Digital Marketing Weekly Roundup EP30 – In this article we will be discussing more on …
First: Let’s see how Google has improved their Manual Action reconsideration. For many years, SEO agencies and freeelancers alike had been battling this topic for a long long time.
Google however always have their commitment with searchers and SEO companies to improve their services.
Also, John Mueller had his say on what should companies should do if case happens.
Secondly, we will talk about Bing ang their newest Webmaster Tool. They call it The Ultimate Search Marketing Tool – of course they won’t call it that for nothing.
Bing has always been at the forefront of digital marketing and improving their webmaster tools has always been a priority. Making it more cleaner. faster and reliable tool for us to use.
So let’s dive in …
Google on Dealing With Manual Actions & Reconsideration Requests
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In the latest episode of the Ask Google Webmasters video series, Google’s John Mueller offers advice regarding manual actions and reconsideration requests.
Specifically, this is the question that was sent in:
“Hi John, my domain was detected as spam. I have already fixed it and reported it via Search Console but my site is still detected as spam. What should I do?”
Google penalties are referred to as manual actions because they are issued after Google’s webspam team manually reviews a website.
A manual action can be partial removal of website content from search results, or it could result in an entire website being deindexed.
Spam is one of many reasons why a manual action may be issued. For a complete list of reasons, see: The Complete List of Google Penalties & How to Recover.
When a website receives a manual action, Google sends the site owner a notification via Search Console. The notification will indicate the reason for the manual action, and the steps needed to recover.
4 Secrets to Revolutionize Your Facebook Advertising Campaign’s ROI in 2020
Digital marketing is growing at an exponential rate. In fact, if you have a business and you’re not utilizing digital marketing by now, it’s essential that you get on board.
One of digital marketing’s best tools is the good old social media ad. Yep, 2020 is seeing a resurgence of Facebook Ads and you’re going to want to jump on this train before it leaves the station with your target market on it.
You may be rolling your eyes, thinking about the trouble or lack of success that you’ve had with Facebook Advertising in the past. Don’t worry. We’re here to show you the ropes and help you put forth the absolute best Facebook Ads that will bring you tons of traffic and increase your conversions.
Read the secrets of 4 experts that will revolutionize your Facebook advertising campaigns:
1. Focus on the Profitability, Not Just on the Cost Per Lead
Jennifer Spivak, Founder of #TeamSpivak, believes that the standard approach of focusing on the lowest cost does a disservice because it doesn’t always give the full context and may not always yield in the best results in terms of profitability.
Spivak encourages people to provide a call to action that isn’t only looking at top of the funnel metrics that don’t necessarily connect to profitability. Instead, she teaches people to have a more zoomed out, holistic, and comprehensive view as to what drives the result.
“When you start out with new clients, you will be able to see quickly which audience is cheapest in terms of cost per leads,” Spivak says. “If you didn’t know better, you’d put money on ads that way. But what we see time and time again is that the audience that is most expensive is where people take more next steps. It’s short-sighted to solely look at cost per lead. If they’re expensive to reach, that may indicate higher quality leads.”
2. Dive into your Customers’ Perception of the Offer
Often, it’s not the copy or ad that is keeping people away, it’s the offer. CEO of Allie Bloyd Media, Allie Bloyd, tells people that the offer can keep customers away if it’s not something that they need.
Bloyd says, “One thing that I think business owners struggle with is coming up with a very strong offer. They don’t truly understand what the offer looks like. Most people think offers have to be discounted, undervaluing, etc.”
3. Have your Regular Facebook Ad Run with Multiple Placements
Sales Funnel Strategist, Alexandra Ramirez, explains that having your regular Facebook ad running with multiple placements will help you get low cost, high-quality leads.
Ramirez says, “One of the more under-leveraged placements within Facebook (and Instagram…) advertising is Instagram story placement. This option allows you to customize the graphic that you use for the ad.”
4. Build Up your Audience Before Selling
Kelly Sturtevant, Facebook Ads Specialist, teaches people to not throw money at their ads without having a built up audience. She encourages people to run ads in a tiered strategy, similar to a funnel. This is where having a lead magnet or a free opt-in will enable you to build a cold audience into a warm audience, making sure they are more receptive to converting to your offers.
“Having more than one offer can make a difference between what your audience will purchase versus not purchase,” Sturtevant explains. “What may get someone in a small ticket price may turnaround down the line to higher-priced products. Build up your audience.”
Bing Webmaster Tools Gets Refreshed With New Design & New Features
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Bing is in the initial stages of rolling out a modernized version of Bing Webmaster Tools.
Releasing first to a select set of users this week, the new Bing Webmaster Tools will be available to all users by the first week of March.
In an announcement, the company says the refresh of Bing Webmaster Tools comes as a response to criticism about the current interface being “slow and outdated.”
“Over the last few months, we have heard from the webmaster ecosystem that Bing Webmaster Tools user interface is slow and outdated. We’ve taken your inputs into consideration and are working on modernizing the tools. Today, we are delighted to announce the first iteration of the refreshed Bing Webmaster Tools portal.”
The new Bing Webmaster Tools has a redesigned user experience which is compatible with both mobile and desktop devices. The backend datastore has also been updated to improve the speed of data extraction.
“The refreshed portal is being built with key principles of – keeping the design Cleaner and Responsive with Faster and more Actionable tools.”
The first version of the new Bing Webmaster Tools comes with the following 3 key features:
In the coming months, all functionalities of Bing Webmaster Tools will be moved over to the new version. Users will be able to use both versions during the transition period.
Improvements with Google’s Manual Action is certainly good news with web owners. How ever, there are some things that John Mueller is asking for web owners and that is the subjest of being honest.
In the event that Google continues to see your website as spam, despite your best efforts to resolve the issue, Mueller “strongly” recommends starting a thread in the official Google Webmasters Help forum.
Google’s official help forums allow site owners to get input from peers, Mueller explains:
“In the forums you’ll find folks who have seen lots and lots of sites with issues that result in webspam manual actions, and you’ll get input on things that you can either improve or fix on your website.
When you go there make sure to include all of the information you have about your website. Explain the original issue and what you’ve done since then to clean up.”
When explaining your issue to user’s in Google’s forums, Mueller recommends being as honest as possible. In other words, don’t try to hide anything.
“I recommend not trying to hide anything about your website. Everyone makes mistakes at some point, that’s fine. The important part is that it’s a lot easier for folks to help if you’re honest about what has happened so far.
Sometimes the input you’ll get isn’t easy to take in, especially if you’ve spent a lot of time just focusing on that one website. But, regardless, I find it’s always useful to get external opinions from folks who have seen a lot of different websites.”
As for Bing, we have seen a lot of improvement lately with their webmaster tools. Using this is a big plus for us all marketers and business people alike.
Folks there are more things coming up with Big G and Bing combined. So hold your horses and buckle up tight.
With that being said … I say see ya later alligator !!!