular strategy might work best or if you’d like to see specific changes to tactics based on your understanding of your customers, don’t be hesitant to bring it up. It is important to be frank and straightforward with your partners to make sure you’re all on the same page.
Your agency partner should be working to make you a more effective digital marketer with more intelligent insights after each meeting. The better understanding you have of why and how things work, the more accurately and clearly you can explain each plan and tactic to your business partners, too.
You should expect your agency partner to bring a sense of excitement and urgency to the table when it comes to immersing themselves in your business and learning about your customers. A strong marketing agency partner should:
Effective teams should be open and able to balance their recommendations with your intimate knowledge of your business and audience to create the most effective campaigns. You should expect that your main points of contact will constantly be exploring innovative ways to put you in front of your customers to establish you as a thought leader, valued resource, and a trusted supplier of products and services.
An experienced industrial marketing agency should be able to provide insight into the industrial buying process itself so that your marketing strategies align with your buyer’s journey.
As industrial and manufacturing buyers begin to seek out suppliers and service providers, they go through unique purchase phases and challenges.
Your marketing agency should build your content with these stages in mind so that you can get your brand in front of prospects early in their buying process and help guide them towards a solution.
The primary stages in the industrial buying process are:
With a keen understanding of the manufacturing buyer’s journey, your agency partner will be able to help you identify how to effectively engage and nurture these potential customers.
They should also provide guidelines on how and when to reach out to new leads that come through your website in order to engage prospects with meaningful discovery and effective sales conversations.
Meet your neighbor: Shyla Collier owns digital marketing agency
Name: Shyla Collier
When and why I moved to Apache Junction: I moved to Sunrise Canyon in 2013. I loved the neighborhood and how much Apache Junction Parks and Recreation had to offer my son.
What I do: I own Premiere Social Media. We are a digital marketing agency in Mesa. We offer all forms of online marketing but specialize in nationwide social media management and training, website and graphic design, search engine optimization and women’s networking groups throughout Arizona.
I am also the author of Social Media Key to Credibility and a contributing author to the Amazon Best Seller, When You’re done Expecting, endorsed by the founder of Make-a-Wish Foundation. Go to premieresocialmedia.com
What I like most about what I do: I love helping other business owners succeed.
Favorite community cause and why: Eagle Pathway helps single moms and anyone in the foster care system. I know just how hard it is to be a single mom, as I am one myself.
The founder, Angelise Calderon, is such a giving person and helps so many people. We did a toy drive for her organization during Christmas. Go to eaglepathway.org
My family: My 10-year-old son is my everything.
My interests and hobbies: Spending quality time with my son and supporting him in his acting, dancing, singing and modeling career. We like to go to museums, community events, play laser tag and enjoy attending tea parties together. Go to christiancollier.com
The traits I admire in others: Honesty and integrity are always top on my list, as well as working hard.
My guiding philosophy: Life is about learning from your mistakes, picking up the pieces and making a change. God is always there to guide you.
Hiring the right digital marketing agency can be very tricky and daunting. With so many companies out there who are eager to get your money. You sometimes end up with a very confusing situation.
For a small local business, this is very crucial. Because they are expecting results for their small advertising budgets.
Without being biased, our company Web Design Maidstone (
https://web-design-maidstone.com/ ) especializes with small local businesses that have small budgets to spent. Why not call us TODAY for a nice afternoon chat – and see what we can do for your company.