Disney’s Rita Ferro on Requiring Multicultural Ad Buys and Why the Oscars Will Bounce Back
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Disney’s Rita Ferro on Requiring Multicultural Ad Buys and Why the Oscars Will Bounce Back

By  |  May 21, 2021  |  Uncategorized  |  No Comments

Plus, her top priorities in this year’s upfront negotiations

Rita Ferro presenting at Upfronts
Disney’s multicultural initiative is “one of the things I’m most passionate about,” said Ferro.Courtesy Disney

By Jason Lynch

43 mins ago

The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

About the Author: Jason Lynch

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