Diversity in Super Bowl Ads Fails to Reflect the Audience
diversity-in-super-bowl-ads-fails-to-reflect-the-audience

Diversity in Super Bowl Ads Fails to Reflect the Audience

By  |  February 9, 2021  |  Uncategorized  |  No Comments

After a year in which DEI became a priority, the Big Game missed a chance to amplify the message

Representation onscreen starts with a diverse staff behind the scenes.
Doritos

After a year of brands prioritizing diversity in their messaging (and staff), the famous faces who starred in ads for Super Bowl 55 didn’t reflect the breadth and depth of its viewing audience.

About the Author: Richard Collings

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