Diageo Opens a New Data Facility to Keep Pace With a Changing Alcohol Industry
By Paul Hiebert |
May 17, 2021 |
By Paul Hiebert
2 hours ago
Staying on top of what shoppers want is a difficult task for any corporation, but spirits maker Diageo hopes its latest investment will help it do just that.
Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.