Discovery’s Jon Steinlauf on Catching Up to Broadcast and Dropping Legacy Demos
discovery’s-jon-steinlauf-on-catching-up-to-broadcast-and-dropping-legacy-demos

Discovery’s Jon Steinlauf on Catching Up to Broadcast and Dropping Legacy Demos

By  |  May 21, 2021  |  Uncategorized  |  No Comments

Plus, what the merger with WarnerMedia merger means for upfront negotiations

Photo of Discovery's Jon Steinlauf
“We’ve moved up in the pecking order,” said Jon Steinlauf.Courtesy Discovery

By Jason Lynch

45 mins ago

The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

About the Author: Jason Lynch

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