“Needless to say, Disney+ has exceeded our wildest expectations,” Disney CEO Bob Chapek said Thursday.
Disney

Headshot of Jess Zafarris

By Jess Zafarris

2 hours ago

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

Disney+, Clearing 86 Million Subscribers, Plans March Price Hike

There are big things afoot at Disney+, which just cleared 86 million subscribers. In March, the streamer will raise its prices from $6.99 to $7.99 a month. The hike will fuel a huge investment in new content: The company plans to release 100 new titles per year, including 10 Star Wars and 10 Marvel series over the next few years. “The enormous success of Disney+ has inspired us to be even more ambitious, and the pipeline of original programming is much more robust than we initially anticipated,” said executive chairman Bob Iger in a presentation to investors Thursday. 

Plus, learn about Disney’s new international brand, Star.

Related: Disney will theatrically release Raya and the Last Dragon simultaneously in theaters and on Disney+ as a premium title on March 5, 2021. 

Pepsi’s Holiday Campaign With Desus Nice and The Kid Mero Is a Moving Tribute to Bodegas

New York City’s bodegas are essential to the city’s communities and culture, but they’ve had a tough time amid the pandemic. Pepsi is aiming to lend a hand with a new holiday campaign supporting bodega owners—with the help of comedy duo Desus Nice and The Kid Mero. In a new short film released, they surprise bodega owner Juan Valerio by telling him that Pepsi will be covering his rent for a year. 

Watch the film, and learn how the brand will deploy a wave of support to other bodega owners as well.

5 Amazing Projects Created by Young Talent in 2020

It’s no secret that this has been a challenging time for rising professionals, who have had to endure layoffs and cancelled internships just as they’re getting started. But these young professionals saw 2020 as a time to get creative about supporting one another by developing projects that lended a hand to their peers. 

Meet the pros: These five projects address mental health, help with visibility and networking and salute side projects.

How Domino’s Plans to Beat the Food Delivery Boom

Domino’s has been investing in online ordering, contactless delivery and curbside pickup for years—without knowing that it was setting itself up for success amid the pandemic. Now, many other eateries are playing catchup. Of course, that means Domino’s has a great deal more competition now, even in the form of major multi-restaurant delivery services like DoorDash, Postmates and Uber Eats. That’s why Domino’s is focusing on controlling customer data and moving toward an agency model to keep up with shifts in the industry.

The company, known as a delivery leader, uses these strategies to stay ahead of the curve.

The Latest Agency News & Updates

  • Havas New York has hired Dan Lucey to be chief creative officer, following the departure of creative lead Harry Bernstein. Lucey joins Havas from New York indie agency Joan.
  • Ogilvy appointed Jag Dhanji to the role of global chief people officer, while Stacey Ryan-Cornelius is leaving fellow WPP agency Geometry to become the network’s global chief financial officer.
  • Adam Gerhart has been named global CEO of media agency network Mindshare.  
  • The Shipyard, a small agency based in Columbus, Ohio, has acquired independent shop Mering.