An animated Dr. Strange appears in a still from the upcoming Disney+ original series What If...?
The new campaign highlights how beloved Disney characters are continuing their stories in Disney+ shows like the upcoming What If…?
Disney Plus

By Kelsey Sutton

19 mins ago

In Disney+’s first year-and-a-half on the market, its brand marketing focused on many of the shows and movies that made up Disney’s enormous content vault. Now that more originals tied to Disney-owned franchises like Marvel and Star Wars have been released, the streamer is looking to leverage those originals with a new selling point: By watching those new shows, fans never have to say goodbye to their favorite stories and characters.